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EDINBURGH, Scotland & SAN DIEGO--(BUSINESS WIRE)--DYSIS Medical, Ltd. announced today that the prospective IMPROVE-COLPO clinical study, the first large scale study of community colposcopy practices, has enrolled more than 7,000 patients in 44 community clinics in the United States and reached statistical significance in its primary endpoint. Interim data from the study will be presented at the 2017 ACOG (American College of Obstetricians and Gynecologists) Annual Clinical and Scientific Meeting being held May 6-9 in San Diego, CA. The study’s endpoint - to detect increased high grade cervical dysplasia with the use of the DYSIS colposcope compared to matched provider data using a standard colposcope - demonstrated clinically and statistically significant increases in detection rates for high-grade lesions overall and CIN3+ (the immediate pre-cursor to invasive cancer) over standard colposcopy. This was done with fewer biopsies that yielded negative results. DYSIS Medical’s CEO Alastair Atkinson commented, "The IMPROVE-COLPO study demonstrates the outstanding clinical outcomes generated by the DYSIS cervical map and will no doubt help clinicians better stratify risk and follow patients appropriately.” The unique study design was employed to establish the baseline of how standard colposcopy was practiced by 160 physicians in 44 clinics using current binocular colposcopes. This retrospective chart review demonstrated the variability in compliance to colposcopy treatment guidelines and very low disease detection. The prospective arm of the study used the DYSIS colposcope – which standardizes the examination and measures the degree of acetowhitening in cervical tissue – creating a color-coded map to highlight the most acetowhite areas. The patient exams were matched by provider – one retrospective exam with their standard colposcope to one prospective exam with DYSIS. In a sub-group population of 3,000 women with borderline Pap smears/high-risk HPV (the most difficult cases to assess visually because lesions are typically small), the DYSIS colposcope demonstrated a 51% increased detection rate for high-grade lesions overall. Moreover, detection of CIN3+ increased 73% over standard colposcopy. Both are statistically and clinically significant. This was done with fewer biopsies that yielded negative results. The DYSISmap-directed biopsies were 55.8% more likely to yield high grade disease than biopsies identified with a standard colposcope. DYSIS based in Edinburgh, Scotland and Tampa, Florida, is committed to saving lives through the early detection and diagnosis of disease using biophotonic innovations. The Company aims to be the global leader in automated optical molecular imaging technologies for medical diagnostic and screening applications. For more information, please visit: www.dysismedical.com or call 844-DYSISMED.

LONDON--(BUSINESS WIRE)--Digital Element, the leading provider of IP geolocation technology, today announced Improve Digital, the all-in-one advertising platform for publishers, content providers, and broadcasters, has adopted its NetAcuity Edge hyperlocal targeting solution to ensure its customers can serve the right ads, to the right audience, in the right location. Digital Element’s technology has been integrated into 360 Polaris, Improve Digital’s full stack monetisation technology platform for video, web, and mobile content providers. This programmatic advertising solution integrates both a premium ad server and a supply side platform to help content providers maximise revenue in a fully transparent way. Improve Digital has more than 250 media partners, and works with major brands including Hearst, eBay, IDG, and more. Improve Digital selected Digital Element to increase the granularity and accuracy of its geographic targeting data and meet the growing demands of its premium clients and their advertisers. The 360 Polaris technology works across all formats and devices – incorporating video, native advertising, rich media, and display ads – so it is vital Improve Digital can identify the consumer’s location to serve accurately targeted and correctly optimised ads. By incorporating the NetAcuity Edge™ technology, Improve Digital allows its clients to better understand their customers’ locations and provides unrivalled targeting precision for video advertising across multiple devices. Also the deployment of additional Digital Element databases connection type, ISP and mobile carrier provides supplementary targeting capabilities. “Our business is built on providing accurate insights into high-value ad inventory and audiences, being a trusted and transparent partner to our clients and serving the best interests of publishers, content providers, and broadcasters,” commented Garry Turkington, Chief Technology Officer of Improve Digital. “The quality of service we provide depends on a reliable, transparent, and trusted source of data, and Digital Element's geolocation technology broadens and complements our product offering both globally and locally, further elevating our position in the marketplace.” Digital Element’s NetAcuity Edge™ combines traditional infrastructure analysis with insight gleaned from a network of global commercial partners to better map the internet. The result is the most granular and accurate hyperlocal geotargeting solution that maintains user anonymity and complies with the highest standards of end-user privacy. Charlie Johnson, Digital Element’s Vice President, UK & Ireland, commented: “Improve Digital is a leading player in the video advertising industry, and their ability to provide a premium service for content providers is reliant on high quality data to form accurate targeting profiles. This will be made possible by the integration of our exceptionally granular hyperlocal data into the 360 Polaris platform, and we look forward to helping them achieve the standards expected by their impressive client base.” Improve Digital joins Digital Element’s portfolio of high-profile clients which includes: Disney Interactive, Sony Pictures, CNN, BBC, ESPN, Channel 5, Hulu, CBS Interactive, YouView, Turn, Videology and Teads.tv. Since 1999, Digital Element has been providing global geolocation solutions that bring anytime, anywhere relevance and context to online initiatives ― from desktops to mobile devices. The company’s patented technology has been certified and accredited to deliver real-time access to accurate and reliable location intelligence without invading Internet users’ privacy. For more than a decade, many of the world’s largest websites, brands, ad networks, social media platforms and mobile publishers have trusted Digital Element’s technology to target advertising, localise content, enhance analytics, and manage content rights as well as detect and prevent fraud. Visit http://www.digitalelement.com for more information on how to bring the power of location to the online world. Headquartered in Atlanta and London, Digital Element is a division of Digital Envoy Inc. Improve Digital is the All-in-One Advertising Platform for Publishers, Content Providers and Broadcasters. Improve Digital’s mission is to build smart, efficient, and responsible digital businesses for its enterprise customers. It creates the technology that makes advertising marketplaces possible. Content providers, digital publishers and broadcasters use that technology to monetise their video, mobile and web advertising inventory. The company works with over 250 of the world’s top media owners and, through them, supports the efforts of 112,000 advertisers each month. Improve Digital is a Swisscom company with offices located in London, Amsterdam, Munich, Antwerp, Milan, Barcelona and Paris. For more information, please visit http://www.improvedigital.com/

SALINAS, Calif.--(BUSINESS WIRE)--Alta Energy, a leading renewable energy procurement and management services provider, announced today that it has partnered with sustainability consulting firm Measure to Improve, LLC to offer the produce industry a uniquely proactive approach to improving the sustainability of operations through the use of renewable energy. Measure to Improve helps growers and processors identify and implement economic savings that also translate into environmental benefits. In the fresh produce industry, energy for pumping, refrigeration and transportation constitute significant operating expenses. However, much of the produce industry could use sustainable renewable energy resources like solar power to lower energy costs and reduce the risk of energy price volatility, while enhancing overall sustainability. Alta Energy will work with Measure to Improve to provide its clients with objective analysis and unbiased recommendations uniquely tailored to challenges faced by the fresh produce industry. “Our partnership with Alta Energy will enhance our efforts to help customers proactively address their energy consumption and costs,” said Nikki Rodoni, CEO and founder of Measure to Improve. “Built on respect, integrity and trust, the goal of this partnership is to help customers find cost savings and reduce environmental impacts along the way. With Alta Energy, we can take our customers to the next level of sustainability with new renewable energy sources.” Under the guidance of Measure to Improve and the partnership with Alta Energy, growers, shippers and processors can identify, measure, improve and credibly communicate their sustainability practices. These services enable produce industry professionals to develop more sustainable practices, as well as mitigate risks, stay ahead of regulations and provide significant return on investment. Energy management is one of twelve key performance indicators that cover the most critical aspects of a sustainable agricultural operation. “We are thrilled to support the mission of Measure to Improve and its clients,” said Aaron Enz, vice president of business development at Alta Energy. “Measure to Improve has developed a leading practice for delivering sustainability solutions to fresh produce clients – this includes helping to comply with customer requirements, identifying cost reductions and meeting internally-generated goals. Given the opportunities for material cost reductions and improved sustainability with renewable energy, we look forward to empowering Measure to Improve clients to realize the benefits of renewable energy while saving time, money and hassle in the process.” Alta Energy and Measure to Improve are both located California, with offices in the heart of the Salinas Valley, often referred to as the “Salad Bowl of the World.” Alta Energy is presently working with large scale agricultural producers in California and across the United States. Measure to Improve customers include major produce growers and processors located in California, Arizona, Georgia, Florida and Mexico. Alta Energy delivers comprehensive solutions for corporations looking to adopt renewable energy. Serving as a renewable energy manager, Alta Energy simplifies the process for enterprises, handling all elements from inception to execution through expert guidance and tailored strategies. Alta Energy partners with its customers to deliver holistic solutions that are both technology and service neutral, representing their customers’ best interests and enabling them to achieve the environmental and economic benefits of renewable energy. For more information, please visit www.alta-energy.com. Measure to Improve helps agricultural producers and processors measure, improve and credibly promote their sustainability efforts. We believe the driving force behind sustainability starts with a good business case. We set out to discover the economic savings that also translate into environmental benefits. Our clients benefit by staying ahead of mandates and appealing to the growing segment of environmentally conscious buyers. For more information, please visit www.measuretoimprovellc.com/.

News Article | May 28, 2017
Site: marketersmedia.com

— Improve & Grow, LLC has expanded by opening a new office at 312 E. Walnut Street in Lancaster, PA and hiring Sam Shoemaker as the agency's Digital Strategist & Creative Director. With the agency's new Lancaster office and accomplished strategic marketer, designer, and technologist Sam Shoemaker, Improve & Grow will be able to produce even more impressive results with an increased focus on optimizing their clients' website conversion rates. "We'd like to welcome Sam Shoemaker aboard and announce that our brand-new office in Lancaster is now open," said Improve & Grow founder and President Carl Lefever. "Sam's combination of business savvy and analytical and artistic skills is a perfect fit for our mission here, and we're confident that he's going to help us achieve even greater things. Opening our new office on E. Walnut Street has been exciting, as well. This move has given our team the ability to collaborate in a greater way and our clients are already feeling the benefits. Our unwavering focus on producing business-building results for our clients is what has brought us so far, and with our expanded creative marketing capabilities by bringing Sam onboard, we're happy to say that we're more committed than ever to that mission." By employing a strategic mix from its full range of digital marketing services on behalf of each client, Improve & Grow consistently produces returns of twice, three times, or more the investments made. From pay-per-click advertising (PPC) and search engine optimization (SEO) to website design and content marketing, every Improve & Grow service is designed to deliver targeted traffic, qualified leads, and profitable growth for clients. In today's competitive online market, modern digital marketing techniques include everything from SEO and PPC campaign management to high-quality content creation and audience-engaging social media activity. Improve & Grow puts a full range of such options at the service of clients with the goal of turning more of the online audience of each into paying customers. By delivering targeted traffic to relevant pieces of content, Improve & Grow generates highly qualified leads that translate directly into profitable growth for businesses. For Improve & Grow's clients, this approach consistently produces returns on investment at the rate of two, three times or more as documented in various case studies on their website https://improveandgrow.com. With a new office at 312 E. Walnut Street, Suite D, in Lancaster, Pa., now open, and talented Digital Strategist & Creative Director Sam Shoemaker now part of the agency, Improve & Grow is now able to help clients achieve even greater success and growth. Those interested are invited to visit their website to learn more. About Improve & Grow, LLC: Dedicated to turning more of your online audience into paying customers, Improve & Grow offers a full range of top-quality digital marketing services that deliver impressive returns on investment. For more information, please visit https://improveandgrow.com/

Radcliff T.A.,Texas A&M University | Regan E.,National Jewish Health | Cowper Ripley D.C.,Research Service 151B | Hutt E.,Improve-in
Journal of Bone and Joint Surgery - Series A | Year: 2012

Background: Intramedullary nails for stabilizing intertrochanteric proximal femoral fractures have been available since the early 1990s. The nails are inserted percutaneously and have theoretical mechanical advantages over plates and screws, but they have not been demonstrated to improve patient outcomes. Still, use of intramedullary nails is becoming more common. The goal of this study was to examine trends in the use and associated outcomes of intramedullary nailing compared with sliding hip screws in Veterans Affairs (VA) hospitals. Methods: Review of the VA Surgical Quality Improvement Program (VASQIP) data identified 5244 male patients in whom an intertrochanteric proximal femoral fracture had been treated in a VA hospital between 1998 and 2005. The overall sample was used to assess trends in device use, thirty-day mortality, thirty-day surgical complications, and one-year mortality. Next, propensity score matching methods were used to compare 1013 patients identified as having been treated with an intramedullary nail with 1013 patients who had a sliding-screw procedure. Multiple logistic regression models for the matched sample were used to calculate odds ratios for mortality and complications according to the choice of internal fracture fixation. Results: Use of intramedullary nails in VA facilities increased from 1998 through 2005 and varied by geographic region. Unadjusted mortality and complication percentages were similar for the two procedures, with approximately 8% of patients dying within thirty days after surgery, 28% dying within one year, and 19% having at least one perioperative complication. While the choice of an intramedullary nail or sliding-screw procedure was related to the geographic region, year of surgery, surgeon characteristics, and several patient characteristics, it was not associated with thirty-day outcomes in either the descriptive or the multiple regression analysis. Conclusions: Intramedullary nail use increased from 1998 through 2005 but did not decrease perioperative mortality or comorbidity compared with standard plate-and-screw devices for patients treated for intertrochanteric proximal femoral fractures in VA facilities. Level of Evidence: Therapeutic Level III. See Instructions for Authors for a complete description of levels of evidence. Copyright © 2012 by The Journal of Bone and Joint Surgery, Incorporated.

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