IBS Hyderabad

Hyderabad andhra Pradesh, India

IBS Hyderabad

Hyderabad andhra Pradesh, India
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Bagchi S.S.,IBS Hyderabad | Bhattacharya S.,Institute of Management Technology
International Journal of Information Systems and Supply Chain Management | Year: 2014

Determining the optimum number of suppliers and the optimum quantities to order from each of them is a critical problem for any supply chain. This paper has mathematically arrived at conditions to identify the appropriate sourcing strategy in a multi-period scenario for a stochastic supply and a stochastic demand environment. It has also obtained the total order quantity, optimum number of suppliers and order allocation to each of the suppliers under both uncertain demand and supply in the multiple-period context. Through a numerical analysis this work could bring interesting managerial insights about the sourcing strategies. Copyright © 2014, IGI Global.

Ponnam A.,IBS Hyderabad | Sahoo D.,IBS Hyderabad | Balaji M.,IBS Hyderabad
Journal of Targeting, Measurement and Analysis for Marketing | Year: 2011

This article proposes a satisfaction-based segmentation built upon Kano et al's (1984) taxonomy of product requirements, which is based in an engineering context. The proposed methodology is illustrated by segmenting young Indian consumers of fast food restaurants. CATREG procedure is used to find relevant drivers of consumer satisfaction, then, two step cluster analysis is used to derive satisfaction-based segments. A four cluster solution is obtained. After assessing the reliability and validity of segments obtained, segments are interpreted as value for money seekers, variety/novelty seekers, taste seekers and traditionalists, respectively. © 2011 Macmillan Publishers Ltd.

Roy S.,IBS Hyderabad | Mandal S.,IBS Hyderabad
International Journal of Applied Engineering Research | Year: 2015

The purpose of this paper is to comprehend the causes and outcome of smart phone application prominence and self-connection. This study conceptualizes self connection and prominence with smart phone application as app self connection and app prominence/app self prominence from brand attachment perspective and identifies app usage frequency as their outcome. On the theoretical front, this paper conceived app self connection and app prominence/app self prominence as a construct that helps in explaining patronage behavior of app amongst targeted consumers. On the managerial front, this paper explicates various strategies that a manager should adopt to improve app usage frequency amongst its targeted users. © Research India Publications.

Jain V.,Mudra Institute of Communications Research | Roy S.,IBS Hyderabad | Daswani A.,Mudra Institute of Communications Research | Sudha M.,Mudra Institute of Communications Research
Young Consumers | Year: 2011

This study aims to explore the relative effectiveness of a human celebrity endorser vis-à-vis a fictional celebrity or character endorser on teenage consumers' attitudes. Further, the study also seeks to assess whether the effectiveness varies depending on the nature of the product being endorsed. Given the purpose of the study, experimental design was used as the research methodology. In an experimental set-up three product categories (low-involvement food/low-involvement non-food/high-involvement) and two endorsers (human celebrity/fictional celebrity) and a control group were deployed in a 3×3 full factorial design on 378 teenagers. Fictitious advertisements were used as stimuli. The study suggests that, for food and non-food low-involvement product categories, the impact of a human celebrity is more than that of a fictional celebrity. Regarding the purchase intentions of teenagers, it was found that a human celebrity is more effective than a fictional celebrity in food and non-food low-involvement products. In the case of the high-involvement product, the human celebrity was not found to create favorable consumer attitudes. The study results suggest that celebrity endorsements are useful, but the nature of the product also has an influence on success. One limitation of the study was the restriction to print advertisements. A major implication from the findings for the managers is that a human celebrity may not always be the right choice for any product promotion for teenagers. More specifically, for high-involvement products, celebrity endorsement needs to be handled with caution since it may not prove to be successful. The contribution of the study is in addressing an area that has not been very well researched as yet, and in addressing a research question that has not been investigated properly. © 2011, Emerald Group Publishing Limited.

Afshan N.,IBS Hyderabad | Chakrabarti D.,IBS Hyderabad | Balaji M.S.,IBS Hyderabad
Journal of Transnational Management | Year: 2014

The present study has been designed to examine the use of people-productivity-linked indices to measure firm performance. Revenue per employee (RPE) and profit per employee (PPE) were two selected indices used in this study to measure the organizational productivity across two industries. The results of the rank correlation of RPE and PPE with traditional financial indicators for eight years (2004-2005 to 2011-2012) showed significant associations. Implications of the results of this study in the present context highlighted the need for widespread application and acceptance of employee-linked productivity indices. © 2014 Copyright Taylor and Francis Group, LLC.

Zeba F.,IBS Hyderabad | Ganguli S.,TA PAI Management Institute
International Journal of Information Systems in the Service Sector | Year: 2016

This paper aims to understand the role of word-of-mouth, trust and perceived risk in extended technology acceptance model on online purchase intention. Firstly, EFA was used to test the dimensionality of these constructs. Next the reliability and validity of these constructs have been established using CFA in AMOS 16.0. Then the hypotheses were tested using SEM in AMOS 16.0. It was found that word-of-mouth has a positive and significant impact on online purchase intention whereas perceived risk has a negative and significant impact on online purchase intention. It was also found that word-of-mouth has a positive and significant impact on trust and trust has negative and significant impact perceived risk. Word-of-mouth, trust and perceived risk should be viewed as the levers in the adoption process of online shopping in the extended technology acceptance model. Examining the role of these three constructs on online purchase intention explicated the dual process of perceived risk acting as an inhibitor whereas word-of-mouth acting as an enabler. Copyright © 2016, IGI Global. Copying or distributing in print or electronic forms without written permission of IGI Global is prohibited.

Gil-Alana L.A.,University of Navarra | Tripathy T.,IBS Hyderabad
Resources Policy | Year: 2014

This paper deals with the analysis of the volatility persistence and the leverage effect across six non-ferrous metals spot and futures series in India. Data for aluminium, copper, lead, nickel, zinc and tin were collected from 1st January, 2009 to 30th June, 2012. Volatility persistence was determined throughout the ARCH/GARCH class of models. The leverage effect was tested using TARCH and EGARCH models. Out of the twelve non-ferrous metals series including both spot and futures, TGARCH captures asymmetric effects in seven series and EGARCH captures leverage effect in ten series. Other long memory features of the data were also examined. Testing fractional integration our results show that the series are I(1) but the squared returns display long memory features. © 2014 Elsevier Ltd.

Mandal S.,IBS Hyderabad
International Journal of Information Systems in the Service Sector | Year: 2016

Supply chain innovation has become all the more important in today's competitive world. Supply chain innovation is the development of newer technologies and procedures along with implementation of new ideas of products and services through necessary supply chain activities. As supply chains are network of inter-connected firms; hence the importance of relational and social exchange attributes like trust, commitment, reciprocity and power are paramount in developing supply chain capabilities. The current investigation adopts a social exchange perspective and investigates the importance of trust, commitment, reciprocity and power on integration of logistics capabilities and their subsequent role in developing supply chain innovation. As supply chain innovation aims to provide better performance implications for the focal firm; the impact of supply chain innovation on firm performance was also explored using a service perspective. Data collected through a web-based survey from 173 logistics and supply chain professionals largely support the proposed relationships. Copyright © 2016, IGI Global.

Extant literature on recruitment has focused on the traditional sources of recruitment like company brochures, career fairs, and impact of such sources on intent to join the organization, productivity and turnover intention. The influence of recruitment related information on pre hire outcomes is still scarce and inconclusive. With the advent of technology and access to Internet, company websites have become an important source of recruitment. Apart from company websites, job seekers are now using company independent websites, forums or online communities to gather a more truthful picture and information about the job and organizational attributes. Social media too has become increasingly important medium where the current employees’ share how it is to work with the organization However research on web based recruitment is limited to company websites. Despite the widespread growth and practical use of these new and innovative media very little is known about how these independent sites influence recruitment pre hire outcomes. In this direction the proposed study presents a conceptual framework about how job seekers perceive company independent websites as a tool for providing recruitment communication and their impact on organizational attractiveness using Information Realism, Person-Environment fit framework, Source Credibility framework. © 2014 The Authors. Published by VGTU Press.

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