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Kuala Lumpur, Malaysia

HELP University is a private university in Malaysia and is located in Damansara Heights, Kuala Lumpur, Malaysia.It was founded by its President, Paul Chan Tuck Hoong, and CEO Chan-Low Kam Yoke.HELP first offered twinning programmes with the University of Glamorgan, Wales, United Kingdom, and the University of Southern Queensland, Australia. It has partnerships with universities in the United Kingdom, Australia, New Zealand, the United States, Canada, Indonesia, Vietnam, China, and in Europe.HELP University is a subsidiary of HELP International Corporation Berhad , a public listed company on Bursa Malaysia. Wikipedia.


Swami V.,University of Westminster | Swami V.,HELP University | Hwang C.-S.,Kyung Hee University | Jung J.,University of Delaware
Aesthetic Surgery Journal | Year: 2012

Background: Research on the acceptance of cosmetic surgery has focused on relatively affluent Western samples, to the exclusion of non-Western samples and any potential cross-cultural differences. While rates of cosmetic surgery in South Korea have risen sharply in the past decade, mirroring rates in other East Asian nations, little is known about attitudes toward cosmetic surgery in the Korean population. Objectives: To examine the factor structure and correlates of a Korean adaptation of the previously-published Acceptance of Cosmetic Surgery Scale (ACSS). Methods: South Korean university students (N = 267) completed the ACSS, as well as included Korean translations of measures for actual vs. ideal body weight discrepancy, body appreciation, sociocultural attitudes toward appearance, and demographics. Results: The Korean ACSS reduced to a two-factor solution, mirroring results among other non-Western samples, although a one-factor solution was deemed more plausible. Compared to men, women had significantly higher total scores, suggesting that they were more accepting of cosmetic surgery. A multiple regression showed that, after controlling for the effects of participant sex, the only significant predictor of acceptance of cosmetic surgery was general body appreciation, suggesting that some may view cosmetic surgery as a means of enhancing their body image. Conclusions: The results reveal important global information for plastic surgeons-not only on the treatment of non-Western patients but on the South Korean market, in which the cosmetic surgery industry remains unregulated. Given the popularity and acceptance of cosmetic surgery in South Korea, there is an urgent need for regulatory intervention to ensure patient safety and satisfaction. © 2012 The American Society for Aesthetic Plastic Surgery, Inc. Source


Swami V.,University of Westminster | Swami V.,HELP University | Tovee M.J.,Northumbria University
PLoS ONE | Year: 2013

It has been suggested human female breast size may act as signal of fat reserves, which in turn indicates access to resources. Based on this perspective, two studies were conducted to test the hypothesis that men experiencing relative resource insecurity should perceive larger breast size as more physically attractive than men experiencing resource security. In Study 1, 266 men from three sites in Malaysia varying in relative socioeconomic status (high to low) rated a series of animated figures varying in breast size for physical attractiveness. Results showed that men from the low socioeconomic context rated larger breasts as more attractive than did men from the medium socioeconomic context, who in turn perceived larger breasts as attractive than men from a high socioeconomic context. Study 2 compared the breast size judgements of 66 hungry versus 58 satiated men within the same environmental context in Britain. Results showed that hungry men rated larger breasts as significantly more attractive than satiated men. Taken together, these studies provide evidence that resource security impacts upon men's attractiveness ratings based on women's breast size. © 2013 Swami, Tovée. Source


Swami V.,University of Westminster | Swami V.,HELP University | Tovee M.J.,Northumbria University
PLoS ONE | Year: 2012

Background: Previous work has suggested that the experience of psychological stress may influence physical attractiveness ideals, but most evidence in favour of this hypothesis remains archival. The objective of this study was to experimentally investigate the impact of stress on men's judgements of female body size. Methods: Men were randomly assigned to either an experimental group, in which they took part in a task that heightened stress (experimental group, n = 41) or in which they did not take part in such a task (control group, n = 40). Both groups rated the attractiveness of female bodies varying in size from emaciated to obese, completed a measure of appetite sensation, and had their body mass indices (BMIs) measured. Results: Between-groups analyses showed that the experimental group was matched with the control group in terms of mean age, BMI, and appetite sensation. Further analyses showed that men in the experimental group rated a significantly heavier female body size as maximally attractive than the control group. Men in the experimental group also rated heavier female bodies as more attractive and idealised a wider range of female figures than did the control group. Conclusion: This study found that the experience of stress was associated with a preference among men for heavier female body sizes. These results indicate that human attractiveness judgements are sensitive to variations in local ecologies and reflect adaptive strategies for dealing with changing environmental conditions. © 2012 Swami, Tovée. Source


Swami V.,University of Westminster | Swami V.,HELP University | Kannan K.,Sabah Medical Center | Furnham A.,University College London
International Journal of Social Psychiatry | Year: 2012

Background: Previous studies examining body image from a cross-cultural perspective have tended to neglect samples from different ethnic groups or along a ruralurban continuum. To overcome this limitation, the present study examined positive body image among rural and urban women from three major indigenous ethnic groups in Sabah, Malaysia. Method: A total of 202 women completed the Body Appreciation Scale, as well as measures of media exposure and financial security, and provided their demographic details. Results: Results showed that there were significant ruralurban differences in body appreciation, with rural participants having significantly higher body appreciation than urban participants. A comparison with a previous data set of West Malaysian women (Swami & Chamorro-Premuzic, 2008) showed that the current urban sample had significantly lower body appreciation and that the rural group had significantly higher body appreciation. Further results showed that research site (urban vs rural) explained 11.0% of the variance in body appreciation. Participant body mass index and exposure to western forms of media explained an additional 2.0% of the variance. Conclusion: These results suggest that there are differences in body image between rural and urban women. Results are discussed in relation to the promotion of positive body image, particularly in developing societies where health care resources may be limited. © 2011 The Author(s). Source


Swami V.,University of Westminster | Swami V.,HELP University | Harris A.S.,University of Westminster
American Journal of Dance Therapy | Year: 2012

The present study examines the suggestion that associations between dance participation and body image are influenced by dance type and level. A total of 82 female dancers varying in dance type (ballet vs. contemporary dancers) and level (beginner vs. advanced) completed measures of body appreciation, actual-ideal body weight discrepancy, body awareness, body responsiveness, dancer identity, length of time as a regular dancer, and provided their demographic details including age and body mass index. Analyses of variance showed that beginner ballet dancers had significantly higher body appreciation compared with advanced ballet dancers, whereas advanced contemporary dancers had significantly higher body appreciation compared with their beginner counterparts. Additionally, advanced ballet and contemporary dancers both had significantly higher body weight discrepancy compared with their beginner counterparts. Multiple regressions showed that body awareness, body responsiveness, dancer identity, and time as a dancer did not significantly predict body image once dance type and level had been accounted for. These results are discussed in relation to the promotion of positive body image using dance/movement therapy. © 2012 American Dance Therapy Association. Source

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