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News Article | July 19, 2017
Site: www.prnewswire.com

"After an extensive review of our U.S. importation organizations, and as a result of the evolution of the U.S. market, we are excited to partner with U.S. Beverage in our strategy to build our extensive portfolio of specialty international brands," said Mr. Lopez-Portillo. "HEINEKEN has partnered with U.S.B. in part for a number of years and has proven itself as a builder of premium brands throughout the United States. We are quite confident and excited that our partnership will provide national growth in the important U.S. market." Justin Fisch, Vice President- General Manager for USB added, "We are honored to continue our relationship with HEINEKEN Americas Export and their superb team of managers. We are very excited by the opportunity to take these extraordinary brands to new levels of success in the United States." The transition will begin immediately and include various specialty brands from HEINEKEN Americas Export. All responsibilities for sales, marketing and distribution will be handled by USB in partnership with HEINEKEN Americas Export. HEINEKEN is the world's most international brewer. It is the leading developer and marketer of premium beer and cider brands. Led by the Heineken® brand, the Group has a powerful portfolio of more than 250 international, regional, local and specialty beers and ciders. We are committed to innovation, long-term brand investment, disciplined sales execution and focused cost management. Through "Brewing a Better World", sustainability is embedded in the business and delivers value for all stakeholders. HEINEKEN has a well-balanced geographic footprint with leadership positions in both developed and developing markets. We employ over 73,500 employees and operate more than 165 breweries, malteries, cider plants and other production facilities in more than 70 countries. Heineken N.V. and Heineken Holding N.V. shares trade on the Euronext in Amsterdam. Prices for the ordinary shares may be accessed on Bloomberg under the symbols HEIA NA and HEIO NA and on Reuters under HEIN.AS and HEIO.AS. HEINEKEN has two sponsored level 1 American Depositary Receipt (ADR) programmes: Heineken N.V. (OTCQX: HEINY) and Heineken Holding N.V. (OTCQX: HKHHY). Most recent information is available on HEINEKEN's website: ww.theHEINEKENcompany.com and follow us on Twitter via @HEINEKENCorp. United States Beverage (USB) is a premium craft and imported beer sales and marketing company located in Stamford, Connecticut. USB provides a national distribution network for a portfolio of premium beverage brands. 2017 commemorates United States Beverage's 20th anniversary. www.unitedstatesbeverage.com


News Article | May 30, 2017
Site: en.prnasia.com

Partnership begins with a donation of USD 1M to WWF and a digitally-led campaign harnessing the power of art to raise awareness and fight illegal tiger trade HONG KONG and SHANGHAI, May 30, 2017 /PRNewswire/ -- Tiger Beer and WWF are inviting people around the world to help fight illegal tiger trade and be part of 3890Tigers, a digitally-led campaign that uncages art and creativity to raise global awareness of the plight of wild tigers. Wild tigers are globally endangered; their numbers have dropped 96 per cent in the last century from an estimated 100,000 to as few as 3,890 today. Illegal tiger trade is one of the main reasons why tigers are disappearing. More than a hundred tigers are killed each year and their parts sold for profit through international criminal enterprises. Every part of the tiger, from skin and bones, to whiskers and teeth, is exploited and used to make products such as medicine, ornamental accessories, and textiles. Today, illegal tiger trade and the wider problem of wildlife trafficking reaches an estimated USD20 billion* per year. 3890Tigers is part of a six-year global partnership between Tiger Beer and WWF in support of Tx2, a global commitment made by the governments of the 13 tiger range countries to double the world's wild tiger population to 6,000 by 2022. The six-year partnership kicks off in 2017 with a donation of USD 1M from Tiger Beer. As top predators in the food chain, tigers play a vital role in maintaining healthy ecosystems that support many other species. They will soon disappear if nothing is done and, without tigers in the ecosystem, countless other species will be affected. Leveraging the power of art, Tiger Beer has brought together six artists from six different countries to uncage their creativity and create unique pieces of artwork. Using Tiger Art Intelligence, a creative digital mechanism built on Artificial Intelligence (AI) principles, the public can now virtually collaborate with these artists to create their own unique versions of these striking artworks. Each selfie art generated by AI features the user's selfie alongside that of a tiger, in the artistic style of one of the six artists. "It is an honour for us to partner WWF in support of their conservation efforts. We can't imagine a world without tigers and if they disappear, it would not only have an environmental impact, but also be a real loss for our culture. Tigers are beautiful creatures that symbolise strength, courage and power, and it's only natural that so much art in human history has been inspired by them. That is why we have chosen art as a way to express this together with our consumers. 3890Tigers brings people and artists together through technology and our goal is to inspire a global movement by empowering a generation of young people to make a stand against illegal tiger trade and make demand for products with tiger parts socially unacceptable," said Mie-Leng Wong, Global Director at Tiger Beer, HEINEKEN Asia Pacific. "The Tx2 goal is the best chance we have to secure the future of wild tigers, but we are running out of time. If we do not take bold and collective actions now, wild tigers may not have a second chance. This campaign with artists gives each of us the power to lend our voice to tigers. Each portrait created echoes the message that illegal tiger trade needs to stop immediately," said Mike Baltzer, Leader of WWF Tigers Alive. To be part of the movement, the public can visit 3890Tigers.com to upload a selfie and choose an artist to collaborate with to instantly create a one-of-a-kind selfie art generated by AI. Whether it is enigmatic street-art-meets-calligraphy, delicate paint and ink illustrations or fluttering rainbow origami, people can choose from the artistic styles of China's Hua Tunan, France's Mademoiselle Maurice, Malaysia's Kenji Chai, Russia's Nootk, UK's Nick Gentry or USA's Tran Nguyen to create their selfie art. By sharing these selfie art on social networks with the hashtag #3890Tigers, the global community can pledge to help fight illegal tiger trade and help stop demand for products with tiger parts. Speaking about the opportunity to use his craft for the cause, artist from the UK, Nick Gentry, adds, "As humans have become increasingly absorbed in the wonder of technology, we have now arrived at the moment where we urgently need to rediscover our connection with nature. Let's use art and technology as a force for good, to uncage creativity and inspire each other to care for the environment that we have the privilege of sharing with these beautiful animals." To drive home the urgency of the situation, the iconic beer from Asia will also be removing the tiger from its logo and introducing a limited-edition design on select packaging without the iconic tiger for the first time in 84 years, symbolising the threat of wild tigers disappearing. 3890Tigers first launched in Singapore, the birthplace of Tiger Beer, on 30 May 2017, and will run in other countries around the world including Malaysia, Cambodia, mainland China, Hong Kong, Russia, USA and New Zealand. On 29 July 2017, Global Tiger Day, the campaign will conclude with a series of events to celebrate the support garnered from people globally over the eight-week period. Be part of the movement. Visit 3890tigers.com and uncage art to fight illegal tiger trade. * Illegal tiger trade is part of the wider problem of wildlife trafficking, which is estimated to reach USD20 billion per year, which makes wildlife trafficking the world's 4th largest illicit trade, after narcotics, human trafficking and trade in counterfeit goods. Tiger Beer was born in 1932 on the streets of Singapore. A stone's throw away from the equator, its unique tropical lagering technique meant it was able to brew a beer that would keep Asia cool. In 2015, it started using the rays of the tropical sun for brewing, with over 8,000 solar panels installed on the rooftop of its facility in Singapore. Now, every Tiger Beer produced in Singapore is brewed by the sun. 2017 has also saw Tiger Beer take Air-InkTM, the world's first ink created from air pollution, to the streets of the world through creative collaborations between its inventor and the best emerging international artists. Tiger Beer is the number one premium beer in Asia, and the world's fastest growing premium beer, available in more than 50 markets across the globe. For more information, please visit www.tigerbeer.com. HEINEKEN is the world's most international brewer. It is the leading developer and marketer of premium beer and cider brands. Led by the Heineken® brand, the Group has a powerful portfolio of more than 250 international, regional, local and specialty beers and ciders. We are committed to innovation, long-term brand investment, disciplined sales execution and focused cost management. Through "Brewing a Better World", sustainability is embedded in the business and delivers value for all stakeholders. HEINEKEN has a well-balanced geographic footprint with leadership positions in both developed and developing markets. We employ approximately 73,500 people and operate more than 165 breweries, malteries, cider plants and other production facilities in more than 70 countries. Heineken N.V. and Heineken Holding N.V. shares trade on the Euronext in Amsterdam. Prices for the ordinary shares may be accessed on Bloomberg under the symbols HEIA NA and HEIO NA and on Reuters under HEIN.AS and HEIO.AS. Most recent information is available on HEINEKEN's website: www.theHEINEKENcompany.com WWF is one of the world's largest and most respected independent conservation organizations, with over 5 million supporters and a global network active in over 100 countries. WWF's mission is to stop the degradation of the earth's natural environment and to build a future in which humans live in harmony with nature, by conserving the world's biological diversity, ensuring that the use of renewable natural resources is sustainable, and promoting the reduction of pollution and wasteful consumption. Visit panda.org/news for latest news and media resources.


News Article | June 3, 2017
Site: en.prnasia.com

- Partnership begins with a donation of USD 1M to WWF and a digitally-led campaign harnessing the power of art to raise awareness and fight illegal tiger trade - Campaign set to launch in mainland China on 16 June 2017 - Join the movement at 3890.tiger-beer.com.cn, create your selfie art with #3890Tigers to uncage art and fight illegal tiger trade SHANGHAI, June 3, 2017 /PRNewswire/ -- Tiger Beer and WWF are inviting people around the world to help fight illegal tiger trade and be part of 3890Tigers, a digitally-led campaign that uncages art and creativity to raise global awareness of the plight of wild tigers. Wild tigers are globally endangered; their numbers have dropped 96 per cent in the last century from an estimated 100,000 to as few as 3,890 today. Illegal tiger trade is one of the main reasons why tigers are disappearing. More than a hundred tigers are killed each year and their parts sold for profit through international criminal enterprises. Every part of the tiger, from skin and bones, to whiskers and teeth, is exploited and used to make products such as medicine, ornamental accessories, and textiles. Today, illegal tiger trade and the wider problem of wildlife trafficking reaches an estimated USD20 billion* per year. 3890Tigers is part of a six-year global partnership between Tiger Beer and WWF in support of Tx2, a global commitment made by the governments of the 13 tiger range countries to double the world's wild tiger population to 6,000 by 2022. The six-year partnership kicks off in 2017 with a donation of USD 1M from Tiger Beer. As top predators in the food chain, tigers play a vital role in maintaining healthy ecosystems that support many other species. They will soon disappear if nothing is done and, without tigers in the ecosystem, countless other species will be affected. Leveraging the power of art, Tiger Beer has brought together six artists from six different countries to uncage their creativity and create unique pieces of artwork. Using Tiger Art Intelligence, a creative digital mechanism built on Artificial Intelligence (AI) principles, the public can now virtually collaborate with these artists to create their own unique versions of these striking artworks. Each selfie art generated by AI features the user's selfie alongside that of a tiger, in the artistic style of one of the six artists. "It is an honour for us to partner WWF in support of their conservation efforts. We can't imagine a world without tigers and if they disappear, it would not only have an environmental impact, but also be a real loss for our culture. Tigers are beautiful creatures that symbolise strength, courage and power, and it's only natural that so much art in human history has been inspired by them. That is why we have chosen art as a way to express this together with our consumers. 3890Tigers brings people and artists together through technology and our goal is to inspire a global movement by empowering a generation of young people to make a stand against illegal tiger trade and make demand for products with tiger parts socially unacceptable," said Mie-Leng Wong, Global Director at Tiger Beer, HEINEKEN Asia Pacific. "The Tx2 goal is the best chance we have to secure the future of wild tigers, but we are running out of time. If we do not take bold and collective actions now, wild tigers may not have a second chance. This campaign with artists gives each of us the power to lend our voice to tigers. Each portrait created echoes the message that illegal tiger trade needs to stop immediately," said Mike Baltzer, Leader of WWF Tigers Alive. To be part of the movement, the public can visit 3890.tiger-beer.com.cn to upload a selfie and choose an artist to collaborate with to instantly create a one-of-a-kind selfie art generated by AI. Whether it is enigmatic street-art-meets-calligraphy, delicate paint and ink illustrations or fluttering rainbow origami, people can choose from the artistic styles of China's Hua Tunan, France's Mademoiselle Maurice, Malaysia's Kenji Chai, Russia's Nootk, UK's Nick Gentry or USA's Tran Nguyen to create their selfie art. By sharing these selfie art on social networks with the hashtag #3890Tigers, the global community can pledge to help fight illegal tiger trade and help stop demand for products with tiger parts. Speaking about the opportunity to use his craft for the cause, artist from the UK, Nick Gentry, adds, "As humans have become increasingly absorbed in the wonder of technology, we have now arrived at the moment where we urgently need to rediscover our connection with nature. Let's use art and technology as a force for good, to uncage creativity and inspire each other to care for the environment that we have the privilege of sharing with these beautiful animals." To drive home the urgency of the situation, the iconic beer from Asia will also be introducing a limited edition design in select markets, removing the tiger from its logo for the first time in 84 years, symbolising the threat of wild tigers disappearing. Following its 30 May global launch in Singapore, the birthplace of Tiger Beer, the 3890Tigers campaign will kick-off in Mainland China on 16 June 2017. The campaign will also run in other countries around the world including Malaysia, Cambodia, Hong Kong, Russia, USA and New Zealand. On 29 July 2017, Global Tiger Day, the campaign will conclude with a series of events to celebrate the support garnered from people globally over the eight-week period. Be part of the movement. From 16 June, visit 3890.tiger-beer.com.cn and and uncage art to fight illegal tiger trade. To view the original release, please visit: http://en.prnasia.com/story/178852-0.shtml * Illegal tiger trade is part of the wider problem of wildlife trafficking, which is estimated to reach USD20 billion per year, which makes wildlife trafficking the world's 4th largest illicit trade, after narcotics, human trafficking and trade in counterfeit goods. Tiger Beer was born in 1932 on the streets of Singapore. A stone's throw away from the equator, its unique tropical lagering technique meant it was able to brew a beer that would keep Asia cool. In 2015, it started using the rays of the tropical sun for brewing, with over 8,000 solar panels installed on the rooftop of its facility in Singapore. Now, every Tiger Beer produced in Singapore is brewed by the sun. 2017 has also saw Tiger Beer take Air-InkTM, the world's first ink created from air pollution, to the streets of the world through creative collaborations between its inventor and the best emerging international artists. Tiger Beer is the number one premium beer in Asia, and the world's fastest growing premium beer, available in more than 50 markets across the globe. For more information, please visit www.tigerbeer.com. HEINEKEN is the world's most international brewer. It is the leading developer and marketer of premium beer and cider brands. Led by the Heineken® brand, the Group has a powerful portfolio of more than 250 international, regional, local and specialty beers and ciders. We are committed to innovation, long-term brand investment, disciplined sales execution and focused cost management. Through "Brewing a Better World", sustainability is embedded in the business and delivers value for all stakeholders. HEINEKEN has a well-balanced geographic footprint with leadership positions in both developed and developing markets. We employ approximately 73,500 people and operate more than 165 breweries, malteries, cider plants and other production facilities in more than 70 countries. Heineken N.V. and Heineken Holding N.V. shares trade on the Euronext in Amsterdam. Prices for the ordinary shares may be accessed on Bloomberg under the symbols HEIA NA and HEIO NA and on Reuters under HEIN.AS and HEIO.AS. Most recent information is available on HEINEKEN's website: www.theHEINEKENcompany.com WWF is one of the world's largest and most respected independent conservation organizations, with over 5 million supporters and a global network active in over 100 countries. WWF's mission is to stop the degradation of the earth's natural environment and to build a future in which humans live in harmony with nature, by conserving the world's biological diversity, ensuring that the use of renewable natural resources is sustainable, and promoting the reduction of pollution and wasteful consumption. Visit panda.org/news for latest news and media resources.


News Article | May 30, 2017
Site: www.prnewswire.co.uk

Wild tigers are globally endangered; their numbers have dropped 96 per cent in the last century from an estimated 100,000 to as few as 3,890 today. Illegal tiger trade is one of the main reasons why tigers are disappearing. More than a hundred tigers are killed each year and their parts sold for profit through international criminal enterprises. Every part of the tiger, from skin and bones, to whiskers and teeth, is exploited and used to make products such as medicine, ornamental accessories, and textiles. Today, illegal tiger trade and the wider problem of wildlife trafficking reaches an estimated USD20 billion* per year. 3890Tigers is part of a six-year global partnership between Tiger Beer and WWF in support of Tx2, a global commitment made by the governments of the 13 tiger range countries to double the world's wild tiger population to 6,000 by 2022. The six-year partnership kicks off in 2017 with a donation of USD 1M from Tiger Beer. As top predators in the food chain, tigers play a vital role in maintaining healthy ecosystems that support many other species. They will soon disappear if nothing is done and, without tigers in the ecosystem, countless other species will be affected. Leveraging the power of art, Tiger Beer has brought together six artists from six different countries to uncage their creativity and create unique pieces of artwork. Using Tiger Art Intelligence, a creative digital mechanism built on Artificial Intelligence (AI) principles, the public can now virtually collaborate with these artists to create their own unique versions of these striking artworks. Each selfie art generated by AI features the user's selfie alongside that of a tiger, in the artistic style of one of the six artists. "It is an honour for us to partner WWF in support of their conservation efforts. We can't imagine a world without tigers and if they disappear, it would not only have an environmental impact, but also be a real loss for our culture. Tigers are beautiful creatures that symbolise strength, courage and power, and it's only natural that so much art in human history has been inspired by them. That is why we have chosen art as a way to express this together with our consumers. 3890Tigers brings people and artists together through technology and our goal is to inspire a global movement by empowering a generation of young people to make a stand against illegal tiger trade and make demand for products with tiger parts socially unacceptable," said Mie-Leng Wong, Global Director at Tiger Beer, HEINEKEN Asia Pacific. "The Tx2 goal is the best chance we have to secure the future of wild tigers, but we are running out of time. If we do not take bold and collective actions now, wild tigers may not have a second chance. This campaign with artists gives each of us the power to lend our voice to tigers. Each portrait created echoes the message that illegal tiger trade needs to stop immediately," said Mike Baltzer, Leader of WWF Tigers Alive. To be part of the movement, the public can visit 3890Tigers.com to upload a selfie and choose an artist to collaborate with to instantly create a one-of-a-kind selfie art generated by AI. Whether it is enigmatic street-art-meets-calligraphy, delicate paint and ink illustrations or fluttering rainbow origami, people can choose from the artistic styles of China's Hua Tunan, France's Mademoiselle Maurice, Malaysia's Kenji Chai, Russia's Nootk, UK's Nick Gentry or USA's Tran Nguyen to create their selfie art. By sharing these selfie art on social networks with the hashtag #3890Tigers, the global community can pledge to help fight illegal tiger trade and help stop demand for products with tiger parts. Speaking about the opportunity to use his craft for the cause, artist from the UK, Nick Gentry, adds, "As humans have become increasingly absorbed in the wonder of technology, we have now arrived at the moment where we urgently need to rediscover our connection with nature. Let's use art and technology as a force for good, to uncage creativity and inspire each other to care for the environment that we have the privilege of sharing with these beautiful animals." To drive home the urgency of the situation, the iconic beer from Asia will also be removing the tiger from its logo and introducing a limited-edition design on select packaging without the iconic tiger for the first time in 84 years, symbolising the threat of wild tigers disappearing. 3890Tigers first launched in Singapore, the birthplace of Tiger Beer, on 30 May 2017, and will run in other countries around the world including Malaysia, Cambodia, mainland China, Hong Kong, Russia, USA and New Zealand. On 29 July 2017, Global Tiger Day, the campaign will conclude with a series of events to celebrate the support garnered from people globally over the eight-week period. Be part of the movement. Visit 3890tigers.com and uncage art to fight illegal tiger trade. * Illegal tiger trade is part of the wider problem of wildlife trafficking, which is estimated to reach USD20 billion per year, which makes wildlife trafficking the world's 4th largest illicit trade, after narcotics, human trafficking and trade in counterfeit Goods. Tiger Beer was born in 1932 on the streets of Singapore. A stone's throw away from the equator, its unique tropical lagering technique meant it was able to brew a beer that would keep Asia cool. In 2015, it started using the rays of the tropical sun for brewing, with over 8,000 solar panels installed on the rooftop of its facility in Singapore. Now, every Tiger Beer produced in Singapore is brewed by the sun. 2017 has also saw Tiger Beer take Air-InkTM, the world's first ink created from air pollution, to the streets of the world through creative collaborations between its inventor and the best emerging international artists. Tiger Beer is the number one premium beer in Asia, and the world's fastest growing premium beer, available in more than 50 markets across the globe. For more information, please visit www.tigerbeer.com. HEINEKEN is the world's most international brewer. It is the leading developer and marketer of premium beer and cider brands. Led by the Heineken® brand, the Group has a powerful portfolio of more than 250 international, regional, local and specialty beers and ciders. We are committed to innovation, long-term brand investment, disciplined sales execution and focused cost management. Through "Brewing a Better World", sustainability is embedded in the business and delivers value for all stakeholders. HEINEKEN has a well-balanced geographic footprint with leadership positions in both developed and developing markets. We employ approximately 73,500 people and operate more than 165 breweries, malteries, cider plants and other production facilities in more than 70 countries. Heineken N.V. and Heineken Holding N.V. shares trade on the Euronext in Amsterdam. Prices for the ordinary shares may be accessed on Bloomberg under the symbols HEIA NA and HEIO NA and on Reuters under HEIN.AS and HEIO.AS. Most recent information is available on HEINEKEN's website: www.theHEINEKENcompany.com WWF is one of the world's largest and most respected independent conservation organizations, with over 5 million supporters and a global network active in over 100 countries. WWF's mission is to stop the degradation of the earth's natural environment and to build a future in which humans live in harmony with nature, by conserving the world's biological diversity, ensuring that the use of renewable natural resources is sustainable, and promoting the reduction of pollution and wasteful consumption. Visit panda.org/news for latest news and media resources.


News Article | May 30, 2017
Site: www.prnewswire.com

Wild tigers are globally endangered; their numbers have dropped 96 per cent in the last century from an estimated 100,000 to as few as 3,890 today. Illegal tiger trade is one of the main reasons why tigers are disappearing. More than a hundred tigers are killed each year and their parts sold for profit through international criminal enterprises. Every part of the tiger, from skin and bones, to whiskers and teeth, is exploited and used to make products such as medicine, ornamental accessories, and textiles. Today, illegal tiger trade and the wider problem of wildlife trafficking reaches an estimated USD20 billion* per year. 3890Tigers is part of a six-year global partnership between Tiger Beer and WWF in support of Tx2, a global commitment made by the governments of the 13 tiger range countries to double the world's wild tiger population to 6,000 by 2022. The six-year partnership kicks off in 2017 with a donation of USD 1M from Tiger Beer. As top predators in the food chain, tigers play a vital role in maintaining healthy ecosystems that support many other species. They will soon disappear if nothing is done and, without tigers in the ecosystem, countless other species will be affected. Leveraging the power of art, Tiger Beer has brought together six artists from six different countries to uncage their creativity and create unique pieces of artwork. Using Tiger Art Intelligence, a creative digital mechanism built on Artificial Intelligence (AI) principles, the public can now virtually collaborate with these artists to create their own unique versions of these striking artworks. Each selfie art generated by AI features the user's selfie alongside that of a tiger, in the artistic style of one of the six artists. "It is an honour for us to partner WWF in support of their conservation efforts. We can't imagine a world without tigers and if they disappear, it would not only have an environmental impact, but also be a real loss for our culture. Tigers are beautiful creatures that symbolise strength, courage and power, and it's only natural that so much art in human history has been inspired by them. That is why we have chosen art as a way to express this together with our consumers. 3890Tigers brings people and artists together through technology and our goal is to inspire a global movement by empowering a generation of young people to make a stand against illegal tiger trade and make demand for products with tiger parts socially unacceptable," said Mie-Leng Wong, Global Director at Tiger Beer, HEINEKEN Asia Pacific. "The Tx2 goal is the best chance we have to secure the future of wild tigers, but we are running out of time. If we do not take bold and collective actions now, wild tigers may not have a second chance. This campaign with artists gives each of us the power to lend our voice to tigers. Each portrait created echoes the message that illegal tiger trade needs to stop immediately," said Mike Baltzer, Leader of WWF Tigers Alive. To be part of the movement, the public can visit 3890Tigers.com to upload a selfie and choose an artist to collaborate with to instantly create a one-of-a-kind selfie art generated by AI. Whether it is enigmatic street-art-meets-calligraphy, delicate paint and ink illustrations or fluttering rainbow origami, people can choose from the artistic styles of China's Hua Tunan, France's Mademoiselle Maurice, Malaysia's Kenji Chai, Russia's Nootk, UK's Nick Gentry or USA's Tran Nguyen to create their selfie art. By sharing these selfie art on social networks with the hashtag #3890Tigers, the global community can pledge to help fight illegal tiger trade and help stop demand for products with tiger parts. Speaking about the opportunity to use his craft for the cause, artist from the UK, Nick Gentry, adds, "As humans have become increasingly absorbed in the wonder of technology, we have now arrived at the moment where we urgently need to rediscover our connection with nature. Let's use art and technology as a force for good, to uncage creativity and inspire each other to care for the environment that we have the privilege of sharing with these beautiful animals." To drive home the urgency of the situation, the iconic beer from Asia will also be removing the tiger from its logo and introducing a limited-edition design on select packaging without the iconic tiger for the first time in 84 years, symbolising the threat of wild tigers disappearing. 3890Tigers first launched in Singapore, the birthplace of Tiger Beer, on 30 May 2017, and will run in other countries around the world including Malaysia, Cambodia, mainland China, Hong Kong, Russia, USA and New Zealand. On 29 July 2017, Global Tiger Day, the campaign will conclude with a series of events to celebrate the support garnered from people globally over the eight-week period. Be part of the movement. Visit 3890tigers.com and uncage art to fight illegal tiger trade. * Illegal tiger trade is part of the wider problem of wildlife trafficking, which is estimated to reach USD20 billion per year, which makes wildlife trafficking the world's 4th largest illicit trade, after narcotics, human trafficking and trade in counterfeit goods. Tiger Beer was born in 1932 on the streets of Singapore. A stone's throw away from the equator, its unique tropical lagering technique meant it was able to brew a beer that would keep Asia cool. In 2015, it started using the rays of the tropical sun for brewing, with over 8,000 solar panels installed on the rooftop of its facility in Singapore. Now, every Tiger Beer produced in Singapore is brewed by the sun. 2017 has also saw Tiger Beer take Air-InkTM, the world's first ink created from air pollution, to the streets of the world through creative collaborations between its inventor and the best emerging international artists. Tiger Beer is the number one premium beer in Asia, and the world's fastest growing premium beer, available in more than 50 markets across the globe. For more information, please visit www.tigerbeer.com. HEINEKEN is the world's most international brewer. It is the leading developer and marketer of premium beer and cider brands. Led by the Heineken® brand, the Group has a powerful portfolio of more than 250 international, regional, local and specialty beers and ciders. We are committed to innovation, long-term brand investment, disciplined sales execution and focused cost management. Through "Brewing a Better World", sustainability is embedded in the business and delivers value for all stakeholders. HEINEKEN has a well-balanced geographic footprint with leadership positions in both developed and developing markets. We employ approximately 73,500 people and operate more than 165 breweries, malteries, cider plants and other production facilities in more than 70 countries. Heineken N.V. and Heineken Holding N.V. shares trade on the Euronext in Amsterdam. Prices for the ordinary shares may be accessed on Bloomberg under the symbols HEIA NA and HEIO NA and on Reuters under HEIN.AS and HEIO.AS. Most recent information is available on HEINEKEN's website: www.theHEINEKENcompany.com WWF is one of the world's largest and most respected independent conservation organizations, with over 5 million supporters and a global network active in over 100 countries. WWF's mission is to stop the degradation of the earth's natural environment and to build a future in which humans live in harmony with nature, by conserving the world's biological diversity, ensuring that the use of renewable natural resources is sustainable, and promoting the reduction of pollution and wasteful consumption. Visit panda.org/news for latest news and media resources. To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/tiger-beer-and-wwf-join-forces-to-fight-illegal-tiger-trade-300465265.html


News Article | May 10, 2017
Site: www.bevindustry.com

Although more than half of consumers have purchased milk, juice and/or carbonated soft drinks in the past 30 days, sales were stagnant during 2014-2015 with top categories struggling to grab consumer attention, according to Chicago-based Mintel’s June 2016 “Beverage Packaging Trends” report. Yet, experts note that product positioning; bold, colorful merchandising displays; and packaging innovation can drive sales of alcohol and non-alcohol beverages in-store. “Six in 10 respondents indicate paying attention to packaging format, and nearly the same amount pay attention to label design, indicating that the package is more than simply the thing that holds what’s inside,” the report states. “… Conveying a sense of quality and freshness will drive purchase, the strongest indicators in quality point to chilled, glass, re-sealable and clear containers, all of which also contribute to freshness.” When looking at non-alcohol beverage launches from 2012 to 2016, Mintel’s Global New Product Database indicates that 30 percent of launches in the 2016 measurement period featured new packaging, which compares to less than a quarter of launches tracked in the 2012 period, the report adds. In addition to packaging innovations, experts note that retail-ready product displays, including cardboard displays, pallets and endcaps, can grab consumer interest and lead to more retail purchases. “The current merchandising trend for beverages is to get large built-out displays at [the] entrance to [the] store,” says Brian Sudano, managing partner at New York-based Beverage Marketing Corporation (BMC). “These include multiple brands surrounded by products/categories that interact with each other. Price discounts are not as deep as before, offering better return on space for the retailer and greater impulse purchase incidence.” Strategically located endcaps, the core of many retailer promotional programs, also remain valuable real estate, Sudano adds. “Permanent display placement/racks are a premium investment, but can be hard to procure,” he says. “Trends have driven a premium for displays and access to the health-and-wellness aisle. Single-serve packages on racks are a premium versus full-case displays. Offering package sizes to satisfy different occasions and increase margin is growing in importance and availability. “A good way to merchandise is to be near adjacent categories or aisles in which target consumers shop,” Sudano continues. “For example, if the target consumer is young mothers, a display at the end of the diaper aisle is powerful. Identifying basket mix and understanding basket purchases is important for ensuring proper placement.” Within the past few years, category management has become more sophisticated, according to the Wimberley, Texas-based Category Management Association’s (CMA) website. The association’s redesigned category management process, CatMan 2.0, is a holistic, comprehensive approach that now encompasses data, analytics, process and success models, as well as the game-changing influence of the digital revolution, it notes. “CatMan 2.0 is a comprehensive process, the purpose of which is to help produce a category plan that will optimize the shopping experience as well as optimizing business results for the manufacturer and the retailer,” CMA’s Senior Vice President of Category Management Best Practice Gordon Wade said in a statement. CatMan 2.0 also integrates shopper insights and shopper marketing into the category management process, it adds. Technological advancements are having a major impact on HEINEKEN USA’s category management operations, says Vikas Satyal, senior director of category development at the White Plains, N.Y.-based company. “All technologies involving the shopper path-to-purchase are having an impact on category management,” Satyal says. “This includes social media, [customer relationship management] (CRM), and loyalty card technologies launched by suppliers and retailers. “For example, we’ve launched programs for Heineken where a shopper receives an invitation for a holiday party with a coupon for a 24-pack,” he continues. “The shopper downloads the coupon, which includes an image of the display to look for in-store. In-store, the shopper finds the exact same package and display.” Virtual reality (VR) technologies and the tracking of shopper purchase behavior through VR tools as well as shop-a-longs are further impacting HEINEKEN USA’s global category management and merchandising strategies, he adds. “We are constantly having to stay proactive in this area as shopper behavior can change quickly, especially by the influx of new and emerging beer segments, brands and pack types,” Satyal says. Pricing strategies also can play a pivotal role in growing shopper traffic and category volume, he adds. “With feature pricing, the best examples are the ones that drive the greatest segment and brand reach,” Satyal explains. “An advertisement that features both Mexican imports and European imports may be advantageous for a retailer to generate trial and to meet multiple consumer needs.” As retailers and brands compete for dollar share, brands should continuously measure and assess pricing strategies and the effectiveness of their merchandising opportunities in concert with the retailer’s ability to maintain digital relevance and visibility, experts note. “Measuring volume life and return-on-investment of various merchandising approaches will provide understanding of the greatest impact of approach,” BMC’s Sudano says. “However, it needs to be done over several time periods to ensure that the approach continues to prove the return needed.” BI


News Article | May 12, 2017
Site: globenewswire.com

Amsterdam, 12th May 2017: HEINEKEN today presented its latest innovation, Heineken® 0.0, a non-alcoholic lager brewed with a unique recipe for a distinct balanced taste - and only 69 calories per 33cl bottle. Initially available in 14 markets in 2017, the brand's iconic green label has been turned blue - the colour associated with the alcohol free category. The integrated launch campaign includes a TV commercial, digital and experiential activations plus on and off trade promotions. Heineken's® Master Brewers created the new zero-alcohol beer using only natural ingredients, resulting in a beer brewed for beer lovers, by beer lovers. Willem van Waesberghe, Global Craft and Brew Master at HEINEKEN, said: "Removing alcohol from regular 5% Heineken® would have been easy, but it wouldn't deliver the best tasting non-alcoholic beer. Heineken® 0.0 is brewed from scratch and has a perfectly balanced taste with refreshing fruity notes and soft malty body." Gianluca Di Tondo, Senior Director Global Heineken® Brand at HEINEKEN, said: "As pioneering brewers, we are committed to introducing new and innovative products to meet consumer needs. The zero alcohol segment in Europe and Russia grew with a 5% CAGR[1] between 2010 to 2015. We expect this strong growth to continue, driven by good innovation on taste, as it already has in Spain, Germany and Austria. Our ambition is to lead the category development in the markets where non-alcoholic beer is still small, but has growth potential, with a premium proposition." HEINEKEN will use its partnership with Formula 1® to give Heineken® 0.0 a highly visible launch platform at the Spanish Grand Prix, in Barcelona on 14th May. Alongside the Grand Prix activation, Heineken® 0.0 launches with an integrated marketing program showcasing the campaign tagline, 'Open to all'. The premise is based around the inclusiveness of Heineken® 0.0 to all people, moments and drinking occasions, which might call for a beer but not for alcohol. Heineken® 0.0 gives consumers choice for a variety of drinking occasions. It also contributes to the growing cultural trend around the importance of responsible alcohol consumption and living a balanced, healthy lifestyle. Heineken® 0.0 is available for purchase in both on and off-trade in different retail channels depending on market requirements. It comes in 25cl, 30cl and 33cl bottles, 33cl and 50cl can and 20L David keg, depending on the market standards. For more information, please contact: david.pugh@heineken.com HEINEKEN is the world's most international brewer. It is the leading developer and marketer of premium beer and cider brands. Led by the Heineken® brand, the Group has a powerful portfolio of more than 250 international, regional, local and specialty beers and ciders. We are committed to innovation, long-term brand investment, disciplined sales execution and focused cost management. Through "Brewing a Better World", sustainability is embedded in the business and delivers value for all stakeholders. HEINEKEN has a well-balanced geographic footprint with leadership positions in both developed and developing markets. We employ approximately 73,500 people and operate more than 165 breweries, malteries, cider plants and other production facilities in more than 70 countries. Heineken N.V. and Heineken Holding N.V. shares trade on the Euronext in Amsterdam. Prices for the ordinary shares may be accessed on Bloomberg under the symbols HEIA NA and HEIO NA and on Reuters under HEIN.AS and HEIO.AS. HEINEKEN has two sponsored level 1 American Depositary Receipt (ADR) programmes: Heineken N.V. (OTCQX: HEINY) and Heineken Holding N.V. (OTCQX: HKHHY). Most recent information is available on HEINEKEN's website: www.theHEINEKENcompany.com and follow us via @HEINEKENCorp.


News Article | May 12, 2017
Site: globenewswire.com

Amsterdam, 12th May 2017: HEINEKEN today presented its latest innovation, Heineken® 0.0, a non-alcoholic lager brewed with a unique recipe for a distinct balanced taste - and only 69 calories per 33cl bottle. Initially available in 14 markets in 2017, the brand's iconic green label has been turned blue - the colour associated with the alcohol free category. The integrated launch campaign includes a TV commercial, digital and experiential activations plus on and off trade promotions. Heineken's® Master Brewers created the new zero-alcohol beer using only natural ingredients, resulting in a beer brewed for beer lovers, by beer lovers. Willem van Waesberghe, Global Craft and Brew Master at HEINEKEN, said: "Removing alcohol from regular 5% Heineken® would have been easy, but it wouldn't deliver the best tasting non-alcoholic beer. Heineken® 0.0 is brewed from scratch and has a perfectly balanced taste with refreshing fruity notes and soft malty body." Gianluca Di Tondo, Senior Director Global Heineken® Brand at HEINEKEN, said: "As pioneering brewers, we are committed to introducing new and innovative products to meet consumer needs. The zero alcohol segment in Europe and Russia grew with a 5% CAGR[1] between 2010 to 2015. We expect this strong growth to continue, driven by good innovation on taste, as it already has in Spain, Germany and Austria. Our ambition is to lead the category development in the markets where non-alcoholic beer is still small, but has growth potential, with a premium proposition." HEINEKEN will use its partnership with Formula 1® to give Heineken® 0.0 a highly visible launch platform at the Spanish Grand Prix, in Barcelona on 14th May. Alongside the Grand Prix activation, Heineken® 0.0 launches with an integrated marketing program showcasing the campaign tagline, 'Open to all'. The premise is based around the inclusiveness of Heineken® 0.0 to all people, moments and drinking occasions, which might call for a beer but not for alcohol. Heineken® 0.0 gives consumers choice for a variety of drinking occasions. It also contributes to the growing cultural trend around the importance of responsible alcohol consumption and living a balanced, healthy lifestyle. Heineken® 0.0 is available for purchase in both on and off-trade in different retail channels depending on market requirements. It comes in 25cl, 30cl and 33cl bottles, 33cl and 50cl can and 20L David keg, depending on the market standards. For more information, please contact: david.pugh@heineken.com HEINEKEN is the world's most international brewer. It is the leading developer and marketer of premium beer and cider brands. Led by the Heineken® brand, the Group has a powerful portfolio of more than 250 international, regional, local and specialty beers and ciders. We are committed to innovation, long-term brand investment, disciplined sales execution and focused cost management. Through "Brewing a Better World", sustainability is embedded in the business and delivers value for all stakeholders. HEINEKEN has a well-balanced geographic footprint with leadership positions in both developed and developing markets. We employ approximately 73,500 people and operate more than 165 breweries, malteries, cider plants and other production facilities in more than 70 countries. Heineken N.V. and Heineken Holding N.V. shares trade on the Euronext in Amsterdam. Prices for the ordinary shares may be accessed on Bloomberg under the symbols HEIA NA and HEIO NA and on Reuters under HEIN.AS and HEIO.AS. HEINEKEN has two sponsored level 1 American Depositary Receipt (ADR) programmes: Heineken N.V. (OTCQX: HEINY) and Heineken Holding N.V. (OTCQX: HKHHY). Most recent information is available on HEINEKEN's website: www.theHEINEKENcompany.com and follow us via @HEINEKENCorp.


News Article | May 12, 2017
Site: globenewswire.com

Amsterdam, 12th May 2017: HEINEKEN today presented its latest innovation, Heineken® 0.0, a non-alcoholic lager brewed with a unique recipe for a distinct balanced taste - and only 69 calories per 33cl bottle. Initially available in 14 markets in 2017, the brand's iconic green label has been turned blue - the colour associated with the alcohol free category. The integrated launch campaign includes a TV commercial, digital and experiential activations plus on and off trade promotions. Heineken's® Master Brewers created the new zero-alcohol beer using only natural ingredients, resulting in a beer brewed for beer lovers, by beer lovers. Willem van Waesberghe, Global Craft and Brew Master at HEINEKEN, said: "Removing alcohol from regular 5% Heineken® would have been easy, but it wouldn't deliver the best tasting non-alcoholic beer. Heineken® 0.0 is brewed from scratch and has a perfectly balanced taste with refreshing fruity notes and soft malty body." Gianluca Di Tondo, Senior Director Global Heineken® Brand at HEINEKEN, said: "As pioneering brewers, we are committed to introducing new and innovative products to meet consumer needs. The zero alcohol segment in Europe and Russia grew with a 5% CAGR[1] between 2010 to 2015. We expect this strong growth to continue, driven by good innovation on taste, as it already has in Spain, Germany and Austria. Our ambition is to lead the category development in the markets where non-alcoholic beer is still small, but has growth potential, with a premium proposition." HEINEKEN will use its partnership with Formula 1® to give Heineken® 0.0 a highly visible launch platform at the Spanish Grand Prix, in Barcelona on 14th May. Alongside the Grand Prix activation, Heineken® 0.0 launches with an integrated marketing program showcasing the campaign tagline, 'Open to all'. The premise is based around the inclusiveness of Heineken® 0.0 to all people, moments and drinking occasions, which might call for a beer but not for alcohol. Heineken® 0.0 gives consumers choice for a variety of drinking occasions. It also contributes to the growing cultural trend around the importance of responsible alcohol consumption and living a balanced, healthy lifestyle. Heineken® 0.0 is available for purchase in both on and off-trade in different retail channels depending on market requirements. It comes in 25cl, 30cl and 33cl bottles, 33cl and 50cl can and 20L David keg, depending on the market standards. For more information, please contact: david.pugh@heineken.com HEINEKEN is the world's most international brewer. It is the leading developer and marketer of premium beer and cider brands. Led by the Heineken® brand, the Group has a powerful portfolio of more than 250 international, regional, local and specialty beers and ciders. We are committed to innovation, long-term brand investment, disciplined sales execution and focused cost management. Through "Brewing a Better World", sustainability is embedded in the business and delivers value for all stakeholders. HEINEKEN has a well-balanced geographic footprint with leadership positions in both developed and developing markets. We employ approximately 73,500 people and operate more than 165 breweries, malteries, cider plants and other production facilities in more than 70 countries. Heineken N.V. and Heineken Holding N.V. shares trade on the Euronext in Amsterdam. Prices for the ordinary shares may be accessed on Bloomberg under the symbols HEIA NA and HEIO NA and on Reuters under HEIN.AS and HEIO.AS. HEINEKEN has two sponsored level 1 American Depositary Receipt (ADR) programmes: Heineken N.V. (OTCQX: HEINY) and Heineken Holding N.V. (OTCQX: HKHHY). Most recent information is available on HEINEKEN's website: www.theHEINEKENcompany.com and follow us via @HEINEKENCorp.


News Article | February 13, 2017
Site: globenewswire.com

Amsterdam, 13 February 2017 - Heineken N.V. ("HEINEKEN") announces today that it has entered into an agreement with Kirin Holdings Company, Limited ("Kirin") to acquire Brasil Kirin Holding S.A. ("Brasil Kirin"), one of the largest beer and soft drinks producers in Brazil. The transaction will transform HEINEKEN's existing business across the country by extending its footprint, increasing scale and further strengthening its brand portfolio. On closing, HEINEKEN will become the second largest beer company in Brazil, with a stronger commercial platform from which to capture future profitable growth in an exciting beer market. Market background Brazil is the fifth largest country in the world with over 200 million people. Beer volume in 2015[1] was 139 million hectolitres, making it the third largest market globally. Whilst the macroeconomic environment has been challenging over the last few years, the longer term fundamentals of the Brazilian beer market are highly attractive supported by a growing population and a positive GDP outlook. In addition, the premium segment of the beer market, which has outperformed the broader beer market in recent years, has a relatively low share compared to many other markets, providing a compelling and attractive opportunity for future growth. About Brasil Kirin Brasil Kirin is a large beer producer in Brazil, operating 12 production facilities with its own distribution network. It has a particularly strong presence in the North and North East, where HEINEKEN currently has less exposure. It owns an extensive portfolio of beer brands and its share of the Brazilian beer market in 2015 was c.9%1. The portfolio includes Schin, one of Brazil's largest brands covering the mainstream and value segments, as well as the Devassa brand. Furthermore, it owns the speciality brands Baden Baden and Eisenbahn, which will complement HEINEKEN's existing premium portfolio. Brasil Kirin also has a soft drinks business comprised of carbonated drinks, bottled water and other beverages. The soft drinks portfolio, which has around 2%1 market share, includes the iconic Itubaína brand. About HEINEKEN Brazil HEINEKEN expanded its footprint in Brazil through the acquisition of the beer operations of Fomento Económico Mexicano, S.A.B. de C.V ("FEMSA") in 2010. Since then, HEINEKEN has increased its market share to c.10%[2], led by Heineken® in the outperforming premium segment. At the same time, HEINEKEN has continued to build scale with the Kaiser and Bavaria brands, and has recently seen strong success with the roll out of Amstel in the mainstream segment. HEINEKEN currently operates 5 breweries in Brazil and has a strategic distribution partnership with the Coca-Cola bottlers. Compelling strategic rationale HEINEKEN believes that the transaction delivers compelling strategic benefits for its Brazilian business. In particular it: HEINEKEN Brazil is in the process of reviewing its future route to market and will provide further detail when appropriate. Financial highlights The total consideration to be paid to Kirin for the shares is EUR 664 million, corresponding to an estimated enterprise value of EUR 1,025 million for HEINEKEN. Upon completion of the transaction Brasil Kirin will be consolidated with HEINEKEN. Brasil Kirin today reported FY results for the year ended 31 December 2016 with revenue of BRL 3,706 million (2015: BRL 3,698 million) and an operating loss before amortisation of goodwill, etc. of BRL 262 million (2015: BRL 322 million). HEINEKEN expects to deliver significant cost synergies from the acquisition through production efficiencies, including logistics and brewery optimisation, and through optimising selling, general and administrative expenses. This transaction is expected to be dilutive to HEINEKEN's margin in 2017. We will provide more detailed transaction guidance including the necessary accounting adjustments when appropriate. Completion of the acquisition is subject to customary regulatory approvals and is expected in the first half of 2017. Commenting on the transaction, Jean-Francois van Boxmeer, Chairman & CEO of HEINEKEN, said: "This transaction marks a step-change in scale in an exciting beer market, building on our success to date in the premium segment and strengthening our platform for future growth. It reiterates our commitment to the Brazilian market and confidence in our ability to generate attractive returns over the long-term across all segments of the market. I look forward to welcoming our new colleagues from Brasil Kirin into HEINEKEN and working with them to take the combined business forward." Editorial information: HEINEKEN is the world's most international brewer. It is the leading developer and marketer of premium beer and cider brands. Led by the Heineken® brand, the Group has a powerful portfolio of more than 250 international, regional, local and specialty beers and ciders. We are committed to innovation, long-term brand investment, disciplined sales execution and focused cost management. Through "Brewing a Better World", sustainability is embedded in the business and delivers value for all stakeholders. HEINEKEN has a well-balanced geographic footprint with leadership positions in both developed and developing markets. We employ approximately 73,000 people and operate 167 breweries, malteries, cider plants and other production facilities in more than 70 countries. Heineken N.V. and Heineken Holding N.V. shares trade on the Euronext in Amsterdam. Prices for the ordinary shares may be accessed on Bloomberg under the symbols HEIA NA and HEIO NA and on Reuters under HEIN.AS and HEIO.AS. HEINEKEN has two sponsored level 1 American Depositary Receipt (ADR) programmes: Heineken N.V. (OTCQX: HEINY) and Heineken Holding N.V. (OTCQX: HKHHY). Most recent information is available on HEINEKEN's website: www.theHEINEKENcompany.com and follow us via @HEINEKENCorp. Market Abuse Regulation This press release contains inside information within the meaning of Article 7(1) of the EU Market Abuse Regulation.

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