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Momsen H.H.,Hart Enterprises
Printwear | Year: 2012

Some of the important suggestions for professional embroiderers for half of the year 2012 are presented. January is a slower month for most embroiderers, providing time for cleaning and overhauling machines, putting all the things away that have been hauled out in the haste of filling holiday orders, organizing and reorganizing the thread rack and backing bins, and refining the floor plan. February is a good month to schedule a bi-yearly checkup from a qualified technician to keep machines running in top-notch condition. Many business license renewals are due in March, before the tax deadline, so it makes sense to have numbers ready in advance. It is suggested to use April and May to ready the summer wears and make speculations shirts that customers can buy in impulse. Quarterly sales tax obligations may fall in May, while July must be devoted to prepare some catchy bags, caps, and duds for the picnics and celebrations. Source


Momsen H.H.,Hart Enterprises
Printwear | Year: 2011

Helen Hart Momsen shared her views on the way an idea is converted into a success business venture. She states that a catchy, well-conceived logo gave a business card a better chance of being saved. Brendan Johnson is an entrepreneur who was involved in such efforts, including presenting his logo in stitches for the world to see. He selected one of his colleagues as a graphic designer to prepare the design of the logo of his company. The artist appreciated the multiple levels of meaning when he described the complexity of the company name. She played a key role in the graphics chosen for the background on the business card and the three wave logo. She immediately connected the three meanings of the words and three-leveled approach to business and expressed it with three shades of blue in the waves, demonstrating how the color changed from light to darker blue as one moves deeper through the water. Source


Momsen H.H.,Hart Enterprises
Printwear | Year: 2011

Helen Hart Momsen, a 20-year veteran of the embroidery industry with particular emphasis on digitizing, talks of the importance of vector art in embroidery. Vectors offer full node-editing capability making modification of artwork. Vector graphics use geometrical basics such as points, lines, curves, and shapes to create and store mathematical equations or formulae to represent the image. Encapsulated PostScript (EPS) files can contain both vector and bitmap information. Scalable vector graphics files (SVG) are an open standard created and developed by the World Wide Web Consortium. Momsen says that vector art files have a place within the embroidery design world, but need to be weighed carefully so the profit does not diminish in relation to the time spent seeking this perfection. Vector art is used successfully in the decorated apparel/personalization industry as the same file can be moved in a multi-discipline shop from printing to digitizing and etching to sign making and can be shared easily with any contract providers used. Source


Momsen H.H.,Hart Enterprises
Printwear | Year: 2011

Some of the most important and best tips for an effective embroidery are discussed. Documenting everything is high on the list of useful tips so that customers complaints are minimized. Accuracy of embroidery above the pocket is also important, and for that a folded piece of stabilizer is lined from one side to the top of the pocket and then the stabilizer is marked with a water-soluble pen at the other edge of the pocket. Watching designs sew, especially those from stitch artists who have amazing skill, is the best way to learn to digitize. Choosing, using and removing backing is an important part of the embroidery process, which includes a basic lesson of learning to avoid cutting the shirt. A tulle appliqué with a circle can be used, square and your choice around it for a background element in a towel design. Source

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