Grenoble Graduate School of Business
Grenoble, France

Grenoble Graduate School of Business is an educational institution within Grenoble Ecole de Management; it is internationally focused, and is the English language division of the business school. It is situated in the Europole area, next to the World Trade Center of Grenoble. Grenoble Ecole de Management is one of the few business schools to possess the three accreditations that distinguish the leading international business schools: European Quality Improvement System , The Association to Advance Collegiate Schools of Business and The Association of MBAs .Its international programs in particular have been well ranked by the international business press. It garners its international reputation mainly from the prestigious Master of International Business program which has been ranked 13th Best Master in Management in the world by the Financial Times in 2012 and the Master of Science in Finance which has been ranked 7th worldwide in the Financial Times' 2012 Masters in Finance pre-experience ranking. It has affiliations with the Management Development Institute of Singapore and the London School of Business and Finance. Wikipedia.

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Devillier N.,Grenoble Graduate School of Business
Proceedings of the 2016 ITU Kaleidoscope Academic Conference: ICTs for a Sustainable World, ITU WT 2016 | Year: 2016

ICTs are a critical enabler for a sustainable development that helps with unlocking human capabilities. Technology related to ageing belongs to several sustainable development targets and action lines: social inclusion, access to scientific knowledge, capacity building, cyber-security and ehealth. While the objective is the improvement of quality of life for citizens, a special monitoring is needed so as to regulate ICT use in compliance with the rights and freedoms of data subjects. How can we ensure that these tools are implemented in a way that is relevant and appropriate? This article aims at finding the right balance between multiple stakeholders' interests: in particular the relationship between risk management and respect for private life and lighting providers about integrating data protection into the design of their products so as to improve the quality of life for citizens and preserve their privacy. © 2016 International Telecommunication Union.

Merle A.,Grenoble Graduate School of Business | Senecal S.,HEC Montréal | St-Onge A.,University of Quebec at Montréal
International Journal of Electronic Commerce | Year: 2012

Lack of direct experiential information is part of the explanation as to why only a small portion of apparel sales are performed online. To alleviate this problem, there are several forms of virtual experience that assist consumers in evaluating apparel online. Particularly significant among such virtual experiences are those facilitated by image interactivity technology (IIT). This paper focuses on one form of IIT, the "virtual try-on" (VTO), and analyzes whether and, if so, how using a virtual 3D model to try on clothes influences cognitive, affective, and conative responses to a retail Web site. Our comparison of personalized VTO with nonpersonalized VTO and mix-and-match technology in a laboratory-controlled environment shows that VTO does not lead to greater influence over consumer responses per se. We underline the utmost importance of model self-congruity and body esteem in increasing the impact of VTO on these responses. Hence, apparel Web sites proposing VTO, as well as companies providing these solutions, should focus on ways to efficiently maximize the perceived resemblance between the consumer and the model. By introducing body-related constructs such as body esteem and perceived model self-congruity, this study augments prior research on IIT by proposing and validating the underlying mechanism by which VTO influences consumer responses. © 2012 M.E. Sharpe, Inc. All rights reserved.

Lager T.,Grenoble Graduate School of Business | Storm P.,KTH Royal Institute of Technology
R and D Management | Year: 2013

The process industries span several industrial sectors such as minerals and metals, pulp and paper, food and beverages, chemicals and petrochemicals, utilities and generic pharmaceuticals, and thus constitute a considerable part of all manufacturing industry. Application development, as an institutionalised function in process industry firms, focuses on bridging the gap between a product supplier's knowledge of the product's performance scope and the customer's knowledge of its own production process requirements. In an exploratory survey of major process firms in the Swedish process industries, the importance of application development to firms was judged to be very high, but there also seemed to be a window of opportunity for improvements. The most important driver was 'an opportunity to establish long-term sustainable customer relationships and to secure future product sales'. Expected customer outcomes differed substantially between firms. As extremes, one firm expected 80% of application development to give the customers improved products, while the other extreme expected only improved customer process technology. Because most of the firms in the study population had customers on a global market, it is argued that the research findings may be relevant and of value also to the larger worldwide population of interest. © 2013 The Authors. R&D Management © 2013 John Wiley & Sons Ltd.

Geuna A.,Grenoble Graduate School of Business | Rossi F.,University of Turin
Research Policy | Year: 2011

This article develops a general framework to describe the changes in university IPR regulations in Europe and their effects on the patenting activities of universities and on knowledge transfer processes. Understanding the effects of changes in IPR regulations on academic patenting is a complex issue, and parallels with the US case can be misleading. First, despite the general trend towards institutional ownership, university IPR regulations in Europe remain extremely differentiated and there is no one-to-one mapping to the US system. Second, it is difficult to disentangle the quantitative and qualitative effects of changes in IPR ownership regulations on academic patenting activities from the effects of concurrent transformations in the institutional, cultural and organizational landscape surrounding academic knowledge transfer. The article proposes a review and typological classification of national university IPR ownership systems on the basis of their development since 2000, and uses it to analyze the aggregate dynamics of academic patent ownership in several European countries. The analysis of patterns of ownership of academic patents shows that there has been a general increase in university patenting since 1990, with a significant slowdown (and even reduction in some countries) after early 2000s accompanied by a switch in academic patents ownership in favor of university ownership though preserving the European specificity of high company ownership of academic invented patents. © 2011 Elsevier B.V. All rights reserved.

Oshri I.,Center for Global Sourcing and Services | Kotlarsky J.,Aston University | Gerbasi A.,Grenoble Graduate School of Business
Journal of Strategic Information Systems | Year: 2015

There is growing evidence that client firms expect outsourcing suppliers to transform their business. Indeed, most outsourcing suppliers have delivered IT operational and business process innovation to client firms; however, achieving strategic innovation through outsourcing has been perceived to be far more challenging. Building on the growing interest in the IS outsourcing literature, this paper seeks to advance our understanding of the role that relational and contractual governance plays in achieving strategic innovation through outsourcing. We hypothesized and tested empirically the relationship between the quality of client-supplier relationships and the likelihood of achieving strategic innovation, and the interaction effect of different contract types, such as fixed-price, time and materials, partnership and their combinations. Results from a pan-European survey of 248 large firms suggest that high-quality relationships between clients and suppliers may indeed help achieve strategic innovation through outsourcing. However, within the spectrum of various outsourcing contracts, only the partnership contract, when included in the client contract portfolio alongside either fixed-price, time and materials or their combination, presents a significant positive effect on relational governance and is likely to strengthen the positive effect of the quality of client-supplier relationships on strategic innovation. © 2015 Elsevier B.V. All rights reserved.

Mangematin V.,Grenoble Graduate School of Business | Walsh S.,University of New Mexico
Technovation | Year: 2012

Nanotechnology is the first major worldwide research initiative of the 21st century. Nanotechnologies are applied to cross industrial problems and are a general purpose technology that acts as both a basis for technology solutions or at the convergence of other enabling technologies, like biotechnologies, computational sciences, physical sciences, communication technologies, cognitive sciences, social psychology and other social sciences. Nanotechnologies are pervasive solution vectors in our economic environment. It is necessary to develop new methods to assess nanotechnologies development to better understand nanotechnology based innovation. As general purpose and enabling technologies, nanotechnologies reveal commercialization processes, from start-ups to large firms in collaboration with public sector research, and which lead to changing patterns of industrial organization which influence public policy initiatives to foster their development. © 2012 Elsevier Ltd. All rights reserved.

Pitesa M.,Grenoble Graduate School of Business | Thau S.,INSEAD
Psychological Science | Year: 2014

In the research presented here, we tested the idea that a lack of material resources (e.g., low income) causes people to make harsher moral judgments because a lack of material resources is associated with a lower ability to cope with the effects of others' harmful behavior. Consistent with this idea, results from a large cross-cultural survey (Study 1) showed that both a chronic (due to low income) and a situational (due to inflation) lack of material resources were associated with harsher moral judgments. The effect of inflation was stronger for low-income individuals, whom inflation renders relatively more vulnerable. In a follow-up experiment (Study 2), we manipulated whether participants perceived themselves as lacking material resources by employing different anchors on the scale they used to report their income. The manipulation led participants in the material-resources-lacking condition to make harsher judgments of harmful, but not of nonharmful, transgressions, and this effect was explained by a sense of vulnerability. Alternative explanations were excluded. These results demonstrate a functional and contextually situated nature of moral psychology. © The Author(s) 2014.

Bohnsack R.,University of Amsterdam | Pinkse J.,Grenoble Graduate School of Business | Kolk A.,University of Amsterdam
Research Policy | Year: 2014

Sustainable technologies challenge prevailing business practices, especially in industries that depend heavily on the use of fossil fuels. Firms are therefore in need of business models that transform the specific characteristics of sustainable technologies into new ways to create economic value and overcome the barriers that stand in the way of their market penetration. A key issue is the respective impact of incumbent and entrepreneurial firms' path-dependent behaviour on the development of such new business models. Embedded in the literature on business models, this paper explores how incumbent and entrepreneurial firms' path dependencies have affected the evolution of business models for electric vehicles. Based on a qualitative analysis of electric vehicle projects of key industry players over a five-year period (2006-2010), the paper identifies four business model archetypes and traces their evolution over time. Findings suggest that incumbent and entrepreneurial firms approach business model innovation in distinctive ways. Business model evolution shows a series of incremental changes that introduce service-based components, which were initially developed by entrepreneurial firms, to the product. Over time there seems to be some convergence in the business models of incumbents and entrepreneurs in the direction of delivering economy multi-purpose vehicles. © 2013 Elsevier B.V. All rights reserved.

D'Ippolito B.,Grenoble Graduate School of Business
Technovation | Year: 2014

Scholars dedicated increasing attention towards appreciating how design has changed individualsperception of new products, firmsunderstanding and formulation of strategy, or other relevant actorsapproach to innovation and technology management. By emphasising the importance of design for the definition of consumersneeds, the restructuring of firmsorganisational structures and strategies, and the evolution of firmsvalue creation processes, this review paper identifies relevant research gaps and questions that would benefit from future scholarly attention. In particular, it is suggested that such effort should address the analysis of how design consumption can help better comprehend consumersneeds; what are the implications of design thinking on the skill sets of design professionals; the organisational structure of firms, including the reconfiguration of other business functions, and their strategy; and whether and how design thinking can shape firmsvalue creation processes and contribute to the formalisation of design tasks. © 2014 Elsevier Ltd.

Pinkse J.,Grenoble Graduate School of Business | Bohnsack R.,University of Amsterdam | Kolk A.,University of Amsterdam
Journal of Product Innovation Management | Year: 2014

In the automotive industry, the need to move toward more sustainable trajectories of innovation has received much attention. Car manufacturers have started to develop lower emission alternatives for the internal combustion engine, particularly electric, hybrid, and fuel-cell vehicles. They face the challenge, however, of how to make a potentially disruptive, systemic, and societally embedded technology such as a low-emission vehicle attractive to mainstream customers. While literature has suggested that companies can empower the initial stages of disruptive innovation by creating protected spaces themselves and/or by taking advantage of such spaces created by public actors, the specific role of these different types of protection levers - private and/or public - has remained unclear. This article therefore investigates to what extent and how private and public protection levers affect firm-level strategies to increase the attractiveness of disruptive and systemic innovations to mainstream customers. This is explored empirically through a multiple case study of the emergence of low-emission vehicles within three car manufacturers - Daimler, General Motors, and Toyota - in the context of European, Japanese, and U.S. policies. The empirical analysis is conducted on a data set consisting of more than 9000 articles from two trade magazines, a car magazine and a financial newspaper for the period of 1997-2010. As main findings, the article identifies regulation, tax incentives, and public-private partnerships as the public protection levers that impose or stimulate "new" performance metrics such as fuel economy and vehicle emissions. It also finds that resource allocation, niche occupation, and collaboration-integration act as the main private protection levers. In addition, two protection levers emerge from the data that are rather prominent in this context: the use of regulation imposing large-scale commercialization of low-emission vehicles and dumping of products in the market below cost price. The article concludes with two different protection trajectories - a public protection trajectory and a private protection trajectory - which explain how car manufacturers leverage the various protection levers to deal with disruptive technology. The main implication of the two trajectories is that while the public protection trajectory stalled due to the systemic, socially embedded technological impediments of electric vehicles and fuel-cell vehicles, the private protection trajectory picked up the remains of the public protection trajectory and has gained momentum, continuing until today. © 2013 Product Development & Management Association.

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