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Gupta S.,Jabalpur Engineering College | Shrivastava S.K.,Jabalpur Engineering College | Shrivastava M.,Government Home Science College
IIOAB Journal | Year: 2014

Minor millets are important food crops of a large group of people in rural, tribal and hilly areas in India. Nine hybrid varieties of minor millets seeds viz., Ragi ((Eleusine coracana variety FM & HR), Kodo (Paspalum scrobiculactum variety 41,48 & 439), kutki (Panicum sumatrense variety 8 & LMCO-2), Sanwa (Echinochloa frumentacea variety VL-29 & VL-172) have been studied for their fatty acid composition by gas chromatography. The Kodo-48 has highest (86.5%) total saturated fatty acid content whereas variety kutki-8 has 79.1% total unsaturated fatty acid content with better storage quality. The Sanwa BMVL-29 has highest content (46.9%) of linoleic acid (PUFA). Source

Biswas K.,DAV College Kanpur | Kapoor A.,DAV College Kanpur | Biswas R.,Government Home Science College
Current Trends in Biotechnology and Pharmacy | Year: 2013

Herbal drugs are integrated part of both modern and traditional systems of medicine and are frequently found to be adulterated with other drugs of same morphological features, thereby requires scientific methods for their authentication and standardization. Various methods like chemo-profiling using chromatographic and spectroscopic techniques are used for the purpose but have their limitations because of the variations in the chemistry of the metabolites due to the age of the plants and their varied geographical distribution. DNA-based techniques have been widely used as a method of authentication for such types of herbal drugs. In the present study, using a DNA based technique known as PCR-RFLP, an attempt has been made to authenticate one such herbal drug Boerhavia diffusa which gets adulterated with Trianthema portulacastrum and Trianthema monogyna. The PCR amplified product of ribosomal ITS gene when subjected to restriction digestion with five different restriction enzymes viz. MspI, HinfI, MboI, EcoRI and EcoRV showed varied banding patterns for Boerhavia diffusa and adulterated plants. Of the five enzymes MspI, HinfI and MboI could be used for authentication of B. diffusa as they gave unique patterns for this plant and were different from that of adulterants. Rest of the enzymes either could not digest the ITS product or was not showing sufficient polymorphism to assign it to a particular genotype. Our study has established ITS-RFLP based markers for the authentication of B. diffusa, T. portulacastrum and T. monogyna with enzymes MspI, HinfI and MboI. Source

Kaur P.,Government Home Science College | Kaur N.,Continental Group of Institute
Journal of the Textile Association | Year: 2014

Enterprise Social Responsibility (ESR) is not a fad or a passing trend, it is a business imperative that many Indian companies had begun to think about or are engaging with in one way or another. This study was undertaken to comparatively analyze the commitment of knitwear units towards social practices among inward oriented and outward oriented units of Ludhiana. Eighty industrial knitwear units belonging to Knitwear Apparel cluster of Ludhiana (Punjab) were surveyed. Random sampling method (Lottery method) was used for the selection of 80 units from 4 major area blocks in Ludhiana. Interview Questionnaire schedule was used to collect the data regarding their ESR practices. The results revealed that Enterprise Social Responsibility had become increasingly important because of the today's heightened interest in the proper role of business in society. Majority of units believed that profit motive and social responsibility are contradictory to each other. Most of the Outward oriented units were more committed towards social practices and were involved in one or the other social betterment practices in comparison to inward oriented units. Inspite of being involved in community betterment work, most of the units did not publicize their social activities among common people. Source

Bajwa R.K.,Government Home Science College
Textile Trends | Year: 2012

Clothing plays a considerable role in an individual's life at all the ages as it provides a medium of self expression, a way to conform, and a way to suggest wealth and prestige and an outlet for creative energy. The apparel retail industry comprises sale of all men's wear, women's wear and children's wear. The Indian retail market is evolving rapidly and the women's wear market has also seen a corresponding expansion due to the increased number of working women, rising disposable incomes, growth of middle class and improved decision making authority of women etc. The women's wear market is the most varied and directional as women will purchase clothing much more than men in any one season. Present day customers are more knowledgeable and extra demanding than in the past. Customers analyze a brand as a significant part of a product, and branding can add value to a product. Brand names and other information on labels are mostly used by consumers as criteria for determining the product quality at the time of purchase as well as in identifying the products that might be profitable for them. The purpose of this study was to investigate the awareness of college girls about different national and international apparel brands in women's wear segment. The paper further analyses different factors affecting the preference for branded clothing. The results of the study will help fashion marketers to have a better perception of the consumer preferences and buying behavior. Source

Dewan S.,Government Home Science College | Narang H.,Government Home Science College
Textile Trends | Year: 2013

In today's fast changing world of fashion, designers are constantly faced with the challenges of providing new designs. Patchwork technique is really helpful in creating something new, interesting and unique. This creative work can produce thousands of designs for apparels and home furnishings. Keeping in mind the demand of designer products in home furnishing, the designs were developed using patchwork technique for quilt covers. The study aimed to find the acceptability of patched quilt covers in the domestic market. The results reveal that quilt covers made with patchwork technique have a lot of potential in domestic market. Source

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