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Genève, Switzerland

Thorens G.,Geneva Univesrsity Hospitals | Khan R.,Geneva Univesrsity Hospitals | Khazaal Y.,Geneva Univesrsity Hospitals | Zullino D.,Geneva Univesrsity Hospitals
Drugs: Education, Prevention and Policy | Year: 2012

World of Warcraft (Wow) is the leading online role playing game with an average total reaching 10 million players all over the world in December 2008. We launched an investigation to collect information and content related to alcohol mentioned in Wow. As a result we found that alcohol is depicted in a rather humorous and convivial manner. Alcohol has no central role in Wow but is present in all places in the game where you can buy food and drink and there are no warnings regarding the harmful effects of alcohol. Video games such as Wow might be a way for the alcohol industry to promote alcohol consumption and bypass legislations related to age limits and advertisement restrictions. Copyright © 2011 Informa UK Ltd.

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