Herzliya, Israel

Time filter

Source Type

News Article | December 24, 2015
Site: techcrunch.com

Less than a year after its last round, Innovid is announcing that it has raised $27.5 million in new funding. The New York City-headquartered company works with more than 220 advertisers, including Best Buy, Procter & Gamble and Walmart, to create, target and measure their video campaigns. Co-founder and CEO Zvika Netter has said that what really sets Innovid apart is “a strategic decision to never get into media.”  In other words, it makes money entirely on a software-as-a-service model rather than ad-buying, which is supposed to allow the company to focus on technology and avoid some of the “gray areas” in online advertising around viewability and fraud. In the funding release, Innovid once again points to “media neutrality” as one of the key factors in its growth, as well as its support for Internet-connected TVs — for example, it recently rolled out interactive video ads with Roku. The company isn’t just betting on Internet TV, since it also supports desktop, mobile and gaming consoles, but that’s where Netter sees a big opportunity. The new round combines equity funding with $12.5 million in debt from Silicon Valley Bank and Triple Point Capital. Investors include New Spring Capital, plus previous backers Sequoia Capital Israel, Genesis Partners, Cisco Ventures and T-Venture. Innovid says it currently has more than 200 employees in eight offices across the globe and will use the new funding to expand across-the-board.


NEW YORK, Feb. 22, 2017 (GLOBE NEWSWIRE) -- Innovid, the world’s leading video marketing platform for advertisers to engage consumers across all screens and channels, today announced the continuation of its accreditation by the Media Rating Council (MRC) for desktop and mobile digital video and companion display served advertising impressions as well as desktop viewable video ad impressions and related viewability metrics. The accreditations further demonstrate Innovid’s ongoing commitment to providing a fully transparent, high-quality measurability solution for advertisers. Horizon Media is one of several Innovid partners that deeply values MRC accreditation. “Third party accreditation is a critical step when an endless supply of options are promising a variety of solutions. The MRC in particular offers accreditation through an in-depth audit that helps advertisers choose the right vendors to solve their problems. Our advertisers rely on not only our media expertise, but third party validation services such as the MRC to ensure accuracy and transparency,” said Greg Garunov, digital director at Horizon Media. “Unaccredited vendors are at a disadvantage as without it, their solution is a black box. In the current wave of industry scandals and need for transparency, accreditation by a third party is as important as ever.” The MRC’s continued accreditation of Innovid’s impressions and desktop video viewability metrics reconfirms that the company’s measurements comply to the MRC’s Minimum Standards for Media Rating Research, the MRC’s Viewable Impression Measurement Guidelines for desktop advertising, and the General Invalid Traffic provisions of the Invalid Traffic Detection and Filtration Guidelines Addendum published by the MRC. It also signifies that Innovid adheres to the Display Impression Guidelines and Video Impression Guidelines published by the IAB, as well as the Mobile Web Advertising Measurement Guidelines put forth by the MRC, IAB, and Mobile Marketing Association (MMA). “We applaud Innovid’s ongoing commitment to high-quality measurement solutions and full transparency,” said George W. Ivie, Executive Director and CEO at the Media Rating Council. “Meeting the stringent requirements necessary to earn MRC accreditation is a challenging task, and Innovid’s continued compliance for desktop digital video viewability measurement, along with its desktop and mobile video served impression measurement, speaks clearly to its position as a leader within the advertising industry.” “As video continues to command more ad dollars, marketers need a third-party measurement solution that is accurate, transparent, and trustworthy,” said Zvika Netter, CEO and co-founder at Innovid. “We’re thrilled to receive this continuation of MRC accreditation because it reinforces our legitimacy and maturity within the video marketplace.” About Innovid Innovid is the world’s leading video marketing platform, empowering advertisers to engage consumers across all screens and channels with more effective video creative, improved campaign performance, and video integrated throughout the customer journey. Providing a holistic, cross-device, data-driven solution that is purpose-built for video to meet the demands of audience fragmentation, Innovid’s patented, best-in-market technology and advanced measurement capabilities allow marketers to thrive in an ever-changing digital television landscape and engage viewers at scale via richly personalized creative and immersive, interactive storytelling. Innovid powers cross-channel video marketing efforts for some of the largest brands in over 28 countries including Bank of America, Best Buy, Citi, Comcast, Kraft, L’Oréal, Microsoft, P&G, Walmart, Samsung, Sprint, and Toyota. Headquartered in New York City, Innovid also has offices in Los Angeles, San Francisco, Chicago, Detroit, London, Sydney, and Tel Aviv. Innovid is backed by investors Sequoia Capital, Genesis Partners, T-Venture, Vintage Investment Partners, Cisco Investments, and NewSpring Capital. Innovid’s numerous awards include IAB Mixx Awards, Digiday Video Awards, Inc. Magazine’s Top 50 Best Places To Work, AdAge Best Places to Work, and Crain's Best Places To Work. For more information, please visit www.innovid.com. About the Media Rating Council (MRC) The MRC is a non-profit Industry association established in 1963 composed of leading television, radio, print and internet companies, as well as advertisers, advertising agencies and trade associations whose goal is to ensure measurement services that are valid, reliable and effective. Measurement services desiring MRC Accreditation are required to disclose to their customers all methodological aspects of their service; comply with the MRC Minimum Standards for Media Rating Research; and submit to MRC-designed audits to authenticate and illuminate their procedures. In addition, the MRC membership actively pursues research issues they consider priorities in an effort to improve the quality of research in the marketplace. Currently approximately 110 research products are audited by the MRC. Additional information about MRC can be found at http://www.mediaratingcouncil.org.


News Article | December 6, 2016
Site: www.marketwired.com

Leading Video Marketing Platform Integrates with Adobe, IBM, and Oracle, Enabling The Orchestration of Video Throughout The Customer Journey NEW YORK, NY--(Marketwired - December 06, 2016) - Innovid, the world's leading video marketing platform for advertisers to engage consumers across all screens and channels, today announced the launch of its Marketing Cloud Suite. The new suite enables marketers, for the first time, to include video throughout the customer journey through its integrations with Adobe, IBM, and Oracle marketing clouds. Innovid's new Marketing Cloud Suite breaks the silos between video and other marketing channels and allows marketers to develop more meaningful relationships with consumers by using first and third-party data from other marketing channels such as web, email, search, display, social, mobile, and commerce to drive more consumer engagement with richly personalized and relevant video ads. By using data to deliver more effective video creative, and now integrating video throughout the customer journey, marketers can provide powerful one-to-one marketing which could not previously be achieved. Innovid is also now passing back user intent data to marketing clouds and data management platforms based on video interactions, which will help marketers improve existing customer segmentation and drive marketing automation, simplifying the complexity of today's multi-channel world and increasing the overall effectiveness of every channel. Conagra Brands is one of the first brands to explore data-driven video across all channels with Innovid. "We believe it's more important than ever to develop ongoing customer journeys through data-driven cross-channel marketing experiences," said Heather Dumford, marketing director at Conagra Brands. "We're excited to put Innovid's new marketing capabilities into action so we can more creatively incorporate video into the customer journey equation." Since the company's inception in 2007, Innovid has developed a comprehensive, media-agnostic video marketing platform that is purpose-built for video, reaching every device across more screens and more channels with richly personalized and data-driven creative. The integrations with marketing cloud companies further strengthen Innovid's position as a leader in video advertising and marketing technology, and provides marketers with the most seamless and effective way possible to engage consumers everywhere they consume content, while providing real-time analytics. "On the other side of every screen is a unique individual, and we have an incredible opportunity to help marketers engage each consumer in a more personal way," said Zvika Netter, CEO and co-founder at Innovid. "With the new Marketing Cloud Suite, Innovid is empowering marketers to convert existing TV ads into video that can be tailored for all digital environments and customized for specific consumers, based on past exposure and interactions across all channels." In addition to Innovid's Marketing Cloud Suite, the platform also includes: Innovid is the world's leading video marketing platform, empowering advertisers to engage consumers across all screens and channels with more effective video creative, improved campaign performance, and video integrated throughout the customer journey. Providing a holistic, cross-device, data-driven solution that is purpose-built for video to meet the demands of audience fragmentation, Innovid's patented, best-in-market technology and advanced measurement capabilities allow marketers to thrive in an ever-changing digital television landscape and engage viewers at scale via richly personalized creative and immersive, interactive storytelling. Innovid powers cross-channel video marketing efforts for some of the largest brands in over 28 countries including Bank of America, Best Buy, Citi, Comcast, Kraft, L'Oréal, Microsoft, P&G, Walmart, Samsung, Sprint, and Toyota. Headquartered in New York City, Innovid also has offices in Los Angeles, San Francisco, Chicago, Detroit, London, Sydney, and Tel Aviv. Innovid is backed by investors Sequoia Capital, Genesis Partners, T-Venture, Vintage Investment Partners, Cisco Investments, and NewSpring Capital. Innovid's numerous awards include IAB Mixx Awards, Digiday Video Awards, Inc. Magazine's Top 50 Best Places To Work, AdAge Best Places to Work, and Crain's Best Places To Work. For more information, please visit www.innovid.com.


News Article | February 15, 2017
Site: globenewswire.com

Rapidly Growing Video Marketing Platform Bolsters Executive Team To Expand Global Footprint and Accelerate Growth Across EMEA NEW YORK, Feb. 15, 2017 (GLOBE NEWSWIRE) -- Innovid, the world's leading video marketing platform for advertisers to engage consumers across all screens and channels, today announced the appointment of Matt Colebourne as managing director, EMEA to strengthen its European operations and drive strategic business growth. A photo accompanying this announcement is available at http://www.globenewswire.com/NewsRoom/AttachmentNg/b5456bb9-544c-4d43-a5bc-b96435eef40b. Bringing more than 20 years of experience in digital, Colebourne joins Innovid from Trinity Mirror, the largest regional multimedia content publisher in the UK, where he served as director of new businesses. Colebourne also spent six years at Google’s DoubleClick during which time he successfully launched the company’s technology product business in Europe. “I’m thrilled to join the market leader in video marketing at a time when video is finally making the massive developmental steps that display and search have already undergone,” said Matt Colebourne, managing director, EMEA at Innovid. “The team is fantastically talented and committed to our customers and, best of all, Innovid’s neutrality enables us to genuinely help clients in developing video marketing effectiveness without being beholden to anyone.” Based in London, Matt will be tasked with continuing to expand Innovid’s European business, focusing on bringing more effective video marketing solutions to existing and new clients throughout the region. “As more brands recognise the value of working with a third-party, media agnostic video marketing technology partner, we have an incredible opportunity to expand our business,” said Beth-Ann Eason, president at Innovid. “As a seasoned digital media executive with sharp business sense and local expertise, Matt will help us remain competitive on a global scale. He’s a fantastic addition to the team, and we’re extremely excited to welcome him to the Innovid family.” About Innovid Innovid is the world’s leading video marketing platform, empowering advertisers to engage consumers across all screens and channels with more effective video creative, improved campaign performance, and video integrated throughout the customer journey. Providing a holistic, cross-device, data-driven solution that is purpose-built for video to meet the demands of audience fragmentation, Innovid’s patented, best-in-market technology and advanced measurement capabilities allow marketers to thrive in an ever-changing digital television landscape and engage viewers at scale via richly personalised creative and immersive, interactive storytelling. Innovid powers cross-channel video marketing efforts for some of the largest brands in over 28 countries including Bank of America, Best Buy, Citi, Comcast, Kraft, L’Oréal, Microsoft, P&G, Walmart, Samsung, Sprint, and Toyota. Headquartered in New York City, Innovid also has offices in Los Angeles, San Francisco, Chicago, Detroit, London, Sydney, and Tel Aviv. Innovid is backed by investors Sequoia Capital, Genesis Partners, T-Venture, Vintage Investment Partners, Cisco Investments, and NewSpring Capital. Innovid’s numerous awards include IAB Mixx Awards, Digiday Video Awards, Inc. Magazine’s Top 50 Best Places To Work, AdAge Best Places to Work, and Crain's Best Places To Work. For more information, please visit www.innovid.com.


Automated medical analysis may organize medical data based on disease stage and generate a treatment option based on the disease stage. A server comprising a processor circuit and a database may receive medical data. The processor circuit may identify data indicative of a disease stage within the medical data and store the data indicative of the disease stage in the database. The processor circuit may organize the data indicative of the disease stage based on disease stage. The processor circuit may analyze the data indicative of the disease stage to generate a treatment option based on the disease stage. The processor circuit may cause the treatment option and the organized data to be displayed.


News Article | June 1, 2015
Site: blogs.wsj.com

Chip designer ARM Holdings PLC is in talks to buy an Israeli security company that specializes in mobile and computer-chip security, according to two people familiar with the matter. The deal between ARM and Sansa Security Inc. could close within the month and is expected to be worth between $75 million and $85 million, these people said. ARM, based in Cambridge, England, designs technology for chips found in more than 95% of the world’s smartphones. The deal would boost ARM’s ability to compete in a growing market for chips in everyday objects, known as the Internet of Things. Sansa specializes in security systems for mobile phones and memory chips. Founded in 2000, the Israel-based company has raised over $37 million in investments, according to Dow Jones VentureSource. The company’s investors include Accel Partners, Sequoia Capital, Genesis Partners Ltd. and Pitango Venture Capital. Its headquarters are located in Kfar-Netter, some 18 miles north of Tel-Aviv. Security and privacy experts have been increasingly warning about the potential for security problems as more objects, such as wristbands and light bulbs, go high tech. Israeli financial newspaper Calcalist reported the deal last week. This deal would be on the larger side for ARM of late. The company, which is listed on the London Stock Exchange , has acquired several small firms over the last few years, most not large enough to warrant a public statement to investors. In 2004, ARM acquired Artisan Components Inc., a designer of system-on-chip components, for about $913 million. ______________________________________________________ For the latest news and analysis, follow @wsjd. And like us on Facebook to get our news right in your feed: Get breaking news and personal-tech reviews delivered right to your inbox. More from WSJ.D: And make sure to visit WSJ.D for all of our news, personal tech coverage, analysis and more, and add our XML feed to your favorite reader.


News Article | May 20, 2015
Site: www.businesswire.com

KIRYAT GAT, Israel--(BUSINESS WIRE)--Spondoolies-Tech Ltd (“Spondoolies”), a leading transaction verification server manufacturer, has just released un-audited 2014 revenue for its first year of activity. Founded in August 2013, Spondoolies is backed by two major Israeli VC firms - Genesis Partners (www.genesispartners.com) and BRM (www.brm.com). After launching its first product - Bitcoin transaction verification servers - in March 2014, Spondoolies was able to achieve revenue of over $28m in 2014. Spondoolies (audited by Deloitte) is working through a full audit process in preparation for its planned merger with Bitcoin Shop, Inc (otcqb: BTCS). Upon the consummation of the planned merger, the joint company will work towards building a fully integrated and highly scalable Bitcoin transaction verification service, also known as Bitcoin mining. “During our first year of operation, Spondoolies successfully launched five different hardware products which are widely recognized as the best of their respective categories,” said Guy Corem, CEO of Spondoolies. “This tremendous achievement shows what a small, talented, and dedicated team of industry veterans can accomplish. We're very excited about the upcoming merger with BTCS. The new, joint company will leverage the respective expertise of both companies to create a new global leader in Bitcoin transaction verification.” “Though we've seen a decline in the bitcoin to U.S.D exchange rate, all signs show that Spondoolies is on an upwards trajectory,” said Kobi Levin, COO for Spondoolies. “For instance, we've shipped out more units in December 2014 then we have in April of the same year, which is a strong indicator of our ongoing growth.” Operating its own servers, Spondoolies is expected to achieve a smoother revenue stream, which will be less affected by short fluctuations in the currency’s exchange rate. Additionally, the company anticipates increased profit margins post-merger. The transaction verification industry is heavily impacted by electricity consumption and the bitcoin to U.S.D exchange rate. Spondoolies-Tech is currently deep in the development stage of its third generation ASIC. The new ASIC will allow Spondoolies to create units that are significantly more efficient than competitors' offerings. It is anticipated that the 3rd generation ASIC will allow Spondoolies to have a break even return on investment even if market conditions worsen and dive below $100 per BTC. About Spondoolies-Tech Founded in 2013 by a group of Israeli high-tech veterans, Spondoolies is a digital currency hardware manufacturer. Spondoolies raised ten million dollars in capital from leading Israeli venture capital firms and assembled a team of leaders in the Israeli Semiconductor industry, with the goal of building the infrastructure on which digital currencies will flourish. Building bitcoin transaction verifying servers from the bottom up, Spondoolies is producing machines that are designed for efficiency and performance. During 2014, Spondoolies successfully launched five different products.


News Article | May 20, 2015
Site: www.businesswire.com

KIRYAT GAT, Israel--(BUSINESS WIRE)--Spondoolies-Tech Ltd (“Spondoolies”), a leading transaction verification server manufacturer, has just released un-audited 2014 revenue for its first year of activity. Founded in August 2013, Spondoolies is backed by two major Israeli VC firms - Genesis Partners (www.genesispartners.com) and BRM (www.brm.com). After launching its first product - Bitcoin transaction verification servers - in March 2014, Spondoolies was able to achieve revenue of over $28m in 2014. Spondoolies (audited by Deloitte) is working through a full audit process in preparation for its planned merger with Bitcoin Shop, Inc (otcqb: BTCS). Upon the consummation of the planned merger, the joint company will work towards building a fully integrated and highly scalable Bitcoin transaction verification service, also known as Bitcoin mining. “During our first year of operation, Spondoolies successfully launched five different hardware products which are widely recognized as the best of their respective categories,” said Guy Corem, CEO of Spondoolies. “This tremendous achievement shows what a small, talented, and dedicated team of industry veterans can accomplish. We're very excited about the upcoming merger with BTCS. The new, joint company will leverage the respective expertise of both companies to create a new global leader in Bitcoin transaction verification.” “Though we've seen a decline in the bitcoin to U.S.D exchange rate, all signs show that Spondoolies is on an upwards trajectory,” said Kobi Levin, COO for Spondoolies. “For instance, we've shipped out more units in December 2014 then we have in April of the same year, which is a strong indicator of our ongoing growth.” Operating its own servers, Spondoolies is expected to achieve a smoother revenue stream, which will be less affected by short fluctuations in the currency’s exchange rate. Additionally, the company anticipates increased profit margins post-merger. The transaction verification industry is heavily impacted by electricity consumption and the bitcoin to U.S.D exchange rate. Spondoolies-Tech is currently deep in the development stage of its third generation ASIC. The new ASIC will allow Spondoolies to create units that are significantly more efficient than competitors' offerings. It is anticipated that the 3rd generation ASIC will allow Spondoolies to have a break even return on investment even if market conditions worsen and dive below $100 per BTC. About Spondoolies-Tech Founded in 2013 by a group of Israeli high-tech veterans, Spondoolies is a digital currency hardware manufacturer. Spondoolies raised ten million dollars in capital from leading Israeli venture capital firms and assembled a team of leaders in the Israeli Semiconductor industry, with the goal of building the infrastructure on which digital currencies will flourish. Building bitcoin transaction verifying servers from the bottom up, Spondoolies is producing machines that are designed for efficiency and performance. During 2014, Spondoolies successfully launched five different products.


News Article | March 27, 2015
Site: www.finsmes.com

The company, which has now raised $37.6m, intends to use the funds to further its innovation and product offering for brands and media agencies, while continuing to grow its interactive and personalized video capabilities across multiple devices. Led by Zvika Netter, CEO and Co-founder, Innovid provides advanced video advertising solutions for agencies, brands and marketers to deliver interactive and personalized video experiences across multiple devices. Additionally, the company offers an end-to-end video ad platform for agencies and brands to create, deliver and measure video campaigns.


Three members of the senior investing team at Genesis Partners, a major Israeli venture firm, are stepping out with a new, early-stage fund of their own called F2 Capital. For the unfamiliar, Genesis Partners’ portfolio companies have been acquired by the likes of Apple, IBM, Microsoft and Sapiens over the past decade, and have gone public on the Nasdaq exchange in the U.S. as well. Some that may be familiar to U.S. tech professionals include the 3D sensing company PrimeSense which Apple acquired for a reported $360 million, and a newer startup called Seebo that helps corporations operating outside of tech, especially toy companies, to create smart, internet-connected products. While Genesis Partners was a $600 million fund for growth-stage deals, F2 Capital, founded by Eddy Shalev, Jonathan “Jonny” Saacks and Barak Rabinowitz, is in the midst of closing a $50 million debut fund to back seed stage companies. Limited partners in F2 are mostly family funds based in Israel, the U.S. and Australia, Rabinowitz told TechCrunch. The newly spun out firm is taking over the management of an accelerator program that was also started by Genesis Partners called The Junction. Founded in 2011, the Junction used to focus on connecting entrepreneurs with their first big enterprise customers. HP Inc, SAP, MunichRe, Enel, and Tesltra are among the accelerator’s strategic partners. Since 2011, the Junction’s program has evolved. It is generally modeled after the Israeli military selection process for elite units known as the “Gibbush,” according to a press statement from F2. Two hundred and fifty applicants pitch and only five companies enter the six month bootcamp program. F2 now provides $100,000 of funding on a convertible note to those top five companies. The firm maintains an option to invest more in their later rounds. Previous participants in the Junction have included: Appsflyer, Honeybook, Simplee, ClarityRay (acquired by Yahoo!), KitLocate (acquired by Yandex) and Moment.me (acquired by Wix). Rabinowitz told TechCrunch that outside of its deals from The Junciton, F2 Capital will not invest in any business to consumer apps, content or biotech companies. Instead, the firm will focus on what VC’s are calling “frontier” technology today, or tech that’s beginning to transform existing industries or create new ones. Rabinowitz said, “People sometimes think of frontier tech as hobbyist drones and VR games, the cool fun consumer stuff. But we are thinking about the cross-section of big data, AI and connectivity across multiple segments.” More specifically, the investor said he’s looking for startups developing sophisticated insurance technology, technology that can improve the user experience and development of virtual reality and augmented reality products, drones that do more than take a picture, connected vehicles and cybersecurity.

Loading Genesis Partners collaborators
Loading Genesis Partners collaborators