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A mobile application is provided that provides intelligent recommendations based on the knowledge of where the user has been, and what venues the user would like to visit. Further, such an application may be capable of determining where people in a users social network have been and what venue locations these related users would like to visit. Also, in another implementation, the application may be capable of determining where people with similar taste have been, and where they would like to go. Some or all of this information may be used by a mobile application that provides recommendations to a user. For instance, in one implementation, a user having a mobile device such as a cell phone wishes to locate a venue based on one or more parameters, and some or all of this information may be used to order to rank recommendations with the interface.


A mobile application is provided that provides intelligent recommendations based on the knowledge of where the user has been, and what venues the user would like to visit. Further, such an application may be capable of determining where people in a users social network have been and what venue locations these related users would like to visit. Also, in another implementation, the application may be capable of determining where people with similar tastes have been, and where they would like to go. Some or all of this information may be used by a mobile application that provides recommendations to a user. For instance, in one implementation, a user having a mobile device such as a cell phone wishes to locate a venue based on one or more parameters, and some or all of this information may be used to order or rank recommendations within the interface.


A mobile application is provided that provides intelligent recommendations based on the knowledge of where the user has been, and what venues the user would like to visit. Further, such an application may be capable of determining where people in a users social network have been and what venue locations these related users would like to visit. Also, in another implementation, the application may be capable of determining where people with similar tastes have been, and where they would like to go. Some or all of this information may be used by a mobile application that provides recommendations to a user. For instance, in one implementation, a user having a mobile device such as a cell phone wishes to locate a venue based on one or more parameters, and some or all of this information may be used to order or rank recommendations within the interface.


News Article | October 31, 2015
Site: www.redmondpie.com

Google Releases New App For iOS, Android To Help Friends Hang Out Google has today launched a new Who’s Down mobile app, making it easier for people to see whether their friends are up for hanging out. The app, which requires an invite in order to use and is currently available for both iOS and Android, makes it possible for people to tell their friends whether they are free to hang out or not without ever having to type a word. Using Who’s Down is a case of a user being present with the Who’s Down For question, with the end of that sentence being made up from a selection of popular choices or a custom entry. That question is then sent out to a user’s friends. Their friends’ phones then respond based on a switch that determines if they are up for hanging out or not, instantly presenting a list of available friends to the user who sent out the invite. The idea is to cut down on the number of messages being passed around to find out something relatively simple – who’s around and wants to hang out? There is a built-in chat option, though, most likely to help chalk out plans in further detail. One of Google’s more strange apps, Who’s Down goes up against apps such as Swarm, a location-based app that was spun out of Foursquare a while ago. Making it easier for friends to meet up for events or get-togethers is exactly what Swarm was intending to do, and now Google’s Who’s Down may have stolen its thunder. We’re still not sure about its longevity, however, and the invite system is no fun for anyone. Asking for an invite is a case of downloading and launching the mobile app itself or heading over to the Who’s Down website and requesting one, but we’d rather the whole process just didn’t exist. Call us old fashioned, but we’re ready for apps with invitation systems to go away. Just let us download your apps and try them, folks. If your servers aren’t ready, then don’t launch! If you’d rather not waste time downloading the Android or iOS app, head on over to the official website at whosdown.com to request an invite. You can follow us on Twitter, add us to your circle on Google+ or like our Facebook page to keep yourself updated on all the latest from Microsoft, Google, Apple and the web.


News Article | October 27, 2015
Site: www.mobilecommercedaily.com

Receive the latest articles for free. to get the Mobile Marketer newsletters. Join senior executives and decision-makers at Mobile FirstLook: Strategy 2016, the nation’s premier conference discussing advertising, marketing, retail and media issues and opportunities expected in 2016 with mobile at its center. Speakers from marketers such as Coca-Cola, Unilever, Clorox, TPN, Forrester Research, HSN, American Express, Shazam, Foursquare, mCordis, GrubHub, AKQA, Essence and Mobext. Focus: What marketers can expect in an even more mobile-centric marketing, retail and media environment in 2016 and what it means for retailers, brands, ad agencies, publishers, market researchers, technology platforms and service providers Why you should attend: Hear a cross-section of the nation’s leading expects discuss strategy, tactics, execution, results and analysis for gaining or maintaining market share in a rapidly evolving, mobile-driven market where the consumer is leading the change as much as brands. Also network with fellow attendees who are senior executives and decision-makers at leading marketers in this 10-hour serious transfer of knowledge One more reason why you should attend: It’s not the same carousel of speakers or vendor-led discussions that go under the guise of pay-for-play mobile conferences. Mobile FirstLook is led by brands for brands. Leave the tech talk to events where tech pays to talk. Not here – certainly not at a Mobile Marketer-organized conference Venue: 10 on the Park at Time Warner Center, 60 Columbus Circle, 10th floor, New York, NY 10019 (entrance is on 60th Street across from Columbus Circle, between Equinox gym and the Mandarin Oriental Hotel) Price: Only $695, which includes breakfast, lunch and cocktails Sponsorship: for lunch roundtables and keynotes, tables, breakfast, cocktails and other sponsorships, please email That mobile is a macro-force changing everything is beyond debate. But what can be debated is how marketers and marketing must evolve to remain relevant and effective in this changing world. Few companies on the planet touch more people in more places on a daily basis or drive as many physical transactions than Coca-Cola: Nearly 2 billion servings of its products every day. In this session, attendees will learn: • Steps that the marketer is taking to have mobile become an indispensable and irrevocable part of its business • What worked last year and lessons learned • How the Coca-Cola consumer is changing The Wild West of digital business is over. Consumers are consolidating their interactions to a handful of apps and platforms – Facebook, Google – which, in turn, increasingly control access and engagement. To succeed, marketers will need to learn how to borrow, earn, rent or buy moments from these ubiquitous platforms to win, serve and retain customers. So, yes, marketers should continue to build their own experiences for their most loyal and frequent customers, but they will need to master: • How to find customers on the key platforms and engage them there • How to go beyond media buys to create strategic partnerships and garner insights, not just impressions • How to engage in context and shape your engagement strategies and content for the platforms customers actually use Clorox & TPN: Proximity-Based Marketing: Changing the Conversation from “Delete” to “Engage” Brands’ excitement to use the latest technologies that provide direct-to-consumer interaction too often leads to alienating shoppers, not engaging them. Learn how two Clorox brands are inspiring moms with dinnertime solutions and appropriate messages using beacons and push notifications that are welcome engagements, not conversation stoppers. Clorox and TPN will share the key learnings gleaned from their test-and-learn beacon campaign and which types of messages resonated, the best times to “talk” with moms, and which technologies worked best during pre-shop, in store and at the shelf. Three biggest takeaways: • Understand how brands are using beacon technology most effectively to build trusted relationships with their shopper mom target • Learn how to avoid alienating shoppers and walk the fine line between respecting and abusing the direct and very personal connection that smartphone push notifications offer • Timing is critical. It is not just delivering a proximity message. Understand the three keys of when to send, what to say and how to engage the shopper • Key prediction about the shopper in 2016 Overstock.com: Mobile First and How and Why With a history as an online shopping pioneer coupled with an easy-to-use mobile site, Overstock.com users return again and again to shop because they trust the best-price promise and know they are saving money while getting the best customer support experience. Overstock.com’s iOS and Android applications have separately been recognized as one of the best-rated retail mobile apps available on the market today. Overstock.com leaders who created this success explain how they got there and where they plan on going in the future: • Personalization through push notifications and the app experience • Mobile as the first touch point for customer experience and your brand •Anticipating scale and embracing change, options for adapting with APIs and responsive Web development As customers interact across numerous touch points, creating the right mobile experience has become increasingly complex. For retailers such as HSN that engage customers across multiple screens, what are some strategies to deliver a winning mobile experience across the entire customer lifecycle? This session will discuss key considerations for various customer stages and how mobile can help strengthen engagement and build customer loyalty to your brand. Key topics to be covered include: • Understanding differences for mobile across the customer lifecycle • Varying marketing tactics depending on customer needs and intent • Personalizing the mobile content based on the user • Leveraging data and analytics to continually optimize and adjust the customer journey American Express Enterprise Growth:  How Mobile is Driving Inclusion for the Unbanked in the United States Nearly 138 million U.S. consumers are financially struggling, and most live outside of the financial mainstream: they do not have access to traditional bank accounts or debit and credit products, and often pay high fees to access their own funds at check cashers and payday lenders. American Express is looking to disrupt this trend with a technology-driven prepaid product that leverages the mobile medium to better meet the financial needs of the underserved. Through a lens of application product development and with a focus on customer needs and experience, American Express aims to change the way that consumers use mobile banking technology in the prepaid space. In this session, attendees will learn: • The key role that mobile apps play in the lives of the financially underserved • The importance of knowing your customer and leveraging user-driven metrics to drive product development decisions • The importance of innovation in mobile app and new product development • The top five considerations when developing a mobile app • Key prediction for mobile banking and financial services in 2016 Shazam: The Next Step in Music and Mobile, and What it Means for Brands Music powerfully shapes what will be popular. Music is popular culture. Shazam's unique data signal predicts what is going to be the soundtrack of our lives and is a fascinating example of how offline action can generate a powerful digital signal that can be leveraged by artists, labels and brands to reach their audiences at key moments. In this session attendees will learn: • How audiences' relationship with music and mobile is changing • Predictions for what is going to be big in 2016 Ad Agencies: Defining Their Role in a Rapidly Evolving Mobile-Influenced Advertising and Marketing Environment Technology has turned upside down the relationship between advertising agencies and their clients. Brands and retailers often bypass agencies in favor of direct dealings with mobile vendors who increasingly offer creative, technology and media services. This session will discuss: • How mobile has changed the agency’s relationship with clients and role in the advertising and marketing process • Who owns mobile within the agency • How creative development and media planning and buying have changed, along with mobile’s intersection with multichannel campaigns • What clients are saying about mobile, and what that means for agencies, media and service providers The past five years have shown considerable evolution in the mobile market. From the introduction of the smartphone to the launch of the tablet, new technologies have been coming out rapid-fire. Marketers have tried to evolve along with devices, but struggle to realize that the focus should now be on the consumer. While mobile is about the technology, the hardware and the operating system, mobility is about the consumer and how mindsets and tendencies have changed. This session will cover: • What it means for marketers that 90 percent of the population has a connected device within arm’s length at all times • How mobile has redefined how marketers engage with brands and retailers • The implications that this evolution puts on the consumer path to purchase • Key prediction about the mobile mindset in 2016 In today’s constantly connected world, consumers do not differentiate between online and offline marketing; they expect and demand a seamless experience and they want that experience quickly. In this session, attendees will learn about: • How GrubHub markets meaningfully to and truly connect, with consumers’ “micro” attention spans • The importance of tightly integrating online and offline marketing efforts to unify the customer journey Foursquare: Making Sense of Mobile, Marketers and Consumers and How 2016 Will Be Different Robert Candelino, vice president of marketing and general manager, Unilever’s U.S. haircare business

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