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Aggarwal R.,University of Delhi | Aggarwal S.,University of Delhi | Samar Ali S.,Fortune Institute of International Business
Advances in Intelligent and Soft Computing | Year: 2012

Media planning & allocation has been a major concern while advertising a product. Appropriate media selection involves choosing the media that are effective to the target segments of the potential market. Effectiveness of the media can be judged through the target audience responses to a specific media. Predicting future audience responses as well as human capability to understand & analyze past audiences is a complex problem. Hence the statistical data of audience response is bound to be uncertain or imprecise. An appropriate method to deal with imprecise judgment or uncertainties in data is fuzzy logic. So far the cited literature confines itself to an exact or certain statistical data of audience's responses. In this paper, a model has been developed which deals with optimal allocation of advertising budget for a product which is advertised through different media in a segmented market under fuzzy predictions of the audience impact. The problem is formulated as a fuzzy multi objective problem and is solved using fuzzy goal programming technique to arrive to a compromised solution. A case study is presented to show the real life application of the model. © 2012 Springer India Pvt. Ltd. Source


Venkatesh V.G.,Symbiosis International University | Dubey R.,Symbiosis International University | Ali S.S.,Fortune Institute of International Business
Advances in Intelligent Systems and Computing | Year: 2014

Humanitarian supply chain and logistics has succeeded in attracting research attention in recent years as the special field of attention. Purpose of this paper is to introduce the difference between the Continuous Aid programmes from the disaster relief chains in a Humanitarian Supply System. So far the literature was so biased towards only Disaster relief chains. Through the case study and other research, this paper is to establish and advocate that all Humanitarian Supply networks are not having the disaster management orientation and also to establish scope for further discussions and analysis to the area of Continuous aid category. This paper is primarily the conceptual framework for researching the internal operations strategy of any human Supply Network Operations. It reviews the existing literature in Humanitarian supply network and disaster relief measure to establish the current meaning of Humanitarian Supply network. It adopts the micro case based approach to authenticate the concept of including the Continuous Aid programs in “Humanitarian Supply network” which is currently biased towards Disaster relief management. The paper has found the usage of Humanitarian Supply network term in a complement way with Disaster Relief operations/management so far. However, there are operations which do not support the disaster relief measures; On the other hand—it supports the livelihood of the society. Those operations should also be called and classified under the Continuous Aid Category under Humanitarian Supply network operations. Further research and arguments are indispensable to differentiate the Operations dynamics of Continuous Aid Program from the disaster relief management. The discussions can help the re-orientation of research to strengthen and streamline the definitions and areas of Human Supply network. The conceptual paper is analyzing the operations of Humanitarian Supply Chains in detail and gives a new dimension and school of thought with a definition towards Humanitarian Supply networks. This is the original paper written based on the author’s experience with NGOs operating in this field. The concept “Humanitarian Supply Networks” should be established and explored carefully, not to be used extensively only on the disaster relief measures, based on the facts established through this paper. The points discussed in the paper will help to widen the discussions on the Humanitarian Supply Networks field. © Springer India 2014. Source


Dubey R.,Symbiosis International University | Gunasekaran A.,University of Massachusetts Dartmouth | Samar Ali S.,Fortune Institute of International Business
International Journal of Production Economics | Year: 2015

The aim of the paper is to test the impacts of supplier relationship management (SRM) and total quality management (TQM) on environmental performance under the influence of leadership and the moderation effect of institutional pressures (IP). The study investigates these effects using a pre-tested structured questionnaire. Data was collected using a split survey method using a modified version of Dillman's (2007) total design method with 187 and 174 complete and usable responses for the respective parts. We performed non-response bias before checking assumptions such as constant variance and normality. We further checked reliability and construct validity using confirmatory factor analysis and hierarchical regression analyses for hypothesis testing. We find that constructs and indicators of our theoretical framework meet the criteria, and find them to be a good fit based on confirmatory factor analysis and fit indices output. The hierarchical regression analyses outputs suggest that all our hypotheses are supported, which further supports the extant literature. Our present study is unique in terms of scope and contribution to SCM and OM theory and practice. The study has tested empirically the research calls of various researchers and extended them to green supply chain networks. Our findings support institutional theory. © 2014 Elsevier B.V. All rights reserved. Source


Deodhar S.J.,Management Development Institute | Saxena K.B.C.,Fortune Institute of International Business | Gupta R.K.,Management Development Institute | Ruohonen M.,University of Tampere
Journal of Strategic Information Systems | Year: 2012

The open source approach to software development has been used by software organizations in tandem with their existing business models, which are based on proprietary software licensing. This led to the creation of hybrid business models that merge open source and proprietary paradigms. This paper explores the practices used by software product vendors using hybrid business models and proposes strategies emerging out of these practices using interpretive, single case study research design. © 2012 Elsevier B.V. All rights reserved. Source


Ali S.S.,Fortune Institute of International Business | Bharadwaj R.K.,Indian Institute of Technology Delhi | Ahmad F.,Business Standard Ltd
International Journal of Services and Operations Management | Year: 2013

Access, availability, quality and cost-effective healthcare services are the cornerstone of modern healthcare services both for patients as well as service providers. Hence, customer satisfaction is becoming increasingly important for organisational survival, as it instils confidence, generates goodwill and also reduces average length of stay of patients. This increases profitability by streamlining cost of services and increasing the market base. Suitable satisfaction drivers have been identified in the past. A new customer satisfaction index using information, process, service and expectations, has been developed in this research. Preliminary study was conducted for 180 patients in Delhi/NCR of India to measure the effectiveness of service facilities provided to patients. The analysis suggests an acceptable and generic model for researchers/managers to pave the way for potential improvements in the private healthcare industry as well as open new avenues for research. Copyright © 2013 Inderscience Enterprises Ltd. Source

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