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Tan G.W.-H.,University Tunku Abdul Rahman | Ooi K.-B.,Linton University College | Chong S.-C.,Finance Accreditation Agency | Hew T.-S.,University of Malaya
Telematics and Informatics | Year: 2014

With the advancement of mobile devices and the emergence of Near Field Communication (NFC) technology, payment today is a mere wave-of-the-phone. However, the adoption of mobile credit card (MCC) is still not widespread despite its potential as documented. Premised on this, the study extends the Technology Acceptance Model (TAM) with four additional constructs. The moderating effect of gender was also examined. Data collected from 156 respondents were analyzed using Structural Equation Modeling (SEM) and multi group analysis. Cohen's f-square statistic for effect size is 0.815. The results revealed that only finance-related risks and the moderating effect of gender are the non-significant factors in this study. The research provides useful theoretical and managerial implications for mobile phone manufacturers, merchants, bank decision makers, software developers, governments and private practitioners when devising their marketing campaigns and business strategies. The study also extends the applicability of TAM in the area of MCC from the perspective of an emerging market. © 2013 Elsevier Ltd. All rights reserved. Source

Tan K.S.,Multimedia University | Chong S.-C.,Finance Accreditation Agency | Lin B.,Louisiana State University in Shreveport
Kybernetes | Year: 2013

Purpose: This is a pilot study that aims to investigate the factors influencing the intention to use internet marketing among Malaysians and South Koreans, the two fast developing Asian countries with good internet infrastructure. Many businesses in these countries have leveraged on the rapid growth of World Wide Web by investing in internet marketing due to the anticipation that its acceptance and usage rates are on the increasing trend. However, the extent of intent to use internet marketing remains a question of interest. Design/methodology/approach: This research adopts unified theory of acceptance and use of technology as the underpinning theory to assess the intention to use internet marketing. Data were collected using convenience sampling method from 150 Malaysians and 150 South Koreans through the use of self-reporting questionnaires. The questionnaire was prepared in two languages, English and Hangul to obtain accurate responses. Findings: The findings suggest that different factors affect intentions to use internet marketing between Malaysians and South Koreans. Research limitations/implications: This is a pilot study and due to its exploratory nature, future research directions are provided for an actual scientific study to be conducted. Practical implications: The results inform various stakeholders in the two countries and recommend strategies from the perspective of internet marketing's increased adoption. Originality/value: The theoretical and practical contributions of this paper are articulated to guide organizations and policy makers in terms of the strategies to increase internet marketing acceptance and use among the young Malaysians and South Koreans. © Emerald Group Publishing Limited. Source

Salleh K.,University Technology of MARA | Chong S.C.,Finance Accreditation Agency | Ahmad S.N.S.,University Technology of MARA | Ikhsan S.O.S.S.,The Perak Religious and Malay Customs Council
VINE | Year: 2013

Purpose: This study aims to investigate the extent of influence of learning factors on tacit knowledge sharing among the public sector accountants. Design/methodology/approach: A model comprising six learning factors and their conjectured relationships with tacit knowledge sharing was derived from literature review. A self-administered questionnaire was developed and used to collect data from 203 accountants employed by the Accountant-General's Department (AGD) in Malaysia. Factor analysis was employed to confirm the model's validity, after which the hypotheses formulated were tested using multiple regression analysis. Findings: Learning factors such as training and learning opportunities have strong impact on tacit knowledge sharing, while feedback on performance evaluation, and information and communications technology (ICT) know-how and skills have moderate impact. Job rotation does not show any significant impact on tacit knowledge sharing. Research limitations/implications: This paper contributes to the development of a replicable model for assessing the extent of influence of learning factors on tacit knowledge sharing, particularly in a public sector organization which has an agenda to adopt KM. However, generalizability could be an issue since this research was conducted on one public organization only. Further, the analysis was based solely on accountants' views. Practical implications: As a knowledge node of public sector accounting knowledge and practice, the results suggest that the AGD should focus on the significant learning factors in order to leverage its accountants' tacit knowledge. This could facilitate the initial efforts of the AGD's KM implementation in terms of maintaining and growing its knowledge assets for better organizational performance. Originality/value: This study filled the gap in mainstream literature by providing information on KM implementation in a public sector accounting organization. © Emerald Group Publishing Limited. Source

Lai K.P.,Multimedia University | Chong S.C.,Finance Accreditation Agency | Ismail H.B.,Multimedia University | Tong D.Y.K.,Multimedia University
International Journal of Information Management | Year: 2014

This study aims to address the gaps inherent in existing studies by exploring the salient e-servicescape attributes. Employing the Means-End Chain (MEC) approach, empirical evidence was obtained through in-depth interviews with online shoppers using laddering technique to determine the most frequently mentioned attributes from four servicescape dimensions: (1) ambient; (2) design; (3) signs, symbols and artifacts; and (4) interaction. Accordingly, we laddered three levels of online shoppers' responses from concrete to less concrete abstractions, i.e. attributes, benefits, and end-desirable beliefs. As a result, seven salient e-servicescape attributes were identified. Each of the four dimensions suggests the attributes' linkage to benefits and end-desirable beliefs. Specifically, the study finds quality photograph, as the salient attribute of the ambient dimension, may set the point of initial attraction and move shoppers from understanding the product to linking the web site contents. In the design dimension, navigation bar, categorization, and simple arrangement are the salient attributes. Company logo represents the most salient attribute under the signs, symbols and artifacts dimension because it not only facilitates recognition and recall of prominent web sites, it also acts as the determinant of perceived risks. In the interaction dimension, although pricing information is the salient attribute that evokes happiness and confidence among online shoppers, it may dilute their perception on web site's success. Instead, confirmation mail can possibly act as a determinant to web site's success. By offering a finer granularity of information, our findings provide insights to online sellers on the salient attributes to consider in order to effectively promote their shopping web sites to create positive emotional response and buying behavior among the online shoppers. © 2014 Elsevier Ltd. Source

Ahamat A.,University Technical Malaysia Melaka | Chong S.C.,Finance Accreditation Agency
Proceedings of the 24th International Business Information Management Association Conference - Crafting Global Competitive Economies: 2020 Vision Strategic Planning and Smart Implementation | Year: 2014

Discovering and creating business opportunities for new venture creation are critical in shaping entrepreneurial actions and the intent to create potential business opportunities. This illustrates the notion of passion which drives entrepreneurs further into the act of opportunity seeking and it is therefore important to consider the various processes in which technology-based biotechnology entrepreneurs channel their entrepreneurial passion of business-driven activities into thriving entrepreneurial opportunities in pursuit. The primary focus of this study is opportunity recognition and creation processes as spoken of by entrepreneurs in the biotech industry in Malaysia. The study draws on Weick's conceptualization of sensemaking. Based on two cases of family-based businesses operating in the biotechnology industry in Malaysia, this study highlights the critical awareness of entrepreneurial passion, coupled with prior knowledge and experience of the entrepreneur in shaping his or her ability to manage the liability of being a newly created biotechnology venture (liability of newness). It also reflects the importance of which biotechnology institutional support may encourage the successes and failures of family businesses. This supports the challenges of long gestation period in biotechnology ventures which requires strong financial and policy supports from various governments and institutional agencies to facilitate resources limitation. Source

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