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Amatucci M.,ESPM | Mariotto F.L.,EAESP FGV
International Journal of Automotive Technology and Management

This study analyses the change in the roles of Brazilian subsidiaries of automotive multinational corporations, specifically those that have developed products in Brazil. The main goal is to offer a causality hypothesis for the reasons why subsidiaries of the same sector in the same country have different roles in their corporations after developing engineering capabilities for innovation. The analytical framework involves a discussion of subsidiary development and the degree of internationalisation of each company. The study was carried out between 2007 and 2009 at five Brazilian subsidiaries: Renault, General Motors, Volkswagen, Fiat, and Ford. The results suggest that these subsidiaries occupy a continuum of corporate roles that vary from global centre of excellence (CoE) to local implementer, with intermediate categories. The construction of an explanatory hypothesis results in a ten-step model for the internationalisation process of the auto industry. © 2012 Inderscience Enterprises Ltd. Source

Sanchez O.P.,EAESP FGV | Cruz M.A.,EAESP FGV | Goes P.B.,University of Arizona
35th International Conference on Information Systems "Building a Better World Through Information Systems", ICIS 2014

The outsourcing of Information Technology (IT) services is a practice generally regulated by contracts. Since contracts are inevitably incomplete, buyer-supplier relationships are usually managed by additional mechanisms of incentives and governance, which results in a variety of success levels. Buyer perceived volatility and ambiguity of the future relationship are argued to be keys in defining the balance of contract design. A model to predict supplier behavior and perceived contract success is proposed by interrelating outsourced activity complexity, relational governance and structure of formal incentives. Results of empirical data show the proposed variables are good predictors of supplier's behavior and expectation of success of the contracts. This research makes a contribution by clarifying how to better design contracts and how relationships between buyer and supplier can be managed to achieve higher levels of success. Source

Tomaselli F.C.,EAESP FGV | Sanchez O.P.,EAESP FGV | Brown S.A.,University of Arizona
2015 International Conference on Information Systems: Exploring the Information Frontier, ICIS 2015

Over recent years, gamification has been a frequent strategy to increase user engagement. Gamification of systems is usually associated with incorporating mechanisms for attributing points and badges to guide users' behaviors. However, since the dawn of the digital game industry in the 1980's, Malone's work has shown that the desire to play and master a game are important motivations to engage users. This paper aims to analyze the most engaging factors for gamers in the current context of technology. Using a sample of 717 users whose game preferences were classified into eight categories, representing different emphasis on playing, mastering, and competing, results show that competing is the least important factor to motivate engagement. As a consequence, we question the relevance of some of the most used gamification strategies like attributing points, badges, and reputation to participants. Additionally, we offer some suggestions for development of gamification of systems. Source

Researchers have been debating the effects of tourism on indigenous cultures, which can generate positive effects as economic development opportunity, improvement in quality of life and job, or negative effects as the destruction of culture and environmental degradation. In this matter, the objective of this research is to analyze the influence of tourism on local sustainable development of the indigenous communities of the Indigenous Reserve San Marcos. We interviewed 40 indigenous people of the reserve that were involved with tourism. The interviews were conducted using a structured script and then analyzed using content analysis. As a result, it was found that tourism is organized and coordinated by themselves without any support from FUNAI or any other governmental agency. Tourism provided an increase in the income of residents as well as new jobs. According to them, the incipient infrastructure and lack of regulation of tourism on indigenous land are considered the main obstacles to the growth of activity. Despite the challenges faced, indigenous people understand that tourism has contributed to the development of local communities. Source

Sanchez O.,EAESP FGV | Silva E Costa P.H.,EAESP FGV | Goes P.,University of Arizona
Proceedings of the Annual Hawaii International Conference on System Sciences

E-commerce gives customers the access to a vast quantity of products but, at the same time increases in a significant way the volume of information they need to deal in a buying decision process. Aggregators of information offer comparison shopping solutions to reduce the consumers' cognitive efforts overload by adding Decision Support Systems to aid consumers with their purchase decisions. Obviously, the success of these service providers depends on the customers' confidence on decisions made with such systems. Although knowing how customers' confidence is shaped by DSS in information aggregators is crucial to the provider's survival, it is still unclear which specific factors contribute to shape the customer confidence. This study, conducted with a major information aggregator in the Brazilian market, successfully proposes a model to analyze the consumer confidence in decisions about products and dealers, and their antecedents © 2015 IEEE. Source

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