News Article | May 8, 2017
Through collaboration in an open ecosystem, Connected Partners like workforce sourcing company, Jyve, will now be able to help clients holistically manage the process and measure the success of in-store promotional programs inclusive of staffing and in-store promotion set-up, to tracking the success of these programs using Nielsen product level information. Furthering capabilities for mutual clients, new partner Mobisave helps manufacturers understand consumer shopping and promotional program effectiveness by allowing consumers to claim rebates post shopping, regardless of retailer, on a mobile app. "As a connected partner, our rebate system for consumer packaged goods is more robust when coupled with Nielsen's UPC product reference data," said David Florence, Mobisave CEO. " This forward looking Connected Partner relationship aims to create more than the sum of our individual parts and was the catalyst for us to join. The program enhances our data and strengthens our solutions increasing the power of our system for CPG Manufacturers." "The most exciting component of the Nielsen Connected Partner program is in the exploration of finding new use cases for Nielsen data," said Paul Richmond, Global Leader of Nielsen's Retail Measurement Solutions. "The robust nature of our retail measurement data continues to power connections and advance solutions living within our ecosystem. We are just at the beginning stages of truly discovering the seemingly endless range of possibilities and are committed to furthering the discovery process through flexibility of data and open collaboration." The Nielsen Connected Partner Program is an industry first, offering an open ecosystem for companies servicing the retail and CPG industry. By opening up data pipelines, partner companies and Nielsen clients can find each other and collaborate in an open data ecosystem; removing the most common and burdensome barriers to connecting applications and data sets at scale. With Nielsen's data as the DNA of this program, Nielsen clients and partners will harness more efficient and accurate analytics that drive better industry results from all angles. The latest roster of partners join a list of 17 companies that are already a part of the Nielsen Connected Partner Program. Those partners are: 1010data, Applied Predictive Technology (APT), BasketSavings, Chuze, ciValue, Clear Demand, Destini, Eversight, MarketTrack, MediaFly, Neogrid, Pathformance, PivotStream, Prevedere, RangeMe, ShopAdvisor and TABS Analytics. For additional information on Nielsen's Connected Partners or if you are interested in becoming a Nielsen Connected Partner Program member, please go to http://sites.nielsen.com/connectedpartner/ ABOUT NIELSEN Nielsen Holdings plc (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers Watch and Buy. The Company's Watch segment provides media and advertising clients with Nielsen Total Audience measurement services across all devices where content—video, audio and text—is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry's only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen provides its clients with both world-class measurement as well as analytics that help improve performance. Nielsen, an S&P 500 company, has operations in over 100 countries that cover more than 90% of the world's population. For more information, visit www.nielsen.com. To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/latest-roster-of-nielsen-connected-partners-amplifies-program-through-integration-of-retail-measurement-data-300453152.html
News Article | May 22, 2017
Eversight, the leader in Offer Innovation software, today announced that the company’s Co-Founder and Chairman, David Moran, will be a featured presenter at the upcoming RBC Capital Markets Consumer and Retail Conference, taking place May 31st and June 1st at The Four Seasons Hotel in Boston. Mr. Moran’s session, entitled “The Great Trade Spend Efficiency Opportunity: What’s Real and Where are the Actual Opportunities for Performance Gains,” is scheduled for 1:30-2:30 pm ET on June 1st. The session will address the long-standing challenge of trade spend efficiency and offer pragmatic, concrete perspectives for both CPG manufacturers and retailers to take away and start addressing new and real opportunities to increase the efficiency and effectiveness of trade promotions. “Even though manufacturers have been spending an increasing percentage of sales over the years on trade promotions that largely don’t work, the industry has been faced with a lot of hype and only partial solutions until recently,” said Moran. “As a former practitioner myself, I am excited by what is now possible and am honored to participate and share my perspectives at this important conference.” Prior to co-founding Eversight, the leader in Offer Innovation software solutions that enable CPG manufacturers and retailers to discover, test, and deploy more effective promotions, Mr. Moran developed a wealth of expertise in pricing, promotions, and overall revenue growth management as VP of Global Sales, Revenue Management for Anheuser-Busch InBev na/sv and, earlier in his career, as a leader in McKinsey & Company’s Consumer Pricing service line. Mr. Moran has also written and spoken on related topics such as machine learning technology for pricing and promotion, the behavioral economics theories and heuristics behind why consumers buy on promotion, and broadly about digitization and other major forces disrupting the retail industry. About Eversight Headquartered in Palo Alto, Calif. and founded in 2013, Eversight provides Offer Innovation software that helps retailers and consumer goods companies dramatically improve promotion effectiveness and make better use of in-store promotion dollars. Eversight disrupts the world of promotions by combining the latest in predictive analytics, cloud software, data science and behavioral economics. Eversight Cloud™ enables customers to remove the guesswork and risk from promotions by digitally testing hundreds of unique offers with real shoppers to find the best performing ones. Eversight serves as a strategic partner to some of the largest consumer goods companies and retailers, including Coca-Cola, Ferrero, Keurig, Kimberly-Clark, Nestle and other leading brands. Promotions based on Offer Innovation have yielded an unprecedented 10 to 25+ percent performance improvement over traditional promotions. Visit http://www.eversightlabs.com to learn more. Follow Eversight on Twitter at @Eversightlabs and on LinkedIn http://www.linkedin.com/company/eversight.
Quick B.L.,University of Illinois at Urbana - Champaign |
Lavoie N.R.,University of Illinois at Urbana - Champaign |
Morgan S.E.,University of Miami |
Clinical Transplantation | Year: 2015
Background: This study extends previous direct-mail campaigns by evaluating the effectiveness of a marketing campaign promoting organ donation message strategies from the vantage point of organ donors, organ recipients, individuals on the waiting list, or a combination of these three frames. Methods: Illinois residents were randomly assigned to one of four organ donation brochures disseminated via U.S. postal mail. Registrations occurred via the Internet and U.S. postal mail. Results: Individuals register at a greater rate following exposure to the combination framed message compared to organ donor, organ recipient, and waiting list narratives. The campaign revealed that individuals are more likely to register via U.S. postal mail than the Internet. Conclusion: Direct-mail marketing efforts were shown to be an effective approach to promote organ and tissue donation registrations. The results demonstrated a preference for the combination framed brochure. The results are discussed with an emphasis on the practical implications of utilizing direct-mail marketing efforts to promote organ donation among young adults. © 2015 John Wiley & Sons A/S.
PubMed | Eversight, University of Miami and University of Illinois at Urbana - Champaign
Type: Journal Article | Journal: Clinical transplantation | Year: 2015
This study extends previous direct-mail campaigns by evaluating the effectiveness of a marketing campaign promoting organ donation message strategies from the vantage point of organ donors, organ recipients, individuals on the waiting list, or a combination of these three frames.Illinois residents were randomly assigned to one of four organ donation brochures disseminated via U.S. postal mail. Registrations occurred via the Internet and U.S. postal mail.Individuals register at a greater rate following exposure to the combination framed message compared to organ donor, organ recipient, and waiting list narratives. The campaign revealed that individuals are more likely to register via U.S. postal mail than the Internet.Direct-mail marketing efforts were shown to be an effective approach to promote organ and tissue donation registrations. The results demonstrated a preference for the combination framed brochure. The results are discussed with an emphasis on the practical implications of utilizing direct-mail marketing efforts to promote organ donation among young adults.