Escola Superior de Propaganda e Marketing ESPM

Mariana, Brazil

Escola Superior de Propaganda e Marketing ESPM

Mariana, Brazil

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The main objective of this paper was to identify consumers' food-related life style toward ready meals in Brazil and Italy. Our specific objectives were (1) to adapt and validate the Bae, Chae and Ryu (2010) scale and (2) to compare and associate the lifestyles to social-demographic characteristics. Consumers are working longer hours, spending more time in traffic and longing to maximize leisure time, which has been increasingly limited. As a result, they demand products and services that facilitate and support their busy lives. A survey was conducted and the research dataset was comprised of a non-probabilistic sample of 155 questionnaires from Italian consumers from Rome and 200 Brazilians from the city of São Paulo. Among the main results, it was shown that the Romans value the tradition and health dimensions more, whereas consumers from São Paulo value convenience and taste. The gender, age, number of people in the household and type of family variables are associated to the attitudes toward ready meal, as well as with its effective consumption. It is believed that these results may be relevant both for the development of new products and for the placement of products and brands active in these markets, or even to identify new market segments or understand different generations of consumers. © FECAP.


Fay L.,Federal Rural University of Rio de Janeiro | Fay L.,University of Wollongong | Cooper P.,University of Wollongong | De Morais H.F.,Escola Superior de Propaganda e Marketing ESPM
Construction and Building Materials | Year: 2014

The current work developed the morphology of a new component of construction made with an easy acquisition and low cost material: soil-cement, a material and procedure proven, tested, and regulated. The redesign of a new construction component aims to facilitate the rise of the masonry through an innovative construction process, in which the settling mortar can be eliminated with a perfect fitting system. With the fitting block designed, the mould for pressing was developed and prototypes were conformed in three soil-cement mixtures showing production feasibility. Tested according to the related standards, the prototypes were submitted to resistance of compression, water absorption and sizing. The results showed that only the water absorption parameter did not comply with the standards and therefore must be targeted by future research in order to improve the mixture composition. © 2013 Published by Elsevier Ltd.


Raziq M.M.,Massey University | Borini F.M.,Escola Superior de Propaganda e Marketing ESPM | Perry M.,Massey University | Battisti M.,Massey University
Journal of Transnational Management | Year: 2013

The study draws on survey evidence from 332 foreign subsidiaries in a developed (New Zealand) and a developing (Brazil) economy to examine the relationship of MNE subsidiary characteristics (age and size) to subsidiary strategic and operational autonomy. It is found that subsidiary age and size do not affect subsidiary strategic autonomy, but subsidiary size may affect subsidiary operational autonomy. It is concluded that subsidiary size affects subsidiary operational autonomy if the subsidiary has a local market focus. The study suggests that for multi-country studies the heterogeneity of headquarter-subsidiary relationship and subsidiary national context be considered. © 2013 Copyright Taylor and Francis Group, LLC.

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