Ernahrungskommission der Deutschen Gesellschaft fur Kinder und Jugendmedizin e. V.

Berlin, Germany

Ernahrungskommission der Deutschen Gesellschaft fur Kinder und Jugendmedizin e. V.

Berlin, Germany

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Buhrer C.,Ernahrungskommission der Deutschen Gesellschaft fur Kinder und Jugendmedizin e. V. | Genzel-Boroviczeny O.,Ernahrungskommission der Deutschen Gesellschaft fur Kinder und Jugendmedizin e. V. | Jochum F.,Ernahrungskommission der Deutschen Gesellschaft fur Kinder und Jugendmedizin e. V. | Kauth T.,Ernahrungskommission der Deutschen Gesellschaft fur Kinder und Jugendmedizin e. V. | And 6 more authors.
Monatsschrift fur Kinderheilkunde | Year: 2014

Marketing of infant formula and follow-on formula is restricted by legislation aiming at protection, promotion and support of breastfeeding. Graphics and text that may idealize infant formula and bottle feeding or may suggest similarity with breastfeeding are prohibited. Stricter rules are in place for marketing of infant formula than for follow-on formula. Infant formula and follow-on formula have a very similar composition and are marketed with almost identical packaging and wording. Therefore, advertising follow-on formula will also directly promote the respective infant formula and bears the risk of having adverse effects on breastfeeding rates and duration. The Committees on Nutrition of the German and Austrian Societies of Pediatrics support similar restrictions for the marketing of follow-on formula to families and to the general public as they have been defined for infant formula in the European and national legislations. The relevant regulations in the German and Austrian dietetic food legislations on marketing of follow-on formula should be adapted to the standards on marketing of infant formula. © 2014 Springer-Verlag.

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