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Dover, DE, United States

Energizer Holdings is an American manufacturer of batteries and personal care products, headquartered in Town and Country, Missouri. Its most well known brands are Energizer and Eveready batteries, Schick, Wilkinson Sword, Personna and Edge shaving products, Playtex feminine hygiene and baby products, and Hawaiian Tropic and Banana Boat sunscreen products. The company sells in over 165 countries. On April 30, 2014, Energizer announced it would separate its battery business and its personal care business. Wikipedia.


Trademark
Energizer Holdings | Date: 2016-01-19

Batteries; Battery chargers.


Trademark
Energizer Holdings | Date: 2016-01-19

flashlights; headlights, namely, headlights to be worn on the forehead.


Trademark
Energizer Holdings | Date: 2016-01-12

Lapel pins.


Trademark
Energizer Holdings | Date: 2016-01-12

Pens; Blank journal books; Magnetic clips, namely, paper clips; Stickers; Coloring and activity books.


News Article | September 16, 2011
Site: mashable.com

The next online fad may be brought to you by Schick. The razor brand, a unit of Energizer Holdings, has introduced "razorbombing," the practice of taking a photo with a razor in the foreground to create a visual pun — much like planking and stocking. The brand executed a buy on BuzzFeed Thursday to jump start the effort. Branding for the would-be meme is subtle, but users can click through to the Schick Xtreme3's "Shave the World" contest, where they can win up to $10,000 for their witty use of razorbombing. Andrew Foote, senior vice president of Edelman Digital, the agency behind the effort, says the effort is an example of a "bottom-up campaign" that involves consumers in the creative process. Foote says the campaign is more about involvement than trying to create a new meme per se. The campaign also ties in with the Schick Xtreme3's "refresh" brand positioning, which revolves around the idea of shaking up your lifestyle. The brand has already seen some success by positioning the Schick Xtreme 3's Twitter feed, which has gotten a respectable 13,500 followers in about three months. The effort follows a successful Twitter marketing campaign for another Energizer brand, Edge Shave Gel, which rewarded users who tweeted about their irritating life experiences using the #soirritating hashtag. What do you think of this campaign? Let us know in the comments if you think a brand can create a meme.

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