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Gurkaynak G.,ELIG | Yilmaz I.,ELIG | Yesilaltay B.,ELIG
Journal of International Commercial Law and Technology | Year: 2014

This contribution discusses the legal framework of online advertising and common legal issues pertaining thereto. This paper also addresses the implementation of general legal provisions to online advertising issues in different jurisdictions and the diversity of approaches. It provides the legal boundaries that are specifically applicable to online advertising. The paper then provides a legal analysis on online advertising with a focus on Turkish laws and practice. In the conclusion, there are general evaluations on the legal aspect of online advertising and certain suggestions on the development of a legal framework on online advertising. © 2014 This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works.

Gurkaynak G.,ELIG | Yilmaz I.,ELIG | Durlu D.,ELIG
Computer Law and Security Review | Year: 2013

This contribution discusses the legal dimension of search engines in an Internet law context, through both a global lens and a Turkish perspective. This paper introduces search engine liability in the growing Internet industry and the role of search engines in distributing and disseminating information. Next, this paper considers a global perspective on the legal dimension of search engines from United States case law, United Kingdom case law, and other European courts and legislation. This contribution then discusses the liability of search engines in the Turkish legal context. The conclusion provides an overall evaluation of the current status of search engine liability and prospects on its potential development. © 2013 Bristows. Published by Elsevier Ltd. All rights reserved.

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