Jeddah, Saudi Arabia
Jeddah, Saudi Arabia

Effat University is a leading private non-profit institution of higher education for women in Saudi Arabia, operating under the umbrella of King Faisal Charitable Foundation. Effat University is strengthened by the legacy of its founder, Effat Al Thunayyan, wife of the late King Faisal.On 30 January 2009, Effat College became Effat University. The inauguration of its three colleges, the establishment of the Research and Consultancy Institute, and success achieved on the academic, education and social levels, paved the way to becoming a university.In 2011, Effat University obtained approval for its first graduate program. Wikipedia.

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Abstract The popularity of Facebook as a source of information has generated a need for reliable and valid information seeking instruments. Current approaches to measure individual's information seeking behaviors and other motives (e.g., socialization, entertainment, self-seeking, diversion) behind Facebook usage have proved to be problematic as they use theorized variables, fail to measure information seeking, and exclusively take into account uses and gratifications theory (UGT) in social media. In the present study, a 23-item scale of Information Seeking in Facebook (ISFS) reflecting the core information seeking behaviors was developed to measure the information seeking in Facebook usage. The ISFS was administered to Facebook users (N = 150) in order to obtain item analysis and reliability estimates which resulted in a refined 21-item scale. Several self-report measures (General Social Media Usage, Online Friendships, Facebook Friendships, and Social Media Use Integration) were used to obtain construct validity evidence. Strong reliability evidence was found in the data collected with the scale (α =.89) and the ISFS scores converged with scores for other scales of Facebook activities. Given the reliability and validity results with good factor loadings, the ISFS scale was suggested as a method of measuring information seeking in Facebook. Implications for future research and practice are discussed in the light of information seeking in Facebook usage. © 2015 Elsevier Ltd.

Rashid T.,Effat University | Asghar H.M.,Ludwig Maximilians University of Munich
Computers in Human Behavior | Year: 2016

The widespread technology use among current college and university students has made higher educational institutions worldwide acknowledge the need of incorporating it in teaching and learning for explicit reasons. But does access and usage of technology enhance academic performance and foster student engagement in reality? Researches in the last over two decades have conjectured both the positive and negative outcomes of the students' continuous interface with technology. Student engagement and self-directed learning (SDL) are the two other themes that have independently attracted considerable interest of researchers, ascribable to the explicit and implicit assertions that both are related to the academic success. Additionally, the relationship of technology use with these two academic behaviors have also been investigated although not very extensively. The current study aimed to inspect a path model with technology use, student engagement, self-directed learning and academic performance among undergraduate students. 761 students responded to an online survey comprising three scales: Media and Technology Usage and Attitude Scale (MTUAS), Self-Rating Scale of Self-Directed Learning (SRSSDL), and student version of Utrecht's Work Engagement Scale (UWES-S). The results showed that use of technology has a direct positive relationship with students' engagement and self-directed learning, however, no significant direct effect was found between technology use and academic performance. The findings point towards the complex interchange of relationships of the students' technology use with student engagement, self-directed learning and academic performance. The implications and future research directions are discussed. © 2016 Elsevier Ltd. All rights reserved.

Mir N.,Effat University | Hussain S.A.,Riphah International University
Procedia Computer Science | Year: 2011

With the increase in Internet Technologies, great amount of information is following electronically everyday over the network. Information security is a way to protect information against its confidentiality, reliability and availability. Hiding exchange of information is an important factor in the field of security. Cryptography and Steganography are two very important methods for this purpose and are both used to ensure data confidentiality. In Steganography a cover media is used to hide the existence of data where cryptography is used to protect information by transferring plain text into cipher text. Different methods have been studied for multimedia objects but there are very few methods for hiding information into text without altering its integrity. Web based attacks have been a very common practice in recent years and hence need strong security mechanisms for the sake of secret communication. Many robust algorithms can be developed using text Steganography for web pages as they contain a wide amount of bandwidth. A few techniques using web tools like HTML and XML have been proposed but they do not make use of features of these languages very well. This paper discusses some proposed methods, implementations of different embedding techniques and two different ways for hiding data and also a comparative analysis is made based upon some security variables. Text Steganography is applied on XML files and is further encrypted using a cryptographic algorithm. © 2010 Published by Elsevier Ltd.

Mir N.,Effat University
8th International Conference on Information Warfare and Security, ICIW 2013 | Year: 2013

Interdependency of information, security and the advent of internet technologies bring more challenges to manage protection against threats like illegal copying, redistribution, tempering, reuse and forgery of online data. Web page is one of the main sources to trade online information and therefore require more protection. In this research a novel tamper proof web watermarking technique based on its textual content has been proposed. Watermarks are generated based on the context and have utilized the structural elements of HTML (Hyper Text Markup Language) to embed the watermarks into a webpage. Watermarks are further secured by a cryptographic technique before the embedding process to integrate more security. Experiments identify the tempered information without revealing any evidence of encrypted watermarks. Proposed system has been tested against different attacks to confirm the robustness and integrity.

Mir N.,Effat University
Computers in Human Behavior | Year: 2014

Digital watermarking is a copyright protection technique used to embed specific data in a cover file to prevent illegal use. In this research invisible digital watermarking based on the text information contained in a webpage has been proposed. Watermarks are based on predefined semantic and syntactic rules, which are encrypted and then converted into whitespace using binary controlled characters before embedding into a webpage. Structural means of HTML (Hyper Text Markup Language) are used as a cover file to embed the formulated watermarks. Proposed system has been validated against various attacks to find optimum robustness. © 2013 Elsevier Ltd. All rights reserved.

Qaisar S.M.,Effat University
Proceedings of 1st International Conference on Event-Based Control, Communication and Signal Processing, EBCCSP 2015 | Year: 2015

This work is a contribution to enhance the signal processing chain required in mobile systems like satellites, cell phones, biomedical implants remote motors, etc. The system is powered by a battery therefore it must be power efficient. Filtering is a basic operation, almost required in every signal processing system. The classical filtering is time-invariant, the sampling frequency and the filter order remains unique. Therefore it can render a useless increase of the processing activity, especially in the case of sporadic signals. In this context an adaptive rate filtering technique, based on an event driven sampling is devised. It adapts the sampling frequency and the filter order by analysing the input signal characteristics. It correlates the processing activity to the signal variations. The computational complexity and the output quality of the proposed technique are compared to the classical one for a speech signal. Results show a drastic computational gain, of the proposed technique compared to the classical one, along with a comparable output quality. © 2015 IEEE.

Brahimi T.,Effat University | Sarirete A.,Effat University
Computers in Human Behavior | Year: 2015

The rapid increase use of information technologies throughout educational institutions is changing the way teachers and students learn, work, and establish collaboration. The learning cycle is an ongoing process that is designed to improve the quality of, as well as collaboration among learners. Recent announcements from top Universities to turn to new forms of educational delivery called "MOOCs" (Massive Open Online Courses), have not only captured the interest of academics and students in higher education, but also the interest of students and teachers in the K-12 environment, in home schooling, or outside the classroom in general. With MOOCs, the teaching method is moving from the traditional transfer learning model where the teacher serves as the repository and transmitter of knowledge to the flipped classroom model where the learner interacts with other students, peers, and has flexible access to all information and resources around him before coming to the classroom. With the huge amount of online educational material this has become a useful and beneficial method in teaching. Speaking at the Association of Community College Trustees' leadership meeting in Seattle, October 2013 (, Bill Gates said "The value of MOOCs comes when you use them to create hybrids that are the best of both worlds. Rather than having the instructor lectures during class and then send the students home with assignments, many instructors are now using MOOCs to flip the classroom". He also added "I'd be the first to say this is a period of experimentation, but we'll learn much faster if people jump in and engage". Hester Tinti-KaneVice President of Marketing and Social Media Strategy, Pearson (Seaman & Tinti-Kane (2013)), said "The more we know about effective uses of technologies for teaching and learning, the faster we can adopt these new practices, facilitate their proliferation across higher education, and increase student success". These massive open online courses which have global reach, unlimited participation, and open access over the internet via a combination of social networking and video podcasts is attracting a huge variety of students of different ages, nationalities, backgrounds, abilities, interests, etc. It's all based on connection where you have the ability to learn, interact, and collaborate not only locally and globally but also universally from anywhere and at any time. With MOOCs providers in the USA (Coursera, edX, Udacity), Europe (FUN, Iversity), UK (FutureLearn), Middle East (Rwaq, Edraak), or in Australia (Open2study) students can work on learning content outside of the classroom, at their own pace, and practice the application of what they learned in class. While some educators consider MOOCs as the future of higher education, others said they represent the beginning of education downfall. According to many surveys, it has been found that faculty members are not rejecting technology, in fact most of them believe in the ability of technology to bring transformative change to education but at the same time they feel that commercial considerations, rather than pedagogical considerations are driving the phenomenon of MOOCs. The objective of this study is to provide insights into recent developments of MOOCs and how they can be incorporated into high school curriculum. While it's too soon to say if MOOCs represent a substitution to traditional courses, they certainly bring a transformative change to our actual education in general and to the way our academic institutions are working. For high school for example MOOCs could be used as blended-learning approach particularly in math and science. In higher education there is a lot of excitement about MOOCs and universities are still working hard on how to use them and what impact they could have on the value of a degree. A survey has been conducted to understand how students perceive learning outside the classroom through social media, online courses, school website, and private tutoring. 310 students have been surveyed during their end of the year exams at Global International School, an international school licensed by the Saudi Arabian Ministry of Education and open to all expatriates in the Jeddah community, and accredited by the International Accreditation body "Advanced" ( On the question "Learning outside the Classroom has a Positive Impact on my Education" 44.52% said they strongly agree with the statement and 51.61% said they agree while 2.58% neither agree nor disagree. © 2015 Elsevier Ltd. All rights reserved.

Qaisar S.M.,Effat University
International Journal of Circuits, Systems and Signal Processing | Year: 2014

This work is a contribution to enhance the signal processing chain required in remote systems like mobiles, biomedical implants, satellites, etc. The system is powered by a battery therefore it must be power efficient. Filtering is a basic operation, almost required in every signal processing system. The classical filtering is time-invariant, the sampling frequency and the filter order remains unique. Therefore it can render a useless increase of the processing activity, especially in the case of sporadic signals. In this context an adaptive rate filtering technique, based on an event driven sampling is devised. It adapts the sampling frequency and the filter order by analysing the input signal characteristics. It correlates the processing activity to the signal variations. The computational complexity and the output quality of the proposed technique are compared to the classical one for a speech signal. Results show a drastic computational gain, of the proposed technique compared to the classical one, along with a comparable output quality.

Akbar M.,Effat University | Kittaneh O.,Effat University
International Journal of Theoretical Physics | Year: 2014

In this paper we deal with the accretion of phantom energy onto static spherically symmetric Bardeen black hole. It is shown that the mass of black hole reduces with the accretion of phantom energy. We compute accretion rate onto Bardeen black hole at critical point. Furthermore, we obtain the conditions at critical point, under which accretion is possible and also discuss certain relevant cases. Finally, we discuss the validity of generalized second law of thermodynamics at the event horizon of Bardeen black hole. © 2014 Springer Science+Business Media New York.

News Article | October 30, 2016

-- The Kingdom of Saudi Arabia is determined to build a thriving, and more importantly, a knowledge based economy. Vision 2030 is providing the momentum to propel the nation towards a new era of prosperity and the government is therefore working side-by-side with the private sector in fields such as education and training, infrastructure and healthcare.The Kingdom's youth are its "significant assets" and therefore much is being invested together with the private sector to develop skills and create employment opportunities. This includes increased employment opportunities for females. Women make up more than half of Saudi university graduates and are a largely untapped talent pool. In addition, more than half of the Saudi population is under the age of 25, a trend on which the Saudi government is capitalizing.Early childhood development is especially relevant when one considers the extent to which Science, Technology, Engineering and Mathematics (STEM) play a role in the career prospects of young people. To this end, Siemens partnered with Saudi Aramco to jointly distribute over 3,000 science kits across the Kingdom, thereby promoting science education among school children. The "Discovery Box" initiative targeted public schools with positive feedback from teachers, parents and learners. The "Discovery Boxes" contained materials for 22 experiments in the fields of energy, environmental science and healthcare.Arja Talakar, CEO of Siemens Saudi Arabia says, "The National Transformation Program 2020 aims to increase the number of young Saudi citizens enrolled in vocational training programs from 104,000 to 950,000. This provides an outstanding opportunity for the private sector to strategically partner with the government. Siemens therefore works together with key stakeholders to train and create employment opportunities for Saudi citizens."Vision 2030 aims to realize a more competitive and skilled Saudi labor force. Vocational training capacity is already expanding and scholarships are planned in fields that address the Kingdom's priorities. From a baseline of 7%, the government is targeting 12.5% of high school graduates to be in vocational training programs by 2020. A recent feasibility study confirmed a widening skills gap equivalent to 65,000 full-time skilled workers in the Kingdom's energy sector over the next two decades. This prompted the establishment of a National Power Academy (NPA) to substantially address the skills requirements across the energy value chain. Siemens is a founding stakeholder of the NPA and is therefore working closely with Saudi Aramco, Saudi Electricity Company and the Saline Water Conversion Corporation to equip the NPA with state-of-the-art technologies, hardware and software applications, as well as tried and tested curricula. This will include training and the creation of employment opportunities in line with the company's requirements.The continuous expansion of Siemens' local footprint in manufacturing, innovation, education and training includes the milestone of building the Siemens Dammam Energy Hub (SDEH), Saudi Arabia's first gas turbine plant. The SDEH provides true knowledge transfer to young Saudi nationals and is positioned to build even more local capabilities in the energy market. Siemens previously trained and now employs the first generation of Saudi gas turbine experts at the SDEH. These local experts built the first "Made in KSA" gas turbine earlier this year and they will shape the future of the industry.The collaboration between universities and the private sector provides excellent opportunities to inspire new ways of learning that maximize educational experiences and produce well-rounded, competent and articulate graduates. Siemens' partnership with Effat University, the first to provide an engineering curriculum for women in the Kingdom, outlines talent sourcing, research, curriculum development and guest lecturing as key components of a mutually beneficial collaboration. Around 100 students participated in two "Siemens Day" events on campus, which included innovation workshops and lectures. The collaboration is bearing its first fruits since several interns have already been sourced with a developing talent pipeline in the months ahead. In addition, the company is working with Effat University to develop a new Energy Engineering academic curriculum.Waleed Hefni, Head of Human Resources at Siemens Saudi Arabia, concludes: "Siemens thinks and acts in the interests of future generations because responsible conduct is the only way to balance long-term growth with the aspirations of Saudi Arabia. The development of our youth is especially important in achieving the goals of Vision 2030 and further strengthening the Kingdom's position as a major global player."Together with its local shareholder and partner, E.A. Juffali & Bros, the company is leveraging its collective strength in support of Vision 2030 because ultimately, what is important to Saudi Arabia, matters to Siemens.

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