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Ahmadpour A.,Islamic Azad University at Sari | Mirdamadi S.M.,Islamic Azad University at Tehran | Soltani S.,Economic and Rural Development Institute
Journal of Agricultural Science and Technology | Year: 2016

The successful adoption of e-learning systems is mainly dependent on the learners’ attitude and willingness to use them. This survey was conducted to investigate agricultural extension workers’ attitudes toward using e-learning for on-the-job training in Iran and factors which affect it. Using the stratified sampling technique a sample of 379 extension workers were selected from six provinces. A structured questionnaire was used to collect data through an interview method. Findings show that extension workers’ attitude toward e-learning is generally positive. Extension workers' knowledge of elearning, access to technical support, and their motivation influence their attitude toward the use of e-learning for on-the job training. Therefore, recommendations are provided to promote the experts’ motivation, knowledge and to improve infrastructures. © 2016, Tarbiat Modares University. All rights reserved.

Soltani S.,Economic and Rural Development Institute | Azadi H.,Hasselt University | Azadi H.,University of Liège | Azadi H.,Ghent University | And 4 more authors.
Journal of Food Products Marketing | Year: 2015

Marketing innovation is essential for small industries to transform products into profit; therefore, understanding its nature and determinants is of utmost importance. This study aimed at understanding marketing innovation and its determinants in the 60 small food industries in the rural areas of Tehran province, Iran. Using a census sampling method, 111 managers of these firms were interviewed. Results showed that the firms’ performance in marketing innovation is generally weak, and a higher level of radical innovation in marketing is perceived compared to the incremental innovation. Also, a cause-and-effect relationship exists between both product and organizational innovations and marketing innovation. Furthermore, while incremental marketing innovation was negatively influenced by formal R&D unit, product diversification, and the manager’s years of experience, radical marketing innovation was affected by the capacity of production, product diversification, and managers’ age and education. The study concluded that in order to boost marketing innovation, innovation should be made also in products and organization. In addition, in order to facilitate the process of marketing innovation, practical and updated training for managers encouraging incremental innovation in marketing, product diversification, and improving R&D activities in the studied firms should be regarded. Copyright © Taylor & Francis Group, LLC.

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