Ecole Nationale Superieure dAgronomie de Toulouse ENSAT

Francia, Argentina

Ecole Nationale Superieure dAgronomie de Toulouse ENSAT

Francia, Argentina
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Marcelo C.,National University of Costa Rica | Marcelo C.,University of Buenos Aires | Delphin V.,University of Lyon | Francois C.,Ecole Nationale Superieure dAgronomie de Toulouse ENSAT | Claire C.,Federal University of Santa Catarina
Agroalimentaria | Year: 2014

On the international market of beef, the denomination «Pampa» benefits of a great reputation. It means natural meats of high sensorial qualities. Such reputation is associated to symbolic features as the landscape composed of wide plains, natural grasslands and the «gaucho» passing by on horse in the Pampas area. In principle, this positive image of the product and of its origin place could be valorized on various markets through a Geographical Indication (GI). However, the analysis we conduct on different projects orientedtoward this valorization, located in the central plain of Argentina as well as in the extreme south of the State of Rio Grande do Sul in Brazil, reveals a lot of obstacles due to the GI objectives and to the socioeconomic and political context where these projects are implemented.

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