Dr. Martens is a British footwear and clothing brand, which also makes a range of accessories – shoe care products, clothing, luggage, etc. In addition to Dr. Martens, they are also commonly known as Doctor Martens, Doc Martens, Docs or DMs. The footwear is distinguished by its air-cushioned sole , upper shape, welted construction and yellow stitching. Wikipedia.
News Article | October 26, 2016
A winter coat, a pair of jeans, a shirt for work, boots and a pair of socks – that’s the clothes shopping done for at least the next 30 years, maybe even for life. Buying clothes that last a lifetime is a concept that is fast gaining popularity. As brands launch “lifetime guarantees”, there are now shirts on sale that will apparently last until 2046, and ever-lasting pairs of pants. Buy any of these garments and if a zip sticks or a waist band snaps, the company will repair or replace the item for free, even if you have owned it for years – though some of the brands claim their goods are so durable that you probably won’t need to. According to the Valuing our Clothes report by Wrap, the waste reduction charity, extending the average life of items by three months would lead to a 5%10% reduction in each of the UK’s carbon, water and waste footprints that can be attributed to clothing. So these new products represent a tick for anyone wanting sustainable fashion. However, the concept is also likely to appeal to anyone who is sick of spending money on knitwear that bobbles or shoes that fall apart. And that will be many of you, says Tara Button, founder of Buy me Once, a website which promotes durable products. “Consumers are understandably frustrated. Manufacturing methods are being downgraded while prices are staying high and many items simply don’t last anymore,” she says. Button’s team is currently researching the quality of shoes and finding that many popular brands fall apart very quickly. She points to Dr Marten’s as a good example of better practice. It offers a warranty for life on its Dr Marten’s For Life range – as long as your shoes or boots haven’t been broken on purpose (Dr Martens says it will be able to tell) it will repair them, and if it can’t you will get a replacement pair. To activate the guarantee you must register your footwear within 60 days of purchase. “The price as well as the warranty compares well to other boots, which can easily cost as much and not offer a guarantee,” says Button. The range includes boots priced at £165 and shoes at £145 – not cheap, but less than twice the price of many of the firm’s standard range. Similarly, with Darn Tough you pay more than for a standard pair of socks, but you get a guarantee for life. If you manage to wear out a pair you can send them back (they’re made in the US but you only need post them to an address in the UK) and get them replaced. The socks can be bought from outdoor clothing stores, and online at places such as Trekitt and Openair. Prices start at about £12.80 for the lightest, short socks, but expect to pay around £20 for a pair of chunky winter ones. Underwear doesn’t perhaps spring to mind as a lifetime purchase, but Sloggi pants has a form to fill in on its website if you have any problems. You can send them back and get them replaced with an equivalent pair. As guarantees go, it’s not bad for items that start from £7. Coats are always a bit of an investment purchase, so the cost of buying one with a guarantee may not seem so steep an outlay. Patagonia sells jackets with a guarantee that says it will repair or replace them for 100 years after the date of purchase, with starting prices of £130. It trains in-store staff to carry out small repairs and pops up at festivals to run repair clinics. Swedish brand Nudie Jeans, meanwhile, has two dedicated repair shops in London where you can get your denims mended for free until they wear out. If you are not nearby, you can get hold of a repair kit. It doesn’t mean you get a pair for life, but it should make a pair last a lot longer. Cost-wise they compare well to other designer jeans, rather than to the high street’s cheapest denim. A pair will set you back at least £89 and some styles cost as much as £270. Another brand aiming for a similar market is Tom Cridland – it’s offering a “30-year sweatshirt” in a range of colours. They initially cost £65 and the company offers free mending if anything goes wrong during that three decades. “We’ve sold over 10,000 sweatshirts and only one has needed a repair so far,” says the company’s eponymous founder. “We’re making them built to last.” It offers the same promise on a range of jackets starting at £199 and T-shirts costing £35. However, one-off purchases do require discipline and careful consideration before you commit. Dr Rebecca Collins, lecturer in human geography at Chester University, who researches consumption, says: “I’ve come to the conclusion that the quest for novel really drives consumers. If we want longer-lasting fashion we need an element of novelty within the garment. It has to be easily changeable and capable of being worn in different ways.” Buy well A price tag used to be a sign of quality, but that’s no longer the case. However, there are some ways to check for the quality of the materials. For example, are the buttons tightly sewn on and do the button holes have tight stitching? When you gently pull the seams of a garment you can see if it’s been closely sewn (lots of stitches are a sign that it’s well made) or if there are gaps in the stitching (cheaply made). And always check the washing care instructions on the label. Natural fibres such as cotton and silk are likely to stand up better to repeat washes, as long as you follow the care advice. Fix them There are sewing workshops and repair cafes (where skilled people will help you fix items) in many places, from Manchester’s Stitched Up to Bristol’s Repair Café, and there tons of videos online which can help you carry out your own alterations and re-shaping. Borrowing clothes Some clothes are only ever worn occasionally. How many times do you wear a cocktail dress, for example? Or a morning suit for a wedding? So it may not be cost-effective to ever own these items. There are plenty of dress exchange and suit hire options on the high streets, while online sites such as Chic-by-choice and Girlmeetsdress offer women’s items for hire, and men’s suits can be found at places like Slaters. On Instagram, the hashtag #ShareWear allows you to search for shareable items. If you’re first to post a comment on an item you can wear the clothes for a week before passing them on to the next person. It’s an initiative by VisitSweden and the Swedish Institute, a Swedish tourism agency. There are occasionally items by Swedish designers on the hashtag, which you wear for free for a week. Another way to extend your wardrobe is to borrow clothes from a Library of Things. There’s one in London, one in Frome, and another is being started in Cardiff. For a small donation you can borrow anything on the shelves.
Dr. Maertens Marketing Gmbh and Dr Martens | Date: 2013-07-05
Dr Martens | Date: 2011-01-12
Clothing, namely, footwear, coats, jackets, anoraks, parkas, T-shirts, polo shirts, long and short sleeved shirts, blouses, tank tops, sweaters, sweatshirts, pants, jeans, shorts, skirts, dresses, vests, belts, socks, hats, gloves, and caps.
Dr. Maertens Marketing Gmbh and Dr Martens | Date: 2013-07-18
Dr. Maertens Marketing Gmbh and Dr Martens | Date: 2011-04-05
Clothing, especially sports and leisure clothing, namely, jackets, anoraks, parkas, t-shirts, polo shirts, shirts, blouses, tank tops, vests, pants, jeans, shorts, dresses, skirts; knitwear, namely, sweaters, cardigans, caps; headgear, namely, hats and caps; clothing accessories, namely, headscarves, scarves and neckerchiefs, stockings, socks and belts; footwear; mens and womens casual apparel, namely, long and short sleeved tops, shirts, T-shirts, polo shirts, jackets, trousers, jeans, socks, belts.
Dr Martens | Date: 2013-09-24
Goods made of leather, imitation of leather, textiles and synthetic materials, namely, tote bags, shopping bags, beach bags, pocketbooks, purses, satchels, backpacks, knapsacks, rucksacks, wallets, document cases, luggage, overnight cases and bags, school bags, book bags; travelling bags.
Dr. Maertens Marketing Gmbh and Dr Martens | Date: 2015-04-22
Dr Martens | Date: 2011-07-12
Clothing, namely, sweaters, shorts, jeans, trousers, dresses, vests, jackets, hats, caps, shirts, long and short sleeve T-shirts, polo-shirts, blouses, pants, sweatpants, sweatshirts, skirts, tops, overalls, outerwear, namely, anoraks, jackets, parkas, coats, clothing accessories, namely, gloves, socks, belts, mittens.
Dr Martens | Date: 2011-07-12
Goods made of leather, imitation of leather, textiles and synthetic materials, namely, tote bags, shopping bags, beach bags, pocketbooks, purses, satchels, backpacks, knapsacks, rucksacks, wallets, document cases, luggage, overnight cases and bags, school bags, book bags; trunks for travel and travelling bags.
News Article | July 1, 2015
NEW YORK--(BUSINESS WIRE)--Permira, the international private equity firm, today announced that a company backed by the Permira funds has successfully completed the acquisition of Medora Snacks, LLC (“Medora”) and Ideal Snacks Holding Corporation (“Ideal”). As of the closing, the Permira funds combined Medora and Ideal under a holding company called BFY Holdings I, LLC (“BFY Holdings”). With the backing of the Permira funds, BFY Holdings will be well-positioned to create a global, diversified, better-for-you snack company, directly addressing the growing consumer trends toward healthier living and eating. By expanding brand awareness and distribution of existing products, including PopCorners®, and introducing innovative, new products, the company plans to transition from its better-for-you snack manufacturing heritage to a global, branded leader in better-for-you snacking. Zeke Alenick, founder of both Medora and Ideal, along with other members of management will remain with BFY Holdings and own a minority stake in the company going forward. Medora and Ideal will maintain their current facilities in Middletown, NY and Liberty, NY, respectively. Permira is a global investment firm that finds and backs successful businesses with ambition. Founded in 1985, the firm advises funds with a total committed capital of approximately €25 billion. The Permira funds make long-term investments in companies with the objective of transforming their performance and driving sustainable growth. In the past 30 years, the Permira funds have made over 200 private equity investments in five key sectors: Consumer, Financial Services, Healthcare, Industrials and Technology. Permira employs over 200 people including 120 investment professionals in 14 offices across North America, Europe, the Middle East and Asia. For more information visit: www.permira.com The Permira funds have a long track record of successfully investing in consumer companies around the world and achieving attractive returns for investors. Since 1997, they have invested over €7.0bn in over 25 consumer companies, including Dr Martens, Atrium, Akindo Sushiro, eDreams Odigeo, Hugo Boss, Valentino, Galaxy Entertainment, iglo group, Sisal and New Look. BFY Holdings is comprised of Medora Snacks, LLC, which was founded in 2008 in Middletown, NY, and Ideal Snacks Holding Corporation, which was founded in 1997 in Liberty, NY. Medora’s primary brand, PopCorners®, is a high growth, better-for-you popped corn snack with a strong track record in the club and grocery segments within the U.S. and Canada and a presence in over 50 countries worldwide. Medora currently offers PopCorners® in seven flavors and the Company is in the process of rolling out new products, including better-for-you popped potato chips and popped bean chips. Ideal is a related, contract manufacturer that produces popped snacks for branded CPG and retail customers. BFY Holdings’s mission is to become a global, diversified, better-for-you snack company, directly addressing the growing consumer trends toward healthier living and eating.