DirectGroup Bertelsmann was a division of Bertelsmann AG and operated book sales clubs, online shops, bookstore chains and publishers in 8 countries when it was disbanded as a division in 2011. Its more than 15 million customers have generated sales of €1.245 billion in 2009. The company was formed in July 2000 and was led by CEO Fernando Carro. Wikipedia.
News Article | August 1, 2017
The Professional Insurance Marketing Association (PIMA) Marketing Methods Competition, which honors outstanding achievement in marketing among PIMA members, presented VGD with a Gold award for their work on the 2017 Good2Go Auto Insurance "Works For Me" DRTV Campaign. "VGD delivers more than just DR advertising solutions, they deliver true business building solutions with an eye towards profitable results. Those solutions have been so effective that our costs per lead and sale have declined by more than half since VGD became our partner," says Joe DeLago, CEO of Good2Go Auto Insurance, Inc. "It is a source of pride for us at the agency when we are recognized by our peers for our work in the industry," said Angela Daisy, Managing Director at VGD. "We are proud of the success of the campaign we developed for Good2Go and the long-standing relationship with our client. We are committed to their growth and this campaign was one more important step." About Value Group Direct, LLC Founded in January 2010, Value Group Direct, LLC is a full-service advertising agency specializing in direct response marketing. Solutions across all marketing mediums include strategic planning; creative & design; production; media planning, buying & analysis; and database marketing and segmentation. Agency staff is experts in verticals such as insurance and financial services; demographics such as Seniors/Boomers; and specialized marketing approaches including affinity marketing and targeted offline lead generation. Visit Value Group Direct, LLC's website at www.valuegroupdirect.com.
News Article | August 3, 2017
Performance Horizon, provider of the market-leading enterprise SaaS platform for scaling partnerships was selected by Direct Line Insurance Group plc to optimise its partner and affiliate marketing campaigns across its portfolio of brands. Direct Line Group is taking complete control over its partner and affiliate management, communication, and reward strategy. Direct Line Group accesses real-time insights and reporting capabilities to scale and optimize all marketing partner activities across multiple DLG brands and products. Performance Horizon provides Direct Line Group with UK-based support including in-depth platform training and ongoing strategic programme advice. “The move to Performance Horizon represents a radical change in our partner marketing strategy and will bolster our position as a market leader in the affiliate space,” said Raluca Efford, Head of Digital and Social Engagement at Direct Line Group. “Performance Horizon brings a unique proposition to the industry which aligns perfectly with our ambition for the programme, in particular around innovative use of technology and the ability to facilitate non-traditional partnerships.” Major brands in travel, retail, finance and digital content rely on the Performance Horizon enterprise platform to scale their partnerships to drive new customer acquisition, revenue increases and profitability gains. The platform enables customers to manage partnerships at scale, optimize partner performance, automate reconciliation, and integrate data into existing workflows and systems via the open architecture, as well as process partner payments globally. “We’re seeing an increasing trend towards brands wanting to take direct control of their partner marketing and affiliate programmes with an appetite for a richer view of performance data,” said Sean Sewell, Performance Horizon Co-founder and VP Revenue EMEA. “Our technology enables this, and we look forward to providing Direct Line Group the tools, support, and real-time data insights for them to implement winning strategies and stay ahead of the competition.” Planning to scale its partner and affiliate marketing programme across EMEA, Direct Line Group welcomes new partners to apply here: https://signup.performancehorizon.com/signup/en/directlinegroup About Performance Horizon Performance Horizon is the leading provider of SaaS solutions for partner marketing, enabling large enterprises to drive significant business through their marketing partners. The world’s top retail, travel and financial services companies rely on Performance Horizon’s highly scalable platform with currently more than 200,000 marketing partners in 215 countries around the world. The benefits include highly flexible partner and affiliate management capabilities; real-time measurement and analysis of performance on the web and on mobile apps; payment processing and settlement in 60 currencies. With offices in the U.S., UK, Germany, Japan and Australia, Performance Horizon is backed by top-tier investors, including Mithril, Greycroft Partners and DN Capital. For more information, visit http://www.performancehorizon.com or follow @tweetphg. About Direct Line Group Direct Line Group is headquartered in Bromley. Through its number of well-known brands the Group offers a wide range of general insurance products to consumers. These brands include Direct Line, Churchill and Privilege. The Group also provides insurance services for third parties through its partnerships division, Brand Partners. In the commercial sector, the Group's NIG and Direct Line for Business operations offer insurance products for businesses distributed through brokers or direct, respectively.
Direct Group | Date: 2016-01-12
Mens and womens apparel, namely pants, shorts, skirts, jackets, jeans, shirts, vests, dresses, shortalls and overalls.
Direct Group | Date: 2015-06-09
Sunglasses; cases for sunglasses; goggles for sports; sports helmets; sport bags adapted to contain protective helmets; protective headgear, namely protective helmets and protective eyewear; protective clothing for the prevention of injury; mouth protectors, namely mouth guards for sports. All-purpose carrying bags; sports bags; boot and shoe bags for travel; gym bags; luggage; trunks and travelling bags; backpacks; cosmetic bags sold empty; toiletry bags sold empty; hiking poles and sticks; wallets; purses; umbrellas. Clothing, namely base layers, tracksuits, trousers, leggings, pants, tee shirts, jumpers, sweatpants, vests, shorts, socks, tights, underwear, jackets, coats, gloves; footwear; headgear, namely hats, caps, beanies, visors; sports clothing, namely sports bras, sports shirts, sports jackets, sport coats, sport stockings, sports pants, sports singlets, sports vests, sports jerseys; sportswear, namely sweatbands; sports footwear. Games and playthings, namely board games, dart games, card games, table top games, dice games; sporting articles and equipment, namely baseball bats, ice hockey sticks, tennis rackets, badminton rackets, squash rackets, racket grip tape, athletic tape, golf clubs, bats for games, hockey sticks, hockey skates, lacrosse sticks, cricket bats, cricket balls, soccer balls, footballs, basketballs, tennis balls, squash balls, shuttlecocks, rugby balls, golf balls, baseballs, lacrosse balls, nets for sports, basketball hoops, goalkeepers gloves, boxing gloves, hand wraps, boxing bags, batting gloves, cricket stumps, golf gloves, golf tees, baseball mitts, rugby gloves, tag rugby belts, rugby rucking shields, baseball bases, flippers for swimming, swimming floats, swimming belts, swim fins, rings, cones, speed ladders, coaching sticks, training arches, ankle bands, resistance chutes, hurdles; bags specially adapted for sporting articles; bags specially adapted for sports equipment. The bringing together, for the benefit of others, of a variety of goods in the field of sunglasses, cases for sunglasses, goggles for sports, sports helmets, sport bags adapted to contain protective helmets, protective headgear and eyewear, protective clothing for the prevention of injury, mouth protectors being gum shields, bags, sports bags, boot and shoe bags, gym bags, luggage, trunks and travelling bags, backpacks, cosmetic bags, toiletry bags, hiking poles and sticks, wallets, purses, umbrellas, clothing, footwear, headgear, sports clothing, sportswear, sports footwear, games and playthings, sporting articles and equipment, bags adapted for sporting articles and bags specially adapted for sports equipment, enabling customers to conveniently view and purchase any of those goods including from a retail store, a catalogue by mail order, by means of telecommunications or from an internet website; retail store services featuring sunglasses, cases for sunglasses, goggles for sports, sports helmets, sport bags adapted to contain protective helmets, protective headgear and eyewear, protective clothing for the prevention of injury, mouth protectors being gum shields, bags, sports bags, boot and shoe bags, gym bags, luggage, trunks and travelling bags, backpacks, cosmetic bags, toiletry bags, hiking poles and sticks, wallets, purses, umbrellas, clothing, footwear, headgear, sports clothing, sportswear, sports footwear, games and playthings, sporting articles and equipment, bags adapted for sporting articles and bags specially adapted for sports equipment; electronic online retail store services featuring sunglasses, cases for sunglasses, goggles for sports, sports helmets, sport bags adapted to contain protective helmets, protective headgear and eyewear, protective clothing for the prevention of injury, mouth protectors being gum shields, bags, sports bags, boot and shoe bags, gym bags, luggage, trunks and travelling bags, backpacks, cosmetic bags, toiletry bags, hiking poles and sticks, wallets, purses, umbrellas, clothing, footwear, headgear, sports clothing, sportswear, sports footwear, games and playthings, sporting articles and equipment, bags specially adapted for sporting articles and equipment.
Direct Group | Date: 2015-07-11
Insulated containers for beverage cans for domestic use; Portable beverage container holder; Thermal insulated containers for food or beverages.
Direct Group | Date: 2013-12-30
An outdoor light includes an outer optical lens having a circumferential sidewall and an open top, the sidewall having an outer side and an inner side, with a plurality of circumferential ribs arranged on the outer side. A housing is mounted at the top of the outer optical lens having a bottom facing an inside of the outer optical lens and a top facing away from the outer optical lens. A control circuit is mounted in the housing. A light source is mounted at a bottom of the housing with an inner optical lens disposed between the light source and the outer optical lens, the inner optical lens having a substantially convex outer surface with a central depression.
News Article | January 18, 2010
More evidence of online shopping clubs continuing to do well with investors in the recession. Today, Russian online shopping club kupiVIP.ru announced it has raised $20 million in funding, on top of the $11 million it has already received. Oskar Hartmann, the CEO of the company, claims this is the largest investment to date in a Russian e-commerce site, according to Emoiz. The round was led by Accel Partners and also included existing investors Mangrove Capital, Arlan, Direct Group and Oliver Jung. KupiVIP.ru, which sells discounted fashion items to a growing middle class of Russian online consumers, has more than 1.3 million registered users (Quintura). This year, the company plans to double the number of brands it offers to 1,000 and hold 2,500 sales events. It will also use the investment to upgrade its logistics and operational infrastructure. Sonali De Rycker from Accel will be joining the company’s board. Sites like kupiVIP.ru have been attracting a lot of attention from VCs. In addition to an $8 million round for kupiVIP… — the online shopping club Privalia, from Spain, also raised
News Article | January 18, 2010
Private online shopping clubs are springing up like mushrooms all around the world in light of the successes companies like Vente Privée has been seeing, and venture capital firms are increasingly starting to invest in companies who are bringing the concept to specific niches or introducing the private online sales model to interesting geographical markets. In the latter category falls Russian KupiVIP.ru, which has just raised a monster round of $20 million in venture funding led by Accel Partners and joined by prior investors Mangrove Capital Partners, ARLAN, Direct Group and angel Oliver Jung. In March 2009, KupiVIP.ru had raised $8 million on top of its Series A round of $3 million, so this new capital injection brings the amount of investement to a healthy $31 million. KupiVIP.ru sells discounted fashion goods from over 500 active brands, an offer that has so far attracted 1 million members to the online club according to the press release. Founder and CEO of KupiVIP.ru, Oskar Hartmann, said the round represents the largest investment ever into a Russian e-commerce vendor. The company plans to use the funds to invest in logistics and operational infrastructure, as it strives to plan 2,500 flash sales events and double the number of participating brands to 1,000 in 2010. As part of Accel’s investment, the VC firm’s Sonali De Rycker will join KupiVIP.ru’s board.
News Article | July 2, 2010
VC firm Mangrove Capital Partners has invested in Beaucoup.ru, a group purchasing site for all things health and beauty. The word comes from Yakov on the Quintura blog (Mangrove has also backed Quintura). According to Yakov, the deal size is approximately $1 million, and Direct Group and Global Buying Group reportedly also chipped in. TechCrunch readers will be instantly familiar with the model Beaucoup.ru is applying to the health and beauty vertical. The site offers daily deals with significant discounts for spa treatments and whatnot in Moscow, and soon, more cities in Russia. Beaucoup.ru is a project of Fast Lane Ventures, a business incubator founded by Pascal Clément of Direct Group and Oskar Hartmann, founder of online shopping club KupiVIP.ru. For Mangrove, this is hardly the first investment in Russia – they’ve also backed Quintura, as mentioned, as well as social gaming startup Drimmi and ecommerce play KupiVIP.ru.
News Article | January 18, 2010
Russian electronic commerce site KupiVIP.ru has raised $20 million in a funding round led by Accel Partners. The Moscow-based company has been operating for a year and it has more than a million members in its online shopping club. KupiVIP.ru sells discounted fashion goods from 500 different brands. Oskar Hartmann, chief executive, said that the round was the largest investment to date in a Russian e-commerce vendor. Other investors are Mangrove Capital Partners, ARLAN, Direct Group and business angel, Oliver Jung. Sonali De Rycker from Accel will join KupiVIP.ru’s board. The company previously raised $11 million in 2008. The capital will be used to invest in logistics and operational infrastructure. KupiVIP.ru plans to double the number of brands to 1,000 in 2010, and grow the number of sales events to 2,500. The company has about 170 employees. Buyers clubs such as KupiVIP.ru have been doing well during the recession across Europe because they offer big discounts on designer goods.