Paris, France
Paris, France

Criteo is a "personalized retargeting company" that works with Internet retailers to serve personalized online display advertisements to consumers that have previously visited the advertiser's website. The company currently operates in a total of 30 markets around the world and is headquartered in Paris, France. On April 7, 2011, Criteo announced that it hired Greg Coleman as president. Previously, Coleman served as president and chief revenue officer of The Huffington Post and executive vice president of global sales for the company Yahoo!.Criteo enables online businesses to follow up visitors who have left their website without making a purchase using personalized banners which aim to drive potential customers back to the business website. Wikipedia.


Time filter

Source Type

Chapelle O.,Criteo
Proceedings of the ACM SIGKDD International Conference on Knowledge Discovery and Data Mining | Year: 2014

In performance display advertising a key metric of a campaign effectiveness is its conversion rate - the proportion of users who take a predefined action on the advertiser website, such as a purchase. Predicting this conversion rate is thus essential for estimating the value of an impression and can be achieved via machine learning. One difficulty however is that the conversions can take place long after the impression - up to a month - and this delayed feedback hinders the conversion modeling. We tackle this issue by introducing an additional model that captures the conversion delay. Intuitively, this probabilistic model helps determining whether a user that has not converted should be treated as a negative sample - when the elapsed time is larger than the predicted delay - or should be discarded from the training set - when it is too early to tell. We provide experimental results on real traffic logs that demonstrate the effectiveness of the proposed model. © 2014 ACM.


Patent
Criteo | Date: 2011-09-02

Interaction-based pricing of electronic ads is disclosed. An indication is received of a first interaction by an individual with an advertiser at least in part via an electronic advertisement that has been displayed to the individual. The electronic advertisement provides two or more distinct interactions the individual could elect to have at least in part via the advertisement and each of the two or more distinct interactions has associated with it a corresponding interaction-specific value to the advertiser. The advertiser is charged, in response to the indication, an interaction-specific amount associated with the first interaction.


Patent
Criteo | Date: 2015-02-18

A first request on a second domain associated with the computing device is received, by the computing device, from a user device, in response to the user device processing a webpage associated with a first domain. Handler instructions are sent, by the computing device, to the user device. A second request including a target URL is received, by the computing device, from the user device. Setting instructions to set a first cookie on the second domain associated with the computing device and redirection instructions to redirect the user device to the target URL are sent, by the computing device, to the user device.


Patent
Criteo | Date: 2013-08-13

A first request on a second domain associated with the computing device is received, by the computing device, from a user device, in response to the user device processing a webpage associated with a first domain. Handler instructions are sent, by the computing device, to the user device. A second request including a target URL is received, by the computing device, from the user device. Setting instructions to set a first cookie on the second domain associated with the computing device and redirection instructions to redirect the user device to the target URL are sent, by the computing device, to the user device.


Patent
Criteo | Date: 2013-07-15

Described are methods, systems, and apparatus, including computer program products for auctioning webpage display ads. A first request is received from a requester loading a first webpage for indicia of one or more impression opportunities. A second request is sent to a plurality of third parties for one or more bids for a first impression opportunity. Whether to select the first impression opportunity is determined based on the one or more bids received from one or more of the plurality of third parties. If the first impression opportunity is selected: first ad information is stored; the indicia of one or more impression opportunities are generated; the indicia are sent to the requester; a third request is received from the requestor for an ad to populate the first impression opportunity on a second webpage, the request including indicia of one or more ad buyers; and a first ad is sent.


Patent
Criteo | Date: 2013-07-15

Described are methods, systems, and apparatus, including computer program products for domain selection for advertisement data in the delivery of website display ads. A request is received from a requester for indicia of one or more impression opportunities. A redirection URL and redirection type is received. One or more desired impression opportunities are determined. The indicia of the one or more impression opportunities are generated comprising indicia of the one or more desired impression opportunities. Redirection instructions are generated based on the redirection URL and redirection type. The indicia of the one or more impression opportunities and the redirection instructions are sent to the requester.


Patent
Criteo | Date: 2015-01-26

A webpage comprising first instructions to request ID data from a first ad decision system on a second domain, and second instructions to request an ad from a first real-time bidding platform on a third domain is received, by a computing device, from a webserver on a first domain. The first instructions are executed, by the computing device, to send a first request to the first ad decision system, the request including first data stored on the computing device and associated with the second domain. The ID data comprising an ID are received, by the computing device, from the first ad decision system. The second instructions are executed, by the computing device, to send a request to the first real-time bidding platform for the ad, the request comprising the ID. The ad is received, by the computing device, from the first real-time bidding platform.


A method is performed by a computing device. A request is sent comprising request data, the request data comprising one or more identifiers. Payload data is received, where the payload data includes advertising creative retrieval data and application retrieval data for downloading one or more application installation files for an application, where the advertising creative is associated with the application. The advertising creative is downloaded. If the application is not installed on the computing device, the one or more application installation files are downloaded. An advertising creative display opportunity is generated. The advertising creative is displayed in the advertising creative display opportunity. If a user interaction with the advertising creative is detected and the application is not installed on the computing device, the application is installed from the downloaded one or more application files.


Patent
Criteo | Date: 2014-05-09

A method is performed by a computing device. A request including request data, the request data including one or more identifiers, is sent, by the computing device, to an ad decision server. Payload data, including advertising creative retrieval data for downloading one or more generated advertising creatives generated based at least in part on the request data is received asynchronously with respect to the request, by the computing device, from the ad decision server. One or more advertising creatives of the one or more generated advertising creatives is downloaded, by the computing device, based on the advertising creative retrieval data. An advertising creative display opportunity is generated by the computing device. A first advertising creative of the one or more advertising creatives is selected, by the computing device, based on advertising selection criteria. The first advertising creative is displayed, by the computing device, in the advertising creative display opportunity.


Patent
Criteo | Date: 2015-10-05

Systems and methods for generating and enhancing advertising campaigns and web content using dominant attribute analysis in accordance with embodiments of the invention are disclosed. In one embodiments, a product advertising server system includes a processor and a memory connected to the processor and storing a product advertisement generation application, wherein the product enhancement generation application directs the processor to obtain product feed data, determine category data based on the obtained product feed data, identify dominant attribute data based on the category data, generate a set of product title data based on the dominate attribute data and the product feed data, and store the generated product title data using the memory.

Loading Criteo collaborators
Loading Criteo collaborators