Paris, France
Paris, France

Criteo is a "personalized retargeting company" that works with Internet retailers to serve personalized online display advertisements to consumers that have previously visited the advertiser's website. The company currently operates in a total of 30 markets around the world and is headquartered in Paris, France. On April 7, 2011, Criteo announced that it hired Greg Coleman as president. Previously, Coleman served as president and chief revenue officer of The Huffington Post and executive vice president of global sales for the company Yahoo!.Criteo enables online businesses to follow up visitors who have left their website without making a purchase using personalized banners which aim to drive potential customers back to the business website. Wikipedia.


Time filter

Source Type

Methods and systems for setting first-party cookies are disclosed. A first request for a first webpage is sent by a user device to a first web server on a first domain. The first webpage includes first ad system call instructions. The first ad system call instructions are executed to send a second request to an ad system on a second domain to initiate determining a supply side platform (SSP) user ID. First SSP call instructions are received by the user device. The first SSP call instructions are executed to send a third request to an SSP server on a third domain. Second ad system call instructions including the SSP user ID are received by the user device. The second ad system call instructions are executed to send a fourth request comprising the SSP user ID to the ad system. First storing instructions for the SSP user ID are received.


News Article | May 18, 2017
Site: www.prnewswire.com

"We are very excited to welcome a new leader to our executive team with the addition of Joanna as COO," said Susan Frech, CEO of Social Media Link. "With deep knowledge in operational and strategic processes, Joanna is a key step in building on our rapid growth. Her extensive experience in technology and advertising is exactly what we need as we continue to grow our consumer engagement solutions." Sammartino Bailey joins Social Media Link with close to two decades of experience in business development, account management and strategy roles at digital marketing and advertising companies. She was most recently Global CRO at GrowMobile (now MakeMeReach by Undertone). Prior to GrowMobile, she was EVP Head of Account Strategy for North America at Criteo, and before that she was Global VP and Head of Client Services, Strategy and Operations at Adaptly. Sammartino Bailey also served as EVP Managing Director, Moxie Interactive/Publicis and SVP, Managing Partner at Beyond Interactive/WPP, where she led and created digital marketing strategies for some of the world's largest companies, including Nestle, P&G, J&J, Amazon, Samsung and many more. Over her career, she has had the opportunity to work with dozens of leading companies across the digital advertising industry. This experience, combined with Social Media Link's unique technology and expertise, will help grow the company's position as the platform of choice for influencer and advocacy activation. Social Media Link (SML) is the leader in consumer engagement and activation for brands. Through SML's two proprietary advocacy ecosystems, Smiley360™ and Vesta, companies can activate enthusiastic consumers to spark authentic, influential content that ignites action and drives high-quality business outcomes. Founded in 2009 in New York City, Social Media Link has worked with brands including Unilever, P&G, Pfizer, Seventh Generation and Johnson & Johnson. For more information, please visit our website or connect with us on Twitter. To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/joanna-sammartino-bailey-joins-social-media-link-as-new-chief-operating-officer-300459473.html


Patent
Criteo | Date: 2015-02-18

A first request on a second domain associated with the computing device is received, by the computing device, from a user device, in response to the user device processing a webpage associated with a first domain. Handler instructions are sent, by the computing device, to the user device. A second request including a target URL is received, by the computing device, from the user device. Setting instructions to set a first cookie on the second domain associated with the computing device and redirection instructions to redirect the user device to the target URL are sent, by the computing device, to the user device.


Patent
Criteo | Date: 2013-08-13

A first request on a second domain associated with the computing device is received, by the computing device, from a user device, in response to the user device processing a webpage associated with a first domain. Handler instructions are sent, by the computing device, to the user device. A second request including a target URL is received, by the computing device, from the user device. Setting instructions to set a first cookie on the second domain associated with the computing device and redirection instructions to redirect the user device to the target URL are sent, by the computing device, to the user device.


Patent
Criteo | Date: 2013-07-15

Described are methods, systems, and apparatus, including computer program products for auctioning webpage display ads. A first request is received from a requester loading a first webpage for indicia of one or more impression opportunities. A second request is sent to a plurality of third parties for one or more bids for a first impression opportunity. Whether to select the first impression opportunity is determined based on the one or more bids received from one or more of the plurality of third parties. If the first impression opportunity is selected: first ad information is stored; the indicia of one or more impression opportunities are generated; the indicia are sent to the requester; a third request is received from the requestor for an ad to populate the first impression opportunity on a second webpage, the request including indicia of one or more ad buyers; and a first ad is sent.


Patent
Criteo | Date: 2013-07-15

Described are methods, systems, and apparatus, including computer program products for domain selection for advertisement data in the delivery of website display ads. A request is received from a requester for indicia of one or more impression opportunities. A redirection URL and redirection type is received. One or more desired impression opportunities are determined. The indicia of the one or more impression opportunities are generated comprising indicia of the one or more desired impression opportunities. Redirection instructions are generated based on the redirection URL and redirection type. The indicia of the one or more impression opportunities and the redirection instructions are sent to the requester.


Patent
Criteo | Date: 2015-01-26

A webpage comprising first instructions to request ID data from a first ad decision system on a second domain, and second instructions to request an ad from a first real-time bidding platform on a third domain is received, by a computing device, from a webserver on a first domain. The first instructions are executed, by the computing device, to send a first request to the first ad decision system, the request including first data stored on the computing device and associated with the second domain. The ID data comprising an ID are received, by the computing device, from the first ad decision system. The second instructions are executed, by the computing device, to send a request to the first real-time bidding platform for the ad, the request comprising the ID. The ad is received, by the computing device, from the first real-time bidding platform.


A method is performed by a computing device. A request is sent comprising request data, the request data comprising one or more identifiers. Payload data is received, where the payload data includes advertising creative retrieval data and application retrieval data for downloading one or more application installation files for an application, where the advertising creative is associated with the application. The advertising creative is downloaded. If the application is not installed on the computing device, the one or more application installation files are downloaded. An advertising creative display opportunity is generated. The advertising creative is displayed in the advertising creative display opportunity. If a user interaction with the advertising creative is detected and the application is not installed on the computing device, the application is installed from the downloaded one or more application files.


Patent
Criteo | Date: 2014-05-09

A method is performed by a computing device. A request including request data, the request data including one or more identifiers, is sent, by the computing device, to an ad decision server. Payload data, including advertising creative retrieval data for downloading one or more generated advertising creatives generated based at least in part on the request data is received asynchronously with respect to the request, by the computing device, from the ad decision server. One or more advertising creatives of the one or more generated advertising creatives is downloaded, by the computing device, based on the advertising creative retrieval data. An advertising creative display opportunity is generated by the computing device. A first advertising creative of the one or more advertising creatives is selected, by the computing device, based on advertising selection criteria. The first advertising creative is displayed, by the computing device, in the advertising creative display opportunity.


Patent
Criteo | Date: 2015-10-05

Systems and methods for generating and enhancing advertising campaigns and web content using dominant attribute analysis in accordance with embodiments of the invention are disclosed. In one embodiments, a product advertising server system includes a processor and a memory connected to the processor and storing a product advertisement generation application, wherein the product enhancement generation application directs the processor to obtain product feed data, determine category data based on the obtained product feed data, identify dominant attribute data based on the category data, generate a set of product title data based on the dominate attribute data and the product feed data, and store the generated product title data using the memory.

Loading Criteo collaborators
Loading Criteo collaborators