Conservancy of Southwest Florida

Naples, FL, United States

Conservancy of Southwest Florida

Naples, FL, United States
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-- Priority Marketing was honored by the Florida Public Relations Association (FPRA) Southwest Florida Chapter for outstanding public relations programs, earning an Image Award for the execution of the Conservancy of Southwest Florida's "The Ripple Effect" public affairs campaign and an Award of Distinction for the 2017 Southwest Florida Wine & Food Fest event. FPRA Image Award winners are selected by a panel of industry professionals from outside of Southwest Florida who evaluate entries based on several criteria including a situational analysis, objectives, implementation, results and budget."The Ripple Effect" campaign was designed to promote the Conservancy of Southwest Florida's efforts to address the impact of Lake Okeechobee flows and solutions to divert the flows south. The Conservancy of Southwest Florida engaged Priority Marketing to develop and carry out the campaign focused on media relations, social media, community relations, grass roots efforts and member relations. Priority Marketing also developed and implemented a one-month, strategic digital marketing plan utilizing multiple channels to reach target audiences and drive action. The campaign met and exceeded objectives to increase attendance at educational events, drive traffic to action alerts on the organization's website and to generate email signups for continued communication on the issue.SWFL Children's Charities, Inc.'s annual signature fundraiser, the Southwest Florida Wine & Food Fest event, is dedicated to supporting pediatric health care in Southwest Florida. The organization engaged Priority Marketing for event and public relations services, including creative concept development. This year, one of the goals was to enhance the guest experience by working with the venue to set up a large tent that would increase capacity and allow for improved production elements during the live auction. Priority Marketing successfully coordinated the logistics involved with the large tented structure, including incorporating new production elements that allowed for enhanced guest engagement. Priority Marketing developed the creative concept to convey the event's theme, Uncork the Power of Giving, produced digital and print materials including logos and graphic assets, brochures, advertising, invitations, a 153-page auction catalog, t-shirts, two supplemental magazine inserts, posters, thank-you cards, lanyard tags, custom stamps, mailing labels, promotional items, menus, gift tags, maps and signage. Two 3-minute videos were professionally produced to encourage donations for special funding initiatives in support of the children's hospital. Four pre-parties for VIP guests/prime donors were planned and executed prior to the auction to cultivate relationships, gain publicity and build the excitement for the event. Priority Marketing managed all event logistics and execution, including coordination with 10 dinner hosts, 24 participating chefs and 16 wineries, as well as event management for a casual concert "after party" featuring two live bands, five food trucks and more wine. Strengthened by Priority Marketing's public relations, marketing and event management efforts, SWFL Children's Charities, Inc. raised $3.2 million at the 2017 Southwest Florida Wine & Food Fest. One hundred percent of ticket sales and live auction bids support children's health care and health science education in Southwest Florida through funds granted to Golisano Children's Hospital and two area colleges, Florida Gulf Coast University and Florida SouthWestern State College.The Florida Public Relations Southwest Chapter's Image Awards is an annual competition that recognizes measurable excellence among Southwest Florida public relations professionals. Priority Marketing has won more than 100 Image Awards since the inception of the program in 1986.Established in 1992, Priority Marketing is a full-service marketing, advertising and public relations firm. The company is located at 8200 College Pkwy., Suite 201 in Fort Myers. For more information call 239-267-2638 or visit . Also, follow Priority Marketing online at prioritymktg or on Facebook. For recent news and marketing insights, visit the blog:

News Article | May 3, 2017

Conservancy of Southwest Florida was recognized by the Florida Public Relations Association (FPRA) Southwest Chapter with an Image Award for the execution of a public affairs campaign, entitled "The Ripple Effect." Dedicated to protecting Southwest...

News Article | May 2, 2017

-- Investors' Security Trust is pleased to announce the hire of Tony Rodriguez and Derek Johnson. Rodriguez has been appointed the Director of Business Development, where he is responsible for developing new client relationships by providing trust and investment management services, IRA rollovers and charitable giving strategies. Johnson joins the team as the Vice President, Portfolio Manager for the company, where he is responsible for overseeing the development and management of investment portfolios, facilitating the design of appropriate asset allocations based on the clients' individual goals, concerns, financial profile and investment needs.Rodriguez brings more than 30 years of wealth management expertise to the Investors' Security Trust team. Prior to joining the company, Rodriguez served as senior managing director for Foundation Source, providing expertise in private foundation administration and compliance to individuals, advisors, trust companies and estate planning professionals. He has also held various senior level positions with large financial institutions providing personal trust and other wealth management services to high net worth individuals, families and institutions. Rodriguez holds a Bachelor of Arts in Business Administration from St. Thomas University in Miami. He has served as a member of the Greater Collier County and Greater Dade County Estate Planning Councils; National Planned Giving Council; and board of directors of the Conservancy of Southwest Florida. He is a member of the Literacy Volunteers of Collier County and a number of other charitable and professional organizations in Florida.Johnson joined Investors' Security Trust with over 20 years of broad experience managing globally diversified multi asset-class portfolios for high net worth families and charitable organizations. Prior to joining the company, he worked as a trust portfolio manager for several large financial institutions in Florida. Johnson has a Master of Business Administration with a specialization in Financial Planning from the University of Miami and is a Chartered Financial Analyst (CFA). He has published over 40 abstracts for CFA Digest and CFA Quarterly Selections, and is a member of the CFA Institute and the Fort Myers Toastmasters Club.Based in Fort Myers since 2004, Investors' Security Trust is an independent, locally owned wealth management company that delivers strategies designed to grow, preserve and transfer wealth to individuals, families, non-profit organizations, foundations and endowments. Services range from trust administration, estate settlement to personalized investment portfolio management. Investors' Security Trust works closely with outside advisors including attorneys, tax professionals and banking institutions to provide a full-range of trustee services and tailors investment solutions to meet the specific needs of clients. For more information, visit or call 239-267-6655.

What I love about Florida is the torrential downpours of summer afternoons that break through the intensity of the never-ending brilliant sunshine. The ocean is not far from wherever one lives — jutting out into some of the most emerald green-blue waters lit up by nearly constant sunshine over the Gulf. What I love about Floridians is the penchant for grass-roots efforts to make Florida better — in the case of this story, the Florida constitutional amendment ballot initiative to support more solar power in the state. What is disturbing about Florida is that Florida is one of only four states in the United States that prohibit citizens from buying electricity from companies that will install solar panels on your home or business. One thinks, “What on earth, are politicians thinking? Are they thinking?” How can this “Sunshine State” be so thwarted on clean air goals, clean water objectives, and utilizing the free solar resources we are gifted. This prohibition limits customer choice and blocks the growth of this abundant, clean, domestic energy source. A non-partisan collaboration called “Floridians for Solar Choice” is trying to change things. The group is a grassroots citizens’ coalition promoting a Florida constitutional amendment ballot initiative that would give Florida families and businesses the right to choose solar power — but the amendment needs 683,000 signatures to allow Floridians to vote on this issue. Policies in place make Florida seem a bit dull to be not using the resource the state has in such an immense quantity — a resource that seems limitless and is all clean energy. I’ve signed the petition and hope you do, too. Don’t allow Florida to be at the low ebb of progress. The light should beget light power — and can do so easily if we can change policy and politics that are protecting the old systems and stopping progress. Outdated structures need to adapt to the game-changing renewable option that protects Florida’s environment as it cools and lights Florida’s homes. Dirty energy should be, could be, on the way out. Time is for Floridians to recognize how to reverse environmental problems with renewable energy — in particular, solar energy in the Sunshine State. In stride with progress, Central Florida’s First GREEN Bank is the first bank of its kind to promote positive environmental and social responsibility — while operating as a traditional community bank. It is a major supporter of Floridians for Solar Choice. It joins numerous other organizations and companies working for this new solar option. In “Florida Supreme Court Approves Solar Power Initiative,” Jake Richardson points out: It appears that the advocacy work being done by organizations like Floridians for Solar Choice is gradually shifting attitudes. Just take a look at all the organizations supporting FSC: All WoMen Rising Audubon Society of the Everglades Clean Water Action The Cleo Institute The Climate Reality Project Collier Citizens for Sustainability Conservancy of Southwest Florida Conservatives for Responsible Stewardship Earth Ethics, Inc. Earthjustice Ecology Party of Florida Environmental Coalition of Miami & the Beaches (ECOMB) Environmental Defense Fund Environment Florida Evangelical Environmental Network Florida Alliance for Retired Americans Florida Green Chamber of Commerce Florida Renewable Energy Association (FREA) Florida Restaurant and Lodging Association Florida Wildlife Federation Friends of the Everglades Green Party of Florida Greenpeace USA H & H Design and Construction Inc. Hands Across the Sand IDEAS for Us Interfaith Justice League League of Women Voters of Florida Libertarian Party of Seminole County Mosaic Oceana Organize Now Physicians for Social Responsibility, Florida Progress Florida ReThink Energy Florida Sanibel-Captiva Conservation Foundation SEIA Sierra Club Florida South Florida Audubon Society South Florida Wildlands Association Space Coast Climate Change Initiative Space Coast Progressive Alliance Stewards Of Sustainability (SoS) Sunshine State Interfaith Power and Light Surfrider Foundation The Tea Party Network Tropical Audubon Society Venice Area Audubon Society Women4Solar WISE – Women in Solar Energy Image: Florida Solar Panels by Cynthia Shahan | CleanTechnica    Get CleanTechnica’s 1st (completely free) electric car report → “Electric Cars: What Early Adopters & First Followers Want.”   Come attend CleanTechnica’s 1st “Cleantech Revolution Tour” event → in Berlin, Germany, April 9–10.   Keep up to date with all the hottest cleantech news by subscribing to our (free) cleantech newsletter, or keep an eye on sector-specific news by getting our (also free) solar energy newsletter, electric vehicle newsletter, or wind energy newsletter.  

Waddle J.H.,U.S. Geological Survey | Dorazio R.M.,University of Florida | Dorazio R.M.,U.S. Geological Survey | Walls S.C.,U.S. Geological Survey | And 4 more authors.
Ecological Applications | Year: 2010

Models currently used to estimate patterns of species co-occurrence while accounting for errors in detection of species can be difficult to fit when the effects of covariates on species occurrence probabilities are included. The source of the estimation problems is the particular parameterization used to specify species co-occurrence probability. We develop a new parameterization for estimating patterns of co-occurrence of interacting species that allows the effects of covariates to be specified quite naturally without estimation problems. In our model, the occurrence of one species is assumed to depend on the occurrence of another, but the occurrence of the second species is not assumed to depend on the presence of the first species. This pattern of co-occurrence, wherein one species is dominant and the other is subordinate, can be produced by several types of ecological interactions (predator-prey, parasitism, and so on). A simulation study demonstrated that estimates of species occurrence probabilities were unbiased in samples of 50-100 locations and three surveys per location, provided species are easily detected (probability of detection ≥ 0.5). Higher sample sizes (>200 locations) are needed to achieve unbiasedness when species are more difficult to detect. An analysis of data from treefrog surveys in southern Florida indicated that the occurrence of Cuban treefrogs, an invasive predator species, was highest near the point of its introduction and declined with distance from that location. Sites occupied by Cuban treefrogs were 9.0 times less likely to contain green treefrogs and 15.7 times less likely to contain squirrel treefrogs compared to sites without Cuban treefrogs. The detection probabilities of native treefrog species did not depend on the presence of Cuban treefrogs, suggesting that the native treefrog species are naive to the introduced species. © 2010 by the Ecological Society of America.

Engeman R.M.,National Wildlife Research Center | Addison D.,Conservancy of Southwest Florida | Griffin J.C.,U.S. Department of Agriculture | Griffin J.C.,U.S. Air force
ORYX | Year: 2016

Nest predation can threaten marine turtle nesting success, and having to address dissimilar predator species complicates nest protection efforts. On Florida's Keewaydin Island predation by raccoons Procyon lotor and invasive feral swine Sus scrofa are disparate, significant threats to marine turtle nests. Using 6 years of nesting data (mostly for loggerhead marine turtles Caretta caretta) we examined the impacts of swine predation on nests and the benefits of swine eradication, caging nests to protect them from raccoon predation, and the effects of nest caging on swine predation. Nest predation by swine began in mid nesting season 2007, after which swine quickly annihilated all remaining marine turtle nests. During 2005-2010 raccoon predation rates for caged nests (0.7-20.4%) were significantly lower than for uncaged nests (5.6-68.8%) in every year except 2009, when little raccoon predation occurred. The proportions of eggs lost from raccoon-predated nests did not differ between caged and uncaged nests. Caging did not prevent destruction by swine but median survival time for caged nests was 11.5 days longer than for uncaged nests, indicating that caged eggs in nests have a greater chance of hatching before being predated by swine. The financial cost of the eradication of swine greatly outweighed the value of hatchlings lost to swine predation in 2007. © Fauna & Flora International 2014.

Sollmann R.,North Carolina State University | Gardner B.,North Carolina State University | Chandler R.B.,U.S. Geological Survey | Shindle D.B.,Conservancy of Southwest Florida | And 3 more authors.
Journal of Applied Ecology | Year: 2013

Summary: To assess recovery of endangered species, reliable information on the size and density of the target population is required. In practice, however, this information has proved hard to acquire, especially for large carnivores that exist at low densities, are cryptic and range widely. Many large carnivore species such as the endangered Florida panther Puma concolor coryi lack clear visual features for individual identification; thus, using standard approaches for estimating population size, such as camera-trapping and capture-recapture modelling, has so far not been possible. We developed a spatial capture-recapture model that requires only a portion of the individuals in the population to be identifiable, using data from two 9-month camera-trapping surveys conducted within the core range of panthers in southwestern Florida. Identity of three radio-collared individuals was known, and we incorporated their telemetry location data into the model to improve parameter estimates. The resulting density estimates of 1·51 (±0·81) and 1·46 (±0·76) Florida panthers per 100 km2 for each year are the first estimates for this endangered subspecies and are consistent with estimates for other puma subspecies. A simulation study showed that estimates of density may exhibit some positive bias but coverage of the true values by 95% credible intervals was nominal. Synthesis and applications. This approach provides a framework for monitoring the Florida panther - and other species without conspicuous markings - while fully accounting for imperfect detection and varying sampling effort, issues of fundamental importance in the monitoring of wildlife populations. This approach provides a framework for monitoring the Florida panther - and other species without conspicuous markings - while fully accounting for imperfect detection and varying sampling effort, issues of fundamental importance in the monitoring of wildlife populations. © 2013 British Ecological Society.

Walls S.C.,U.S. Geological Survey | Hardin Waddle J.,U.S. Geological Survey | Barichivich W.J.,U.S. Geological Survey | Bartoszek I.A.,Conservancy of Southwest Florida | And 3 more authors.
Wetlands Ecology and Management | Year: 2014

A fundamental goal of wetland restoration is to reinstate pre-disturbance hydrological conditions to degraded landscapes, facilitating recolonization by native species and the production of resilient, functional ecosystems. To evaluate restoration success, baseline conditions need to be determined and a reference target needs to be established that will serve as an ecological blueprint in the restoration process. During the summer wet seasons of 2010 and 2011, we used automated recording units to monitor a community of calling anuran amphibians in the Picayune Strand State Forest of Southwest Florida, USA. This area is undergoing hydrological restoration as part of the Comprehensive Everglades Restoration Plan. We compared occurrence of anurans at sites in the restoration area, to nearby locations in relatively undisturbed habitat (reference sites). We assessed the utility of the latter as restoration targets, using a hierarchical model of community species occupancy to estimate the probability of occurrence of anurans in restoration and reference locations. We detected 14 species, 13 of which were significantly more likely to occur in reference areas. All 14 species were estimated by our model to occur at these sites but, across both years, only 8–13 species were estimated to occur at restoration sites. The composition and structure of these habitats within and adjacent to the Picayune Strand State Forest indicate that they are suitable targets for habitat restoration, as measured by amphibian occurrence and species richness. These areas are important sources for recolonization of anuran amphibians as the hydrologically degraded Picayune Strand undergoes restoration to mitigate the effects of overdrainage and habitat loss. © 2014, Springer Science+Business Media Dordrecht (outside the USA).

Perrault J.R.,Mote Marine Laboratory | Schmid J.R.,Conservancy of Southwest Florida | Walsh C.J.,Mote Marine Laboratory | Yordy J.E.,Mote Marine Laboratory | Tucker A.D.,Mote Marine Laboratory
Harmful Algae | Year: 2014

Because of their vulnerable population status, assessing exposure levels and impacts of toxins on the health status of Gulf of Mexico marine turtle populations is critical. From 2011 to 2013, two large blooms of the red tide dinoflagellate, Karenia brevis, occurred along the west coast of Florida USA (from October 2011 to January 2012 and October 2012 to April 2013). Other than recovery of stranded individuals, it is unknown how harmful algal blooms affected the Kemp's ridley sea turtles (Lepidochelys kempii) inhabiting the affected coastal waters. It is essential to gather information regarding brevetoxin exposure in these turtles to determine if it poses a threat to marine turtle health and survival. From April 2012 to May 2013, we collected blood from 13 immature Kemp's ridley turtles captured in the Pine Island Sound region of the Charlotte Harbor estuary. Nine turtles were sampled immediately after or during the red tide events (bloom group) while four turtles were sampled between the events (non-bloom group). Plasma was analyzed for total brevetoxins (reported as ng PbTx-3. eq/mL), superoxide dismutase (SOD) activity, total protein concentration and protein electrophoretic profiles (albumin, alpha-, beta- and gamma-globulins). Brevetoxin concentrations ranged from 7.0 to 33.8. ng PbTx-3. eq/mL. Plasma brevetoxin concentrations in the nine turtles sampled during or immediately after the red tide events were significantly higher (by 59%, P= 0.04) than turtles sampled between events. No significant correlations were observed between plasma brevetoxin concentrations and plasma proteins or SOD activity, most likely due to the small sample size; however alpha-globulins tended to increase with increasing brevetoxin concentrations in the bloom group. Smaller (carapace length and mass) bloom turtles had higher plasma brevetoxin concentrations than larger bloom turtles, possibly due to a growth dilution effect with increasing size. The research presented here improves the current understanding of potential impacts of environmental brevetoxin exposure on marine turtle health and survival. © 2014 Elsevier B.V.

Addison D.S.,Conservancy of Southwest Florida | Bartoszek I.,Conservancy of Southwest Florida | Booher V.,Conservancy of Southwest Florida | Deyrup M.A.,Archbold Biological Station | And 3 more authors.
Florida Entomologist | Year: 2016

Baseline surveys for ants were conducted in hydrologically disturbed and undisturbed preserves in the western Everglades in Collier County, Florida, by using baited vials and sweep nets. The 50 sampling sites were selected based on 1) major plant communities and 2) whether or not the site was located in an area that is expected to be affected by the hydrologic restoration of Picayune Strand State Forest. Forty-eight species were collected, of which 33 were native and 15 were exotic. The surveys revealed that approximately half of the species identified were associated with specific plant communities. As these surveys were site specific and can be repeated at a later date, shifts in the distribution and frequency of the ant species can be used to assess successional changes in the plant communities resulting from the hydrologic restoration of the Picayune Strand State Forest and adjacent preserves.

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