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Estrin D.,Computer science at Cornell NYC Technology
Communications of the ACM | Year: 2014

The article discusses how to seek personalized data-derived insights from analysis of the digital traces. While there are personal devices and Internet services specifically designed for self-tracking. And while the use of electronic health records is increasing, today's systems capture data reported by clinicians, not patients; and data about clinical treatment, not day-to-day activities. The social networks, search engines, mobile operators, online games, and e-commerce sites users access every hour of most every day extensively use these digital traces users leave behind. The economics of the market seem to be on their side. On the cost side, these digital traces are already recorded by the service providers so the added cost of providing small data to the customer can be quite low.

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