Koln, Germany

Cologne Business School

www.cbs.de/en/
Koln, Germany

Cologne Business School GmbH is a private business school established in 1993 in the city of Cologne, Germany. The business school is a state-recognized university of applied science and conducts research in many fields. CBS was established in 2011 in cooperation with Dr. Juergen Meyer Foundation a research program focused on business ethics, corporate governance and corporate social responsibility.In April 2013, the board elected Elisabeth Fröhlich as new president for the organization after Markus Raueiser. Wikipedia.


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Schallehn M.,Cologne Business School | Burmann C.,University of Bremen | Riley N.,University of Bremen
Journal of Product and Brand Management | Year: 2014

Purpose – The purpose of this paper is to develop a model of brand authenticity and analyze the antecedents and effects of the construct. Although there is no doubt about the relevance of authenticity in personal relationships, published research has yet not thoroughly explored the concept’s meaning in reference to brands. Design/methodology/approach – Based on socio-psychological attribution theories and grounding on the identity-based brand management approach, a causal model of brand authenticity is developed. The hypothesized relationships are analyzed using the partial-least-squares approach. The primary data are based on an online survey conducted in Germany (n = 600). The respondents were asked about fast-food and beer brands. Findings – The data show that brand authenticity positively impacts on brand trust. Furthermore, the key antecedents in the model (consistency, continuity and individuality of a brand) drive the perception of brand authenticity as hypothesized. Research limitations/implications – The model should be tested in further product categories and moderators should be integrated. Originality/value – The findings suggest that authenticity is perceived when a brand is consistent, continuous and individual in its behavior. Nevertheless, the empirical results indicate that the factor individuality has the lowest influence on perceived brand authenticity. This is an interesting finding, as being “unique” is commonly regarded as an important success factor in branding. Although the study’s findings confirm its relevancy, they relativize its importance: being consistent, meaning that a brand fulfills its brand promise at every brand-touch point, and being continuous, meaning that the brand promise reflects the essential core of the brand, are of major importance. © Emerald Group Publishing Limited.


Lehrke J.P.,German Research Institute for Public Administration | Schomaker R.,Cologne Business School
Studies in Conflict and Terrorism | Year: 2014

This article seeks to determine the mechanism(s) behind the convergence of domestic counterterrorism regulations that has been noted across many Organisation for Economic Co-operation and Development (OECD) countries. Four hypotheses are developed and tested through regression analyses. These hypotheses examine (1) U.S. influence, operationalized though a unique U.S. footprint indicator; (2) national characteristics; (3) the extent to which states' domestic structures match; and (4) international networks. We find little support that U.S. influence matters. The international influence that does exist seems to operate through networks promoting learning, especially following a rise in the general global threat level. National characteristics as a driver also find some support. © 2014 Copyright © Taylor & Francis Group, LLC.


Janetzko D.,Cologne Business School
NETNOMICS: Economic Research and Electronic Networking | Year: 2014

Fast, global, and sensitively reacting to political, economic and social events of any kind – these are attributes that social media like Twitter share with foreign exchange markets. Does the former allow us to predict the latter above chance level? The leading assumption of this paper is that time series of Tweet counts have predictive content for exchange rate movements. This assumption prompted a Twitter-based exchange rate model that harnesses regARIMA analyses for short-term out-of-sample ex post forecasts of the daily closing prices of EUR/USD spot exchange rates. The analyses made use of Tweet counts collected from January 1, 2012 – September 27, 2013 via the Otter API of topsy.com. To identify concepts mentioned on Twitter with a predictive potential the analysis followed a 2-step selection. Firstly, a heuristic qualitative analysis assembled a long list of 594 concepts, e.g., Merkel, Greece, Cyprus, crisis, chaos, growth, unemployment expected to covary with the ups and downs of the EUR/USD exchange rate. Secondly, cross-validation using window averaging with a fixed-sized rolling origin was deployed. This was instrumental in selecting concepts and corresponding univariate time series with error scores below chance level as defined by the random walk model that is based only on the EUR/USD exchange rate. With regard to a short list of 17 concepts (covariates), in particular SP(Standard & Poor’s) and risk, the out-of-sample predictive accuracy of the Twitter-based regARIMA model was found to be repeatedly better than that obtained from both the random walk model and a random noise covariate in 1-step ahead forecasts of the EUR/USD exchange rate. The increase in predictive strength facilitated by information gleaned from Twitter was evident on the level of forecast error metrics (MSFE, MAE) when a majority vote over different estimation windows was conducted. The results challenge the semi-strong form of the efficient market hypothesis (Fama Journal of Finance, 25, 383-417, 1970, Fama Journal of Finance, 46(15), 1575-1617, 1991) which when applied to the FX market maintains that all publicly available information is already integrated into exchange rates. © 2014, Springer Science+Business Media New York.


Fifka M.S.,Cologne Business School | Fifka M.S.,Cleveland State University | Drabble M.,Friedrich - Alexander - University, Erlangen - Nuremberg
Business Strategy and the Environment | Year: 2012

Sustainability reporting has attracted significant attention from the business as well as the academic community in recent years. Not only has the latter frequently made recommendations on reporting, it has also extensively examined factors that have an influence on reporting. Several studies have noted differences in the extent and style of reporting across countries, but the influence of specific cultural and socio-economic environments on reporting has only been given limited consideration so far. It is the goal of this paper to help fill this gap. For this purpose, we examine the sustainability reporting of the 100 largest companies in the United Kingdom and Finland, as both are highly developed countries in North-Western Europe, but with significantly different cultural and socio-economic systems. Aside from the extent of reporting and media used, we examine the reporting standards and guidelines applied. Moreover, the focus of disclosure (economic, social or environmental) was investigated, which also brings a new perspective to the academic literature. Our results suggest that the cultural and socio-economic environment has an impact on the extent of reporting, but with regard to the focus of reporting and the application of standards the results are mixed. A stronger shareholder oriented culture does not lead to a more extensive inclusion of economic issues in sustainability reporting, while the extent of environmental reporting depends on the strength of environmentalism. The impact of cultural and socio-economic factors on the application of standards, such as the Global Reporting Initiative, appears to be limited. © 2012 John Wiley & Sons, Ltd and ERP Environment.


Weber T.,Cologne Business School
International Journal on Advanced Science, Engineering and Information Technology | Year: 2015

According to the basic needs of eating and drinking, new demands develop steadily for the assortment, the food production and trade. Beside the current trends in the food sector like "convenience", "health, fitness & wellness", "premium & pleasure", the subjects sustainability/ecological/green" gain in importance for the consumer. To counteract the narrow view on single sustainable (green) food product attributes and their influence on consumer behaviour, the following paper aims to provide an approach that includes several variables that have been considered to be of importance after reviewing existing literature to better understand the consumer and key drivers for their purchase intention towards green food products.


Hegelich S.,TU Munich | Janetzko D.,Cologne Business School
Proceedings of the 10th International Conference on Web and Social Media, ICWSM 2016 | Year: 2016

A considerable amount of data in social networks like Twitter is not generated by humans but by automatic programs (bots). Some of these bots are mimicking humans (social-bots) and can hardly be identified. In this article, we analyze a social botnet involved in the Ukrainian/Russian conflict. Based on text mining and unsupervised learning, we can identify three different behaviors: mimicry, window dressing, and reverberation. © Copyright 2016, Association for the Advancement of Artificial Intelligence (www.aaai.org). All rights reserved.


Fifka M.S.,Cologne Business School | Fifka M.S.,Cleveland State University
Business Strategy and the Environment | Year: 2013

For four decades, reporting on corporate responsibility by businesses has been the subject of empirical research. In the 1970s and 1980s, studies mostly originated from Anglo-Saxon and Western European countries. During the last two decades research on responsibility reporting was increasingly undertaken in emerging and developing countries as well - always following the reporting practices of the respective businesses. Consequentially, a very large number of studies exist today. Many of these have empirically investigated the determinants of responsibility reporting and examined whether internal factors like size and industry or external factors like stakeholder pressures have an impact on disclosure. Thus, the purpose of the following paper is twofold. First, it seeks to provide an overview of the existing literature in order to facilitate further research. Overall, 186 studies have been examined for the determinants which they considered and have been grouped according to their geographical origin. This provides for an analysis of whether academics from different regions have taken different approaches to the empirical examination of responsibility reporting and if their results differed. The findings show that scholars across regions have taken different paths in empirical research, but indications for a variation in the impact of specific determinants on reporting are weak. © 2011 John Wiley & Sons, Ltd and ERP Environment.


Cologne Business School | Entity website

Job advertisements CBS is state-recognized, internationally oriented and is one of Germany's top business schools. As a dynamically fast-growing educational institution CBS - for its headquarters in Cologne, but also, for example, the European Management School (EMS) in Mainz - is always looking for motivated and efficient employees in the faculty, the administration, or in the department of external lecturers and teachers ...


Cologne Business School | Entity website

Study AdvisorJan Zaeske T: +49 (221) 93 18 09 31 F: +49 (221) 93 18 09 720 Contact


News Article | November 30, 2016
Site: www.prweb.com

Management consultancy cg42 today announced that Dominik Prinz has joined the firm as partner. Mr. Prinz comes to cg42 after 10 years as Executive Director and Head of Strategy for the New York and San Francisco offices of Interbrand, a global brand consultancy. His experience leading brand strategy initiatives for Fortune 100 companies lends itself well to cg42, where he will be leading the firm’s expansion of its customer experience and innovation practice. “Adding a powerhouse like Dominik to the team is a big step forward for cg42,” said Steve Beck, founder and managing partner, cg42. “Dominik’s success working with some of the world’s biggest companies will be incredibly valuable in helping our clients enhance their customers’ experiences, and I am proud to have him on board as we move cg42 forward.” “Being part of a company as nimble and dynamic as cg42 will allow me to help solve some of the world’s most exciting business challenges for some of the world’s most exciting companies,” said Prinz. “Understanding what drives people’s behavior and how to use that knowledge to grow businesses has always been my passion, and I’m looking forward to continuing that work at cg42.” Born in Germany, Prinz holds degrees in International Business and Marketing from the Cologne Business School, as well as an Executive MBA with distinction from the Maastricht School of Management. He is also an industry-recognized thought leader and speaker who has spoken at leading universities and conferences and has authored articles for various magazines and news outlets. Prinz currently resides in New York City. About cg42 Don’t Panic cg42 is the boutique management consulting firm that pioneered the patent-pending approach to quantify frustration and permission. We build competitive strategies that drive greater market share for our clients. We speak the languages of operations, finance, and marketing with equal fluency, giving us a definitive edge in helping the disparate parts of our clients’ organizations embrace a common strategy for growth. cg42 has helped senior executives at Fortune 100 companies in the technology, telecommunications, financial services, consumer services, and hospitality sectors successfully address their most pressing business, competitive, marketing, and brand strategy challenges. For more information, please visit: http://www.cg42.com.

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