Cognitive Networks | Date: 2013-11-25
Systems and methods for identifying which video segment is being displayed on a screen of a television system. The video segment is identified by deriving data from the television signals, the derived data being indicative of the video segment being displayed on the screen. This feature can be used to extract a viewers reaction (such as changing the channel) to a specific video segment (such as an advertisement) and reporting the extracted information as metrics. The systems and methods may further provide contextually targeted content to the television system. The contextual targeting is based on not only identification of the video segment being displayed, but also a determination concerning the playing time or offset time of the particular portion of the video segment being currently displayed.
Cognitive Networks | Date: 2014-12-23
A real-time content identification and tracking system enabling monitoring of television programming consumption specific to an individual television or other viewing device. Metrics collected may include data regarding viewing of specific broadcast media, commercial messages, interactive on-screen information or other programming, as well as locally cached, time-shifted programming. Information about media consumption by such specific television sets or other viewing means may be returned to a commercial client of the system through a trusted third-party intermediary service and, in certain embodiments, encoded tokens may be used to manage the display of certain events as well as to enable robust auditing of each involved partys contractual performance.
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If you’re looking for a more interactive experience from your favorite TV shows, a company called Cognitive Networks is working to make it happen. Cognitive Networks was founded in 2008 and we last wrote about it back in 2013, after the company announced its partnership with LG. When I ran into President Zeev Neumeier tonight at CES in Las Vegas, he told me that the technology is now embedded with “most models” of LG TVs available today. As Neumeier explained it to me, his team has developed automatic content recognition (ACR) that looks at the picture on your TV and uses that data to identify exactly what you’re watching. That, in turn, enables a content provider or advertiser to add interactive overlays to the TV screen itself, triggered by what’s onscreen at the moment — say, a poll that’s relevant to a scene in a show or a coupon that’s tied to an ad. At CES, Cognitive Networks showed off Showtime programming with those overlays — and yes, Showtime is actually a live partner. This should help media companies engage with viewers and gather valuable data, and it could make the experience more fun for at least some TV watchers. (To be clear, Neumeier emphasized that the company is focused on the TV-recognition technology; it leaves the actual content of the overlays up to its partners and customers.) In addition to giving me a quick demo, Neumeier discussed the competitive landscape. I was particularly curious about his view on Shazam’s moves into TV — granted, Shazam uses your smartphone to identify TV content while Cognitive’s technology works through your TV itself, but aren’t they both competing for the same viewer’s attention? Neumeier acknowledged that “first screen and second screen ACR initially look like they’re related,” but he said that they’re pretty different, because a second-screen app like Shazam is best for reaching users who are already engaged, while a first-screen experience like Cognitive can potentially reach a more casual viewer. (To be clear, users opt-in to Cognitive’s overlays, too — you’re not going to see polls start popping up without your approval.) He added that these experiences “kind of feed each other,” and they could even work together, with a button on your TV sending a coupon to an app to your phone. And Neumeier argued Cognitive has a “very different technology” compared to companies that use visual fingerprints in order to identify copyright infringement online. “This is a business that’s fiendishly difficult to scale,” he said. That’s because Cognitive isn’t just examining content on the web, but also processing identification requests from a number of TVs simultaneously. Another recent development: The company raised a $14.5 million Series B from Hearst Ventures and others.
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SAN FRANCISCO--(BUSINESS WIRE)--Cognitive Networks, the market-leading provider of real-time content recognition services on Smart TVs, today announced that the United States Patent and Trademark Office (USPTO) has issued the company its 7th patent, number 9,071,868, for features that further advance the proficiency of Cognitive’s ACR system. Cognitive Networks’ growing portfolio of patents demonstrates its position as the leader in content recognition, able to identify video more quickly and more accurately than the competition. This latest patent comprises additional performance advancements to Cognitive’s system which samples "fingerprints" of digital content being displayed by Smart TVs – further refining the company’s already-innovative solution. Previous patents have covered technology advancements that allow Cognitive to offer greater speed and scale to its customers, improving the timely detection video sequences, while avoiding false positives. “Tested and proven over six years in real-world conditions, we’re continuously fine-tuning and improving our ACR system,” said Cognitive Networks Founder Zeev Neumeier. “It’s only through the actual execution of content recognition that you can refine and sharpen performance. We’ve excited that our system is helping pave the way for the next generation of television entertainment.” Cognitive Networks’ ACR technology facilitates the delivery of an integrated Enhanced TV experience for TV viewers by enabling contextually-related content to be displayed on Smart TVs in synchronization with related television programming. The viewing experience is enriched through more dynamic and engaging viewing capabilities. Cognitive Networks is the leading provider of real-time services powered by Automatic Content Recognition technology, enabling the fundamental transformation of the way viewers consume TV while delivering a platform for content producers and TV networks to increase customer engagement, grow their audiences, and increase the value of the TV viewing experience for all audiences. The company’s ENGAGE™ API allows Smart TVs to launch applications that are intelligently synchronized with live or time-shifted television, enabling ecosystem partners to add Enhanced TV capabilities to broadcast TV displaying on Smart TVs. With Cognitive Networks’ ENGAGE™, content providers can now provide consumers with fun, smart things to do while watching TV on their Smart TVs. Visit www.cognitivenetworks.com and follow us on Twitter, Facebook and LinkedIn.
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SAN FRANCISCO--(BUSINESS WIRE)--Cognitive Networks, the market-leading provider of real-time ACR-based services on Smart TVs, will demonstrate how its platform is being used to deliver on the promise of Smart TV by generating multiple sources of value at CES Asia 2015 from Meeting Room N1H03 at the Shanghai New International Expo Centre. Cognitive’s system allows Smart TVs to become contextually aware, enabling the launch of intelligently synchronized HTML5 web applications and the real-time seamless connection of live or time-shifted over-the-air programming with services delivered via broadband. Visitors at CES Asia will see a demonstration of StartOver, which enables viewers who tune to a live program already in progress to return to the beginning by launching a streaming session. Viewers control the stream via Fast Forward-Pause-Rewind functions, can return to the live program at any time, and can choose alternate extended and contextually relevant content with just one click of the remote. CES Asia attendees will also see how Cognitive Networks’ system enables advanced, data-driven television advertising. Smart TV household profiles are anonymously matched with advertisers’ data to create more precisely targeted television ad campaigns based on viewing data rather than limited, generic demographics. More value is created for existing inventory, and the right message is delivered to the right audience at the right time. Marketers are able to optimize and track campaign performance across all screens. With audiences increasingly consuming television content via alternate OTT devices, Cognitive Networks’ powerful Smart TV data provides broadcasters and programmers with crucially important viewer measurement information they are unable to obtain elsewhere. Cognitive’s data is current and getting even faster (soon to be real-time), captured across all television households, and via any video source to the TV. “CES Asia promises to be a premier technology event. It will showcase the exciting innovation taking place in China and throughout Asia,” said Cognitive Networks CEO Michael Collette. “We look forward to meeting with our existing TV manufacturing partners there, and establishing relationships with others. CES Asia will also be a tremendous opportunity to identify potential partners with whom we can collaborate to develop Asian television markets.” Cognitive Networks launched its service in 2013 on LG Smart TVs in the United States. Investors in the company include Rogers Venture Partners, DCM, and Hearst. Cognitive recently announced the completion of a $14.5 million Series B financing round, which is supporting the expansion of the company’s ACR-enabled Smart TV footprint to 20 million active, connected TVs in 2015. Cognitive Networks is the leading provider of Automatic Content Recognition (ACR) services on Smart TV. The company’s ENGAGE™ API allows Smart TVs to launch applications that are intelligently synchronized with live or time-shifted television, enabling ecosystem partners to add Enhanced TV capabilities to broadcast TV displaying on Smart TVs. With Cognitive Networks’ ENGAGE, content providers can now provide consumers with fun, smart things to do while watching TV on their Smart TVs. Visit www.cognitivenetworks.com and follow us on Twitter, Facebook and LinkedIn.