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PÉKIN, 28 février 2017 /PRNewswire/ -- La société chinoise TCL donne à ses concurrents japonais et sud-coréens du fil à retordre dans le secteur des téléviseurs, en révélant qu'elle est devenue le premier fabricant chinois de téléviseurs à franchir la barre des 20 millions de livraisons mondiales, en 2016. Selon les données fournies par Beijing All View Cloud, un cabinet indépendant d'analyse de données et d'études de marché - appelé plus communément AVC dans le secteur -, les marques de téléviseurs chinoises, TCL en tête, ont capté 30 % des parts de livraisons mondiales, grignotant un peu plus de parts de marché des concurrents sud-coréens. L'essor rapide des sociétés chinoises, qui acquièrent une position forte sur le marché, a remodelé le contexte concurrentiel du secteur. Au cours de l'année écoulée, les fabricants de téléviseurs chinois sont devenus des épouvantails, la société sud-coréenne LG ayant obtenu des résultats moyens en 2016, une conséquence de la réduction du nombre de livraisons s'expliquant par une réorganisation interne et l'absence de percée concernant les téléviseurs OLED, tandis que les pertes en termes de parts de marché et de compétitivité sur le fond se sont poursuivies pour les fabricants japonais traditionnels, dans la mesure où ils n'ont pas anticipé les changements s'opérant sur le marché. Les statistiques montrent que les marques chinoises de téléviseurs couleur, portées par TCL, représentaient 30 % des livraisons mondiales en 2016, soit une hausse de 3,2 points de pourcentage par rapport à l'année précédente ; les téléviseurs couleur fabriqués en Chine occupant 60,3 % des parts. TCL y a le plus contribué, ses livraisons de téléviseurs dépassant les 20 millions d'unités l'année dernière. En Amérique du Nord, la part de marché de TCL a progressivement augmenté, la société accédant pratiquement à l'ensemble des principaux réseaux de vente aux États-Unis. TCL a accru sa notoriété auprès des consommateurs locaux grâce à des efforts concertés avec Google, RokuTV, Amazon et Netflix. Le chiffre d'affaires hors de Chine entre désormais pour près de 50 % du total de TCL, l'Amérique du Nord constituant un marché important dans le cadre de sa stratégie de mondialisation. En termes de notoriété, TCL grimpe à la quatrième place auprès des consommateurs aux États-Unis. TCL a été la première marque chinoise à adopter la technologie d'affichage à points quantiques. En trois ans, TCL a bâti une structure industrielle complète pour le développement de la technologie en Chine, moyennant l'intégration de talents et de ressources techniques. En 2016, TCL s'est attaché à promouvoir la technologie reconnue de XESS, une filiale spécialisée dans les produits haut de gamme. Les téléviseurs OLED lancés par certains fournisseurs avaient des défauts intrinsèques, notamment une courte durée de vie et des images fantômes, sans compter un prix élevé dû au fait des propriétés limitées des matières organiques. En utilisant des matériaux luminescents non organiques, les téléviseurs à points quantiques offrent un affichage plus stable, une meilleure qualité d'image et un meilleur prix et offrent une couverture de 110 % de la gamme de couleurs NTSC, tandis que le contraste et la dynamique amplifiés de la technologie HDR améliorent la luminosité et la gamme de couleurs 3D. Si d'autres marques, comme le sud-coréen Samsung, se sont également tournés vers la technologie à points quantiques, les années d'expérience en R&D de TCL dans ce domaine, lui garantissent les avantages du précurseur. De plus, China Star Optoelectronics Technology (CSOT), un célèbre concepteur et fabricant d'écrans et filiale de TCL, possède la plus grande ligne de production d'écrans LCD de génération 8,5 au monde en termes de capacité, et la dernière génération au monde de ligne de production d'écrans. Les avantages en matière de coût, de production et de rendement, que lui confèrent sa chaîne industrielle complète, ont permis à TCL de se distinguer des autres marques, permettant aux fabricants chinois de fournir plus de 20 millions de téléviseurs et d'atteindre le prochain cap en termes de position de marché. L'essor de TCL est semblable à celui d'une autre marque chinoise, Huawei. Outre qu'elles détiennent la propriété de la technologie de base dans leurs secteurs respectifs, leur stratégie de développement et leurs capacités d'innovation dépassent de loin les clichés que l'on associe habituellement au « Fabriqué en Chine ». Les livraisons mondiales de 20 millions d'unités sont le reflet des efforts couronnés de succès de TCL, pour améliorer de façon significative la qualité de ses produits, tout en s'adjugeant une importante part de marché. Si plus de sociétés chinoises prenaient TCL et Huawei comme modèles, des changements similaires sur ce que les fabricants chinois peuvent produire s'opéreraient en grand sur l'ensemble du spectre de fabrication, allant bien au-delà des téléviseurs et des téléphones mobiles. Les géants japonais et sud-coréens, chefs de file traditionnels du secteur des téléviseurs, ont été très impressionnés par ce que TCL, le « Huawei du secteur des téléviseurs », fait et réalise. Le développement réussi de la marque chinoise TCL sur le marché mondial des téléviseurs, au cours de l'année 2016, marque une nouvelle étape fondamentale dans la redéfinition du terme « Fabriqué en Chine », dans la mesure où le monde reconnaît une fois de plus la force de la croissance économique chinoise. Le temps dira jusqu'où des marques chinoises comme Huawei et TCL, peuvent aller.


News Article | February 28, 2017
Site: www.prnewswire.co.uk

BEIJING, Feb. 28, 2017 /PRNewswire/ -- China-based TCL is giving its Japanese and South Korean peers a run for their money in the TV industry, as it revealed that the company became the first Chinese TV maker with global shipments breaking the 20 million mark, an event that occured in 2016. According to data from Beijing All View Cloud, an independent data analysis and market research firm more commonly known throughout the industry as AVC, Chinese TV brands, with TCL taking the lead, captured a 30 percent share of global shipments, further taking market share from South Korean peers. The rapid rise of Chinese companies who are taking a strong position in the market has reshaped the competitive landscape across the sector. In the past year, Chinese TV makers have become the "dark horses", as South Korea-based LG was only able to muster a middling performance for 2016, a result of the company having to reduce the number of shipments due to an internal reorganization and having achieved no breakthrough in terms of OLED TVs, while veteran Japanese manufacturers continued to lose market share and core competitiveness as they failed to foresee the changes taking place across the market. Statistics show that Chinese color TV brands, led by TCL, accounted for 30 percent of global shipments in 2016, an increase of 3.2 percentage points from a year earlier, with color units made in China taking a 60.3 percent share. TCL made the biggest contribution with its TV shipments surpassing 20 million units last year. In North America, TCL's market share has gradually increased with access to almost all mainstream sales channels in the US. TCL has increased its brand awareness among local shoppers through collaborative efforts with Google, RokuTV, Amazon and Netflix. Revenue outside China now accounts for nearly 50 percent of TCL's total, with North America being an important market as part of its globalization strategy. TCL has climbed to fourth place in terms of brand awareness among US shoppers. TCL was the first Chinese brand to adopt the quantum dot display technology. Over a three-year period, TCL built a complete industrial structure for the development of the technology in China by integrating talent and technical resources. In 2016, TCL, with a focus on promoting the technology, established XESS, a subsidiary brand that specializes in high-end products. OLED TVs launched by some vendors had inherent defects including a short lifetime and ghost images coupled with a high price tag due to the limited properties of the organic materials. Using inorganic luminescent materials, quantum dot TVs feature a more stable display, higher quality image and cost performance, as well as 110% coverage of the NTSC color gamut, while the HDR technology's heightened contrast and dynamics enhances the brightness as well as the 3D color gamut. Although other brands such as South Korea-based Samsung have also turned to quantum dot technology, TCL, with years of R&D experience in the field, has more obvious first-mover advantages. Furthermore, China Star Optoelectronics Technology (CSOT), a well-known panel designer and manufacturer and TCL subsidiary, owns the world's largest 8.5-generation LCD panel production line by capacity and the world's highest-generation panel production line. The cost, production and yield advantages brought about by its complete industry chain have allowed TCL to stand out from other brands, ensuring the Chinese manufacturer's ability to supply far more than 20 million TVs and reach the next milestone in terms of position in the market. The rise of TCL is similar to that of another Chinese brand, Huawei. In addition to independent ownership of the core technology in their respective industries, their development strategy and abilities at innovation have also gone well beyond the stereotype that has been traditionally associated with "Made in China". The global shipments of 20 million units reflect the success of TCL's efforts at greatly improving the quality of its products while seizing a big share of the market. If more Chinese companies were to consider TCL and Huawei as their role models, similar changes in terms of what China's makers can produce would spread across the entire manufacturing spectrum, going way beyond TVs and mobile phones. Japanese and South Korean giants, the original leaders in the display industry, have been deeply impressed by what TCL, the "Huawei in TV sector", has done and achieved. Chinese brand TCL's successful expansion in the global TV market during 2016 has set another milestone in terms of resetting the meaning of the term "Made in China", as the world once again recognizes the strength of the growing Chinese economy. Time will tell how far Chinese brands like Huawei and TCL can go.


TCL goes a long way in moving public opinion away from the stereotype traditionally associated with "Made in China" Chinese companies reshape the global color TV landscapeBEIJING Feb. 28, 2017, 2017 /PRNewswire/ -- China-based TCL is giving its Japanese and South Korean peers a run for their money in the TV industry, as it revealed that the company became the first Chinese TV maker with global shipments breaking the 20 million mark, an event that occured in 2016. According to data from Beijing All View Cloud, an independent data analysis and market research firm more commonly known throughout the industry as AVC, Chinese TV brands, with TCL taking the lead, captured a 30 percent share of global shipments, further taking market share from South Korean peers. The rapid rise of Chinese companies who are taking a strong position in the market has reshaped the competitive landscape across the sector. In the past year, Chinese TV makers have become the "dark horses", as South Korea-based LG was only able to muster a middling performance for 2016, a result of the company having to reduce the number of shipments due to an internal reorganization and having achieved no breakthrough in terms of OLED TVs, while veteran Japanese manufacturers continued to lose market share and core competitiveness as they failed to foresee the changes taking place across the market. Statistics show that Chinese color TV brands, led by TCL, accounted for 30 percent of global shipments in 2016, an increase of 3.2 percentage points from a year earlier, with color units made in China taking a 60.3 percent share. TCL made the biggest contribution with its TV shipments surpassing 20 million units last year. In North America, TCL's market share has gradually increased with access to almost all mainstream sales channels in the US. TCL has increased its brand awareness among local shoppers through collaborative efforts with Google, RokuTV, Amazon and Netflix. Revenue outside China now accounts for nearly 50 percent of TCL's total, with North America being an important market as part of its globalization strategy. TCL has climbed to fourth place in terms of brand awareness among US shoppers. TCL was the first Chinese brand to adopt the quantum dot display technology. Over a three-year period, TCL built a complete industrial structure for the development of the technology in China by integrating talent and technical resources. In 2016, TCL, with a focus on promoting the technology, established XESS, a subsidiary brand that specializes in high-end products. OLED TVs launched by some vendors had inherent defects including a short lifetime and ghost images coupled with a high price tag due to the limited properties of the organic materials. Using inorganic luminescent materials, quantum dot TVs feature a more stable display, higher quality image and cost performance, as well as 110% coverage of the NTSC color gamut, while the HDR technology's heightened contrast and dynamics enhances the brightness as well as the 3D color gamut. Although other brands such as South Korea-based Samsung have also turned to quantum dot technology, TCL, with years of R&D experience in the field, has more obvious first-mover advantages. Furthermore, China Star Optoelectronics Technology (CSOT), a well-known panel designer and manufacturer and TCL subsidiary, owns the world's largest 8.5-generation LCD panel production line by capacity and the world's highest-generation panel production line. The cost, production and yield advantages brought about by its complete industry chain have allowed TCL to stand out from other brands, ensuring the Chinese manufacturer's ability to supply far more than 20 million TVs and reach the next milestone in terms of position in the market. The rise of TCL is similar to that of another Chinese brand, Huawei. In addition to independent ownership of the core technology in their respective industries, their development strategy and abilities at innovation have also gone well beyond the stereotype that has been traditionally associated with "Made in China". The global shipments of 20 million units reflect the success of TCL's efforts at greatly improving the quality of its products while seizing a big share of the market. If more Chinese companies were to consider TCL and Huawei as their role models, similar changes in terms of what China's makers can produce would spread across the entire manufacturing spectrum, going way beyond TVs and mobile phones. Japanese and South Korean giants, the original leaders in the display industry, have been deeply impressed by what TCL, the "Huawei in TV sector", has done and achieved. Chinese brand TCL's successful expansion in the global TV market during 2016 has set another milestone in terms of resetting the meaning of the term "Made in China", as the world once again recognizes the strength of the growing Chinese economy. Time will tell how far Chinese brands like Huawei and TCL can go. To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/tcl-multimedias-global-tv-shipments-exceed-20-million-a-new-milestone-for-chinas-tv-industry-300414535.html


Zhu R.,University of Central Florida | Xu S.,University of Central Florida | Hong Q.,University of Central Florida | Wu S.-T.,University of Central Florida | And 4 more authors.
Digest of Technical Papers - SID International Symposium | Year: 2014

We demonstrate a twist-nematic liquid crystal cell integrated with a polymeric micro lens array. The device has the advantage of fast response time and low operating voltage. The lens is inserted into a Ultra High Definition (UHD) 2D/3D switchable display, after analyzing the crosstalk of the system, the double lens structure is proposed, which is proved to be highly efficient in reducing the crosstalk. © 2014 Society for Information Display.


Zhu R.,University of Central Florida | Xu S.,University of Central Florida | Hong Q.,University of Central Florida | Wu S.-T.,University of Central Florida | And 4 more authors.
Applied Optics | Year: 2014

A two-dimensional/three-dimensional (2D/3D) display system is presented based on a twisted-nematic cell integrated polymeric microlens array. This device structure has the advantages of fast response time and low operation voltage. The crosstalk of the system is analyzed in detail and two approaches are proposed to reduce the crosstalk: a double lens system and the prism approach. Illuminance distribution analysis proves these two approaches can dramatically reduce crosstalk, thus improving image quality. © 2014 Optical Society of America.


Lin T.-C.,Liquid Crystal Institute and Chemical Physics Interdisciplinary Program | Chang K.-H.,Liquid Crystal Institute and Chemical Physics Interdisciplinary Program | Song Y.,China Star Optoelectronics Technology | Hsieh C.,China Star Optoelectronics Technology | And 6 more authors.
Digest of Technical Papers - SID International Symposium | Year: 2015

A photoalignment technique used in preparation of fringe-field- switching (FFS) mode cells is presented. The azimuthal anchoring energy (AAE) of photoalignment is controllable by tuning the UV exposure condition and the value of AAE is as strong as that of the rubbing method. The electro-optical properties of FFS cells are optimized with different electrode configurations and high quality dark states of various type of cells are achievedto provide the high contrast ratio. The great stability of voltage and thermal stress tests confirm that photoalignment is suitable for FFS/IPS applications. © 2015 SID.


Lin T.-C.,Kent State University | Chang K.-H.,Kent State University | Song Y.,China Star Optoelectronics Technology | Hsieh C.,China Star Optoelectronics Technology | And 6 more authors.
Journal of Physics D: Applied Physics | Year: 2015

A photoalignment technique used in preparation of fringe-field-switching (FFS) mode cells is presented. The azimuthal anchoring energy (AAE) of photoalignment is controllable by tuning the UV exposure and if the value of AAE is as strong as that of the rubbing method. The electro-optical properties of FFS cells are optimized with different electrode configurations and high quality dark states of various types of cells are achieved to create the high contrast ratio. The great thermal stability shown after applying voltage and heat confirms that photoalignment is suitable for FFS mode applications. © 2015 IOP Publishing Ltd.


Chen C.W.,China Star Optoelectronics Technology | Liao Q.,China Star Optoelectronics Technology | Hsiao C.C.,China Star Optoelectronics Technology
Proceedings of the International Display Workshops | Year: 2012

A concept of universal crosstalk index for stereoscopic 3D display was proposed. Conventional crosstalk of shutter glasses 3D could be transferred to the new crosstalk index that could be comparable with the crosstalk index of patterned retarder 3D. The new crosstalk index was also investigated by human perceptive experiment.

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