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Liu D.,Gradient X | Xu S.,Algoma University | Chen L.,Taiyuan University of Science and Technology | Wang C.,Geological Library of China
2015 IEEE/ACIS 14th International Conference on Computer and Information Science, ICIS 2015 - Proceedings | Year: 2015

The effectiveness of on-line advertising is the key to the success of e-commerce. This paper discussed current status and new opportunities for online advertising, one of critical factors for successful e-commerce. With in-depth discussions and our working experience in a US based company, we also proposed a new advertising platform, Cicadida.com, which implemented a few new ideas we discussed. © 2015 IEEE.

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