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Jia C.,China Brand Research Institute
China Textile and Apparel | Year: 2012

To the small-and-medium enterprises (SMEs) in China, brand building is a new factor in the new phase of business growth. This article suggests f our effective brand management strategies to help enterprises understand and build their brands.


Fia C.,China Brand Research Institute
China Textile and Apparel | Year: 2012

III the process of brand construction, many enterprises are reluctant to eliminate "little-value brands". As a result, they could at best become large in production scale and quantity, but never in quality and profitability. In view of this, brand contraction would be a brave step to lake for the enterprise to stay competitive.


Jia C.,China Brand Research Institute
China Textile and Apparel | Year: 2012

Acquiring foreign brands with their established network and resources could be the shortcut for Chinese garment enterprises to enter the international market.


Jia C.,China Brand Research Institute
China Textile and Apparel | Year: 2011

Every brand product needs continuous innovation and advancement while upgrading a brand involves complicated internal adjustment, which is part of the spiral growth process.


Jia C.,China Brand Research Institute
China Textile and Apparel | Year: 2013

Garment manufacturers are facing a reality that the lifecycle of garments are getting shorter and shorter. It is important to find ways to get rid of this harrier and one way of doing SO is to implement effective lifecycle management. Only by maximizing the value of products can garment manufacturers minimize the profit generated and have it serve the overall corporate strategy.


Changrong J.,China Brand Research Institute
China Textile and Apparel | Year: 2013

Apparel is the most noticeable industry of all that is doing e-conunerce - a means that plays a role irreplaceable by traditional sales channels - as the e-conunerce of clothing has begun to shake the role of traditional marketing channels. The era of selling through all channels, including the internet, traditional real shops and mobile network, has quietly arrived.


Chang Y.,China Brand Research Institute
China Textile and Apparel | Year: 2013

Staying ahead of market gives a company an advantage in the fast-fashion era. With a business mode focusing on "speed", companies which are lean in structure and applying information technology effectively are more likely to stand out from competition.


Changrong J.,China Brand Research Institute
China Textile and Apparel | Year: 2013

Corporate mergers and acquisitions are getting more and more frequent worldwide, due to various factors Such as economic growth and companies' hope to grow stronger. During the merger and acquisition process, the companies involved have to integrate their organizations, brands. cultures, channels and technologies. This article gives some effective solutions to these five integration problems.

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