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Mendes-Da-Silva W.,Brigham Young University | Simonetti R.,Center for Sustainability Studies ces
Journal of Cleaner Production | Year: 2015

Abstract In the past decade, indicators have been created to assess the sustainability performance of companies listed in stock exchange markets. Academics and practitioners expect companies to benefit from being listed in such indexes, but evidence of value creation is still scarce. Since virtually all studies about the Corporate Sustainability Index (ISE) of the São Paulo Stock Exchange (Brazil) - the object of the present study - focused on the value of shares, we initially looked for answers in the finance theory. We collected secondary data about the financial and economic performance of companies forming the ISE's 'theoretical portfolio', as these kinds of indexes are also known. In a second stage, we sought additional motivations for companies to make efforts to be listed in the index. We collected additional data and interviewed representatives of key companies listed in the ISE, as well as industry leaders who chose not to participate in the selection process. The results support the main propositions of the institutional theory, as well as the 'pays to be green' literature - that the intangible value created by voluntary environmental initiatives, such as access to knowledge, new capabilities and reputational gain, better explain the efforts companies make to be listed in the ISE index. © 2014 Elsevier Ltd. All rights reserved.

Orsato R.J.,Center for Sustainability Studies ces | De Campos J.G.F.,University of Sao Paulo | Barakat S.R.,Center for Sustainability Studies ces | Nicolletti M.,Center for Sustainability Studies ces | Monzoni M.,Center for Sustainability Studies ces
Journal of Cleaner Production | Year: 2015

Abstract Why do firms that present low levels of (direct) carbon emissions participate in "carbon clubs", which have the goal of managing and reducing greenhouse gas (GHG) emissions? In order to answer this question, we collected data from both primary and secondary sources from firms operating in the Brazilian banking sector, which are members of the Businesses for Climate Platform (Plataforma Empresas pelo Clima - EPC). We first looked for answers in the institutional theory and resource based view of the firm (RBV). By confronting the arguments presented by these streams of scientific enquiry with empirical data, we worked on theory testing. In particular, we analyzed the institutional pressures and resources and capabilities of the focus companies, in order to understand the rationales for proactive sustainability management. We found evidences of the arguments presented by both the institutional theory and the RBV. By studying an industry that is not a frequent subject to research on socio-environmental issues - for not being considered of high impact - in an emerging market economy, the research contributes to both the further development of the institutional theory and the advancement of sustainability management in corporations. © 2014 Elsevier Ltd. All rights reserved.

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