Bourgogne, France

Burgundy School of Business
Bourgogne, France
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Outreville J.F.,Burgundy School of Business
International Journal of Economics and Business Research | Year: 2016

In the past 20 years there has been a major restructuring of the largest wine operators into multinational enterprises (MNEs). Many firms in the wine, beer and spirits sectors have increased their foreign direct investment and acquired other companies in part because of the belief that only very large players will have the cost advantages necessary to remain competitive in global markets. This study examines the location-specific advantages of the host country as determinants of investment preferences of the largest MNEs. The internationalisation of the largest wine multinational firms is analysed and the list of the most-favoured locations for affiliates of these firms is presented. In the empirical section, the factors that explain the choice of these locations by multinational firms are categorised as resources seeking, market seeking, efficiency seeking variables and cultural distance variables.

Grolleau G.,Montpellier SupAgro | Grolleau G.,Burgundy School of Business | Midler E.,University of Osnabrück | Mzoughi N.,French National Institute for Agricultural Research
Ecological Economics | Year: 2017

People in several countries are overwhelmed with green tips in order to encourage them protecting the environment. The effectiveness of these tips, however, highly depends on the context and the person targeted by the tips. In particular, we contend that some green tips may do more harm than good when individuals have cognitive and behavioral biases. Without purporting to be exhaustive, we explain some of these biases and mechanisms by which green tips may lead to a net environmental degradation. We also emphasize that it is possible to complement green tips with debiasing strategies to guarantee their performance. We present some of these strategies, notably the foot-in-the-door technique, commitment strategies, the strategic use of small changes and individuals' pursuit of identity. Finally, several policy implications are developed. © 2017 Elsevier B.V.

Kergoat M.,Burgundy School of Business | Delhomme P.,Behavior and Mobility Psychology Laboratory | Meyer T.,Paris West University Nanterre La Défense
Transportation Research Part F: Traffic Psychology and Behaviour | Year: 2017

The present study investigated how young drivers assess speed-enforcement warning messages and how these messages affect their motivation to reduce speed. Stemming from deterrence theory (Gibbs, 1985; Homel, 1988) the factors of “celerity”, “certainty”, and “severity” of the sanction were explored as a function of type of speed enforcement (automatic radars vs. police officers) and knowledge of enforcement location (known vs. unknown). Coping factors (e.g., self-efficacy, response cost) from protection motivation theory (PMT; Rogers, 1983) were also considered as critical variables of compliance. Participants (245 students, 51% men) had to choose their speed behavior in a mental simulation of a driving episode on a freeway. As expected, the intention to speed was lower when speed-enforcement warning messages were announced than in the control situation. Threat-certainty ratings were higher when automatic radars were announced, but speeding intentions did not vary according to the automatic versus human type of speed enforcement. Furthermore, automatic radars were perceived as easier to cope with in a maladaptive way (i.e., self-efficacy for avoiding a sanction and adapting speed as a function of speed-enforcement location). An unknown speed-enforcement location was one way of decreasing both women's and men's speed. Men calculated a cost-benefit balance to avoid slowing down when they knew the enforcement location. Concerning the predictors of speeding intentions and motivations to reduce speed, self-efficacy ratings for reducing one's speed proved to be the best PMT predictor. © 2017 Elsevier Ltd

Clot S.,University of Reading | Grolleau G.,Burgundy School of Business | Meral P.,CIRAD - Agricultural Research for Development
Ecological Economics | Year: 2017

We examine whether and how word choice can affect individual perceptions about a proposed Payments for Ecosystem Services (PES) program when objective outcomes are similar. From a traditional economic perspective, this type of manipulation would be considered unlikely to affect perceptions and behaviour, especially in the presence of pecuniary incentives and repeated decisions among sophisticated agents. From a behaviourally informed perspective, however, psychological and political theories of wording argue that word choice can have a significant impact on economic behaviour. To substantiate this discussion, we conduct a survey experiment that tests the impact of the words 'payment' and 'compensation' on favorability ratings of a proposed PES program. These preliminary findings suggest that the words used to describe public policies can be influential non-pecuniary interventions. © 2017.

Beretti A.,French National Institute for Agricultural Research | Figuieres C.,French National Institute for Agricultural Research | Grolleau G.,Montpellier SupAgro | Grolleau G.,Burgundy School of Business
Ecological Economics | Year: 2013

Many scholars argue that environmental issues can be addressed through technological innovation, a proposal which echoes a lasting debate between environmental and ecological economics about the substitution rate between natural and manufactured capital. In addition to these two established types of capital, this paper introduces the idea of 'behavioral capital'. We define behavioral capital as the latent potential of behavioral change to affect improvement in environmental quality. Our contribution argues that technological and traditional regulatory innovations serve as insufficient tools for addressing modern environmental issues and ensuring sustainable development. Without discarding these solutions, we contend that because human behavior is a significant contributor to environmental problems, it should be regarded as a key component of continued solutions. We suggest that the dual interest theory can serve as an integrative framework for behavioral innovations related to environmental issues. In suggesting this, we assume that behavioral innovations can both overcome some of the limitations of technological innovations and offer new solutions. Our main insight is to suggest that some depletion of natural capital - but not all - can be offset by behavioral changes without decreasing, or even increasing, subjective well-being. © 2013 Elsevier B.V.

Saenz-Navajas M.-P.,University of Burgundy | Campo E.,University of Burgundy | Sutan A.,Burgundy School of Business | Ballester J.,University of Burgundy | Valentin D.,University of Burgundy
Food Quality and Preference | Year: 2013

The value consumers put on specific products depends on the information they can get from experience and from the commercial description of the products. For wine, this information derives mainly from tasting (intrinsic factors) and from the packaging of the bottles (extrinsic factors). The main purpose of this work is to compare different methodologies able to disclose the extrinsic factors playing an important role in wine quality perception of consumers. Twenty-four Chardonnay commercial wines were selected according to different criteria such as origin, denomination of origin and information provided in the label or back label. Forty-eight participants living in Burgundy took part in the study. Two incentive-compatible marketing and economic based purchase methodologies were compared: choice and auction approach, as well as a laboratory categorization task based on sensory analysis methodology at three quality levels (low, average and high quality). In all cases wines were evaluated by examination of the bottles with no tasting. Relative choice and willingness to pay (WTP) ranking for samples were consistent across both purchase methods (choice and auction approaches) however, consumers gave higher prices in the choice approach. The categorization task gives similar results as the two purchase tasks. Results show that it exists an important trade-off in quality perception among different extrinsic cues such as origin, denomination of origin (1er Cru vs vin de pays), label aesthetic (classical vs modern), bottling (estate vs cooperative bottled), the presence of awards as well as different cues commonly linked to tradition such as ". special cuvée" or being produced by independent winemakers or being perceived as a wine with a potential for ageing. © 2012 Elsevier Ltd.

Mazzarol T.,University of Western Australia | Reboud S.,Burgundy School of Business | Volery T.,University of St. Gallen
International Journal of Technology Management | Year: 2010

This study examines the innovation management practices of small firms in Australia, France and Switzerland. The focus was on how firm size, age and growth influence the commercialisation process. A sample of 143 firms was surveyed across the three countries. Findings from the study suggest that the size of the firm, its age and pace of growth are important determinants in influencing how firms behave. Consistent with the findings from earlier studies the need for greater formalisation and external assistance as firms grow, and the need for customer research and independent testing when innovations are in their early stages were found. Copyright © 2010 Inderscience Enterprises Ltd.

Ashta A.,Burgundy School of Business
Journal of Human Values | Year: 2014

Slow money, or patient nurturing capital directly invested locally in small firms in food and basic industries, is a new term but an old notion. It gains revival in times of crisis, especially after the recent financial crisis, as people search for meaning and a way out of the ruinous effects of uncontrolled capitalism. This article traces the roots of the movement to Gandhian thought. It examines the cases of the CIGALES clubs of microangels in France and the more recent case of the slow money alliance to ferret out the basic principles and strategies of these movements and how they are aligned with Gandhian values. © 2014 Management Centre for Human Values SAGE Publications.

This paper focuses on Ruscus aculeatus extract (Ruscus extract) and its combination with hesperidin methyl chalcone (HMC) and ascorbic acid (AA), which have been safely and effectively used in CVD treatment for more than 50 years in some European countries. It presents the effects of that drug on veins and on venous hypertension, its effect on microcirculation and on lymphatics demonstrated by preclinical studies and the clinical evidence issued from clinical trials supporting its use to relieve the symptoms of venous disease. In addition to its venoconstrictive effect on veins, its pharmacological action is on the microcirculation impairment caused by venous hypertension that is at the heart of the pathophysiological mechanism underlying venous disease. © 2016 EDIZIONI MINERVA MEDICA.

Assadi D.,Burgundy School of Business
Journal of Electronic Commerce in Organizations | Year: 2010

With the rise of microfinance in developing countries and its evolution to a business model in developed nations, microfinance has fully transitioned to the internet, taking the distinctive form of social lending. However, the marketing trends of emerging peer-to-peer micro-lending websites have been largely unexplored during its rise to recognition due to most studies focusing on financial, economic, political and humanitarian issues in context to microfinance. However, based on a sample of eight popular social lending websites, this paper uses cases to analyze the marketing elements of these sites to better understand how they function and to predict the future. Copyright © 2010, IGI Global.

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