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Bourgogne, France

Menival D.,NEOMA Business School | Charters S.,Burgundy School of Business
Australian Journal of Agricultural and Resource Economics

With asymmetric information, consumers need to rely on the reputation of wine to define quality before the purchasing. Amongst the tools available for underlining reputation, geographic location is considered to offer high potential. Today, some wines benefit from a country's reputation, some from the renown of a region and some from the local reputation of one specific vineyard, whilst conversely some providers suffer from a weak geographic reputation. There can be a split between producers within one vineyard or region based on varying geographic reputation. This kind of split appears in Champagne, with a range of well-known and less well-known brands and is particularly significant to the small growers who sell wine. This study used a representative sample of these growers to examine how their location impacts on their reputation. The results show that their selling price is influenced by the local system of grading vineyard quality, their distance from traditional regional centres and the presence in their village of growers cited in a national guide. © 2013 Australian Agricultural and Resource Economics Society Inc. and Wiley Publishing Asia Pty Ltd. Source

Beretti A.,French National Institute for Agricultural Research | Figuieres C.,French National Institute for Agricultural Research | Grolleau G.,Montpellier SupAgro | Grolleau G.,Burgundy School of Business
Ecological Economics

Many scholars argue that environmental issues can be addressed through technological innovation, a proposal which echoes a lasting debate between environmental and ecological economics about the substitution rate between natural and manufactured capital. In addition to these two established types of capital, this paper introduces the idea of 'behavioral capital'. We define behavioral capital as the latent potential of behavioral change to affect improvement in environmental quality. Our contribution argues that technological and traditional regulatory innovations serve as insufficient tools for addressing modern environmental issues and ensuring sustainable development. Without discarding these solutions, we contend that because human behavior is a significant contributor to environmental problems, it should be regarded as a key component of continued solutions. We suggest that the dual interest theory can serve as an integrative framework for behavioral innovations related to environmental issues. In suggesting this, we assume that behavioral innovations can both overcome some of the limitations of technological innovations and offer new solutions. Our main insight is to suggest that some depletion of natural capital - but not all - can be offset by behavioral changes without decreasing, or even increasing, subjective well-being. © 2013 Elsevier B.V. Source

Mazzarol T.,University of Western Australia | Reboud S.,Burgundy School of Business | Volery T.,University of St. Gallen
International Journal of Technology Management

This study examines the innovation management practices of small firms in Australia, France and Switzerland. The focus was on how firm size, age and growth influence the commercialisation process. A sample of 143 firms was surveyed across the three countries. Findings from the study suggest that the size of the firm, its age and pace of growth are important determinants in influencing how firms behave. Consistent with the findings from earlier studies the need for greater formalisation and external assistance as firms grow, and the need for customer research and independent testing when innovations are in their early stages were found. Copyright © 2010 Inderscience Enterprises Ltd. Source

Saenz-Navajas M.-P.,University of Burgundy | Campo E.,University of Burgundy | Sutan A.,Burgundy School of Business | Ballester J.,University of Burgundy | Valentin D.,University of Burgundy
Food Quality and Preference

The value consumers put on specific products depends on the information they can get from experience and from the commercial description of the products. For wine, this information derives mainly from tasting (intrinsic factors) and from the packaging of the bottles (extrinsic factors). The main purpose of this work is to compare different methodologies able to disclose the extrinsic factors playing an important role in wine quality perception of consumers. Twenty-four Chardonnay commercial wines were selected according to different criteria such as origin, denomination of origin and information provided in the label or back label. Forty-eight participants living in Burgundy took part in the study. Two incentive-compatible marketing and economic based purchase methodologies were compared: choice and auction approach, as well as a laboratory categorization task based on sensory analysis methodology at three quality levels (low, average and high quality). In all cases wines were evaluated by examination of the bottles with no tasting. Relative choice and willingness to pay (WTP) ranking for samples were consistent across both purchase methods (choice and auction approaches) however, consumers gave higher prices in the choice approach. The categorization task gives similar results as the two purchase tasks. Results show that it exists an important trade-off in quality perception among different extrinsic cues such as origin, denomination of origin (1er Cru vs vin de pays), label aesthetic (classical vs modern), bottling (estate vs cooperative bottled), the presence of awards as well as different cues commonly linked to tradition such as ". special cuvée" or being produced by independent winemakers or being perceived as a wine with a potential for ageing. © 2012 Elsevier Ltd. Source

Ashta A.,Burgundy School of Business
Journal of Human Values

Slow money, or patient nurturing capital directly invested locally in small firms in food and basic industries, is a new term but an old notion. It gains revival in times of crisis, especially after the recent financial crisis, as people search for meaning and a way out of the ruinous effects of uncontrolled capitalism. This article traces the roots of the movement to Gandhian thought. It examines the cases of the CIGALES clubs of microangels in France and the more recent case of the slow money alliance to ferret out the basic principles and strategies of these movements and how they are aligned with Gandhian values. © 2014 Management Centre for Human Values SAGE Publications. Source

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