Rye, NY, United States

Bernard M Baruch College, CUNY

www.baruch.cuny.edu
Rye, NY, United States

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The NYC-based summit on November 10 will feature a panel of industry leaders from Morgan Stanley, Thomson Reuters, the NYSE and more, to explore the financial tech boom NEW YORK, NY--(Marketwired - Nov 7, 2016) - Ready Set Rocket, a New York City-based digital marketing agency, in partnership with Interbrand, the New York Stock Exchange and Baruch College, will host the "Defining Tomorrow: Lessons in Disruption" Summit from 9 a.m. to 1 p.m. ET on November 10 at Baruch College, 55 Lexington Ave., New York City. Focused on exploring innovation within financial services, the summit will bring together industry leaders from Morgan Stanley, Thomson Reuters, Credit Suisse, New York Life, IBM and more, to discuss how new technology is disrupting the space and shaping the future of the industry. "Digital disruption is a challenge for every modern industry, financial services included," said Alex Lirtsman, founding partner and chief strategist of Ready Set Rocket. "The institutions that ultimately succeed, embrace technology and find innovative ways to apply it to the current landscape. Defining Tomorrow brings those experts together to explore their current success and what is coming next." "Competition in financial services has never been more intense," said Josh Feldmeth, CEO North America of Interbrand. "Growth can only be achieved by those willing to find creative ways to deliver value to their customers, whether through digital enablement or unexpected partnerships. This summit will examine whose leading this revolution and what to expect next." For more information about the event or to register for free, visit www.definingtomorrow.com. About Ready Set Rocket Ready Set Rocket is a New York City-based digital agency committed to connecting brands and consumers through innovative multi-channel experiences. We are a team of expert makers, relationship builders, technological innovators and brand enthusiasts who collaborate closely and effectively to solve our client's challenges. We work with innovative brands like Seagram's Gin, Fast Company, J.P. Morgan Asset Management, Michael Kors, Tylenol, Univision and others. About Interbrand At Interbrand, we believe that growth is achieved when an organization has a clear strategy and delivers exceptional customer experiences. We do both, through a combination of strategy, creativity, and technology that helps drive growth for our clients' brands and businesses. With a network of 29 offices in 22 countries, Interbrand is a global brand agency, and publisher of the highly influential annual Best Global Brands and Breakthrough Brands reports, and Webby Award-winning brandchannel. Interbrand is part of the Omnicom Group Inc. ( : OMC) network of agencies. For more information, please contact us, or follow Interbrand on LinkedIn, Twitter and Facebook. About the New York Stock Exchange NYSE is the world's most diverse exchange group, offering a broad and growing array of financial products and services in Europe and the United States that include cash equities, futures, options, exchange-traded products, bonds, market data, and commercial technology solutions. With over 8,000 listed issues globally, NYSE's equities markets -- the New York Stock Exchange, Euronext, NYSE Arca, and NYSE Amex -- represent nearly 40% of the world's cash equities trading volume, the most liquidity of any global exchange group. NYSE also operates NYSE Liffe, the leading European derivatives business and the world's second largest derivatives business by value of trading. NYSE Euronext offers comprehensive global commercial technology, connectivity, and market data products and services through its innovative trading solutions unit, NYSE Technologies. NYSE is part of the S&P 500 index and the only exchange operator in the S&P 100 index. About Baruch College Baruch College is ranked among the region's and nation's top colleges by U.S. News & World Report, Forbes, Princeton Review, and others. Our campus is within easy reach of Wall Street, Midtown, and the global headquarters of major companies and non-profit and cultural organizations, giving students unparalleled internship, career, and networking opportunities. The College's more than 18,000 students, who speak more than 110 languages and trace their heritage to more than 170 countries, have been repeatedly named one of the most ethnically diverse student bodies in the United States.


Mamonov S.,Montclair State University | Benbunan-Fich R.,Bernard M Baruch College, CUNY
Proceedings of the Annual Hawaii International Conference on System Sciences | Year: 2015

Social commerce is a growing trend in practice and an important area of research, yet there have been few studies exploring social commerce in the context of social networking sites. This study begins to address this gap in research by identifying salient user beliefs influencing the intention to use a gift-giving service on a social networking site. The recently launched Facebook Gifts service provides a real-world context for the study. We explore the factorial structure of salient user beliefs and examine the relationships between the beliefs and the intention to use Facebook Gifts within a broader nomological network. The implications of our findings for research and practice are discussed. © 2015 IEEE.


Mohan K.,Bernard M Baruch College, CUNY | Ramesh B.,Georgia State University | Sugumaran V.,Oakland University
IEEE Software | Year: 2010

Software product line engineering (SPLE) delivers significant economic benefits through planned reuse of the product platform and the effective management of variations across products. However, dynamic market conditions demand the use of software development methods that imbue agility in adapting to changing requirements. This article discusses the integration of SPLE and agile practices and how they relate to the principles from the theory of complex adaptive systems. It provides theoretical grounding for integrating SPLE and agile methods and identifies practices that top management, project managers, and developers can implement in software development organizations. © 2010 IEEE.


Anderson S.,Bernard M Baruch College, CUNY | Mohan K.,Bernard M Baruch College, CUNY
IT Professional | Year: 2011

Can enterprises use Web 2.0 technologies to improve the output of knowledge workers? A study of four knowledge-intensive firms offers insight into their use of social networking for knowledge management and the challenges it presents. © 2006 IEEE.


Mamonov S.,Bernard M Baruch College, CUNY | Koufaris M.,Bernard M Baruch College, CUNY
Communications of the Association for Information Systems | Year: 2014

The fast growing adoption of smartphones has accentuated the importance of privacy in the context of mobile computing. While most research has focused on general privacy concerns and their impact on intentions to disclose personal information, little is known about how perceptions of a privacy breach affect ongoing relationships between users and mobile providers. To address this gap, we develop a research framework grounded in psychological contract theory. We test this framework with a survey-based study of smartphone users who are presented with a scenario of a privacy breach. We find that perceptions of privacy breach negatively affect trust and commitment and lead to an increase in cynicism. In turn, trust, commitment, and cynicism are highly predictive of smartphone user intention to terminate the relationship with the mobile carrier. We also evaluate the effects of perceived availability of alternatives and contractual lock-in. The nomological framework developed in the current study provides the foundation for further investigation of perceived privacy breach across practically relevant contexts. © 2014 by the Association for Information Systems.


Jain R.,Bernard M Baruch College, CUNY
16th Americas Conference on Information Systems 2010, AMCIS 2010 | Year: 2010

Crowdsourcing has increasingly become a recognized sourcing mechanism for problem-solving in organizations by outsourcing the problem to an undefined entity or the 'crowd'. While the phenomenon of crowdsourcing is not new, it has gained considerable attention in practice due to new crowdsourcing opportunities that have been enabled by new social networking and web 2.0 technologies. While crowdsourcing initiatives provide several benefits for the participants involved, it also poses several novel challenges to effectively manage the crowd. Drawing from the governance mechanisms in the open source literature, we develop an analysis framework to examine the governance mechanisms implemented in three different crowdsourcing initiatives and their impact on the outcome of the initiative.


Richardson K.,Pace University | Benbunan-Fich R.,Bernard M Baruch College, CUNY
Information and Organization | Year: 2011

In this study, we draw from human agency theory to develop the construct of work-related connectivity behavior during non-work time, and conduct a survey to investigate the organizational and individual antecedents of this behavior. Data from 139 full-time working adults in the marketing division of a media organization revealed that work connectivity behavior after-hours is significantly related to the distribution of wireless enabled devices by the organization and organizational norms about connectivity. Our results also indicate that individual characteristics exert different levels of influence depending on the functionality of the device through which connectivity behavior is enacted. Polychronicity was more strongly related to laptop connectivity behavior than to handheld connectivity behavior, whereas role integration preference is only related to handheld connectivity behavior. We also found that organization members were more likely to exhibit continued workplace connectivity behavior during generic "downtime" activities such as traveling or commuting. These results have important theoretical and practical implications. © 2011 Elsevier Ltd.


Jalilian-Marian J.,Bernard M Baruch College, CUNY
Nuclear Physics A | Year: 2013

Recent measurements of the forward rapidity di-hadron azimuthal angular correlations in proton (deuteron)-nucleus (pA) collisions at RHIC [1]and the saturation-based fits to the data [2,3]have generated much work on understanding the properties of multi-gluon correlators in the high energy limit. Whereas forward rapidity single inclusive particle production in pA collisions probes dipoles (two-point function of Wilson lines, path ordered exponentials of gluon fields, which satisfies the BK-JIMWLK equations), di-hadron production probes quadrupoles, four-point functions of Wilson lines, which are not well-understood. We show that the evolution equation for the quadrupole derived in the Color Glass Condensate (CGC) formalism reduces, in the dilute regime, to the previously known BJKP equation for the energy dependence of four Reggeized gluons. We outline how one may establish a direct connection between the CGC formalism and Reggeized-gluon exchange to high energy processes. © 2013 Elsevier B.V.


Jain R.P.,Bernard M Baruch College, CUNY | Benbunan-Fich R.,Bernard M Baruch College, CUNY | Mohan K.,Bernard M Baruch College, CUNY
IT Professional | Year: 2011

By expanding the balanced scorecard to incorporate sustainability perspectives, the authors analyze current green IT initiatives to explore how IT can contribute to enterprise-wide sustainability performance. © 2006 IEEE.


Bagchi R.,Virginia Polytechnic Institute and State University | Block L.G.,Bernard M Baruch College, CUNY
Journal of Public Policy and Marketing | Year: 2011

This article examines how imputed costs influence food consumption. Across one field study and three lab studies, the authors demonstrate that the greater the imputed cost of consumption, the greater is the likelihood of choosing a more indulgent, high-calorie food. Specifically, the authors show that when the imputed costs of payment are higher, such as when making purchases using cash (vs. a credit card) or when pain associated with cash spending is higher, consumers are more likely to purchase and consume higher-calorie foods. The authors provide evidence that consuming indulgent foods actually alleviates the pain of payment and leads to greater positive affect. These findings extend current research by demonstrating how method of payment affects consumption choice. They also provide an alternative explanation of why consumption of indulgent foods increases during economic downturns and why consumers who impute higher costs to payment indulge more. © 2011, American Marketing Association.

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