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Mamonov S.,Montclair State University | Benbunan-Fich R.,Bernard M Baruch College, CUNY
Proceedings of the Annual Hawaii International Conference on System Sciences | Year: 2015

Social commerce is a growing trend in practice and an important area of research, yet there have been few studies exploring social commerce in the context of social networking sites. This study begins to address this gap in research by identifying salient user beliefs influencing the intention to use a gift-giving service on a social networking site. The recently launched Facebook Gifts service provides a real-world context for the study. We explore the factorial structure of salient user beliefs and examine the relationships between the beliefs and the intention to use Facebook Gifts within a broader nomological network. The implications of our findings for research and practice are discussed. © 2015 IEEE.

Bagchi R.,Virginia Polytechnic Institute and State University | Block L.G.,Bernard M Baruch College, CUNY
Journal of Public Policy and Marketing | Year: 2011

This article examines how imputed costs influence food consumption. Across one field study and three lab studies, the authors demonstrate that the greater the imputed cost of consumption, the greater is the likelihood of choosing a more indulgent, high-calorie food. Specifically, the authors show that when the imputed costs of payment are higher, such as when making purchases using cash (vs. a credit card) or when pain associated with cash spending is higher, consumers are more likely to purchase and consume higher-calorie foods. The authors provide evidence that consuming indulgent foods actually alleviates the pain of payment and leads to greater positive affect. These findings extend current research by demonstrating how method of payment affects consumption choice. They also provide an alternative explanation of why consumption of indulgent foods increases during economic downturns and why consumers who impute higher costs to payment indulge more. © 2011, American Marketing Association.

Poston R.S.,University of Memphis | Simon J.C.,University of Memphis | Jain R.,Bernard M Baruch College, CUNY
Communications of the Association for Information Systems | Year: 2010

Enabled by the globalization and advances in technology, offshore outsourcing of software development to countries such as India, China, and Russia, continues to increase. Much of the extant research has not focused on the communication practices observed in thriving offshore client?vendor relationships. Our research identifies communication practices found in a case study of a large multinational client's multi-vendor relationship in offshore outsourcing of software testing projects. We discuss the empirically grounded communication practices in the light of existing literature to highlight how the client?vendor relationships deliver long-term value. Through this discussion, we delineate and discuss communication techniques. Implications for theory and practice are also discussed. © 2010 by the authors.

Mohan K.,Bernard M Baruch College, CUNY | Ramesh B.,Georgia State University | Sugumaran V.,Oakland University
IEEE Software | Year: 2010

Software product line engineering (SPLE) delivers significant economic benefits through planned reuse of the product platform and the effective management of variations across products. However, dynamic market conditions demand the use of software development methods that imbue agility in adapting to changing requirements. This article discusses the integration of SPLE and agile practices and how they relate to the principles from the theory of complex adaptive systems. It provides theoretical grounding for integrating SPLE and agile methods and identifies practices that top management, project managers, and developers can implement in software development organizations. © 2010 IEEE.

Lang K.,Bernard M Baruch College, CUNY | Shang R.,Long Island University | Vragov R.,Mount Saint Mary College
Journal of the Association of Information Systems | Year: 2015

New forms of implicit consumer collaborations in online communities and social networks influence demand preferences as consumers themselves increasingly participate in creating cultural products that both complements and competes with firm offerings. Although research findings on these issues vary, strong evidence from both theoretical and empirical work suggests that the increased technology affordance on the consumer side challenges the profitability of conventional producer strategies that are based on pushing product designs that serve large segments of consumers while ignoring the service of more nuanced consumer preferences. In this study, we present a market design in which producers create and sell original digital culture product and, examine the effect of consumer co-creation in the presence of consumer sharing (piracy) on market performance in terms of consumer and producer surplus and consumer choice. Using the methods of experimental economics, we find strong interaction effects between consumer sharing and co-creation, and, more specifically, we find that consumer sharing interacts with consumer-based co-creation and increases product variety and consumer surplus while reducing producer benefits from co-creation. © 2015, Association for Information Systems. All rights reserved.

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