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Berkeley, CA, United States

Nixon L.,Public Health Institute | Nixon L.,Berkeley Media Studies Group | Mejia P.,Public Health Institute | Dorfman L.,Public Health Institute | And 5 more authors.
American Journal of Public Health | Year: 2015

Zoning and other land-use policies are a promising but controversial strategy to improve community food environments. To understand how these policies are debated, we searched existing databases and the Internet and analyzed news coverage and legal documentation of efforts to restrict fast-food restaurants in 77 US communities in 2001 to 2013. Policies intended to improve community health were most often proposed in urban, racially diverse communities; policies proposed in small towns or majority-White communities aimed to protect community aesthetics or local businesses. Health-focused policies were subject to more criticism than other policies and were generally less successful. Our findings could inform the work of advocates interested in employing land-use policies to improve the food environment in their own communities. Source


Montgomery K.C.,American University of Washington | Chester J.,Digital Democracy | Grier S.A.,American University of Washington | Dorfman L.,Berkeley Media Studies Group
Pediatric Clinics of North America | Year: 2012

Because of their avid use of new media and their increased spending power, children and teens have become primary targets of a new " media and marketing ecosystem." The digital marketplace is undergoing rapid innovation as new technologies and software applications continue to reshape the media landscape and user behaviors. The advertising industry, in many instances led by food and beverage marketers, is purposefully exploiting the special relationship that youth have with new media, as online marketing campaigns create unprecedented intimacies between adolescents and the brands and products that now literally surround them. © 2012 Elsevier Inc. Source


Gonzalez P.A.,Berkeley Media Studies Group | Minkler M.,University of California at Berkeley | Garcia A.P.,University of California at Berkeley | Gordon M.,West Oakland Environmental Indicators Project | And 4 more authors.
American Journal of Public Health | Year: 2011

We conducted a multimethod case study analysis of a community-based participatory research partnership in West Oakland, California, and its efforts to study and address the neighborhood's disproportionate exposure to diesel air pollution. We employed 10 interviews with partners and policymakers, participant observation, and a review of documents. Results of the partnership's truck count and truck idling studies suggested substantial exposure to diesel pollution and were used by the partners and their allies to make the case for a truck route ordinance. Despite weak enforcement, the partnership's increased political visibility helped change the policy environment, with the community partner now heavily engaged in environmental decision-making on the local and regional levels. Finally, we discussed implications for research, policy, and practice. Source


Cheyne A.D.,Berkeley Media Studies Group | Dorfman L.,Berkeley Media Studies Group | Bukofzer E.,Berkeley Media Studies Group | Harris J.L.,Yale Rudd Center for Obesity and Food Policy
Journal of Health Communication | Year: 2013

The Institute of Medicine has warned of the harm of food marketing to children from television to new media channels such as the Internet. The authors identified and analyzed the techniques used to engage children on websites from cereal companies - the third largest food marketer to children. The authors found that top breakfast cereal manufacturers maintain child-oriented websites, using strategies unique to the Internet to capture and maintain children's attention. These include branded engagement techniques such as advergames, videos, site registration, and viral marketing, including inviting friends to join the site. The authors found 3 progressive levels of telepresence on child-targeted cereal websites: sites with more than 1 engaging feature, multiple techniques present on individual pages, and the construction of a virtual world. Using Internet traffic data, the authors confirm that these techniques work: cereal marketers reach children online with lengthier and more sophisticated engagements than are possible with traditional, passive media such as television advertisements or product packaging. Despite the cereal manufacturer's self-regulatory pledge to improve their marketing to children, their marketing practices exploit children's susceptibility to advertising by almost exclusively promoting high-sugar cereals using deeply engaging techniques. Copyright © Taylor & Francis Group, LLC. Source


Dorfman L.,Berkeley Media Studies Group | Dorfman L.,Public Health Institute | Krasnow I.D.,Berkeley Media Studies Group | Krasnow I.D.,Public Health Institute
Annual Review of Public Health | Year: 2014

Media advocacy blends communications, science, politics, and advocacy to advance public health goals. In this article, we explain how media advocacy supports the social justice grounding of public health while addressing public health's "wicked problems" in the context of American politics. We outline media advocacy's theoretical foundations in agenda setting and framing and describe its practical application, from the layers of strategy to storytelling, which can illuminate public health solutions for journalists, policy makers, and the general public. Finally, we describe the challenges in evaluating media advocacy campaigns. ©2014 by Annual Reviews. All rights reserved. Source

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