Belgrade Business School

Belgrade, Serbia

Belgrade Business School

Belgrade, Serbia
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Neskovic S.,University of Belgrade | Matic R.,Belgrade Business School
Computer Science and Information Systems | Year: 2015

This paper presents an approach for context modeling in complex self-adapted systems consisting of many independent context-aware applications. The contextual information used for adaptation of all system applications is described by an ontology treated as a global context model. A local context model tailored to the specific needs of a particular application is defined as a view over the global context in the form of a feature model. Feature models and their configurations derived from the global context state are then used by a specific dynamic software product line in order to adapt applications at runtime. The main focus of the paper is on the realization of mappings between global and local contexts. The paper describes an overall model architecture and provides corresponding metamodels as well as rules for a mapping between feature models and ontologies. © 2015, ComSIS Consortium. All rights reserved.


Seke K.,Institute of Public Health of Serbia Dr Milan Jovanovic Batut | Petrovic N.,University of Belgrade | Jeremic V.,University of Belgrade | Vukmirovic J.,Belgrade Business School | And 2 more authors.
BMC Public Health | Year: 2013

Background: Sustainable development and public health quite strongly correlate, being connected and conditioned by one another. This paper therein attempts to offer a representation of Europe's current situation of sustainable development in the area of public health. Methods. A dataset on sustainable development in the area of public health consisting of 31 European countries (formally proposed by the European Union Commission and EUROSTAT) has been used in this paper in order to evaluate said issue for the countries listed thereof. A statistical method which synthesizes several indicators into one quantitative indicator has also been utilized. Furthermore, the applied method offers the possibility to obtain an optimal set of variables for future studies of the problem, as well as for the possible development of indicators. Results: According to the results obtained, Norway and Iceland are the two foremost European countries regarding sustainable development in the area of public health, whereas Romania, Lithuania, and Latvia, some of the European Union's newest Member States, rank lowest. The results also demonstrate that the most significant variables (more than 80%) in rating countries are found to be "healthy life years at birth, females" (r§ssup§2§ esup§ = 0.880), "healthy life years at birth, males" (r§ssup§2§esup§ = 0.864), "death rate due to chronic diseases, males" (r§ssup§2§esup§ = 0.850), and "healthy life years, 65, females" (r§ssup§2§esup§ = 0.844). Conclusions: Based on the results of this paper, public health represents a precondition for sustainable development, which should be continuously invested in and improved.After the assessment of the dataset, proposed by EUROSTAT in order to evaluate progress towards the agreed goals of the EU Sustainable Development Strategy (SDS), this paper offers an improved set of variables, which it is hoped, may initiate further studies concerning this problem. © 2013 Seke et al.; licensee BioMed Central Ltd.


Vidas-Bubanja M.,Belgrade Business School | Bubanja I.,ArtBoulevard
2015 38th International Convention on Information and Communication Technology, Electronics and Microelectronics, MIPRO 2015 - Proceedings | Year: 2015

There is a growing trend of transferring commercials from print media to online format during the last decade. Rising number of users who are spending more time on Internet and social networks, are the main reason why print media are facing a problem of keeping advertisers in their media in order to provide resources for their survival. Newspapers are going through meager changes intending to adapt to business conditions in a digital environment. The conducted research showed the differences between commercials in online and offline versions of national newspapers. © 2015 MIPRO.


Vidas-Bubanja M.,Belgrade Business School
MIPRO 2012 - 35th International Convention on Information and Communication Technology, Electronics and Microelectronics - Proceedings | Year: 2012

Accepting the fact that information technology and the Internet are major drivers of economic growth, social change, research and innovation, this paper analyses the impact of current economic crisis on future perspective for further technological innovation and development of information society, as well as the potentials offered by information-communication technologies in overcoming the stagnant economic trends. © 2012 MIPRO.


Markovic N.,Belgrade Business School
4th European Conference on Information Management and Evaluation, ECIME 2010 | Year: 2010

In the core of new management philosophies lies the question of evaluation of efficiency and inevitably Performance Measurement. All organizations should have specific strategy and measures derived from strategy. Data and information should be seen as business resources. The performance measurement could be seen as an information system. While analyzing reasons for the introduction, implementation and evaluation of performance measurement, Neely points out the power provided by IT to be a key driver behind the performance measurement development. It is not by chance that the apparition of data warehouse and analytical tools was called information technology renaissance. There is several performance measurement Maturity Models, which describes the development of a performance measurement system over time, following an evolutionary pattern through four or five maturity levels which are characterized by the progressive development along different dimensions. Information Evolution Model, maturity model for Business Intelligence, includes five evolutionary stages (operational, consolidation, integration, optimization and innovation). Each level is a natural and necessary precursor to the next higher level. Characteristic at each evolutionary level are remarkably predictable across four dimensions. Instead of designing an advanced system that fulfils all types of requirements, maturity models encourages organizations to focus on how to fulfill the requirements, within the level that their existing PMS belongs to. This research analyzes PMS characteristics and explores their development during time. The introduced concept of PMS three-level Maturity Model allows companies to keep and improve their existing PMS. Organizations have their own unique need for a PMS, meaning that some of them will be satisfied with simple ones. Using the concept of PMS levels, they can choose how advanced the final result of its PMS should it be.


Knezevic B.,Belgrade Business School | Vidas-Bubanja M.,Alpha University
MIPRO 2010 - 33rd International Convention on Information and Communication Technology, Electronics and Microelectronics, Proceedings | Year: 2010

In this paper we will analyze approaches and techniques to online promotion of electronic business models using different tools, including search engine marketing, online advertisements and other methods of generating visitors to a website. In this paper following factors are analyzed: online promotion techniques, search engine marketing activities, search engine optimization, search engine search engine inclusion, on-page optimization, external linking and paid search marketing.


Djordjevic D.,University of Novi Sad | Cockalo D.,University of Novi Sad | Bogetic S.,Belgrade Business School
African Journal of Agricultural Research | Year: 2011

The implementation of international standards on the market represents a necessary element in the process of improving a company's competitiveness. Customer care, healthy and safe food, ecological standards represent only some of the conditions that modern business requires from producers of food products. The implementation of the HACCP (hazard analysis and critical control point) system, that is standard ISO 22000:2005- Food safety management systems- Requirements for any organization in the food chain, represents one of many requirements directed towards companies in the function of customer health care. Its implementation is becoming compulsory for all companies whose aim is exporting products to European Union countries (EU) and the World Trade Organization (WTO). This paper is a critical analysis and evaluation of the policies and implementation of standards and systems which relate, above all, to quality, environmental and food safety management in Serbian companies. In addition, it offers specific recommendations for improving the competitiveness of Serbian companies within regional and global frames. © 2011 Academic Journals.


Vidas-Bubanja M.,Belgrade Business School | Knezevic B.,Belgrade Business School
MIPRO 2011 - 34th International Convention on Information and Communication Technology, Electronics and Microelectronics - Proceedings | Year: 2011

The key role in meeting all the challenges and risks connected with eBusiness implementation and information society development has new knowledge and applications created in continual ICT research and development activities (R&D). In this paper world and European trends in ICT R&D will be analyzed in order to indicate the key elements for creation National R&D policy and for identification ICT R&D priorities for Serbian national economy. © 2011 MIPRO.


Vidas-Bubanja M.,Belgrade Business School | Bubanja I.,Belgrade Business School
2016 39th International Convention on Information and Communication Technology, Electronics and Microelectronics, MIPRO 2016 - Proceedings | Year: 2016

This paper examines some South East European countries readiness to develop digital economy by analyzing and comparing several key measuring indicators. Although these countries have created the basement for digital economy development, more intensive activities are needed in the future in order to create proper environment for further development of digital economy (education, innovation, organizational transformation, etc.). For these countries digital economy will be an opportunity to realize long-term economic development and overcome recession. © 2016 Croatian Society MIPRO.


Bubanja I.,Belgrade Business School
2016 39th International Convention on Information and Communication Technology, Electronics and Microelectronics, MIPRO 2016 - Proceedings | Year: 2016

The decreasing costs of network access, as well as, the growth of its accessibility to individuals raised the internet popularity. Internet and cyber market are redefining the relationship between buyers and sellers, enabling the development of interactive relations between companies and customers. This paper examines the use of social marketing by SEE companies in order to find out whether they are aware of all the benefits offered by social media for their further development and for making their products and services more familiar to potential customers. In the focus of analyses are social marketing players, social marketing process, as well as, available social media statistics of South East European companies. © 2016 Croatian Society MIPRO.

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