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Belgrade, Serbia

Vidas-Bubanja M.,Belgrade Business School
MIPRO 2012 - 35th International Convention on Information and Communication Technology, Electronics and Microelectronics - Proceedings | Year: 2012

Accepting the fact that information technology and the Internet are major drivers of economic growth, social change, research and innovation, this paper analyses the impact of current economic crisis on future perspective for further technological innovation and development of information society, as well as the potentials offered by information-communication technologies in overcoming the stagnant economic trends. © 2012 MIPRO. Source


Knezevic B.,Belgrade Business School | Vidas-Bubanja M.,Alpha University
MIPRO 2010 - 33rd International Convention on Information and Communication Technology, Electronics and Microelectronics, Proceedings | Year: 2010

In this paper we will analyze approaches and techniques to online promotion of electronic business models using different tools, including search engine marketing, online advertisements and other methods of generating visitors to a website. In this paper following factors are analyzed: online promotion techniques, search engine marketing activities, search engine optimization, search engine search engine inclusion, on-page optimization, external linking and paid search marketing. Source


Salai S.,9 11 Segedinski put Street | Kovac-Znidersic R.,9 11 Segedinski put Street | Djokic I.,9 11 Segedinski put Street | Tomic G.,Belgrade Business School
Engineering Economics | Year: 2013

Market segmentation implies dividing the market into smaller segments that are homogenous inside, and heterogenous in relation to one another. Market segmentation is a part of strategic marketing, together with targeting and positioning, preceded by marketing research and followed by creating, implementing and controlling the marketing mix. As well as being an essential field of academic research, market segmentation proved to be a very useful concept for managers. The market segmentation concept dates back almost six decades, but issues raised regarding market segmentation more than three decades ago are still relevant and the number of different approaches in answering these questions is high. Preference-based segmentation can also be viewed in this context. Differences in consumers’ preferences are, in fact, one of the vital causes of market segmentation. Preference-based market segmentation can be conducted by using conjoint analysis in combination with cluster analysis. The benefits of such approach are multiple, as they give rise to opportunities for: formulating the questions in a manner similar to real-life purchasing situations; reducing the number of socially desirable answers; introducing several attributes of a given product thus enabling an insight into the relative importance of the product's attributes, and order of preferences for different levels of these attributes, and, based on this, defining different market segments; testing the significance of various other market segmentation criteria (sociodemographic, psychographic and/or behavioural) for profiling the established segments; increasing the comparability of results of different studies; using this approach in planned new product launches and on emerging and developing markets as well as studying the difference between expressed preferences and purchases, in terms of obstacles preventing preferences to transform into purchase phase.Besides theoretical aspects regarding market segmentation and preference-based market segmentation by using conjoint and cluster analysis, this article demonstrates the use of such approach in researching student population in Vojvodina (the northern province of the Republic of Serbia) and this population’s preferences to yoghurt (250 questionnaires handed out, 123 returned filled in, 98 included in the final analysis). In addition to results at the total sample level, two segments were identified and differences between them were investigated. Implications to the questions raised in the theoretical section of the article were sought on the obtained results. The article also seeks to point to the benefits of using this approach in domestic conditions, where its use is almost negligible. © 2013, Engineering Economics. All right reserved. Source


Cockalo D.,University of Novi Sad | CrossDsignorcrossdsignevic D.,University of Novi Sad | Sajfert Z.,University of Novi Sad | Bogetic S.,Belgrade Business School
Journal of Applied Engineering Science | Year: 2011

Small and mid-sized enterprises (SMEs) represent one of the main generators of economic development in every market economy. In the last thirty years the SME sector has been successful all over the world, especially in newly industrialized and transitional countries. The management process in SMEs is specific because their business activities are performed in conditions of insufficient resources. The development of SMEs is one of the crucial developmental priorities in the Republic of Serbia. This paper represents a review and recommendations for further developmenti of the developing capacities of SMEs in the Republic of Serbia. Source


Djordjevic D.,University of Novi Sad | Cockalo D.,University of Novi Sad | Bogetic S.,Belgrade Business School
African Journal of Agricultural Research | Year: 2011

The implementation of international standards on the market represents a necessary element in the process of improving a company's competitiveness. Customer care, healthy and safe food, ecological standards represent only some of the conditions that modern business requires from producers of food products. The implementation of the HACCP (hazard analysis and critical control point) system, that is standard ISO 22000:2005- Food safety management systems- Requirements for any organization in the food chain, represents one of many requirements directed towards companies in the function of customer health care. Its implementation is becoming compulsory for all companies whose aim is exporting products to European Union countries (EU) and the World Trade Organization (WTO). This paper is a critical analysis and evaluation of the policies and implementation of standards and systems which relate, above all, to quality, environmental and food safety management in Serbian companies. In addition, it offers specific recommendations for improving the competitiveness of Serbian companies within regional and global frames. © 2011 Academic Journals. Source

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