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Pennanen K.,VTT Technical Research Center of Finland | Focas C.,EKPIZO | Kumpusalo-Sanna V.,Taloustutkimus Oy | Keskitalo-Vuokko K.,Taloustutkimus Oy | And 6 more authors.
Packaging Technology and Science | Year: 2015

Food quality is an essential aspect of the food industry. Time-temperature indicator (TTI) technology has the capability to provide information on temperature fluctuations that temperature-sensitive food products have undergone. However, the adoption of the TTI technology in the consumer market has yet to materialize despite the many benefits that TTIs bring to food manufacturers, retailers and consumers. One of the reasons for this could be the general lack of knowledge regarding consumers' perceptions of TTIs. The aim of this study is to understand the consumers' knowledge, interest and perceptions of TTIs. To reach this aim, 16 focus group discussions and a quantitative survey were conducted in four European countries (Finland, Greece, France and Germany) during May-October 2012. Consumers' views on both the TTI technology concept and two commercially available TTI applications were studied. The results of the study show that consumers in all countries appreciate and understand TTI technology and associate differing benefits with it, especially so in warmer countries. On the other hand, the studied applications did not meet all consumers' expectations implying the need for further work to enable TTIs to gain a wider acceptance. Copyright © 2014 John Wiley & Sons, Ltd.

Gronman K.,Lappeenranta University of Technology | Soukka R.,Lappeenranta University of Technology | Jarvi-Kaariainen T.,Association of Packaging Technology and Research PTR | Katajajuuri J.-M.,Mtt Agrifood Research Finland | And 9 more authors.
Packaging Technology and Science | Year: 2013

The environmental impacts of packages have been found to be relatively small compared with the food items they contain. Furthermore, from the environmental and operational point of view, the most significant task of the package is to protect the product, which is important to acknowledge in the packaging design process. This study introduces a guiding framework for designing sustainable food packaging. In this approach, the entire life cycle of the product-package combination is taken into consideration. The emphasis is on the prevention of food losses in packaging design as a major environmental criterion. Consideration of the properties of both the package and the product itself when designing the final package will lead to a better end result with smaller product losses and environmental impacts. By using different assessment methods in the different stages of the packaging design, the sustainability of the package can be enhanced. The decision making of the packaging designer is facilitated with methods that are introduced step by step and in a certain order that will also allow for corrective measures through back-loops in the design process. The purpose is to integrate sustainability aspects at all stages firmly into the design process. Copyright © 2012 John Wiley & Sons, Ltd. Food losses are a problem that can be avoided to some extent with means of holistic packaging design. This framework will present series of steps that packaging designer ought to take into consideration when aiming to design a sustainable food packaging with special emphasis on preventing food losses. Copyright © 2012 John Wiley & Sons, Ltd.

Korhonen V.,Association of Packaging Technology and Research PTR
18th IAPRI World Packaging Conference | Year: 2012

In the recent years, LOHAS (Lifestyles of Health And Sustainability) has emerged as a constantly rising global phenomenon. The LOHAS trend provides major drivers for the package sector, such as a growing interest in personal health and wellbeing, as well as in ecological, socially responsible and ethical products. Hence, the environmentally-conscious and creative LOHAS consumers are an interesting research group for package designers. In Finland, a total of 34% of consumers belong to the LOHAS heavy or medium segments. This paper presents the results of the Finnish LOHASPACK survey conducted in 2011. The Internet panel data (N=1967) represent the population of mainland Finland. In the survey, package value was measured in LOHAS segments along seven value dimensions: functional, informational, environmental, brand & quality, emotional, instrumental and price. The results show that LOHAS consumers have a high preference for non-packaged food. However, the requirements for packaged products are high. The relationship between LOHAS consumers and packages can be characterized as intense; packages have a powerful influence on decision making, they are expected to provide convenience and clearly communicate product quality. A significant portion of LOHAS consumers show a preference for design and the emotional experiences provided by packaging. Recyclable packages are valued especially high by LOHAS segments. The results suggest that providing consumers with packages that are ecological, yet prestigious in design, is a strong trend. Some retail chains have already adopted LOHAS in their business concepts and retail environments, setting high requirements for packaging manufacturers and packagers. If LOHAS is an image of tomorrow's consumers, packaging design will become a key factor in marketing communication, providing companies with a significant source of competitive advantage.

Joutsela M.,Aalto University | Korhonen V.,Association of Packaging Technology and Research PTR
Packaging Technology and Science | Year: 2015

The rapid development of Web 2.0 technology has enabled new types of online research methods. The collective intelligence of online communities or 'crowds' can be harnessed to contribute actively to bodies of knowledge, work or value by means of crowdsourcing. This paper presents a case study of using a crowd-based research method, more specifically, an online research community (ORC) for collecting information, user experiences and ideas from a community of packaging users. We will discuss the benefits, challenges and opportunities that the method offers to packaging research. A total of 137 participants were recruited to a closed online platform, with 86 of them as active participants. The discussion topics and tasks were pre-determined by the researchers, and new topics were introduced daily over a period of 13 days. The discussions were moderated in order to keep them on topic and to propose additional questions when required. The platform suited well for gathering user information, feedback and insights on various packaging designs and development topics. The case study also demonstrated that the ORC method can provide valuable insights on usability, packaging communication, consumer behaviour and user experiences. The research yielded rich data, even on such a complex issue as the relation of packaging to food loss prevention. The method can be employed to collect both quantitative and qualitative data from a crowd. However, answers provided by individual participants may remain less grounded and less rich in detail than those elicited with other qualitative methods, such as interviews or focus groups. Copyright © 2014 John Wiley & Sons, Ltd.

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