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Asia Pacific Institute of Management , Delhi was established in the year 1996 under the aegis of a non-profitable autonomous body called All India Asian Education Foundation , registered under Indian Societies Registration Act,XXI of 1860.AIM is located at Plot No. 3 & 4, Institutional Area, Jasola, Sarita Vihar, New Delhi.It is one among the best B-schools in NCR and also in India. Wikipedia.


Singhvi S.R.,Institute of Management Technology Ghaziabad | Gera R.,Asia Pacific Institute of Management
Asian Case Research Journal | Year: 2013

The Indian confectionary market consisted of sugar and non-sugar confectionary items. The confectionary market was highly fragmented with several local players. The confectionary market had been growing at over 6% but the gum-based confectionary segment was growing faster at over 10% in last few years. The principal players in this segment were Perfetti, Wrigley, Lotte, Candico and a few local players. Wrigley acquired Joyco group from Spanish food conglomerate Agrolimen in 2004 in India. The deal further added to a long list of various brands available to Wrigley. Recently the company had been acquired by Mars. The acquired brand from Joyco, Boomer had been the undisputed leader in the bubble gum market in India since 1995. Orbit from Mars-Wrigley was also not only India's but the world's no. 1 sugar-free chewing gum. Mars-Wrigley India distributed its product both through organized retailers and traditional CFA-distributor-wholesaler-retailer route. 85% of food and beverage sales to consumers in India took place through traditional retail outlets such as Pan and Beedi shops, Kiryana merchants etc. Wrigley had an elaborate system of market coverage and distributors, salespeople and merchandisers performed an important role in the total system. Wrigley India spent heavily on marketing communication. Trade promotions played an important role in increasing the sales and market share and the company's sales force need to possess adequate skills in carrying out trade promotions and making it a success. © 2013 World Scientific Publishing Co. Source


Singh J.,University of Delhi | Kumar V.,Asia Pacific Institute of Management
Journal of Information Technology Research | Year: 2014

Cloud computing, characterized by on demand availability of resources is gaining a lot of popularity in the present day business scenario. This new computing paradigm is predicted to revolutionize the Information Technology industry with its dynamic and scalable capabilities. Cloud computing is catering to the needs of a wide variety of users, across the different parts of the world with its huge number of offerings. Information technology resources are offered as services over the Internet, which leads to a number of technical and management concerns. Data is stored away from the users' premises, leading to various challenges in maintaining security, privacy and regulatory compliances. Therefore, cloud computing does not involve single discipline rather multi-discipline. Considering this multi-disciplinary involvement, current work focuses on identification of research issues in the cloud computing environment, and categorizing these issues in the technical, legal and management domains. Work further discusses the multi-disciplinary research areas where cloud computing is currently focused and suggests the potential areas for further research. Copyright © 2014, IGI Global. Source


Sarkar A.N.,Asia Pacific Institute of Management
Advances in Sustainability and Environmental Justice | Year: 2013

Purpose - To review the performance and growth of mining industry in India against current global vision and trend of the industrial growth internationally. Also, to evolve the strategic policy for evaluating Corporate Social Responsibility (CSR) programme initiatives taken by the Indian mining industry at large as well as the impacts thereof, with special reference to affected and most vulnerable mining belts in India. Design/methodology/approach- An attempt has been made in the chapter to have a holistic sectoral review of the overall performance of the mining industry in India for the past one decade, as well as its claimed impact on improvement of ecological quality and socio-economic growth in the mining belts. The chapter reviews the state of the impact of 'CSR' initiatives and programmes on environment as well as the mining community in terms of stakeholders' involvement and protection of rights in developing socio-economic business equity. The chapter also critically analyses the policy dimensions-including mining industry's operational framework, which can attribute towards developing future strategy for sustainable development of the mining industry at large, through evolving a series of reform processes, adequately backed up by innovative CSR policy and programme initiatives, together with well-defined implementation, monitoring, evaluation strategies and standards. Findings-The mining industries in India have a huge potential for growth to support the other industries for which bulk of the raw materials are derived from this industrial segment. Several research and developmental studies conducted by different organisations spread across the globe have convincingly been able to link the prospect of industrial growth and longterm sustainability with the stakeholders' participatory and proactive roles along with those of the industry for holistic and integrated socioeconomic development of the mining areas. This has been possible through careful designing of the CSR programmes and initiatives by several mining companies in India (with varying degree of success and failures) with close monitoring and performance evaluation of the impact of the programmes in ecological, economical and sustainability terms against certain pre-designed standards. Such standards-as they are constantly evolving-should inter alia include ethical and transparency dimensions to ensure total involvement of the local community in the mining-affected areas. Proper compensation mechanisms and socio-economic growth of the mining community will not only improve productivity, but will also take care of ecological and economic safeguard of the mined coal blocks that are highly vulnerable to ecological degradation and economic exploitation. As for future strategy for sustainable industrial growth of the mining industry in India, there should be constant monitoring and evaluation of the various provisions of the various Acts related to mining, minerals, metals, energy, power, environment, etc. that are constantly under review and reforms processes with a view to guiding the future strategy. International co-operation in the mining sector will go a long way for sustainable growth and development of the mining industry in India for boosting the economic growth of the country. Research limitations/implications-Future research on the theme should focus on identification of replicable and sustainable model of CSR practices in the mining industry by developing illustrative business models on the basis of global experiences. Sustainability reporting and identification of better qualitative as well as quantitative parameters, tools and techniques to study the impact of CSR practices on the socioeconomic growth of the affected mining community should be the focus of future research. Social implications - The findings (serving as messages) of this piece of research will certainly have an impact on society. This in turn, will, hopefully influence public attitudes, and by implications, it will also influence (corporate) social responsibility or environmental issues. Originality/value of the chapter - The chapter is innovative and, among other things, addresses some of recently reported burning issues affecting the interests of the mining industry on one hand, and the national economy of the affected countries on the other. © 2013 by Emerald Group Publishing Limited. Source


Kumari R.,JJTU | Asthana A.,JIMS | Kumar V.,Asia Pacific Institute of Management
2014 7th International Conference on Information and Automation for Sustainability: "Sharpening the Future with Sustainable Technology", ICIAfS 2014 | Year: 2014

Restoration of digital images contaminated by impulse noise is still a challenging job for researchers. A novel filter based on neuro-fuzzy system and dilation rule has been proposed, which works well in presence of high density noise. Adaptive Neuro-Fuzzy Inference System (ANFIS) has been used to detect the impulse noise, and dilation rule has been used to remove the detected corrupted pixel. ANFIS helps to preserve the fine details of the image and a little modified dilation rule gives the estimated value for pixel replacement. Experimental results show the effectiveness of the proposed restoration method by qualitative and quantitative analysis. © 2014 IEEE. Source


Sarkar A.N.,Asia Pacific Institute of Management
PetroMin | Year: 2010

Carbon capture and storage technology as well as coalbed methane technology has a huge potential to reduce potential threats of global warming and climate change arising out of greenhouse gas emissions. However a great degree of caution needs to be exercised against large scale application of these technologies without first standardizing the technologies for their system efficiencies and cost- effectiveness. A discussion covers some of the advanced technologies that are currently in use in power generation and energy conservation devices through modern storage mechanisms by employing system-efficient capture carbon storage and coalbed methane technologies, respectively; other objective and coincidental benefits of these technologies; and illustrative case studies to test the ground reality as also effectiveness of these technologies. Source

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