Asia Pacific Institute of Management

Delhi, Indonesia

Asia Pacific Institute of Management

Delhi, Indonesia

Asia Pacific Institute of Management , Delhi was established in the year 1996 under the aegis of a non-profitable autonomous body called All India Asian Education Foundation , registered under Indian Societies Registration Act,XXI of 1860.AIM is located at Plot No. 3 & 4, Institutional Area, Jasola, Sarita Vihar, New Delhi.It is one among the best B-schools in NCR and also in India. Wikipedia.

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Bandyopadhyay S.,University of Burdwan | Mandal I.,Asia Pacific Institute of Management
Advances in Intelligent Systems and Computing | Year: 2017

This paper proposes fuzzy probabilistic PROMETHEE outranking multi-criteria decision making technique and applies the proposed technique to a real-life multi-criteria case study. In many situations, selection of particular alternatives based on certain criteria found out to be uncertain. In such conflicting situations, probabilistic treatment for the alternatives is required. Since the determination of values of such probabilities is difficult and unrealistic as well, thus this paper proposes fuzzy probability values for the alternatives. The fuzzy probabilistic PROMETHEE outranking technique is applied for the purpose. Numerical example through a case shows the applicability of the proposed technique. © Springer Nature Singapore Pte Ltd. 2017.


Singhvi S.R.,Institute of Management Technology Ghaziabad | Gera R.,Asia Pacific Institute of Management
Asian Case Research Journal | Year: 2013

The Indian confectionary market consisted of sugar and non-sugar confectionary items. The confectionary market was highly fragmented with several local players. The confectionary market had been growing at over 6% but the gum-based confectionary segment was growing faster at over 10% in last few years. The principal players in this segment were Perfetti, Wrigley, Lotte, Candico and a few local players. Wrigley acquired Joyco group from Spanish food conglomerate Agrolimen in 2004 in India. The deal further added to a long list of various brands available to Wrigley. Recently the company had been acquired by Mars. The acquired brand from Joyco, Boomer had been the undisputed leader in the bubble gum market in India since 1995. Orbit from Mars-Wrigley was also not only India's but the world's no. 1 sugar-free chewing gum. Mars-Wrigley India distributed its product both through organized retailers and traditional CFA-distributor-wholesaler-retailer route. 85% of food and beverage sales to consumers in India took place through traditional retail outlets such as Pan and Beedi shops, Kiryana merchants etc. Wrigley had an elaborate system of market coverage and distributors, salespeople and merchandisers performed an important role in the total system. Wrigley India spent heavily on marketing communication. Trade promotions played an important role in increasing the sales and market share and the company's sales force need to possess adequate skills in carrying out trade promotions and making it a success. © 2013 World Scientific Publishing Co.


Singh J.,University of Delhi | Kumar V.,Asia Pacific Institute of Management
Journal of Information Technology Research | Year: 2014

Cloud computing, characterized by on demand availability of resources is gaining a lot of popularity in the present day business scenario. This new computing paradigm is predicted to revolutionize the Information Technology industry with its dynamic and scalable capabilities. Cloud computing is catering to the needs of a wide variety of users, across the different parts of the world with its huge number of offerings. Information technology resources are offered as services over the Internet, which leads to a number of technical and management concerns. Data is stored away from the users' premises, leading to various challenges in maintaining security, privacy and regulatory compliances. Therefore, cloud computing does not involve single discipline rather multi-discipline. Considering this multi-disciplinary involvement, current work focuses on identification of research issues in the cloud computing environment, and categorizing these issues in the technical, legal and management domains. Work further discusses the multi-disciplinary research areas where cloud computing is currently focused and suggests the potential areas for further research. Copyright © 2014, IGI Global.


Sarkar A.N.,Asia Pacific Institute of Management
Advances in Sustainability and Environmental Justice | Year: 2013

Purpose - To review the performance and growth of mining industry in India against current global vision and trend of the industrial growth internationally. Also, to evolve the strategic policy for evaluating Corporate Social Responsibility (CSR) programme initiatives taken by the Indian mining industry at large as well as the impacts thereof, with special reference to affected and most vulnerable mining belts in India. Design/methodology/approach- An attempt has been made in the chapter to have a holistic sectoral review of the overall performance of the mining industry in India for the past one decade, as well as its claimed impact on improvement of ecological quality and socio-economic growth in the mining belts. The chapter reviews the state of the impact of 'CSR' initiatives and programmes on environment as well as the mining community in terms of stakeholders' involvement and protection of rights in developing socio-economic business equity. The chapter also critically analyses the policy dimensions-including mining industry's operational framework, which can attribute towards developing future strategy for sustainable development of the mining industry at large, through evolving a series of reform processes, adequately backed up by innovative CSR policy and programme initiatives, together with well-defined implementation, monitoring, evaluation strategies and standards. Findings-The mining industries in India have a huge potential for growth to support the other industries for which bulk of the raw materials are derived from this industrial segment. Several research and developmental studies conducted by different organisations spread across the globe have convincingly been able to link the prospect of industrial growth and longterm sustainability with the stakeholders' participatory and proactive roles along with those of the industry for holistic and integrated socioeconomic development of the mining areas. This has been possible through careful designing of the CSR programmes and initiatives by several mining companies in India (with varying degree of success and failures) with close monitoring and performance evaluation of the impact of the programmes in ecological, economical and sustainability terms against certain pre-designed standards. Such standards-as they are constantly evolving-should inter alia include ethical and transparency dimensions to ensure total involvement of the local community in the mining-affected areas. Proper compensation mechanisms and socio-economic growth of the mining community will not only improve productivity, but will also take care of ecological and economic safeguard of the mined coal blocks that are highly vulnerable to ecological degradation and economic exploitation. As for future strategy for sustainable industrial growth of the mining industry in India, there should be constant monitoring and evaluation of the various provisions of the various Acts related to mining, minerals, metals, energy, power, environment, etc. that are constantly under review and reforms processes with a view to guiding the future strategy. International co-operation in the mining sector will go a long way for sustainable growth and development of the mining industry in India for boosting the economic growth of the country. Research limitations/implications-Future research on the theme should focus on identification of replicable and sustainable model of CSR practices in the mining industry by developing illustrative business models on the basis of global experiences. Sustainability reporting and identification of better qualitative as well as quantitative parameters, tools and techniques to study the impact of CSR practices on the socioeconomic growth of the affected mining community should be the focus of future research. Social implications - The findings (serving as messages) of this piece of research will certainly have an impact on society. This in turn, will, hopefully influence public attitudes, and by implications, it will also influence (corporate) social responsibility or environmental issues. Originality/value of the chapter - The chapter is innovative and, among other things, addresses some of recently reported burning issues affecting the interests of the mining industry on one hand, and the national economy of the affected countries on the other. © 2013 by Emerald Group Publishing Limited.


Kumar A.,Asia Pacific Institute of Management | Sikdar P.,Bharatiya Vidya Bhavans Usha and Lakshmi Mittal Institute of Management BULMIM | Alam M.M.,Birla Institute of Technology
International Journal of e-Business Research | Year: 2016

A five factor e-shopping adoption model grounded upon TAM and an additional dimension of 'Trust' has been tested through Confirmatory Factor Analysis (CFA). For testing the hypothesized relations as part of the conceptual model, Structural Equation Modeling (SEM) has been employed. A structured instrument has been administered as part of survey to 600 eligible respondents comprising of online shoppers. A total of 539 shoppers spread across national zones, age and gender groups constituted the final sample. Perceived Usefulness (PU), Perceived Ease of Use (PEOU), Trust, Intention to Use (ITU) and Attitude towards Use (ATU) are reliable and valid factors predicting e-shopping adoption. PU and PEOU along with Trust bear significant causation towards ATU. ATU serves as strong predictor of ITU, while PEOU determines PU as well. Further, ATU partially mediates PU and ITU relationship. Present study highlights the applicability of modified TAM framework in predicting the inclination of emerging market consumers to embrace online shopping mediums scantly represented in extant literature. © Copyright 2016 IGI Global.


Ram T.,Guru Jambheshwar University of Science and Technology | Chand K.,Asia Pacific Institute of Management
Transportation Research Part F: Traffic Psychology and Behaviour | Year: 2016

The study explores the effect of drivers’ risk perception and perception of driving tasks on road safety attitude. A sample of 1500 drivers, 500 each from three districts of Fatehabad, Gurgoan and Rohtak of Haryana in India has been used in the study. The primary data of 500 drivers of Fatehabad district was subjected to exploratory factor analysis which extracted eight factors from 39 items of the questionnaire. The factors were further subjected to confirmatory factor analysis on the data of 1000 drivers of Gurgaon and Rohtak districts for validating constructs of risk perception, perception of driving tasks, and road safety attitude encompassing five factors of traffic rules, aggressive behavior, non-driving activities/distraction, driving responsibility and carelessness. Structural equation modeling has been applied to find the effect of drivers’ risk perception and perception of driving tasks on road safety attitude. The study has observed a significant positive correlation between drivers’ risk perception and perception of driving tasks and found that both the perceptions significantly affect drivers’ road safety attitude. Risk perception partially mediates the relationship. © 2016 Elsevier Ltd


Sarkar A.N.,Asia Pacific Institute of Management
PetroMin | Year: 2010

Carbon capture and storage technology as well as coalbed methane technology has a huge potential to reduce potential threats of global warming and climate change arising out of greenhouse gas emissions. However a great degree of caution needs to be exercised against large scale application of these technologies without first standardizing the technologies for their system efficiencies and cost- effectiveness. A discussion covers some of the advanced technologies that are currently in use in power generation and energy conservation devices through modern storage mechanisms by employing system-efficient capture carbon storage and coalbed methane technologies, respectively; other objective and coincidental benefits of these technologies; and illustrative case studies to test the ground reality as also effectiveness of these technologies.


Sarkar A.N.,Asia Pacific Institute of Management
International Journal of Ecology and Development | Year: 2013

In the modern world, ecology and the economy are on cross roads. With the increasing pace of globalization and economic liberalization, giving birth to the rapid growth of consumerism by the modern civilization, there is growing consciousness to move gradually towards green growth with sustainability. This is now becoming possible by enhancing eco-consciousness both among the producers as well as the consumers. The chosen path is obviously to go in for more and more eco-innovations to provide complementarily to industrial production without sacrificing much on the production as well as economic front. Renewable alternate technologies - widely known as eco-technologies, are now being developed with massive investment on R&D activities by several research organizations across the world to achieve this mission. To leverage the gains from eco-innovations and achieved through proactive and carefully planned organizational and R&D support, there seems to be a surge in the growth of Eco-industries; which in turn, are getting increasingly organized as a chain of eco-industry, by constantly evolving replicable as well as sustainable eco-industrial models in the emerging sectors of economy, prominently in the EU countries. The paper takes a holistic and strategic review on how the Eco-innovations and their eco-specific promotional and developmental efforts are stimulating the sustainable development of Ecoindustries and enhancing Green growth by setting up of demonstrable Eco-industrial models in multi-sectoral areas in Europe and the other parts of the world. The paper also provides a brief account of various corporate and entrepreneur initiatives taken in developing sustainable Eco-industrial business models and the methodologies to measure the impact of eco-innovation projects. © 2013 IJED.


Kumari R.,Gd Goenka World Institute | Gambhir D.,ASET | Kumar V.,Asia Pacific Institute of Management
2014 International Conference on Signal Processing and Integrated Networks, SPIN 2014 | Year: 2014

Restoration of the image corrupted by impulse noise is proposed in this paper. Adaptive neuro fuzzy inference system (ANFIS) has been used to detect the impulse noisy pixels to keep preserve the fine details of the image. Feed-forward neural network with resilient backpropagation method is used to estimate the value of the pixel by which the corrupted pixel is replaced by the estimated value. Proposed method is experimented on some popular test images and the results are shown for visual analysis as well as for quantitative measures. © 2014 IEEE.


Vidhyalakshmi R.,University of Rajasthan | Kumar V.,Asia Pacific Institute of Management
2014 International Conference on Computing for Sustainable Global Development, INDIACom 2014 | Year: 2014

Software as a Service (SaaS) is an on-demand software delivery model, where the software and its related data are placed at remote location and are accessed as a web based service using a thin client such as web browser over the Internet. The salient features of SaaS includes low startup cost, easy provisioning at the time of need, shorter release cycle, easy maintenance, cost saving on maintenance and upgradation, multi tenant architecture, etc. The advantages and the working pattern surely make it as a best option for Small and Medium Business Enterprises, when compared to traditional web applications. However the consideration of wide consumer base with different requirements specification for a single application leads to the complexity of SaaS design. The SaaS applications are based on protocols such as HTTP, SOAP and architecture design concept such as REST. Many development models have been used for SaaS design however most of the models have very little focus on the reliability. A perspective comparison has been presented in the paper work for the traditional applications and the SaaS applications. A number of desired characteristics have been outlined to increase the configurability, portability and reliability of the SaaS applications designs. © 2014 IEEE.

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