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Framroze K.,Arab Aviation | Verhoeven H.,Heriot - Watt University Dubai | Hopkinson P.,Heriot - Watt University Dubai | Mashood N.,University of Dubai
International Journal of Sustainable Society | Year: 2017

This study examines the role and impact of celebrity endorsed social marketing and its ability to create behavioural change, from an Indian-expatriate perspective. It concludes that not only are celebrities perceived as enablers of social change, but also that the younger generation of Indian expatriates believe this to be one of the core responsibilities of these personalities. In line with extant literature, the study finds that celebrities have a two-fold impact on social marketing: 1) increased awareness of the cause and increased influence over the audience; 2) endorser credibility and source-message congruence, and the lack thereof, respectively enhance or Erode campaign effectiveness. The study offers several new insights, including the potential for celebrity attractiveness to weaken social message credibility, and exposure of the 'reverse vampire effect'. Managerial implications suggest first, the need for distinction between social marketing and social media, and second, that source credibility is critical to campaign effectiveness. © 2017 Inderscience Enterprises Ltd.

Hooper P.,Arab Aviation | Walker S.,United Virtual | Moore C.,Arab Aviation | Al Zubaidi Z.,Arab Aviation
Journal of Air Transport Management | Year: 2011

This paper employs the concepts of centrality, intermediacy and proximity to explain the evolution of air transport networks in Asia and applies them to the region surrounding the Arabian Gulf. In doing so the paper provides a structured, historical account of the development of air transport in a region that occupied a central place for important trade routes for thousands of years. The paper argues that there has been a " principal axis shift" so that the role of the region is no longer defined as an intermediate section of the east-west routes. Indeed, the region has come to re-occupy a central place in trade and travel flows serving a fundamentally changed global aviation network building upon the economic and social development within the region. © 2011 Elsevier Ltd.

Ibrahim H.H.,Arab Aviation | Tawfik M.,Cairo University | Negm H.M.,Cairo University
JVC/Journal of Vibration and Control | Year: 2011

A new nonlinear finite element model is provided for the nonlinear flutter response of shape memory alloy (SMA) hybrid composite plates under the combined effect of thermal and aerodynamic loads. The nonlinear governing equations for moderately thick rectangular plates are obtained using first-order shear-deformable plate theory, von Karman strain-displacement relations and the principle of virtual work. To account for the temperature dependence of material properties, the thermal strain is stated as an integral quantity of thermal expansion coefficient with respect to temperature. The aerodynamic pressure is modeled using the quasi-steady first-order piston theory. Newton-Raphson iteration method is employed to obtain the thermal post-buckling deflection, while the linearized updated mode method is implemented in predicting the limit-cycle oscillation at elevated temperatures. Numerical results are presented to show the thermal buckling and flutter characteristics of SMA hybrid composite plates, illustrating the effect of the SMA volume fraction and pre-strain value on the aero-thermo-mechanical response of such plates. © 2010 The Author(s).

News Article | November 8, 2016

--Alpha Aviation Academy, a leading aviation training provider and currently the largest Multi-crew Pilot License (MPL) facility in the region, is set to participate in the Arab Aviation Summit 2016 taking place in Jordan on December 5th. As the most prominent aviation and tourism event in the Middle East and North Africa, the summit gathers key industry players in a different Arab city each year, to deliberate on trends, insights and opportunities driving the growth of avia-tourism industry in the Arab world."Alpha Aviation Academy is committed to its role of nurturing aviation talent and the Arab Aviation Summit provides us with unique opportunity to stay up to date on current industry trends, while allowing us to demonstrate to the public and press the expertise in industry-leading aviation training solutions. Alpha Aviation Academy continuously evaluate and assess its programs and ensure that they are aligned with the latest trends and developments and adhere to the highest standards of world leading practices," said Captain Victor Brandão, General Manager, Alpha Aviation Academy.Launched in 2008, Alpha Aviation Academy offers cadet pilots a holistic training experience, providing them with a range of state-of-the-art facilities at Sharjah International Airport. Fully supported and promoted by International Civil Aviation Organization (ICAO), the Academy's MPL training program allows cadet pilots to train alongside a multinational team of highly experienced and qualified instructors using the latest methodology and the most technically advanced aircraft simulators.Referred to as the 'voice of the industry', this initiative is the largest assembly of Arab media together with top executives from the aviation & tourism sector and takes place in a different Arab city every year. The 6edition of the Arab Aviation Summit will take place at Dead Sea, Jordan from 5-6 December, 2016.For more information and to register, please visit: or call +971.4.3688219. Stay tuned for live updates about the Summit on: Web: | Twitter:@AAMSummit

Elkhweldi M.A.,Arab Aviation | Elmabrouk S.K.,University of Tripoli
IEOM 2015 - 5th International Conference on Industrial Engineering and Operations Management, Proceeding | Year: 2015

Risk assessment has always been the most challenging part of the risk management process for aviation operations. This paper investigates the risks involved in the Tripoli and Mitiga International Airport in Tripoli, Libya. This case study addresses the risks that may occur during aircraft flight operations. It also investigates the human performance during the ground and flight operations. The paper implements some countermeasures in order to avoid and/or eliminate the risks, and to make sure that all risks remain at an acceptable level. © 2015 IEEE.

The objective of this study is investigating the impact of synthetic jet on the boundary layer and optimising the slot yaw angle (β). A rectangular synthetic jet with yaw angle relative to freestream is applied for flat plate boundary layer control. Various slot yaw angles are applied to find optimized amount and their impacts on the boundary layer are measured using a boundary layer probe with 2-D traversing system. The slot yaw angles are varied from 0°∼90°. The assessment carried out using non-dimensional velocity profiles and lateral relative velocity (u/U) contours. © Owned by the authors 2012.

Nada T.R.,Arab Aviation
Aeronautical Journal | Year: 2013

This paper presents a modified one dimensional model for the pulsed plasma thruster. The model takes into account the impact of thruster geometry and capacitor initial energy on plasma inductance and resistance, as well as the ablated mass per pulse. These three factors have significant impact on the performance of the thruster and have not been considered concurrently before. The model is verified by comparing the estimated specific impulse, impulse bit and thrust-to-power ratio with experimental measurements for space qualified thrusters. The maximum error is estimated to be about 8% when using the modified model, while the conventional snowplow model produces error up to about 70%. The modified model is then employed to generate design charts that would help in selecting the proper combination of thruster geometry and energy level in the preliminary design phase of a pulsed plasma thruster for different space missions.

Jashnani S.,Arab Aviation | Nada T.R.,Arab Aviation | Ishfaq M.,Arab Aviation | Khamker A.,Arab Aviation | Shaholia P.,Arab Aviation
Egyptian Journal of Remote Sensing and Space Science | Year: 2013

Integrating solar energy into modern aircraft technology has been a topic of interest and has received a lot of attention from researchers over the last two decades. A few among the many potential applications of this technology are the possibility of continuous self sustained flight for purposes such as information relay, surveillance and monitoring. This paper discusses the altitude and payload mass, as independent parameters, and their influence on the size and design of the aircraft. To estimate available solar power, two different models have been presented; one for low altitudes and the other for high altitudes. An engineering ground model was built to simulate the power and propulsion system over 24 h of continuous operation. The paper presents data from tests performed till date and lessons learnt while dealing with the construction of the engineering ground model as well as changes that can be made to improve the design. © 2013 Production and hosting by Elsevier B.V. on behalf of National Authority for Remote Sensing and Space Sciences.

Memorandum of Understanding signed at the event between the Arab Tourism Organisation of the Arab League and the Arab Aviation Summit commits to future cooperation and growth initiatives for the avia-tourism industry

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