News Article | March 16, 2016
Next week, Altamonte Springs, Florida, will begin spending the $500,000 it has budgeted to subsidize its residents’ Uber rides during a year-long pilot program. "It is infinitely cheaper than the alternatives," city manager Frank Martz told Reuters. By "alternatives," he meant spending more money building roads and extending public transportation. Though a report commissioned by American Public Transportation Association (APTA) released on Tuesday stopped short from calling for Uber subsidies, it advised public transportation systems to follow Altamonte’s lead in cooperating with ride-hailing services like Uber and Lyft. The report, which surveyed 4,500 customers of both public transportation and services like Lyft and Uber in seven cities, found that people who use public transportation are also the most likely customers for new shared transportation services like ride-hailing apps. It also suggested that ride-hailing apps and public transportation were complements rather than competitors. Survey respondents used the ride-sharing apps most frequently between 10 p.m. and 4 a.m., times when public transit runs infrequently or is not available, and they were most likely to use public transpiration for daily commutes, while using ride-sharing apps to travel to recreational events. Both Uber and Lyft have been pushing into public transportation. Lyft has even launched a "friends with transit" marketing campaign, in which it positions itself as a last-mile option supplement to train and bus routes. Dallas has integrated Uber and Lyft into its GoPass trip-planning app. When users are planning their commute, they can book a ride with either service directly. "We’re basically a sales window for them," said Morgan Lyons, an assistant vice president at Dallas Area Rapid Transit (DART). Uber has also partnered with Florida’s Pinellas Suncoast Transit Authority—which pays half of riders’ fares when they travel to or from select bus stops—as well as Atlanta, Los Angeles, and Minneapolis public transportation systems. Lyft has partnered with Chicago, among others. Through these partnerships, public transportation services have advertised ride-hailing apps as connection points, offered discounts, and integrated access to ride-hailing services within their own apps. At a news event to announce the APTA report, both companies framed their collaborations with public transit as extending service into "transportation deserts." Lyft’s director of transportation, Emily Castor, said ride-hailing could fill gaps in public transportation. "So that late-night trip home, that was after the train stopped running, we can get you there. When you need that last-minute connection to a rail station, we can do that for you too." Uber said that it does much of its business in areas that are underserved by public transportation. David Plouffe, its chief advisor, said 30% of trips in New York originate in a borough other than Manhattan and that 50% of trips in Chicago originate in the south or west side of the city. Even so, some have expressed concerns that relying on private companies to fill gaps in public transportation could backfire. Andrae Bailey, chief executive for the Central Florida Commission on Homelessness, has said that she worried that the homeless would not benefit the same way from Uber subsidies that they might if the city had instead spent money on extended bus routes. Others have argued that when customers choose to use Uber or Lyft instead of public transportation, people who have no choice but to use public transportation suffer. "As the wealthy—and, as the prices of Uber and Lyft fall, the slightly less so—essentially remove themselves from the problems of existing mass transit infrastructure with Uber and other services, the urgency to improve or add to it diminishes," wrote reporter Matt Buchanan in one particularly sharp piece of criticism. "The people left riding public transit become, increasingly, the ones with little or no political weight to demand improvements to the system." Uber and Lyft have made many efforts to cut prices, some of which make the services look not unlike public transportation: They have established car-pooling options and set routes. They have steadily paid drivers less per mile. And they are actively working on self-driving cars. Among survey respondents—whose median income was $90,000—even many of those who used Lyft and Uber said they used a train (50%) and bus (45%) frequently. Lyons of Dallas was confident that the ride-hailing services would not decrease use of public transportation systems like the one for which he works. "Five dollars gets you our whole system all day," he said. "That’s a pretty good deal. Even our ride-sharing colleagues can’t match that. Sorry."
News Article | October 29, 2016
The New York Physical Therapy Association (NYPTA) wants to play a key role in combating the opioid epidemic in New York State. New York State like other states in our country is dealing with the harsh realities of the opioid epidemic. As reported in the New York State Opioid Poisoning, Overdose and Prevention, a 2015 Report to the Governor and NYS Legislature: In March 2016, the Centers for Disease Control and Prevention (CDC) released guidelines urging clinicians to consider opioid therapy “only if expected benefits for both pain and function are anticipated to outweigh the risks to the patient.” Before prescribing opioids, providers are encouraged to check that non-opioid therapies have been tried and optimized. In cases when opioids are prescribed, providers are encouraged to “start low and go slow” with dosing and to combine with non-drug approaches like physical therapy. Cancer treatment, palliative care, end-of-life care, and certain acute care situations are cited as cases in which properly dosed opioid therapy may be appropriate. "Physical therapy helps patients work through pain and return to their daily routines without the risk of addiction. I encourage patients to explore this option during their recoveries. Opioid addiction often stems from long-term use of pain medication and that's why this year we passed a comprehensive plan in the State Legislature and signed into law to deal with these devastating addiction issues. Doctors may only first prescribe an opioid for a seven day period, and must take training on opioids every three years. I commend the NY Physical Therapy Association for reaching out to patients to help them through their pain in a positive way," said Senator Diane Savino (D-SI/Brooklyn). The NYPTA wants to send a strong message to people dealing with chronic pain who may be considering opioid treatment. Opioids only mask the sensation of pain. Opioid side effects include depression, overdose, addiction, and withdrawal symptoms. Opioid effectiveness for long-term pain management is inconclusive in many cases. Physical Therapy is a safe alternative to opioids for pain management. Michael Costello, PT, DSc, OCS, MTC, explains that “Physical Therapists are experts in non-invasive pain management strategies, and are at the forefront of researching novel interventions which utilize a bio-psycho-social approach. There is a growing body of evidence that cognitive-behavioral techniques, including Therapeutic Neuroscience Education, can have a positive effect on pain, disability, and physical performance in individuals with a variety of painful conditions. Exercise is also a safe and effective technique for people with such challenging conditions as low back or neck pain, osteoarthritis, and Fibromyalgia. Physical Therapists are well-positioned to provide these interventions in an efficacious and cost-effective manner,” said Costello. We are pleased that our national organization, the American Physical Therapy Association (APTA) in June 2016, launched a public education campaign, #ChoosePT, to raise awareness among patients and prescribers about physical therapy as a safe alternative for pain management. People who are experiencing pain can learn more about the benefits of physical therapy as a safe, effective alternative to opioids by visiting http://www.MoveForwardPT.com/ChoosePT. ### About the NYPTA The NYPTA (http://www.nypta.org) has the proud heritage as the genesis of the American Physical Therapy Association (APTA) in New York City in 1921. The NYPTA is currently the second largest chapter of the APTA, with over 6,000 members who are physical therapists, physical therapist assistants and students. The mission of the NYPTA is to empower and support its members in advancing the practice and profession of physical therapy through advocacy, education and research. About the APTA The APTA (http://www.apta.org) is a national organization representing more than 93,000 physical therapists, physical therapist assistants, and students nationwide. Its goal is to foster advancements in physical therapist education, practice, and research.
News Article | February 28, 2017
The first recorded evidence of manual therapy was the writings of Hippocrates (460-335 B.C.), Greek physician known as the “father of medicine”. Hippocrates described manipulating a “Gibbus” or prominent vertebrae back into place by using his hand, foot, or body weight. In the 18th and 19th centuries bone setting was common practice in Great Brittan, a skill passed on from one family member to another. Bone setters had no medical training and believed they were putting little bones back into place. Per Hendrik Ling was a Swedish physiologist who in 1813 founded the Royal Central Institute of Gymnastics and taught corrective exercise and different forms of manipulation and massage. Practitioners came from all over the world to learn his techniques including Mary McMillan, the first president of the American Physical Therapy Association. Since its inception, manual therapy has been an integral part of the physical therapy profession. Manual Therapy is a “hands on” approach used to evaluate and treat muscles, tendons, ligaments, connective tissue, nerves, and joints that have become restricted in mobility as a result of acute injury, repetitive overuse, or poor posture. Techniques include but are not limited to manipulation, mobilization, and different forms of massage. Manipulation and mobilization are skilled passive movements to joints or related soft tissues at varying speeds and amplitudes including a high velocity low amplitude thrust. An audible pop is often heard when a thrust manipulation is performed. The quick separation of the joint surfaces stretches the joint capsule, relaxes tight muscles, and improves joint mobility. Mobilization uses graded oscillatory movements or sustained stretches to produce similar effects. Oscillatory movements have a calming effect on the body and help to reduce pain. Massage involves rubbing and kneading of soft tissue of the body (muscle, connective tissue, tendons, and ligaments) to promote relaxation, improve tissue mobility, and stimulate healing. Other soft tissue techniques similar to massage include myofascial release, tool assisted soft tissue mobilization, and muscle energy. Physical therapists use manual therapy techniques to treat a wide range of musculoskeletal conditions such as carpal tunnel syndrome, tennis elbow, rotator cuff tendonitis, neck and back pain, tension headaches, hip and knee osteoarthritis, and plantar fasciitis. The goal of manual therapy is to restore mobility of joints, soft tissues, and nerves to reduce pain and improve function. “When used in combination with exercise and education, manual therapy is a powerful tool” said Michael Costello, a manual physical therapist in Ithaca, NY. Manual therapy is typically followed by exercise that activates muscles and reinforces correct movement patterns. Dr. John Winslow a member of the NYPTA, states that “the efficacy of manual therapy has been studied extensively, particularly for the treatment of neck and back pain. Neck and back pain are common maladies that effects millions of Americans and are a common reason for a visit to a primary care doctor.” Clinical prediction rules (CPR’s) have been developed by physical therapists, through vigorous research, to help guide decision making as to whether a patient will benefit from manual therapy. Not every patient with a musculoskeletal condition will benefit from manual therapy and may require other physical therapy interventions. Physical therapists are trained in manual therapy techniques as part of their Doctoral education. Many also go on for post-doctoral training and specialization. If you have a musculoskeletal condition that is limiting your ability to enjoy daily life, consult a physical therapist and see if manual therapy is right for you. About the NYPTA The NYPTA (http://www.nypta.org) has the proud heritage as the genesis of the American Physical Therapy Association (APTA) in New York City in 1921. The NYPTA is currently the second largest chapter of the APTA, with over 6,000 members who are physical therapists, physical therapist assistants and students. The mission of the NYPTA is to empower and support its members in advancing the practice and profession of physical therapy through advocacy, education and research.
News Article | February 21, 2017
Aretech, LLC, an advanced rehabilitation technology leader, announced the release of Version 3 of the ZeroG Gait and Balance System at the American Physical Therapy Association’s Combined Sections Meeting (APTA-CSM) in San Antonio, TX. The new ZeroG is the most sophisticated robotic body-weight support system in the world. The system has been redesigned with more features, more versatility, and even higher performance. With the WaveLink WiFi Guardian, ZeroG becomes the first and only completely wireless system in its class not dependent solely on Wi-Fi connectivity. “The new ZeroG truly encompasses over a decade of experience working hand in hand with physical therapists around the world to deliver the most advanced rehabilitation technology for treating gait and balance disorders,” said Joe Hidler, CEO of Aretech and inventor of the ZeroG Gait and Balance System. “Our commitment to patient safety is reflected in numerous new safety features, including the WaveLink communication protocol. This provides therapists an alternate method of controlling ZeroG independent of a Wi-Fi signal.” Dr. Hidler also believes the new features of ZeroG will help deliver a premium rehabilitation experience. “One of the new features we are most excited about is the new dynamic fall recovery with ActiveAssist, which intelligently adapts the dynamic body-weight support after a fall to aid those patients who may need assistance regaining control.” At APTA-CSM, therapists had the opportunity to try the new ZeroG. “Therapists really appreciated our new fall cushioning technology. This softens the impact for the patient when ZeroG catches a fall, making for a much more comfortable experience,” said Don Gronachan, Aretech’s Vice President of Sales and Marketing. The Most Sophisticated ZeroG Ever Originally launched in 2008, ZeroG gives therapists the opportunity to safely treat a broad range of patient populations with dynamic body-weight support in functional activities such as overground walking, sit-to-stand, getting off the floor and stairs. Building upon innovations pioneered by Aretech, ZeroG Version 3 represents the biggest redesign in years. The system now has the capacity to support up to a 450-pound patient. Because ZeroG may be used to raise a patient to standing, one therapist can train heavy patients without the risk of falling. The dynamic body-weight support of ZeroG is the fastest and most precise available, accurately tracking vertical movements at over 26 inches per second, which is twice as fast as similar systems on the market. This provides patients a stable environment with constant body-weight support even when getting to standing from a chair or the floor. Using ZeroG Kinetics, therapists can choose from various balance training programs using real-time biofeedback to treat their patients in anticipatory balance activities. And for those who have two ZeroG robotic trolleys on the same track, ZeroG has the new Stealth Detection feature, which acts as invisible bumpers to propel the second robot out of the way when not in use for a truly infinite track. “Aretech is proud to continue to advance the field of rehabilitation forward with innovative, first-to-market features which have never been seen before,” said Hidler. “We’ve been able to take our experience and create the most sophisticated rehabilitation system on the market that gives therapists and patients the best opportunity to improve outcomes.” About Aretech Aretech (http://www.aretechllc.com), headquartered in Ashburn, Virginia, is a world leader in developing advanced rehabilitation technologies for improving function and independence. The company has a strong commitment to quality, innovation, and developing technology based on evidence-based research.
News Article | February 21, 2017
Individuals who have been diagnosed with cancer are at risk for many conditions and problems directly related to surgery, treatment, therapy and management. Regular exercise in proper environments has been shown to benefit these patients, enabling them to enjoy better qualities of life despite their diseases. On February 23, 2017, 1:00-2:00 p.m. E.S.T., a dynamic HydroWorx webinar led by presenter Elizabeth McDonald, Director of Therapy Services at Kansas-based Gove County Medical Center, will highlight the value an advanced therapy pool with underwater treadmill pool can bring to those undergoing and recovering from cancer treatment. From a scientific perspective, many studies have shown a direct correlation between cancer patient improvement and regular exercise: McDonald’s webinar, Aquatic Applications for Cancer Rehabilitation, will focus on the many reasons more oncologists and general physicians are pushing patients to get involved in exercise programs. Not only do they recognize that exercise programs encourage stamina but they know they positively affect the way the heart and lungs react to cancer medications and treatments. Because the majority of cancer patients are limited in how much impact they can withstand during exercise and physical therapy, an aquatic therapy environment can provide a more acceptable modality to those who cannot perform traditional land-based therapy during cancer rehabilitation. Aquatic Applications for Cancer Rehabilitation participants will be introduced to a wide range of topics during the event, including: Attendance is free, but pre-registration. is required to join the live discussion. At the end of the webinar, participants will have the opportunity to ask McDonald questions related to the educational content. As a CPTA for 21 years, Elizabeth McDonald has been the director of Gove county Medical Center’s therapy program for 15 years. She is a member of AACVPR and MOKSAACVPR, and is actively involved in the APTA’s Aquatic Section. She received her degrees from Colby Community College and Pima Medical Institute – Tucson. In addition to those degrees, she holds certifications in BLS and ACLS, and is a Falling Less in Kansas trainer. 1 Michaels, Carol. "The importance of exercise in lung cancer treatment." Translational Lung Cancer Research 5.3 (2016): 235. 2 Evey, Jessica. "Point in Time: The Fitsteps for Life Exercise Program Improves Quality of Life of Persons with Cancer." 2014 Annual Conference. Nchc, 2014. 3 Scherer, R. W., et al. "CNCF podcast: exercise interventions on health-related quality of life for patients with cancer during active treatment." International journal of nursing practice 20 (2014): 687-688. 4 Mishra, Shiraz I., et al. "Are exercise programs effective for improving health-related quality of life among cancer survivors? A systematic review and meta-analysis." Oncology nursing forum. Vol. 41. No. 6. NIH Public Access, 2014. 5 Irene Cantarero-villanueva. "The Effectiveness of a Deep Water Aquatic Exercise Program in Cancer-Related Fatigue in Breast Cancer Survivors: A Randomized Controlled Trial - Archives of Physical Medicine and Rehabilitation." Archives-pmr.org, 26 Sept. 2012, http://www.archives-pmr.org/article/S0003-9993(12)00928-8/abstract?cc=y=. Accessed 15 Feb. 2017. 6 Fernández-Lao, Carolina, et al. "Water versus land-based multimodal exercise program effects on body composition in breast cancer survivors: a controlled clinical trial." Supportive Care in Cancer 21.2 (2013): 521-530. Since the late 1990s, HydroWorx has manufactured aquatic therapy products with integrated underwater treadmills to enable rehabilitation professionals to more effectively offer their patients the opportunity to increase range of motion, decrease risk of falls and joint stress, and remain motivated through the rehab process. Products such as the HydroWorx 2000 and 500 Series therapy pools, along with the HydroWorx 300 system have revolutionized the face of aquatic therapy; in fact, HydroWorx technology is used by world-class facilities such as OrthoCarolina, Cleveland Clinic, Kennedy Krieger Institute, Genesis Healthcare, Neuroworx, Clear Choice Healthcare, PruittHealth, Premier Rehab, Leg Up Farm and many other healthcare facilities across the country. HydroWorx offers a wide range of underwater treadmill pools and peripheral products and services. Every day, more than 30,000 athletes and patients use HydroWorx technology to recover from injuries and health conditions. More information about HydroWorx can be found at http://www.HydroWorx.com.
News Article | February 16, 2017
Peter Gertler, AICP, rejoined HNTB Corporation as a senior vice president in a corporate and national strategic business development role. He is a nationally recognized rail and transit expert who brings three decades of infrastructure leadership to the firm’s clients across the country. He is based in Oakland, California. Gertler previously worked at HNTB from 2004 to 2014 as rail and transit market service leader and principal project manager. During that time, he served as national thought leader and subject matter expert on high-speed and intercity passenger rail, as well as serving in leadership roles for projects with a total construction value of over $100 billion. “Peter is a transportation and infrastructure expert with extensive global experience leading transportation and infrastructure businesses, projects and programs,” said Doug Mann, HNTB corporate development president. “Our clients truly value Peter’s proven ability to assist them in solving their most challenging issues. He brings a unique blend of hands-on experience and executive leadership that is rare in our industry.” “We are pleased to welcome Peter back to HNTB,” said Darlene Gee, HNTB Northern California district leader and vice president. “He is widely known throughout the industry and our region as a proven leader, innovator, strategist and trusted adviser.” Prior to re-joining HNTB, Gertler managed global business and strategic development for a technology firm, providing business and technology transformation advisory services to public infrastructure owners, including national governments, and state and local transportation agencies. In this capacity, he served as an industry expert on public transport and led major programs and projects in North America, Europe and the Middle East. Gertler has written or been quoted in numerous print media outlets, including The New York Times; The Bond Buyer; Engineering News-Record; and Bloomberg News. He has also appeared on many radio and television programs, including Fox Business TV; National Public Radio; “All Things Considered”; and Bloomberg Business Radio. From 2009 to 2012, Gertler authored several articles on the state of high-speed rail in the U.S. for Progressive Railroading. He was awarded the 2010 Civil Engineering News “Power List,” which distinguishes 15 of the most eminent professionals in civil engineering. He holds a Master of Science in transportation engineering and a Master of Arts in city and regional planning from the University of Pennsylvania, as well as a Bachelor of Arts in political economy from the University of California, Berkley. Gertler is active in multiple industry and community organizations, including: California Association for High Speed Trains (board member); American Public Transportation Association (board of directors); Jack London Improvement District (board member), APTA High-Speed and Intercity Passenger Rail Committee (immediate past chair); Transportation Research Board (member); American Institute of Certified Planners (member); Running for a Better Oakland (board chair). HNTB is currently involved with many of the nation’s most high-profile transit programs, including Los Angeles County Metropolitan Transportation Authority, California High Speed Rail, Northeast Corridor, Bay Area Rapid Transit System in San Francisco and Sound Transit in Seattle. About HNTB HNTB Corporation is an employee-owned infrastructure firm serving public and private owners and contractors. With more than a century of service in the United States, HNTB understands the life cycle of infrastructure and addresses clients’ most complex technical, financial and operational challenges. Professionals nationwide deliver a full range of infrastructure-related services, including award-winning planning, design, program management and construction management. For more information, visit http://www.hntb.com.
News Article | February 28, 2017
KING OF PRUSSIA, Pa.--(BUSINESS WIRE)--Lori Michener, PhD, PT, ATC, SCS, FAPTA, a member of MedRisk’s International Scientific Advisory Board (ISAB), has been elected vice president of the Orthopaedic Section of the American Physical Therapy Association (APTA). ISAB is an elite panel of world-renowned specialists in physical medicine, diagnostic imaging and workers’ compensation who oversee all clinical aspects of MedRisk’s medical management programs. Dr. Michener is the director of clinical outcomes and research in the Division of Biokinesiology and Physical Therapy at the University of Southern California. She also oversees USC’s Clinical Biomechanics and Orthopedics Outcomes Research program, known as COOR, and is a professor in its Physical Therapy department. Her expertise is in musculoskeletal shoulder pain biomechanics, shoulder and cervical pain diagnosis and treatment, shoulder and cervical disorder clinical trial research, and the use of patient-rated outcomes measurement tools to assess health-related quality of life. Dr. Michener has served on several professional panels for such healthcare organizations as the American College of Occupational and Environmental Medicine and Agency for Healthcare Research and Quality as well as APTA and ISAB. MedRisk is the leader in physical rehabilitation and diagnostic imaging solutions for the workers’ compensation industry. Founded in 1994 and based in King of Prussia, Pa., MedRisk is accredited under URAC for utilization management and has successfully completed a SSAE 16 Type II examination. MedRisk’s programs deliver savings and operational efficiencies that are significantly greater than traditional programs. Customers include insurance carriers, self-insured employers, third-party administrators, state funds, and case management companies. To make a referral or obtain more information, visit www.medrisknet.com or call 800-225-9675.
News Article | February 20, 2017
Overland Park Physical Therapist & Orthopedic Surgeon Talk ACL Reconstruction and Rehab at Combined Sections of the APTA
News Article | February 15, 2017
In business, the importance of getting departmental and corporate buy-in for new initiatives is a hot topic. More than a buzzword, teamwork has been consistently linked with better, more cost-effective and higher-revenue producing programs. This holds true across all verticals, including those of interest to aquatic therapy practitioners and their colleagues. For Brian Howells, Director of Rehabilitation Services at Kansas-headquartered Via Christi Health, the concept of amassing a passionate team has been critical to the success of his organization’s aquatic therapy program. From gaining support to create a successful aquatic therapy program to working hand-in-hand with marketing personnel, Howells credits cohesive team collaboration as the cornerstone to effectively building a stellar aquatics reputation. Howells is sharing his experiences in an upcoming webinar entitled “Creating a Successful Aquatic Therapy Program Through Teamwork.” This live HydroWorx-hosted event will be held on February 2, 2017, from 1:00-2:00 p.m. E.S.T. Ideal for audience members who are considering starting an aquatics program or are already in the midst of developing a hydrotherapy arm at their facilities, the webinar is free to attend with prior registration. During the presentation, Howells will share the strategies that have led to Via Christi Health’s robust aquatic therapy program. Four essential topics will be discussed as part of the event: 1. How Howells and his team worked with his organization’s administrators to get approval for high-end aquatics equipment funding. 2. How staff built a unique aquatic therapy program through collective efforts and their past expertise. 3. How marketing colleagues at Via Christi were utilized early in the process, and how they have continued to drive exposure and referrals. 4. How Howells and his team have developed mutually beneficial relationships with key players, including referrers and patients. At the conclusion of the webinar, Howells will answer questions from attendees interested in diving deeper into this topic. Registration for "Creating a Successful Aquatic Therapy Program Through Teamwork" can be made by going to the HydroWorx website. Brian Howells brings more than 15 years’ experience to his presentation. Since 2005, he has served at Via Christi in Kansas, and was made Director of the Rehabilitation Services Department in 2012. He regularly oversees the physical and occupational therapy, cardiac rehab and speech language pathology across four Via Christi locations. An APTA Certified Clinical Instructor, Howells holds a Mastery Certification in Manual Therapy. Since the late 1990s, HydroWorx has manufactured aquatic therapy pools with integrated underwater treadmills to enable rehabilitation professionals to more effectively offer their patients the opportunity to increase range of motion, decrease risk of falls and joint stress, and remain motivated through the rehab process. Products such as the HydroWorx 2000 and 500 Series therapy pools, along with the new HydroWorx 300 system have revolutionized the face of aquatic therapy; in fact, HydroWorx technology is used by world-class facilities such as OrthoCarolina, Cleveland Clinic, Kennedy Krieger Institute, Genesis Healthcare, Neuroworx, Clear Choice Healthcare, PruittHealth, Premier Rehab, Leg Up Farm and many other healthcare facilities across the country. HydroWorx offers a wide range of underwater treadmill pools and peripheral products and services. Every day, more than 30,000 athletes and patients use HydroWorx technology to recover from injuries and health conditions. More information about HydroWorx can be found at http://www.HydroWorx.com.
News Article | October 28, 2016
CULVER CITY, CA--(Marketwired - Oct 21, 2016) - eWellness Healthcare Corporation, ( : EWLL) is the first physical therapy ("PT") telemedicine company to offer insurance reimbursable real-time distance monitored physical therapy treatments. The Company is pleased to announce that it successfully held its commercial launch of its PHZIO PT telemedicine intervention system as a Tier 1 sponsor of the American Physical Therapy Association ("APTA"), Private Practice Section (PPS) Annual Conference held in Las Vegas. On October 20th 2016 the Company was a Lunch Sponsor and the 4-6pm Cocktail Reception Sponsor that included an Exclusive PHZIO Demo Session for all attendees. We had approximately 75 PPS clinic owners representing over 1,000 individual PT clinics in at least 28 states, that attended our Demo Session and Reception. We received high praise and significant interest in licensing our PHZIO system. Our 2016 Customer Acquisition & Sales goals are to on-board at least 25 third-party PT practices during the 4th quarter of 2016. Approximately 1,100 PT clinic management and owners attending the PPS conference which is our initial universe of PT practices to target as users of our PHZIO SaaS treatment platform. Our initial outreach to PPS members began in September 2016 with full-page print advertising in the PT industry's premier magazine Impact. This was then followed up by a full-page ad in the APTA PPS Conference Buyers Guide in early October 2016. For additional information on eWellness Healthcare Corporation and its PHZIO telemedicine products please contact, Mr. David Markowski, CFO: firstname.lastname@example.org Tel: 541-778-7042. Forward-Looking Statements: The statements contained in this document include certain predictions and projections that may be considered forward-looking statements under securities law. These statements involve a number of important risks and uncertainties that could cause actual results to differ materially including, but not limited to, the performance of joint venture partners, as well as other economic, competitive and technological factors involving the Company's operations, markets, services, products, and prices. With respect to eWellness Healthcare Corporation, except for the historical information contained herein, the matters discussed in this document are forward-looking statements involving risks and uncertainties that could cause actual results to differ materially from those in such forward-looking statements.