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Sao Paulo, Brazil

Universidade Anhembi Morumbi is a Brazilian private university located in São Paulo and member of the Laureate International Universities group. Ranked one of the top three private universities in the state of São Paulo, the university is one of the most prestigious in various areas of knowledge such as Medicine, Engineering, Business, Communication, Gastronomy and Fashion Design. UAM is also known as the first international university of Brazil. Wikipedia.


Zuanon R.,Anhembi Morumbi University
Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics) | Year: 2016

The significant number of digital game applications for mobile devices, such as smartphones and tablets, motivates the concern of designers regarding the impact that the application of design elements may have in the construction of the gameplay experience. This concern is intensified when involving children on the stage of brain and cognitive development. This scenario is favorable to the cooperation between Game Design and Neuroscience, which are discussed in this article from the proximity between the elements of Challenge-based Immersion and attention mechanisms, decision-making, emotional and cognitive processing, and voluntary motor action. Among the main results obtained in the evaluation of two focus groups aged between 7–8 years-old and 9–12 years-old, there is the directly proportional association between cognitive involvement of the player with the game; the player control of the charts and navigation through the digital game objects; and the player motivation to overcome the challenges in this context. © Springer International Publishing Switzerland 2016.


Reinert L.,Anhembi Morumbi University
Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics) | Year: 2016

The current study demonstrates an articulation between the learning and memory mental processes that organize our sensitive perception and creative process in design. Based on Eric Kandel’s research on the multiple forms of learning using Aplysia californica (a giant sea slug), we have established correlated visual graphics that approach learning neural analogs to the apprehension of the sensible. The contemporary design sets subjective aspects of our being in the world, engendering modes of action that determine our behavior in everyday life. The aim of the current study is to reflect on didactic strategies and procedures that enhance the emergence of creative minds. © Springer International Publishing Switzerland 2016.


Roncoletta M.R.,Anhembi Morumbi University
Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics) | Year: 2015

The aim of this research is presenting intersections points concerned with health, fashion and design with the propose of allowing multidisciplinary studies to enter into a dialogue by employing the same language. Qualitative methodology was applied on the bias of epistemological Constructivism. It was analysed and compared secondary sources through a biographic review. It was concluded that the examples of The Alternative Limb Project, a hybrid project, are intended to embody fashion as a socio-cultural phenomenon can foster social-cultural inclusion for people with disability. It is possible to discern a feasible approximation of the outlook of the designer in the area of health with the outlook of the designer in the area of fashion, so that, in partnership, they can foster effective socio-cultural inclusion and improve physical health in a way that culminates in a better quality of life and state of well-being. © Springer International Publishing Switzerland 2015.


Zuanon R.,Anhembi Morumbi University
Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics) | Year: 2013

This paper presents and discusses the rapprochement between Design and Neuroscience in the design of wearable bio-interfaces based on the contributions of studies related to the environment/behavior/neuroscience paradigm and emotional processing in the human brain, regarding the identification and recognition of neurophysiological information relevant to projectual practice in Design. The article also considers the Design-Neuroscience relationship in the projectual practice of wearable computers "BioBodyGame" (2006-2008) and "NeuroBodyGame" (2008-2010) by means of which it addresses the interaction between the body of the user (neurophysiological signals and brain waves) and the computer by the use of bio-interfaces. © 2013 Springer-Verlag Berlin Heidelberg.


de Oliveira R.R.,Anhembi Morumbi University
Saude e Sociedade | Year: 2014

The term regulation has been used in very different ways. There is a variety of meanings, approaches, and objectives, sometimes interrelated, sometimes divergent. A review of the concepts of regulation was conducted by means of the following disciplines: life sciences, law, economics, sociology, and political science. The term regulation has multiple meanings and it has been used in several disciplines. It is noticed that the evolution of the notion of regulation did not occur in a linear way, since the ideas related to this term did not take place in successive stages of development and improvement. However, what makes the concepts of regulation different from each other is precisely the definition of various intervention ways. Finally, any conscious intervention project to improve the health situation requires grounded concepts of regulation. Precisely to break with potential interpretation monopolies. By means of this critical reflection, it is possible to get closer both to the polysemous context that constitutes the concepts of regulation and its consequences for analyzing public policies. © 2014, UNIV SAOPAULO. All rights reserved.

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