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Trademark
Truth Initiative Foundation and American Legacy Foundation | Date: 2016-05-10

Downloadable publications in the nature of newsletters, brochures, journals for use in the field of promoting public awareness of the need to prevent diseases associated with the use of tobacco products, and to reduce tobacco use and substance abuse. Printed educational materials for use in the field of promoting public awareness of the need to prevent diseases associated with the use of tobacco products, and to reduce tobacco use and substance abuse. Promoting public awareness of the need to prevent disease associated with the use of tobacco products, and to reduce tobacco use and substance abuse. Online publications in the nature of newsletters, brochures, journals for use in the field of promoting public awareness of the need to prevent diseases associated with the use of tobacco products, and to reduce tobacco use and substance abuse. Providing on-line information in the field of health and wellness relating to the need to prevent diseases associated with the use of tobacco products, and to reduce tobacco use and substance abuse.


T

Trademark
Truth Initiative Foundation and American Legacy Foundation | Date: 2016-05-10

Downloadable publications in the nature of newsletters, brochures, journals for use in the field of promoting public awareness of the need to prevent diseases associated with the use of tobacco products, and to reduce tobacco use and substance abuse. Printed educational materials for use in the field of promoting public awareness of the need to prevent diseases associated with the use of tobacco products, and to reduce tobacco use and substance abuse. Promoting public awareness of the need to prevent disease associated with the use of tobacco products, and to reduce tobacco use and substance abuse. Online publications in the nature of newsletters, brochures, journals for use in the field of promoting public awareness of the need to prevent diseases associated with the use of tobacco products, and to reduce tobacco use and substance abuse. Providing on-line information in the field of health and wellness relating to the need to prevent diseases associated with the use of tobacco products, and to reduce tobacco use and substance abuse.


Trademark
Truth Initiative Foundation and American Legacy Foundation | Date: 2015-02-12

Downloadable publications in the nature of newsletters, brochures, journals for use in the field of promoting public awareness of the need to prevent diseases associated with the use of tobacco products, and to reduce tobacco use and substance abuse. Printed educational materials for use in the field of promoting public awareness of the need to prevent diseases associated with the use of tobacco products, and to reduce tobacco use and substance abuse. Promoting public awareness of the need to prevent disease associated with the use of tobacco products, and to reduce tobacco use and substance abuse. Online publications in the nature of newsletters, brochures, journals for use in the field of promoting public awareness of the need to prevent diseases associated with the use of tobacco products, and to reduce tobacco use and substance abuse. Providing on-line information in the field of health and wellness relating to the need to prevent diseases associated with the use of tobacco products, and to reduce tobacco use and substance abuse.


Trademark
Truth Initiative Foundation and American Legacy Foundation | Date: 2015-02-12

Downloadable publications in the nature of newsletters, brochures, journals for use in the field of promoting public awareness of the need to prevent diseases associated with the use of tobacco products, and to reduce tobacco use and substance abuse. Printed educational materials for use in the field of promoting public awareness of the need to prevent diseases associated with the use of tobacco products, and to reduce tobacco use and substance abuse. Promoting public awareness of the need to prevent disease associated with the use of tobacco products, and to reduce tobacco use and substance abuse. Online publications in the nature of newsletters, brochures, journals for use in the field of promoting public awareness of the need to prevent diseases associated with the use of tobacco products, and to reduce tobacco use and substance abuse. Providing on-line information in the field of health and wellness relating to the need to prevent diseases associated with the use of tobacco products, and to reduce tobacco use and substance abuse.


Trademark
Truth Initiative Foundation and American Legacy Foundation | Date: 2016-05-17

Bags, namely, tote bags, handbags, back packs.


Trademark
Truth Initiative Foundation and American Legacy Foundation | Date: 2016-05-17

Clothing, namely, shirts, footwear; headwear.


Biener L.,University of Massachusetts Boston | McCausland K.,American Legacy Foundation | Curry L.,American Legacy Foundation | Cullen J.,American Legacy Foundation
American Journal of Public Health | Year: 2011

A 2008 survey assessed the proportion of smokers in 8 geographic areas who reported trying snus. In test markets, 10% of smokers had tried snus in the past year. Among young adult men, the trial rate was 29%. Trial was more likely among Whites than among minorities, among respondents with lower education than among those with higher education, and among those without immediate plans to quit smoking than among those intending to quit in the next 30 days. The association between trial and low cessation motivation is an important target for research.


Curry L.E.,American Legacy Foundation | Pederson L.L.,McKing Corporation | Stryker J.E.,Emory University
Nicotine and Tobacco Research | Year: 2011

Introduction: Concerns about secondhand smoke, increasing indoor smoking bans, and health concerns regarding cigarettes are contributing to the development of new smokeless tobacco (ST) products by the tobacco industry and the repositioning of traditional ST products. The objective of this research was to systematically document the changing advertising strategies and themes of the ST industry. Methods: Using descriptive content analysis, this study analyzed 17 nationally circulated magazines for ST advertisements (ads) from 1998-1999 and 2005-2006, recording both magazine and advertisement characteristics (e.g., themes, selling proposition, people portrayed, and setting/surroundings.) Ninety-five unique ads were found during the two time periods-occurring with total frequency of 290 ad placements in 816 issues. One hundred ninety-one ads were found in the 2005-2006 sample, while 99 were found in the 1998-1999 magazines. Results: Significant differences in ST ads were identified between time periods and magazine types. A greater percentage of ads were found in the latter time period, and the average number of ads per issue increased (0.24 in 1998-1999 and 0.49 in 2005-2006, p < .001). More recent magazines and general adult magazines contained a greater proportion of flavored products, "alternative to cigarette" messages, and indoor settings when compared with earlier magazines and men's magazines, respectively. Conclusions: While continuing to advertise in men's magazines with themes appealing to men and "traditional" ST users, the ST industry appears to be simultaneously changing its message placement and content in order to include readers of general adult magazines who may not currently use ST. © The Author 2011. Published by Oxford University Press on behalf of the Society for Research on Nicotine and Tobacco. All rights reserved.


Richardson A.,American Legacy Foundation | Vallone D.M.,American Legacy Foundation
Tobacco Control | Year: 2014

Objective As the third most popular website in the world, messages embedded in the video-sharing site, YouTube, have the potential to influence tobacco-related attitudes, beliefs and behaviours. Despite the growing number of videos depicting little cigars/cigarillos (LCCs), there has been no examination of the portrayal of these products on YouTube. Methods Researchers identified up to the top 20 search results on YouTube by relevance and view count for the following search terms: 'little cigars', 'cigarillos', 'Black and Mild', 'Swisher Sweets', 'White owl', 'Garcia y Vega', and 'Winchester'. Reviewers rated whether videos were 'pro', 'anti' or 'neutral' to the use of LCCs, and documented statistics on the reach and viewer demographics. Several main themes around LCCs were noted, as was video quality (amateur vs professional) and demographics of video participants. Results Of the 196 videos retrieved, only 56 were unique, eligible videos. The majority of these (n=43) were 'pro' LCCs, 11 were 'neutral', and only two were 'anti' LCCs. Videos were primarily viewed by males in the USA and Canada and most were amateur. Common themes included where to purchase LCCs, their candy flavours, and that they are cheap or cheaper than cigarettes, and 'smooth'. Conclusions The vast majority of information on YouTube about LCCs promotes their use. It is critical to monitor content on LCCs posted on YouTube, and develop appropriate health messages to counter pro-LCC content, and appropriately inform potential consumers of the harms associated with their use.


News Article | March 22, 2016
Site: www.fastcompany.com

Late last week news came out of London that agency Edition Worldwide, a subsidiary of Vice Media in the U.K., will be creating content for tobacco company Philip Morris. A Vice spokesperson confirmed with Co.Create that the Vice-owned agency is producing "white label content" for the client. "White label" content is marketing speak for content produced by a third party that will be rebranded, which means the Philip Morris work won't feature any Vice branding, but both Vice Media's President International Richard Waterlow, and Matt Elek, Vice Media's CEO of Europe, Middle East and Africa, are listed as directors of Edition Worldwide. Given Vice's expertise in reaching young audiences, through its wide variety of editorial and advertising content—from F*ck, That's Delicious to The Creators Project—it's obvious what Philip Morris is hoping for out of the partnership. More perplexing is why Vice would take the risk of damaging its reputation and image with such a business partnership, particularly since the media company first made its name in marketing through its work with the American Legacy Foundation's (now called Truth Initiative) anti-smoking Truth campaign. A decade ago, a nascent Vice Films and director Eddy Moretti (now Vice Media Worldwide's chief creative officer), created the "whudafuxup" Truth campaign with agencies Arnold and Crispin Porter & Bogusky. That work significantly helped establish Vice's bonafides in both film production and brand work. The irony is not lost on Truth Initiative CEO Robin Koval. "It's disappointing that an organization like Vice that has built its reputation through its ability to impact and influence youth has chosen to put all that talent and creativity to work for Big Tobacco," says Koval. "That we were a stepping stone in what has become an incredible success story—which they deserve tremendous credit for all the terrific work they've done—that may ultimately help Big Tobacco recruit the next generation of smokers is ironic and sad." The Philip Morris work to be created by the Vice subsidiary will not air in the U.S. or U.K., due to strong advertising regulations on tobacco products in those countries. But it's a logical next step for the tobacco company, given the goals of its ongoing "Be Marlboro" campaign, aimed at getting the brand's "values" to better resonate with young people. Yep, the same one John Oliver absolutely eviscerated on Last Week Tonight back in February 2015. While it's work for Truth undoubtedly help shrink the teen smoking rate in the U.S. from 23% just 15 years ago to 8% today, it still leaves plenty of international cool kids for tobacco companies to target, which is ironically where Vice Media's bureaus and brand recognition in more than 30 countries come in quite handy. "Clearly, there's a reason why Philip Morris has probably worked very hard to develop that relationship with Vice Media," says Koval. "It just underscores what we all know, that Big Tobacco depends on recruiting the next generation of smokers among young people who aren't necessarily aware that they're making a decision that could seriously impact the rest of their lives with an addictive product that will kill one-third of the young people who start using it. It's disappointing that Vice would want to be a part of that." Back in 2009, in a piece for Ad Age shortly after Vice launched its in-house brand agency Virtue, Spencer Baim (now Vice Media's chief strategic officer) told me the key to balancing audience trust and brand work was "looking for smart, creative ways to drive clients' business forward as we drive our own forward," Baim said at the time. "It all comes down to openness, transparency, and great content. When it's done right, it's embraced and accepted. It is a thin line and definitely part of the challenge, but it's exciting." By leveraging its reach and reputation among young audiences in the service of Big Tobacco, the company has carved that line to a sliver, and to some, hacks it up completely. Former Arnold chief creative officer Pete Favat, now North American chief creative officer at Deutsch, who worked with Vice on the Truth campaign, says collaborating with Philip Morris hurts Vice's most valuable asset—it's credibility. "Vice works harder than anyone to provide us with the absolute truth behind the amazing stories they uncover," says Favat. "Taking money from the world's biggest liars makes me not believe in them as pure storytellers." Crispin Porter + Bogusky cofounder and former chief creative officer Alex Bogusky, also a creative partner with Vice on the Truth work, had a more pointed response. "Pathetic," Bogusky told me over Twitter. "They finally lived up to their name. Or down to it." Vice Media did not respond to questions about the work, beyond confirming that the Vice-owned agency Edition Worldwide is producing white label content for Philip Morris.

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