Vidas-Bubanja M.,Alpha University
2013 36th International Convention on Information and Communication Technology, Electronics and Microelectronics, MIPRO 2013 - Proceedings | Year: 2013
The economic downturn has posed significant challenges to governments regarding the most appropriate policies to tackle the crisis. This paper analyzes the role of ICT in the economic development of South Eastern European countries focusing on ICT impact on GDP growth, unemployment, the organization and work of companies and state administration. © 2013 MIPRO.
Knezevic B.,Belgrade Business School |
Vidas-Bubanja M.,Alpha University
MIPRO 2010 - 33rd International Convention on Information and Communication Technology, Electronics and Microelectronics, Proceedings | Year: 2010
In this paper we will analyze approaches and techniques to online promotion of electronic business models using different tools, including search engine marketing, online advertisements and other methods of generating visitors to a website. In this paper following factors are analyzed: online promotion techniques, search engine marketing activities, search engine optimization, search engine search engine inclusion, on-page optimization, external linking and paid search marketing.
Mukhanova G.,Alpha University
Life Science Journal | Year: 2014
Population-based studies related to the health of the population and the definition of the life quality on the basis of the questionnaire SF - 36 are held in many countries around the world. However in Kazakhstan such a study was conducted for the first time. The aim of the present work was to study the life quality of the population of 6 regions. The method for the population life quality assessment on the basis of the subjective perception of the individual was used (J. Ware, 1988). The basis of this technique is the questionnaire MOS SF-36 that consists of 36 questions for assessing the quality of life based on the health of eight scales. All in all more than 4,000 people were interviewed. The paper presents the results of the study on the women's life quality. The implementation of this methodology for studying the quality of life in Kazakhstan opens up new opportunities for integrated assessment of health status, satisfaction with various aspects of life that will develop programs to improve the quality of life at the municipal and regional levels that in its turn will contribute to the qualitative growth of human capital.
Mihic S.,University of Novi Sad |
Raletic S.,Alpha University
Proceedings ICIL 2010 - International Conference on Industrial Logistics "Logistics and Sustainability" | Year: 2010
Consumers are mutually different significantly by demographic characteristics, cultures, social diversity, level of education, experience, and numerous personal and psychologically features. Taking into account these facts is the basis for the successful development of the company, ie segmentation and positioning. Many companies tend to be too much focus and organize according to their products and services, and too few of them focus on quality management own customers. Global competition, today, increasingly force manufacturing enterprises to direct their services towards individual needs and requirements, and to develop specific products by customer wish. Shift from market vendor in the market buyer has caused a drastic increase in the number of product variants, but the increase in the cost of such production. To remain competitive, companies have had to reduce the cost of internal units using new forms of logistics in which they fully support open innovation. Many facts indicate that the main driver of innovation development, success and high profitability of the company. This means that many do not even question why they are important innovations. Instead the focus is on how innovation and innovative way of keeping the process. The new management model innovation, which is called the open, recently introduced and popularized, based on the need for companies to open their innovation processes, and to combine its internal and external technology development to create new value. The idea of open innovation, first presented Chesbrough 2003rd year. The author of this subject, moreover, the vision of open innovation, as well as appropriate marketing strategies to overcome problems in proper logistics, as well as overcoming barriers between producers and final consumers. Above all, modern themes, and try to explain through numerous examples of the application of new forms of logistics.
Popovic Z.,University of Belgrade |
Nikic P.,Alpha University
Indian Journal of Traditional Knowledge | Year: 2016
A total of 195 papers regarding yoga, published from 2001 to 2014 in from 24 journals indexed in Integrative and Complementary medicine, were extracted from the science citation index (SCI). The most productive journals were: Evidence-Based Complementary and Alternative Medicine, Journal of Alternative and Complementary Medicine, Alternative Therapies in Health and Medicine, Complementary Therapies in Medicine and BMC Complementary and Alternative Medicine, in which the cumulative number of papers on this subject constantly increased. The authors from US attained the dominant position regarding research on yoga practice and theory, followed by Indian, Australian, German and authors from UK. Most of research was conducted by the authors from the same country, less were the result of international collaboration. In total number of papers, reviews accounted with 38 titles, and original research articles with 157. The greatest interest was in publishing results of clinical experiments, particularly RTC studies (randomized controlled trials). Abstract analysis showed a variety of experimental designs, duration of research, subject categories, yoga techniques and reliability of conclusions derived. This paper gives an insight of current status of yoga research within the subject area Integrative and Complementary Medicine, showing the significant number of RTC studies and a great number of pilot and prospective studies with tendency to be expanded to RTC trials. All presented results indicate scientific recognition of yoga as a complementary medicinal practice and its incorporation in integrative medicinal approaches. © 2016, National Institute of Science Communication and Information Resources (NISCAIR). All rights reserved.