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A method is provided to operate a thermal anemometer flow meter to measure a property of a stream. The method includes measuring a first heat loss to the stream from operating at a first DeltaT above a temperature of the stream, measuring a second heat loss to the stream from operating at a second DeltaT above the temperature of the stream where the second DeltaT being greater than the first DeltaT. The method further includes determining the property of the stream based on the first and the second heat losses.


Grant
Agency: European Commission | Branch: H2020 | Program: IA | Phase: DS-01-2014 | Award Amount: 4.66M | Year: 2015

Online advertising generated in 2013 $42B worth of revenue and more than 3.4 million direct and indirect jobs in Europe in 2012 alone. It supports some of the most important Internet services such as search, social media and user generated content sites. However, the lack of transparency regarding tracking techniques and the type of information companies collect about users is creating increasing concerns in society. Software tools for implementing total mitigation (e.g., ad blocker or cookies blocker) have been released to block any transfer of information from end users towards the online advertising ecosystem. A massive adoption of these tools by end users may cause disruptions in the digital economy by affecting the online advertising sector and leading to consequences such as losing of a large number of employments. TYPES aims to cope with this challenge by defining, implementing, and validating in pre-market status a holistic framework of technologies and tools that guarantees both transparency and privacy preservation, gives the end user control upon the amount of information he/she is willing to share, and defines privacy-by-design solutions. In particular, these tools should enable the end user: i) to configure the privacy settings so that only the information allowed by the end-user is collected by online advertising platforms; ii) to understand the flow of their information within the online advertising ecosystem and how it is being used; iii) to detect episodes of information collection occurring without consent and identify the offender; iv) to know the value of their data. TYPES will demonstrate solutions that protect users privacy while empowering them to control how their data is used by service providers for advertising purposes. At the same time, TYPES will make it easier to verify whether users online rights are respected and if personal data is exchanged for a reasonable value-added to users.


Patent
Advertising | Date: 2016-05-06

Systems and methods are provided for presenting branding elements with electronic content. In one implementation, a method is provided that includes receiving, from a user device, a request that identifies a segment of electronic content and that contains information specifying a display configuration of the user device. The method further includes selecting first metadata including information defining how at least one branding element is to be presented based on the display configuration of the user device, and selecting second metadata for the requested segment of electronic content, the second metadata including information related to presenting the requested segment of electronic content. Additionally, the method includes instructing the user device to generate a presentation based on the selected first metadata and the selected second metadata, the presentation including the requested segment of electronic content and the at least one branding element.


Embodiments of the present invention provide systems, methods, and computer storage media directed at controlling an advertising campaign. In embodiments, a method includes receiving a desired cost indicator. The desired cost indicator can indicate an average cost per unit a user would like to stay below for a current portion of an advertising campaign. The method can further include monitoring bid transactions of an advertising market associated with the advertising campaign to determine an observed cost measurement from the bid transactions. Based, at least in part, on the desired cost indicator and the observed cost measurement, a price control may be determined that can be utilized to adjust a bid price for the advertising campaign. Other embodiments may be described and/or claimed herein.


In various embodiments, methods and systems for implementing motion-based parental controls on mobile devices using virtual private network (VPN)-based parental control services are provided. A parental control profile is received at a controlled device where the parental control profile includes instructions to configure the controlled device with a device motion-based control policy. The device motion-based control policy includes a motion-related condition and a resource that is restricted when the motion-related condition is met. A VPN is configured using the parental control profile. The VPN comprises a virtual point-to-point connection between the controlled device and a network of the parental control service. When it is determined that the motion-related condition of the controlled device has been met, a restricted mode is initiated on the controlled device to restrict the resource. It is contemplated that the restricted mode supports a VPN channel and a cellular channel for restricted and unrestricted resources, respectively.


A network system provides delivery of customized target content, such as advertising, to individual users. There is transmission of a common spot content stream to a large group of the users. Each home client user communicates through a telecommunications network, such as the Internet, for connection to a portal to receive continuing media, such as streaming audio or video. The user installs receiver software at his home client processor for receiving both the streaming media and a content stream. The media stream includes spot markers placed at appropriate locations in the media stream by the publisher to designate locations for insertion of spot content and optionally to identify specific characteristics of the media stream. The content stream includes content units, such as audio advertising, together with spot content frames, which include parameters having values designated by the spot content provider to be the target audience. A profile is produced at the home client having parameters with values associated with the home client user, such as geographic and demographic information. The receiver software at the home client matches the spot content frame for each spot content to the profile of the user to select those spot content units which have a match. These selected spot content units are stored at the home user and are blended into the media stream at the locations of the spot markers to produce an information data stream for the user that is customized for that user. A spot auditor at the home client measures the type and quantity of play back of the spot content received by the home user and this is reported to the spot content provider for measurement of the effectiveness in the distribution of the spot content.


Patent
Advertising | Date: 2016-03-21

A method of incorporating additional video objects into source video data to produce output video data. The method includes retrieving source video data and data defining a segment size used by a distributor, into which video data is divided when transmitted. The method includes analyzing the source video data to identify selected frames of video material which include insertion zones which correspond to regions which are suitable for receiving an additional video object. The method includes identifying a boundary point of the source video data. The method includes embedding additional video objects into the selected frames, creating output video data which has a boundary which corresponds with the identified boundary point. The method includes generating metadata including information on said boundary point of the source video data to be replaced by the created output video data; and transmitting the output video data and the metadata to the distributor.


Patent
Advertising | Date: 2016-10-05

A method of incorporating additional video objects into source video data to produce output video data. The method includes retrieving source video data and data defining a segment size used by a distributor, into which video data is divided when transmitted. The method includes analyzing the source video data to identify selected frames of video material which include insertion zones which correspond to regions which are suitable for receiving an additional video object. The method includes identifying a boundary point of the source video data. The method includes embedding additional video objects into the selected frames, creating output video data which has a boundary which corresponds with the identified boundary point. The method includes generating metadata including information on said boundary point of the source video data to be replaced by the created output video data; and transmitting the output video data and the metadata to the distributor.


Patent
Advertising | Date: 2016-02-09

An operating mode for a thermal anemometer flow sensor is provided so the flow sensor is operable in the presence of a high level of liquid mist without a significant error in flow reading from the liquid mist.


Grant
Agency: GTR | Branch: Innovate UK | Program: | Phase: Collaborative Research & Development | Award Amount: 572.03K | Year: 2015

SMART-NIVA is an eighteen-month project to research, develop and demonstrate new methods, metrics and tools for targeted Native In-Video Advertising (NIVA) based on the consumption patterns, interests, trends, influences and community interactions revealed by data analytics from on-line platforms and social media channels. The results will improve audience targeting and media planning for marketing campaigns in digital on-line and broadcast TV shows and music videos by the application of real-time analysis of social media responses on multiple platforms.The project will create new media planning processes and tools based on audience targeting using social media and demographic data analytics, predictive and post campaign analytics, and on-line opinion formation to run campaigns across different platforms. It will develop new methods for valuing NIVA opportunities and interactions, with a specification for a future standard. The project is a collaboration between two research-based SMEs: Semetric is a pioneer of social media analytics and Mirriad is a leader in the development of technologies and processes for brand embedding and video-based NIVA.

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