Advantage Marketing Consulting Services LLC

Harding, NJ, United States

Advantage Marketing Consulting Services LLC

Harding, NJ, United States

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Kasprzak L.,Advantage Marketing Consulting Services LLC
Chemical Engineering Progress | Year: 2012

The use of LinkedIn social media tool to establish an online presence, connect with others, and find business and job opportunities, is discussed. To set up a LinkedIn profile, a user need to input contact information, experience, skills, and education. To ask others to join LinkedIn network, invitations should be sent by clicking the connect button, going to the Add Connections, and clicking the people You May Know section. Posting too much information or content that is not relevant to the audience is a big LinkedIn faux pas. LinkedIn has a Companies feature that allows businesses to create their own branded pages, post updates, list products and services, announce jobs opportunities, and display recommendations. The LinkedIn site also adds new applications that can be helpful to broaden network and present more facets of your experience and expertise.


Kasprzak L.,Advantage Marketing Consulting Services LLC
Chemical Engineering Progress | Year: 2012

Response of various engineers to an AIChE LinkedIn Group discussion and to a questionnaire posted on AIChE's blog regarding the use of tools such as Facebook, LinkedIn, Google+, Twitter, and other social media, are presented. Richard Byrnes said that LinkedIn is a good tool to connect with professionals and allows a user to listen, comment, and ask questions, and post opinions. Lisa Rangel says that these social groups not only help recruiters find users, it also establishes professional reputation ad allows a user to be found by publications, project managers, and other seeking areas of your expertise. Jared Cocke says that a user needs to be careful of the information shared, and that various sites have privacy setting and a user needs to have a correct knowledge of it.


Kasprzak L.,Advantage Marketing Consulting Services LLC
Chemical Engineering Progress | Year: 2012

Chemical engineers are making use of collaborative Web-based virtual tools to work together more effectively, make decisions, reduce costs, and increase productivity. Yammer is a platform that can be used as a private and secure social network within an organization, and is used to capture customer feedback on chemical company's new biocide products. GoToMeeting is the GoTo cloud-based collaboration tool allows personnels to work without compromising in their ability to build a working relationship. AIChE's ChemE on Demand offers webinars on career building skills, technical topics, an state-of-the-industry overviews. Applications such as BaseCamp and enterprise-level Huddle and SharePoint allows to share and manage documents and track project schedules and email capabilities. Virtual meeting tools such as WebEx and Skype allow for secure transmission.


Kasprzak L.,Advantage Marketing Consulting Services LLC
Chemical Engineering Progress | Year: 2012

The benefits of blogs for a chemical engineer in trading technical information, expound upon their expertise or interest, and assemble a network of correspondents, are discussed. Through these blogs a chemical engineer can contribute his professional knowledge about the environment, renewable energy, medical products, drinking water, and biodegradable products. The blogs also allow a way to access relevant information sources and acquire basic competency quickly. The engineer needs to summarize the purpose of his blog in a short phrase, and use it as the blog subtitle so that readers understand the blog's context. The posts in the blog need to be planned before writing. After planning and writing the first articles, choosing a blogging platform and registering the blog is required. Effective blogging also requires identifying the three main messages that a chemical engineer wants to convey to his readers.

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