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Bucharest, Romania

Olaru S.,Institutul National Of Cercetare Dezvoltare Pentru Textile I Pielarie | Mocenco A.,Institutul National Of Cercetare Dezvoltare Pentru Textile I Pielarie | Popescu G.,Institutul National Of Cercetare Dezvoltare Pentru Textile I Pielarie | Dobre M.,Academia de Studii Economice
Industria Textila | Year: 2014

The paper presents aspects of intellectual property protection for fashion creations in countries that have strong fashion industry, such as France, Italy and Great Britain. Furthermore, it presents the situation on national level, in which case neither copyright nor the patent cover all aspects of intellectual creation and it was developed an additional service "Plicul cu idei".


Florescu M.S.,Academia de Studii Economice | Mihai C.,Institutul National Of Cercetare Dezvoltare Pentru Textile Si Piel Rie | Ene A.,Institutul National Of Cercetare Dezvoltare Pentru Textile Si Piel Rie
Industria Textila | Year: 2014

Performance management is a strategic and integrated approach to long-term success for organizations, by improving the performance of the organization, teams and individuals. Strategic character comes from emphasis on the general problems the organization encounters, in order to function effectively, in its external environment and regarding the general direction it plans to adopt to accomplish its medium and long-term goals. In fact, the mission, vision, goals and strategies of the organization, defined in the strategic planning stages, are the starting point for any strategic management program. At this point, the performance evaluation and measurement processes are developed.


Dabija D.-C.,Babes - Bolyai University | Pop N.A.,Academia de Studii Economice | Szentesi S.G.,Universitatea Aurel Vlaicu
Industria Textila | Year: 2014

One of the major themes in the contemporary society - greatly affected by hyper-competition, globalization and rapid change in the behavior of demand agents (buyers) - consists of theoretical debates and practical challenges raised in relation to the concept of brand. There seems to be no clear-cut distinction, both in theory and particularly in practice, between brand, producer's brand, dealer's brand, store brand or corporate brand. Therefore, brand equity is even more important to corporate stakeholders. The present research attempts to capture customers' perception of some dimensions typical of Romanian fashion retailers and how these dimensions are reflected in the customer-based brand equity. The analysis, conducted from the perspective of customers of fashion, sporting goods and shoe stores, has significant managerial and scientific implications. In fact, the authors highlight specific directions that the management of fashion retailers may take to have customers adopt a particular behavior of preference or recommendation of stores so as to increase their trust in, and appeal of the said retailers as well as the quantity of purchased goods. In other words, it is important for the management of the fashion retailers to identify the most appropriate way whereby they can, through synergistic efforts, obtain a lasting response from demand agents.


Popescu D.I.,Academia de Studii Economice
Industria Textila | Year: 2013

The study presents an overview of the concept of "green fashion" and its implications, as well as an analysis of "green" actions undertaken by the most important mass market retailers. Moreover, the major eco-brands in the world, the main eco-producers in Romania are mentioned - with reference to the assortments produced, the modalities for procuring raw materials, monthly output, processing system, promotion actions undertaken and also local traders of eco-clothing. Furthermore, the paper presents the directions of action aimed, on the one hand, at encouraging Romanian producers of "green fashion" and, on the other hand, at informing and educating the Romanian consumers to use eco clothing products.


Popescu D.I.,Academia de Studii Economice
Industria Textila | Year: 2013

The paper presents an analysis of the issues related to the level of personnel qualification, analysis that has been; carried out through a study that aims to highlight the means to provide with qualified personnel the companies in the clothing industry in Romania. The paper also presents the European initiatives towards correlating the workforce skills with the needs of the companies in the clothing industry, and the features of the educational system in Romania for this branch. The paper highlights the need to increase the correlation between workforce skills and the needs of the companies of this industry, in the new social and economic context.

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