Bucharest, Romania
Bucharest, Romania

Time filter

Source Type

Florescu M.,Academia de Studii Economice | Visileanu E.,Institutul National Of Cercetare Dezvoltare Pentru Textile Si Pielarie
Industria Textila | Year: 2012

Absorption of structural funds is an opportunity to support economic growth and reduce the development gap, which, in the context of the global recession, becomes a new challenge for Romania. The absorption capacity represents the degree to which a country is capable of effectively and efficiently spend financial resources allocated from European funds. European funds absorption efficiency analysis would imply analysis of the institutional system designed to manage funds, the beneficiaries to whom these funds are addressed. Thus we can consider that there are two distinct features, namely the absorption capacity from the supply side (funding) and absorption capacity from the applicant. This paper proposes an original analysis of statistics and efficiency of Romania's involvement through FP 7 projects.


Popescu D.I.,Academia de Studii Economice | Popa I.,Academia de Studii Economice | Cicea C.,Academia de Studii Economice | Iordanescu M.,Institutul National Of Cercetare Dezvoltare Pentru Textile Si Pielarie
Industria Textila | Year: 2013

The present research aims to offer a general presentation of the sales promotion concept, its complexity and importance. In addition, the article presents the objectives of sales promotion, promotional techniques, advertising as a form of communication and sales promotion. The article analyses the expansion potential of using sales promotional techniques through a study that highlights sales promotion techniques used primarily by firms operating in the garment industry in Romania, in the context of the global economic crisis. The paper underlines the need for knowledge and awareness of the advantages of using and expanding sales promotion techniques.


Olaru S.,Institutul National Of Cercetare Dezvoltare Pentru Textile I Pielarie | Mocenco A.,Institutul National Of Cercetare Dezvoltare Pentru Textile I Pielarie | Popescu G.,Institutul National Of Cercetare Dezvoltare Pentru Textile I Pielarie | Dobre M.,Academia de Studii Economice
Industria Textila | Year: 2014

The paper presents aspects of intellectual property protection for fashion creations in countries that have strong fashion industry, such as France, Italy and Great Britain. Furthermore, it presents the situation on national level, in which case neither copyright nor the patent cover all aspects of intellectual creation and it was developed an additional service "Plicul cu idei".


Florescu M.S.,Academia de Studii Economice | Mihai C.,Institutul National Of Cercetare Dezvoltare Pentru Textile Si Piel Rie | Ene A.,Institutul National Of Cercetare Dezvoltare Pentru Textile Si Piel Rie
Industria Textila | Year: 2014

Performance management is a strategic and integrated approach to long-term success for organizations, by improving the performance of the organization, teams and individuals. Strategic character comes from emphasis on the general problems the organization encounters, in order to function effectively, in its external environment and regarding the general direction it plans to adopt to accomplish its medium and long-term goals. In fact, the mission, vision, goals and strategies of the organization, defined in the strategic planning stages, are the starting point for any strategic management program. At this point, the performance evaluation and measurement processes are developed.


Dabija D.-C.,Babes - Bolyai University | Pop N.A.,Academia de Studii Economice | Szentesi S.G.,Universitatea Aurel Vlaicu
Industria Textila | Year: 2014

One of the major themes in the contemporary society - greatly affected by hyper-competition, globalization and rapid change in the behavior of demand agents (buyers) - consists of theoretical debates and practical challenges raised in relation to the concept of brand. There seems to be no clear-cut distinction, both in theory and particularly in practice, between brand, producer's brand, dealer's brand, store brand or corporate brand. Therefore, brand equity is even more important to corporate stakeholders. The present research attempts to capture customers' perception of some dimensions typical of Romanian fashion retailers and how these dimensions are reflected in the customer-based brand equity. The analysis, conducted from the perspective of customers of fashion, sporting goods and shoe stores, has significant managerial and scientific implications. In fact, the authors highlight specific directions that the management of fashion retailers may take to have customers adopt a particular behavior of preference or recommendation of stores so as to increase their trust in, and appeal of the said retailers as well as the quantity of purchased goods. In other words, it is important for the management of the fashion retailers to identify the most appropriate way whereby they can, through synergistic efforts, obtain a lasting response from demand agents.


Calin A.-M.,Academia de Studii Economice
Quality - Access to Success | Year: 2012

Climate change affects and will affect the fundamental elements for human life in the world - access to water, food production, health and environment. Hundreds of millions of people could be affected by famine, drought and floods along with the global warming. Investments made in the next 10-20 years will have a significant impact on the climate in the second half of this century and the next one. Our prezent actions and the decades to come can cause a significant risk of economic activity and social disruption on a scale similar to that associated with major armed conflicts or economic secession in the first half of the twentieth century. The reversibility of these changes will be difficult or even impossible.


Dobre F.,Academia de Studii Economice | Popa A.F.,Academia de Studii Economice | Stanila G.O.,Academia de Studii Economice
Quality - Access to Success | Year: 2013

The price volatility form the food area influence not only the producer's activity, but also the financial auditor one. Taking into account that its quantification is extremely important, the use of GARCH models mitigates the risk related with excessive price increasing. The present research is focusing on pointing out such models for 5 good from food sector. Even though the volatility is diminished, the auditor has to pay special attention to financial statements, especially to trade margin and net sales obtained by the audited company. The values form GARCH models could be targets through which the market is looking at when the financial risk is analyzed. As a fact, a correlation between the models developed and the audit practices is revealed in order to improve the creditworthiness of the latter.


Negrei C.,Academia de Studii Economice | Popa A.,FLOYD ADandC
Quality - Access to Success | Year: 2013

This article wants to be a challenge for the food industry in Romania and beyond. One of the XXI century's "surprises" is the confirmation that the carrying capacity of natural capital is a continuing imbalance caused by intensive use of natural resources, together with climate change, food crisis and social unrest on a global scale justify the need for new approaches practices used in this field. Will be presented the conceptual model proposed for integrated eco-management system as defined in the knowledge accumulated so far in the field of standardization.


Popescu D.I.,Academia de Studii Economice
Industria Textila | Year: 2013

The paper presents an analysis of the issues related to the level of personnel qualification, analysis that has been; carried out through a study that aims to highlight the means to provide with qualified personnel the companies in the clothing industry in Romania. The paper also presents the European initiatives towards correlating the workforce skills with the needs of the companies in the clothing industry, and the features of the educational system in Romania for this branch. The paper highlights the need to increase the correlation between workforce skills and the needs of the companies of this industry, in the new social and economic context.


Popescu D.I.,Academia de Studii Economice
Industria Textila | Year: 2013

The study presents an overview of the concept of "green fashion" and its implications, as well as an analysis of "green" actions undertaken by the most important mass market retailers. Moreover, the major eco-brands in the world, the main eco-producers in Romania are mentioned - with reference to the assortments produced, the modalities for procuring raw materials, monthly output, processing system, promotion actions undertaken and also local traders of eco-clothing. Furthermore, the paper presents the directions of action aimed, on the one hand, at encouraging Romanian producers of "green fashion" and, on the other hand, at informing and educating the Romanian consumers to use eco clothing products.

Loading Academia de Studii Economice collaborators
Loading Academia de Studii Economice collaborators