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News Article | February 20, 2017
Site: www.businesswire.com

EDINBURGH, Scotland & NEW YORK--(BUSINESS WIRE)--TVSquared has raised an additional $6.5 million, as the demand for TV measurement and optimization grows within the $202 billion TV ad industry. The round was led by West Coast Capital, with matched funding from the Scottish Investment Bank (SIB), Scottish Enterprise’s investment arm, along with existing investors. “Global TV advertising is continuing to grow at an astounding rate because TV is the most effective marketing channel. With 87% of viewers watching with second-screen devices nearby, TV is now even more powerful as a primary driver of digital activity. This funding will help us continue to provide advertisers with the technology they need to optimize TV for the greatest response.” Hundreds of brands, agencies and networks in more than 50 countries use TVSquared to improve TV campaign efficiency by 20-80% through measuring and optimizing TV, bolstering on-air spot performance, informing media plans and buys and realizing the total impact of TV. According to David Briefstein, head of Comcast Ventures’ Accelerate program: “TV is a powerful customer acquisition tool, and we work closely with our portfolio companies to properly infuse it into their marketing mix. By using TVSquared to measure the impact of our TV spend, we are able to quickly optimize media plans to drive rapid improvements in response metrics, and scale spend accordingly.” Lauren Pilon, director of marketing, offline and brand, at LendingTree, said: “TVSquared ADvantage gives us a ‘real-time’ eye on all of our TV campaigns. I have more confidence in what we’re doing than ever before, and one of the reasons for this can be attributed to our relationship with TVSquared.” “TVSquared’s technology is being used by some of the world’s biggest brands to disrupt and measure the effectiveness of the $202 billion TV advertising market. This funding round positions TVSquared for continued growth and secures a world-class technology and team for that growth." Kerry Sharp, head of the Scottish Investment Bank, said: “TVSquared is another example of an ambitious technology company starting in Scotland, successfully operating in international markets and attracting further investment to support its continued growth. We look forward to working with TVSquared as it continues to innovate and increase market share.” “This funding round supports TVSquared at a time when it’s growing rapidly as the gold-standard TV optimization and measurement platform among advertisers across the globe. We want to thank our existing investors for their continued backing, and welcome SIB onboard at this very exciting time for TVSquared.” TVSquared provides same-day measurement and optimization opportunities for TV advertisers. With TVSquared’s timely insights into the “who, what, when and where” of TV, brands, agencies and networks proactively improve campaign performance. On average, TVSquared clients optimize campaigns by 25%, reduce cost per response by 25% and increase sales and registrations by 30%. The company is headquartered in Edinburgh, and has offices in New York, Los Angeles and London. The Scottish Investment Bank (SIB) is the investment arm of Scotland’s main economic development agency, Scottish Enterprise, operating Scotland-wide in partnership with Highlands and Islands Enterprise. It manages a suite of co-investment funds including the Scottish Co-investment Fund and the Scottish Venture Fund, which are partly funded by the European Regional Development Fund (ERDF), Renewable Energy Investment Fund and the Scottish Recycling Fund. SIB is the cornerstone investor in the privately-managed Scottish Loan Fund, managed by Maven Capital Partners and an investor in Epidarex Capital’s life sciences fund. Our investment funds support Scotland’s SME funding market to ensure businesses with growth and export potential have adequate access to growth capital. We also provide a team of Financial Readiness specialists to help companies prepare for new investment and access appropriate finance. West Coast Capital is a private equity partnership investing in technology, property and retail, backing entrepreneurs that deliver results.


News Article | February 21, 2017
Site: www.eurekalert.org

A new study led by the University of Glasgow reports on key barriers and facilitators to implementing a digital health programme - and provides recommendations to move the field forward. The study, which is published in the Journal of Medical Internet Research today, suggests that while there are many challenges, these are not "insurmountable". The authors write that the current UK healthcare system, as well as the wider population and market, are not entirely ready for a wide scale digital health programme or digital health platforms. Alongside revealing barriers and facilitators, the authors of the study also reveal their ten key recommendations to aid and accelerate uptake in the digital health field. The researchers found that while there is receptiveness to digital health, key barriers remain at every level: market and policy level, organisational level and within the general professional and public population but intensive engagement, clinical endorsement and upskilling efforts can prove beneficial. Factors hindering implementation included a lack of IT infrastructure (including universal broadband); uncertainty around information governance; and trust in the security of digital health platforms. The commercial market was perceived as difficult to navigate, with concerns over accountability and liability voiced from within the commercial sector. The authors' recommendations include further commitment and investment in digital healthcare at a national and local level, and support for those who are not digitally fluent. The researchers also suggest training the next generation of health professionals to make them more digitally able and upgrading the technical capabilities of the health service. The study lead, Professor Frances Mair, Professor of Primary Care Research from the College of Medical, Veterinary and Life Sciences, said: "Given the current self-care agenda, the drive towards more personalised medicine and person-centred digital health solutions, this study is timely and has the opportunity to make an important contribution to understanding the implementation of digital health innovations." The study, which was conducted in collaboration with researchers from the University of Strathclyde and Newcastle University, evaluated the £37m digital health programme 'Delivering Assisted Living Lifestyles at Scale (dallas)' between 2012 and 2015. The dallas programme aimed to develop and implement a range of digital health products to enable self-care and preventative care. To understand the barriers and hurdles faced during the programme the researchers interviewed people involved and examined a vast quantity of documentary evidence over the course of the three year project. Researchers took care to include representatives from all the types of organisations involved, including private, public and voluntary, along with persons from all levels of the project from management to those delivering it to patients. There were also focus groups held with digital health users including patients and health professionals to gain their insight. Dr Marilyn Lennon, first author, from the University of Strathclyde's Department of Computer & Information Sciences, and co-lead of the study, said: "Digital health is a huge market with the potential to make a massive impact on society, but making it a part of routine care delivery has been much slower than expected. "This is not due to any lack of technical innovation, but to uncertainty over the role of technology in delivering care. There's also uncertainty about managing and using health data - many people go online to do banking or to use social media but seem wary about doing the same for health. Sharing this data with doctors or friends and family for example could avoid GP visits or prolonged stays in hospital. "Our research responds to calls for exploration of current barriers to the wide scale adoption of digital health, and offers recommendations that could help to realise its full potential." The dallas programme was funded by Innovate UK, The National Institute for Health Research, the Scottish Government, Scottish Enterprise and Highlands and Islands Enterprise. The paper, 'Readiness for Delivering Digital Health at Scale: Lessons From a Longitudinal Qualitative Evaluation of a National Digital Health Innovation Program in the United Kingdom', is published in Journal of Medical Internet Research. The study is funded by Innovate UK.


Gyongy I.,University of Edinburgh | Richon J.-B.,University of Edinburgh | Bruce T.,University of Edinburgh | Bryden I.,Highlands and Islands Enterprise
Applied Ocean Research | Year: 2014

Obtaining a hydrodynamic model for a wave tank has many benefits, from allowing the useable test zone to be identified, to helping with the tuning of the wavemaker controllers. This paper explores a first-order, boundary element method (BEM) that has been previously proposed for modelling wave tanks, applying the method to a tank with a unique, curved geometry. In a series of experiments, the model is shown to provide a good representation of the wave profile across the tank. Inherent limitations in the method are also identified: in the case when only a single paddle is moved, significant, un-modelled second-order spurious waves are found to emerge. Moreover, the representation of the wave absorbers by a simple, partially reflecting surface does not adequately reproduce the measured spatial variation in the reflection coefficient. © 2014 Elsevier Ltd.


Gyongy I.,University of Edinburgh | Bruce T.,University of Edinburgh | Bryden I.,Highlands and Islands Enterprise
Applied Ocean Research | Year: 2014

The advent of circular wave tanks, with wave-making segments all around the perimeter, brings potential advantages over standard, rectangular wave tanks where the wave-maker is confined to one or two adjacent sides of the tank. It is now possible to reproduce seas with full 360° directionality, enhancing the range of possible test scenarios. However, this additional capability also presents technical challenges: waves generated on "one side" of the tank must be absorbed on the opposite side, together with any waves reflected or radiated by the model under test, to prevent contamination of the wave field. This paper reviews the theory of wave generation and absorption in a circular tank, before proceeding to identify an appropriate control scheme for the University of Edinburgh's "FloWave" combined wave/current basin. Numerical simulations, based on linear multi-chromatic waves, are carried out using WAMIT to assess the suitability of wave-maker control schemes suggested in literature. For the first time a round tank's ability to reproduce sea spectra is assessed numerically. The simulations suggest that the generation of "peaked" spectra is possible to an accurate degree, with an overall standard deviation error of less than 2% over a designated "test zone". However, there are difficulties in producing "wide" spectra, as effective dynamic wave absorption cannot be ensured over the whole frequency range. This may have important repercussions, not just for the usage of FloWave, but also in terms of the design of future round basins. © 2014 Elsevier Ltd.


Grant
Agency: Cordis | Branch: H2020 | Program: CSA | Phase: INNOSUP | Award Amount: 56.00K | Year: 2014

The overall aim is to ensure that Scottish SMEs with international innovation and growth ambitions are empowered by unlocking their full growth potential through better internal innovation management capability. The underpinning objective of this proposal is therefore to pilot the development of a quality and workable Enterprise Europe Network delivery service in Scotland that supports SMEs to increase their innovation management capacity and to innovate successfully and profitably. This requires not only a focused SME targeting strategy, but also qualified staff trained on appropriate tools and methodologies, delivering the right support to the right SMEs, coordinated with other delivery teams with the Enterprise Europe Network Scotland (EES) host organisations. This proposed pilot project will cover the whole of Scotland, through the two innovation focussed partners of the EES consortium: Scottish Enterprise (SE) and Highlands and Islands Enterprise (HIE). The majority of the activity will be carried out in the Scottish Enterprise region, which accounts for 91% of the population.


Grant
Agency: Cordis | Branch: H2020 | Program: SGA-CSA | Phase: INNOVATION | Award Amount: 196.00K | Year: 2015

The overall aim is to ensure that Scottish SMEs with international innovation and growth ambitions are empowered by unlocking their full growth potential through better internal innovation management capability. The underpinning objective of this proposal is therefore to deliver a quality service in Scotland that supports SMEs to increase their innovation management capacity and to innovate successfully and profitably. This requires not only a focused SME targeting strategy, but also qualified staff trained on appropriate tools and methodologies, delivering the right support to the right SMEs, coordinated with other delivery teams with the Enterprise Europe Network Scotland (EES) host organisations.


Highlands and Islands Enterprise | Entity website

The region has a lot to offer your business Ideas flourish, businesses grow and people thrive The best 21st century lifestyle With so much going for the region, its no surprise that the population is growing here. But it's still one of the most unspoilt, least densely populated regions of Europe ...


Highlands and Islands Enterprise | Entity website

Home | Community Support Communities in the Highlands and Islands offer a diverse range of resources, opportunities and skills. HIE's ambition is to see every community across the area reach its full potential ...


Highlands and Islands Enterprise | Entity website

Home | Growth sectors With superb natural resources, modern fabrication and port facilities, and transferable skills from the oil and gas industry, the Highlands and Islands is bidding to be a world capital for renewable energy. More about Energy Life Sciences is a growth sector for the Scottish economy ...


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